The University of Nottingham Online is thrilled to announce that course registration for the Search Engine Optimisation (SEO) Masterclass series, starting in 2024, is now open.

The University of Nottingham Online have launched an exciting partnership with Hallam, a local company based in Nottingham and one of the UK’s leading digital marketing agencies, giving you the opportunity to learn Search Engine Optimisation and take your digital marketing career to a new level.

SEO is a set of processes aimed at improving a website’s visibility in search engines, like Google, with the goal of getting more organic traffic and for your website to rank higher in search engine results pages.

Learners will be taught by practitioner experts at Hallam with a track record of delivering client satisfaction and impact in SEO.

Hallam’s team will be supported by academic experts in digital marketing from the Nottingham University Business School who work at the cutting edge of SEO research.

There are two courses in the SEO series:

• Mastering SEO: Fundamentals
• Mastering SEO: Strategy, Tactics and Insights

The ‘Mastering SEO: Fundamentals’ course is designed to develop learners competencies in employing SEO principles and generating content tailored to specific audiences. From understanding search engines’ characteristics and functionalities to mastering the four pillars of SEO, participants will gain valuable insights into creating content that ranks higher in search results and resonates with their target audience

The ‘Mastering SEO: Strategy, Tactics and Insights’ course is designed to develop learners so that they are competent developing and sharing a tactical SEO plan based on insights derived from consumer data.

It is especially useful for those looking to enhance their ability to create clear and creative strategies for website optimisation that can be implemented by organisations and or clients.

To celebrate the launch, we’re offering a 20% discount to anyone who signs up to our SEO Masterclass Series. Just enter the following discount voucher code in the box provided: 20_seo_course_discount

Book your place on the Mastering SEO courses here.