#IFA2023 Sharp presents new air fryers and cordless stick vacuum cleaners

Sharp Consumer Electronics, one of the world’s leading technology companies, is expanding its Small Appliance Systems (SAS) business unit with two new product categories. With new cordless stick vacuum cleaners and high-quality air fryers, Sharp is expanding its comprehensive portfolio of premium household appliances.

Cooking the effortless way – with Sharp Air Fryers

Thanks to efficient technology, Sharp air fryers make it quick and easy to prepare crispy and delicious food with up to 90% less fat compared to conventional fryers – exciting for anyone looking to enjoy their favourite food in a healthier way! They are fast and economical in use, delivering excellent results in the shortest time and with less power consumption than a conventional oven.

What makes Sharp’s air fryers special? The answer lies in their sophisticated hot air circulation. This technology disperses the heat proportionately around the food at high speeds of up to 2,500 rpm, cooking it evenly on all sides – crispy on the outside and tender on the inside. Whether baking, frying, roasting, or dehydrating, Sharp air fryers make cooking a breeze.

The structure of the frying pan enables hot air to reach the food from below, ensuring it is cooked perfectly all around. Both the frying basket and the frying pot have a non-stick coating that is easy to clean and dishwasher safe.

In addition, Sharp air fryers are equipped with a user-friendly soft-touch control panel and an easy-to-read digital display for program and temperature control. There are currently eight cooking settings programmed to adapt to different foods, such as beef, chicken, fish, potatoes, vegetables, bacon, chips, and pizza. The powerful heating elements allow for quick preheating and can even cook frozen food. The AF-GS552A model also has “reheat” and “keep warm” functions.

Less cords, more freedom – Introducing the Sharp Stick Vacuum Cleaner

Sharp’s new cordless stick vacuum cleaners are the result of years of research and development to help meet the needs and demands of consumers. The Power Duo Series is designed to optimise the cleaning experience and effectively rid households of dirt without obstruction or tangled cords.

Thanks to the highly developed vacuum motor and integrated H13 HEPA filter, the vacuum reliably eliminates dirt, dust and pet hair from floors, carpets, and furniture. In addition, the devices have up to three cleaning levels with different vacuum strengths, making them the perfect appliances for a deep clean. Thanks to the exchangeable roller head and different attachments, the stick vacuum cleaners reliably clean every surface and every corner of the house. The Ultra Duo Power Model (SV28) has a two-roller system (soft and spiral), marking it as the perfect cleaning companion.

The devices have up to 50 minutes of battery life, depending on the model; however, the battery life can be doubled thanks to the Duo Battery System. Users can effortlessly move through their homes without worrying about sockets or cable entanglements. The clever stand-up mechanism provides versatile freestanding in the room during the cleaning process without having to lean or place the device anywhere.

With their chic design and simple colours, the vacuums blend discreetly into the home interior. Thanks to the wall-mounted charging station, the vacuums are effortlessly and safely stored and can be easily accessed.

Prices and availability

Sharp Air Fryers will be available in 4 litres (AF-GS404A) at £79.99/€89.99 and 5.5 litres (GS-552A) at £119.99/€139.99 capacities in Q4 2023 on Amazon and Currys.