When it comes to describing how well a product performs, there is nothing quite like using the actual words of the people who have used it in real-life situations. If Google Analytics has been called an obsessively engineered solution, it is because we have had such demanding customers. They helped us strengthen and refine it, having put it through much more demanding tests than we could possibly have conducted in our laboratory. Here are some of their stories:
Agency.com combined best practice web design with tools for online marketing and Google Analytics to increase this leading mortgage lender's conversion rates by 25 percent.
The American Cancer Society uses Google Analytics to boost ROI on the web and help treat patients around the country.
BuildDirect's challenge was to improve the efficiency of its £500,000 per quarter spending on search engine advertising and email newsletters. Learn how BuildDirect increased conversions, improved customer engagement and found a better way of conducting online sales.
Carolina Rustica increased sales from exclusively offline to 85% online using Google AdWords, Analytics, Checkout and Base.
CKE Restaurants has created some of the most innovative brand marketing on the web today. With Google Analytics, CKE found a way to measure the effectiveness of their brand lift campaigns.
Discount Tire increased online sales by 14% in the first week using Google Analytics.
Facilisimo.com improved its search results ranking and minimized its cost-per-conversion thanks to information from Google Analytics.
The Huffington Post uses Google Apps and Analytics together to spot trends and create fresh editorial content that attracts an ever expanding readership.
RE/MAX – Actionable metrics from Google Analytics helped RE/MAX, the global real estate franchise network, think again about their Internet initiatives and drive more leads to agents at a lower cost.
Rent City Apartments used Google AdWords and Analytics to increase traffic and ROI.
Vueling used Google Analytics to better target advertising spend and in doing so, increased conversions and market share.
WeatherBill sells a new concept in risk management using Google Analytics.
WNYC used Google Analytics to create compelling online content for NPR's "On The Media" and PRI's "Studio 360".