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Wonder Leads: Remarkable lead generation for positive small businesses
Cold calling is a rubbish form of business development. Like most traditional methods of lead generation, it does your business more harm than good.
Not only are they regularly miserable activities to engage in, but they are proven to be ineffective, the vast majority of the time. They drain your money, time and resources. Worst of all, they often undermine the very value you want to communicate.
There is a better way to generate qualified B2B leads from cold prospects. A method that is nearly twenty times more effective than cold calling yet costs little but time and application. An approach that not only gets results but leaves prospects with a lasting, positive impression of you and your business. Entrepreneur and B2B marketing expert, Dave Holloway can show you how.
Wonder Leads is a revolutionary B2B lead generation framework that helps small business owners and business development professionals to start incredible sales conversations. In this easy-to-follow and practical guide, Holloway walks you through the six pillars of his positive methodology. From identifying your ideal prospects to shaping the perfect approach, you’ll learn how to generate incredible leads without sacrificing your integrity.
If you have a business that adds positive value to the world, then people deserve to learn about it in the most positive way possible. Wonder Leads will teach you how.
Not only are they regularly miserable activities to engage in, but they are proven to be ineffective, the vast majority of the time. They drain your money, time and resources. Worst of all, they often undermine the very value you want to communicate.
There is a better way to generate qualified B2B leads from cold prospects. A method that is nearly twenty times more effective than cold calling yet costs little but time and application. An approach that not only gets results but leaves prospects with a lasting, positive impression of you and your business. Entrepreneur and B2B marketing expert, Dave Holloway can show you how.
Wonder Leads is a revolutionary B2B lead generation framework that helps small business owners and business development professionals to start incredible sales conversations. In this easy-to-follow and practical guide, Holloway walks you through the six pillars of his positive methodology. From identifying your ideal prospects to shaping the perfect approach, you’ll learn how to generate incredible leads without sacrificing your integrity.
If you have a business that adds positive value to the world, then people deserve to learn about it in the most positive way possible. Wonder Leads will teach you how.
258 pages, Kindle Edition
Published November 1, 2020
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Displaying 1 - 4 of 4 reviews
December 7, 2020
I'll be honest, I only bought this book after I saw it ahead of Seth Godin's latest on Amazon's rankings. While that position was probably held for a micro second and in a niche category, the lessons in this book for small business owners will last quite a bit longer.
I've read a number of books and blogs on marketing, leads, and selling. I've worked as a salesperson for Fortune 100 companies, consulted on sales and marketing for SMEs in the UK, and built several businesses -- some epic successes, others not so much. So, I was curious to see what could possibly be said that hasn't been said already. Well, it turns out, quite a lot.
For starters, this is probably the best researched book in its genre. In fact, the author pulls off quite a trick. The writing is backed up with copious end notes and citations without ever making the book feel like a science or research paper. This small thing, doing the research, lends a huge amount of credibility to a book in this genre.
Moving beyond the ridiculous amount of research supporting this book, I think this book does a good job of providing three things: (I'll refer to them as sections below)
1. A compelling context and information illustrating the fact that several forms of traditional and new marketing are broken.
2. A solid framework for the elusive storytelling marketing approach.
3. Explicit detail on a specific approach to storytelling marketing.
The first section is superb. The author has a lovely voice -- sharing insights in a way that is casual, non-judgemental, and clear. **This section should be required reading for every business owner** -- it's more likely you'll reach your goals if your process isn't keeping you 'busy'.
The second section is also excellent. I've encountered a lot of storytelling frameworks. This is definitely one of the more tangible frameworks I've seen. So many times, I'm left trying to convert a movie style journey to my practical sales and marketing processes...and this can be difficult when you don't have the time to ponder the hero's journey!
The third section averages out to good. Let me explain. On the one hand, it is fantastic at providing a detailed map of how this solid system for storyteller style marketing can work with a specific approach (detailed in the book), but on the other hand, I wonder if many readers will realise it can apply to so many other innovative approaches in storyteller marketing. Maybe I am underestimating readers, but I felt like I got a little cornered in the end. I felt a bit overwhelmed, thinking about all the work I needed to do for an approach I wasn't too sure I'd use and wondering about how well the specific approach would work in a year. (I'm being generic here b/c it probably wouldn't have mattered what specific example was used.)
However, this section and indeed this book remind us that there are no short cuts.
Ironically, the specific example, if you understand its global nature, does a good job of illustrating both the power of and work involved in doing high value/return marketing. You don't have to spend a lot of money, but you will have to spend time. This is a large part of why it's valuable.
In the end, I was moved to reconsider my own marketing efforts and brainstorm some creative ways to increase my storytelling approach. I'm also going to apply the framework/processes to my existing approach. No, I won't be documenting my marketing data as the author suggests, I still like to let the revenue numbers do that for me. Maybe I'm just a little bit lazy.
In summary, if you aren't using a human centric storytelling approach, this book will be invaluable. If you're already in the know, this book will be help you wrap a process around the tangible act of marketing in this fashion -- and remind you why it remains the best approach.
I've read a number of books and blogs on marketing, leads, and selling. I've worked as a salesperson for Fortune 100 companies, consulted on sales and marketing for SMEs in the UK, and built several businesses -- some epic successes, others not so much. So, I was curious to see what could possibly be said that hasn't been said already. Well, it turns out, quite a lot.
For starters, this is probably the best researched book in its genre. In fact, the author pulls off quite a trick. The writing is backed up with copious end notes and citations without ever making the book feel like a science or research paper. This small thing, doing the research, lends a huge amount of credibility to a book in this genre.
Moving beyond the ridiculous amount of research supporting this book, I think this book does a good job of providing three things: (I'll refer to them as sections below)
1. A compelling context and information illustrating the fact that several forms of traditional and new marketing are broken.
2. A solid framework for the elusive storytelling marketing approach.
3. Explicit detail on a specific approach to storytelling marketing.
The first section is superb. The author has a lovely voice -- sharing insights in a way that is casual, non-judgemental, and clear. **This section should be required reading for every business owner** -- it's more likely you'll reach your goals if your process isn't keeping you 'busy'.
The second section is also excellent. I've encountered a lot of storytelling frameworks. This is definitely one of the more tangible frameworks I've seen. So many times, I'm left trying to convert a movie style journey to my practical sales and marketing processes...and this can be difficult when you don't have the time to ponder the hero's journey!
The third section averages out to good. Let me explain. On the one hand, it is fantastic at providing a detailed map of how this solid system for storyteller style marketing can work with a specific approach (detailed in the book), but on the other hand, I wonder if many readers will realise it can apply to so many other innovative approaches in storyteller marketing. Maybe I am underestimating readers, but I felt like I got a little cornered in the end. I felt a bit overwhelmed, thinking about all the work I needed to do for an approach I wasn't too sure I'd use and wondering about how well the specific approach would work in a year. (I'm being generic here b/c it probably wouldn't have mattered what specific example was used.)
However, this section and indeed this book remind us that there are no short cuts.
Ironically, the specific example, if you understand its global nature, does a good job of illustrating both the power of and work involved in doing high value/return marketing. You don't have to spend a lot of money, but you will have to spend time. This is a large part of why it's valuable.
In the end, I was moved to reconsider my own marketing efforts and brainstorm some creative ways to increase my storytelling approach. I'm also going to apply the framework/processes to my existing approach. No, I won't be documenting my marketing data as the author suggests, I still like to let the revenue numbers do that for me. Maybe I'm just a little bit lazy.
In summary, if you aren't using a human centric storytelling approach, this book will be invaluable. If you're already in the know, this book will be help you wrap a process around the tangible act of marketing in this fashion -- and remind you why it remains the best approach.
June 19, 2021
The thing about marketing “the new way to approach business development” is that it’s only novel if few people are doing it. The more commonplace video introductions become, the sooner they will join the spam folders.
Rather than encouraging everyone to invest time and money in this form of marketing, it might be better to get us to think about our client profile with empathy and then consider what approach they value most.
The reason the author experienced such success is likely because of the authenticity and novelty of the approach and the type of prospects he pursues (marketing people are his client profile and they are highly visual). It’s better for the adopters of his method if it doesn’t become a viral fad. And it’s probably better for everyone else to find the best storytelling mode of delivery for our client profile and act accordingly (e.g., if you target research scientists use infographics; if engineers use video games, etc.)
Rather than encouraging everyone to invest time and money in this form of marketing, it might be better to get us to think about our client profile with empathy and then consider what approach they value most.
The reason the author experienced such success is likely because of the authenticity and novelty of the approach and the type of prospects he pursues (marketing people are his client profile and they are highly visual). It’s better for the adopters of his method if it doesn’t become a viral fad. And it’s probably better for everyone else to find the best storytelling mode of delivery for our client profile and act accordingly (e.g., if you target research scientists use infographics; if engineers use video games, etc.)
November 16, 2021
Absolutely amazing. If you want more clients then this book will change your game.
March 19, 2021
How to make a video brochure. That's it. That's the book.
Displaying 1 - 4 of 4 reviews