6 of Shu Qi’s biggest luxury brand endorsements over the years: the Hong Kong-Taiwanese actress landed Michael Kors and Tom Ford Beauty in 2023, but has also represented Armani, Bulgari and Kenzo

Mar 27 , 2023

Hong Kong-Taiwan actress Shu Qi boasts an array of luxury brand endorsements that she’s accumulated over the years. Photo: @sqwhat/Instagram

Even though she had been absent from the screen in recent years, Hong Kong-Taiwanese star Shu Qi’s charm seems to grow with age. At 46, she’s looking better than ever.

At a Michael Kors event on Tuesday, Shu Qi, who’s real name is Lin Li-hui, glowed in a white dress from the brand’s spring/summer collection. The piece featured a waist cut-out and high slit, showing off her perfect figure.

Hong Kong-Taiwanese actress Shu Qi is Michael Kors’ newest brand ambassador. Photo: @sqwhat/Instagram

The Transporter and The Assassin star is truly a magnet for top-tier brands. Just earlier this month, she landed lucrative deals with two big names in the fashion world: Michael Kors and Tom Ford Beauty. And they only make up a portion of her luxury endorsement list ... so who are the others?

1. Michael Kors

Michael Kors’ latest spring/summer 2023 campaign featured Shu Qi. Photo: @michaelkors/Instagram

Michael Kors recently introduced its new spring/summer 2023 campaign with their new muse – Shu Qi. In its ready-to-wear collection, Qi embodies the brand’s bold and glamorous jet-set sensibility, thanks to her confidence and charisma.

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Shu Qi looks chic and glamorous in Michael Kors. Photo: @sqwhat/Instagram

Qi brings a new energy and a different interpretation of the modern woman to the fashion label’s latest journey. The actress became its latest ambassador on March 1, the brand announced on Instagram.

2. Tom Ford Beauty

Shu Qi is now also one of the faces of Tom Ford Beauty. Photo: @tomfordbeauty/Instagram

A few days after her endorsement with Michael Kors was announced, Qi landed yet another sweet partnership, this time with Tom Ford Beauty, following in the footsteps of fellow Asian actors like Hyun Bin and Squid Game star Gong Yoo.

Shu Qi is featured in the Cherry fragrance series. Photo: @tomfordbeauty/Instagram

Her debut campaign promotes the Cherry fragrance series, including Electric Cherry, Cherry Smoke and Lost Cherry. “I am honoured to be the new attaché for Tom Ford Beauty, a brand that has redefined modern luxury for the 21st century.” she said. “I look forward to this exciting partnership.”

3. Bulgari

Shu Qi, also the face of Bulgari in China, wearing the brand’s Lucea jewellery collection. Photo: @bulgari/Instagram

Qi was also selected as the first spokesperson of Bulgari in China, presenting the new Lucea jewellery and watch collection when it celebrated its 130th anniversary in 2014, The Star reports.

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What’s better than seeing Shu Qi rocking Bulgari’s elegant jewellery designs? Photo: @sqwhat/Instagram

Since then, she has appeared in the Italian fashion house’s campaigns, wearing bold and feminine masterpieces from its high jewellery line to the iconic Serpenti designs. “Elegant and irresistibly glam, her charms are ‘larger than life’ – just like Bulgari,” the brand stated on Instagram about its new concept “Larger than life” back in 2017.

4. Kenzo

LVMH-owned Kenzo is a luxury brand that Shu Qi has been endorsing since 2013. Photo: Weibo

At the peak of her career, Qi caught the attention of Kenzo and become the face of its flagship fragrance Flower by Kenzo. She appeared in its campaigns during 2007-2009 and became the brand’s global ambassador in 2013.

She was praised as “a dream woman” by the brand. “Shu Qi is a woman blessed with subdued sensuality, whose beauty is so fascinating it has the power to hypnotise. Is she a dream woman? Yes, she is, but it goes beyond that. Because she’s a real woman, and a very talented one at that,” said Patrick Guedj, Kenzo Parfum’s art director, per Her World. “She’s the Asian fairy of my upcoming film for Flower by Kenzo.”

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5. Giorgio Armani

Shu Qi exudes mystique in Emporio Armani’s autumn/winter 2010 collection. Photo: @ShuQi/Facebook

Another prestigious fashion brand, Giorgio Armani, also chose Qi as the new face for its Emporio label in China, Singapore and Malaysia for autumn/winter 2010, per Luxuo.

Shu Qi looks hypnotising in these polished outfits from the label’s campaign, shot on Madison Avenue in New York City. Photo: @ShuQi/Facebook

Her first campaign with the brand was a series of photos on Madison Avenue in New York City, shot by famous photographer Mario Sorrenti, portraying the luxurious ready-to-wear outfits from the collection.

6. Frederique Constant

In 2008, Qi became the ambassador of Swiss watch brand Frederique Constant. Her new role was announced at the exclusive Frederique Constant Fashion Show in Beijing as a “perfect fit with the elegant style of the brand’s ladies watches”, Watch Paper reports.

“I was delighted when Frederique Constant asked me to be their Chinese ambassador for the ladies’ collection,” she told the press at the event. “I have always loved watches and I am very excited by the Ladies Automatic Double Heartbeat Chocolate.”

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Fame and celebrity

The Assassin star has been a muse for a plethora of high fashion brands, from LVMH-owned Bulgari and Kenzo to Giorgio Armani and Swiss watchmaker Frederique Constant
The 46-year-old just landed 2 new endorsement deals this year, one with Michael Kors and another with Tom Ford Beauty – the latter also has Hyun Bin and Squid Game star Gong Yoo as its ambassadors