It's not every day that you get interviewed by the author of the Business Book of The Year!
But, that's precisely what happened a few weeks ago when I sat down with the legend that is Ash Ali on the Uhubs SaaS Sales Performance Podcast.
We chatted about the remarkable potential of personalised video to generate quality leads without sacrificing your integrity.
We also discussed why becoming 'uncomfortably niche' and 'uncomfortably real' is fundamental to making a great cold approach.
Here's a clip from our conversation. You can listen to the full episode on...
Spotify: open.spotify.com/episode/4E4synSWpCUzJ3Lvarzs6a
Apple Podcast: podcasts.apple.com/gb/podcast/dave-holloway-bml-creative/id1552823686?i=1000536138042
And make sure you hit SUBSCRIBE while you are there – their episodes are full of sales and marketing gold✨