PEUGEOT AND THE POLICE: 25 YEARS OF SERVICE

PEUGEOT is celebrating its long-standing relationship with the UK police. The brand has supplied vehicles to Police Authorities across the country for over 25 years, with the 308 and 308 SW the latest models to join the police fleet.

PEUGEOT UK is proud to have supported UK Police Authorities for over a quarter of a century with a supply of specialist vehicles. This relationship has continued in 2023 with more than 1,700 vehicles registered so far and over half of those being PEUGEOT 308 and 308 SW models. Almost 60% are marked cars which are used as ‘General Purpose Patrol Vehicles’.

Working with selected conversion partners across the UK, including Stellantis’ own Special Vehicle Operations division in Coventry, PEUGEOT is responsible for designing and testing all of its turnkey conversions to ensure conformity throughout the process, and to guarantee the highest quality and safety standards are achieved.  PEUGEOT UK is continually engaging with all UK Police Authorities as this is essential to ensure that the turnkey vehicles are fit for purpose for the variety of operational requirements. 

The PEUGEOT 308 and 308 SW are the latest PEUGEOT models to join the police fleet, featuring the brand’s distinctive design and latest-generation i-Cockpit® interior. At the front, the PEUGEOT 308 and 308 SW were the first models to wear the brand’s new coat of arms, a roaring lion’s head which also neatly houses the radar sensors used by the autonomous driving aids for a cleaner and more sleek look. 

In addition to the 308 and 308 SW ‘General Purpose Patrol Vehicles’, PEUGEOT also supplies Police Authorities with other models from its multi-award-winning range. This includes a significant volume of PEUGEOT EXPERT vans, which are deployed primarily as prisoner transport vehicles, as well as 208, 3008 & 5008 models.

Huw Jones, Fleet Manager, North Wales Police, said: “The new 308 is ideally suited to our needs and our previous experience with PEUGEOT models means we know it will be a reliable addition to our fleet. We’re thankful for PEUGEOT’s commitment to the Police, and their ongoing support to keep police vehicles on the road”

Adam Wood, Managing Director, PEUGEOT UK, said: “We’re proud of our long-standing support for public services in the UK, and it’s great to see PEUGEOT vehicles being used by Police Authorities up and down the country to help keep us all safe. The fact the Police Authorities continue to put their faith in PEUGEOT models, including the 308, is a testament to the quality, robustness and reliability of our vehicles.”

Richard Abbott, Head of Specialist Fleet, Stellantis, said: “The Police Authorities are valued partners and I’m pleased that PEUGEOT has been able to support their vital work for so long. The 308 is the latest in a long line of PEUGEOT police vehicles, and a testament to the high-quality conversions carried out through our Special Vehicle Operations division and trusted conversion partners.”

PEUGEOT is also working with multiple Police Authorities to trial electric vehicles from across its model range. By 2025, PEUGEOT will have a 100% electric version available across its entire line-up, and in 2030 will sell only electric vehicles in the UK.

ENDS

PRESS CONTACTS

John Handcock - Head of Public Relations

+44(0)7810 180249

john.handcock@stellantis.com

Mason Finney - Public Relations Manager

+44(0)7788 178394

mason.finney@peugeot.com

Michael Arnold - Press Fleet Manager

+44(0)7831 829410 

pressfleet@stellantis.com  

Jeremy Townsend - Director of Communications

+44(0)7827 896480

jeremy.townsend@stellantis.com

LINKS

PEUGEOT UK Press website

https://www.media.stellantis.com/uk-en/peugeot

ABOUT PEUGEOT

PEUGEOT is an inventive high-end mainstream brand. The ‘Power of Allure’ is our brand promise, epitomised in all of our models and services. Allure (attractive design), Emotion (instinctive driving pleasure) and Excellence (uncompromising quality, efficiency and technology) represent our values. PEUGEOT is present in more than 130 countries worldwide and sold more than 1,050,000 vehicles in 2022.  By 2025, all of our models (PC and LCV) will be electric. The PEUGEOT E-LION Project is a 360° approach to deliver our Carbon Net Zero objective by 2038. The electrified PEUGEOT 9X8 Hypercar demonstrates our passion for motorsport, competing in the World Endurance Championship (WEC), including the iconic 24 Hours of Le Mans.