Swatch is celebrating the 100th anniversary of pop artist Roy Lichtenstein’s birth in a pair of new watches made in collaboration with New York’s Museum of Modern Art.
The two vibrant Swatch x MoMA watches use artwork from MoMA’s Lichtenstein collection, blending his comic-style art and single-color Benday dots for affordable Swatch watches.
The two watches will be available in Swatch stores, on Swatch.com, at MoMA Design Stores and store.moma.org from March 16.
REVERIE by ROY LICHTENSTEIN, THE WATCH
Lichtenstein’s early enthusiasm for jazz music provided inspiration for a number of his works, including Reverie (1965).
The famous text on the artwork “The melody haunts my reverie” is on a speech bubble loop on the Swatch watch strap, which is made in the same canary yellow as the woman’s blonde hair.
GIRL by ROY LICHTENSTEIN, THE WATCH
Lichtenstein’s flair for innovation led him to design a rotating easel and his famous Benday technique that is on the reverse of this watch strap.
The power of a smile is mesmerizing, and Swatch reproduces the famous artwork Girl (1963), with the blonde woman taking center stage.
