Graeme Webb’s Post

Well it's that time of year again. Time to take and break, recharge ourselves and get ready to SLEIGH 2023! Wishing everyone a prosperous 2023. Looking forward to connecting next year. :-)

Does your program/initiative need a compelling name and identity? Having a clear name and #brand for your big idea will give it the best chance at #success. Impressions are everything and looking your best is going to instill confidence, educate, inspire and motivate a response. It gives you the foundation to build a strong presence and make a measurable difference in your sector. In today's competitive market where outcomes have become a priority, the best way to guarantee results is to look your best. Here are a couple of examples where I've developed program names and positioning statements, and turned them into engaging identities. How can I help you? #mentalhealth #homelessness #youth #AOD #program #initiative #branding #outcomes #results #brandidentity #logodesign #logo #graemewebbdesign #gwd #sector #community #socialenterprise #lgbtiq #makeadifference #values #diversity

So pleased to have contributed to this amazing initiative between Victorian Department of Health and Victorian Alcohol and Drug Association (VAADA). In response to #covid19effects the project is designed to enroll and upskill #AOD workers to better serve a community in need. Our involvement was to develop a compelling program name and brand identity and design the collateral surrounding it. Co-designing with a great team; I think the outcome looks pretty damn fine. #design #community #brandidentity #logodesign #graphicdesign #gwd #graemewebbdesign #thisfeelsgood #outcomes

Is it time for a rebrand? Here's an engaging brand identity for a New Zealand recruitment agency. Simple, elegant, and prestigious. Exactly what the client wanted to convey. Reach out if you need to freshen up your brand. #brand #branding #logodesign #logodesign #logo #recruitment #brandidentity #typography #gwd #graemewebbdesing #lookyourbest

Is your brand identity looking a little shabby? Are you missing out on consumer engagement by not appealing to your customers' needs and desires? #brand Then you need to be talking to me. I’m Graeme and for the last 25+ years, I’ve been working as a brand curator and designer.  Working to help brands succeed is not even a job for me. It’s more of a deep and committed calling. One that gets me up in the morning and sends me to sleep happy and contented at night. And because I love it so, I know just what to do to make your brand look its absolute best. What makes me such a good ‘brand’ wrangler? I know how to treat a brand right. How to nurture it, compliment it, and make it feel unique. I know how to pitch it so that every touchpoint connects with your audience and educates, motivates, and inspires. Calling them to action. Without giving away all my trade secrets, the formula of my success lies in these three pillars: 1. Ambitious design thinking 2. Thoughtful strategy 3. Individual client needs Years of experience and a judicious mix of all three enable me to deliver an authentic brand story that resonates, every time. #branding #designthinking #brandidentity #designer #brandsystems #logodesign #greamewebbdesign #gwd #creative #rebranding #lovemyjob

FROM BLAND TO BRAND. Is it time for you to refresh your brand identity? This client wanted to lift their game, look more professional, and instill more customer confidence. These before and after shots show how I achieved that. Together we chose the evolution rather than the revolution approach. This makes transitioning to the new identity an easier prospect, not alienating existing customers, but opening up to a new consumer demographic. By producing a style guide for this client, they can now roll out their new assets feeling assured any signage or print supplier can create consistency. And how about that new strap line? #branding #logodesign #evolution #brandidentity #branddesign #styleguides #graemewebbdesign #brandrefresh #beforeandafter

Is it time for a rebrand? This is a gorgeous brand system I created for a South Yarra Beauty Clinician. Monogram logo, specialty laminated cards, off-the-shelf packaging with bespoke graphics, and all marketing collateral. Everything works together to create a seamless client experience. Each touchpoint is carefully considered for maximum effect, telling your story while making the most of your budget. #brand #branding #brandidentity #logodesign #beauty #graphicdesign #packaging #experience #design #gwd #graemewebbdesign #luxury #monogram

Changing the way we look at service provision. This is a lovely piece I created with the trauma-informed understanding that we're not here to push people to where we want them to be. We're here to help them get to where they want to be. I was tasked with analysing and defining the stages of the client journey, writing copy, and developing an infographic with a supporting photographic image. This marketing collateral helped provide clarity and alignment for staff and consumers alike toward a common purpose. I love to help you, to help others. #mentalhealthawareness #mentalhealth #homelessness #advocateforchange #marketing #infographicdesign #copywriting #design #graemewebbdesign #traumainformed #healingoriented #storytelling #clientjourney #healthandwellbeing #youthservices

When I was approached by Yarra Mental Health Alliance (YMHA) to sit in on a half-day workshop about Information Sharing & Confidentiality and interpret the day’s findings into an industry-based practice resource; I thought: I’d never done anything like this before. Was I the right person? Answer: Of course I was! As a graphic designer, I think about things differently. I see things in ways others don’t. I am a problem solver. So I grabbed a coffee and... Read the whole story here: https://lnkd.in/gn-ZyPX #graphicdesigner #mentalhealth #communityservices #brandidentity #factsheet #healthandwellbeing #communication #learning #emotionalintelligence #graemewebbdesign #gwd #problemsolvers #practiceresource

IT'S ABOUT TIME MY LIVED EXPERIENCE BECAME AN ASSET TO OTHERS. As a survivor of childhood trauma, I was well equipped to work on a framework diagram detailing how trauma-informed, healing-oriented care would have a positive impact on people’s health and wellbeing throughout their lifespan.  This brief came from a forward-thinking Mental Health and Wellbeing Consultant who wanted to turn the famous 'CDC-Kaiser ACE Study Pyramid' on its head. Thanks to my experiences and an understanding of this existing theory, I could clearly see the intent, messaging, and outcomes the Consultant needed to fully realise their vision.  My own self-development journey has provided me with an invaluable lens of compassion, authenticity, and inspiration. Professionally, this unique insight and understanding allow me to create engaging platforms that connect audiences and stakeholders. I can get to the heart of a project pretty quickly. By co-designing, I was able to suggest the concept of 'positive vs. negative' and to use two opposing pyramids. The result is a spectacular piece of advocacy work. I’m proud to have influenced theory development and language with such a learned colleague. Creating a graphic asset that builds on existing research while adding important new foundational concepts. Showing how healing-oriented practice can be the circuit breaker to address the negative effects of Adverse Childhood Experiences while detailing the protective and risk factors regarding social and cultural determinants of health.  We hope this framework diagram has a lasting impact on mental health therapy and influences a new way of thinking. Do you need an infographic or pathway diagram from a fabulous, holistic designer?  Read more here: https://lnkd.in/gevSjgM #trauma #healingoriented #livedexperience #infographics #framework #mentalhealth #graemewebbdesign #gwd #wellbeing #designer #health #healingtrauma