Shooting for Goal! FIRA RoboWorld Cup 2006 ... - Korea IT Times

Korea’s No.1 Information Technology Journal 

JUNE 2006 / Vol. 24 

www.ittimes.co.kr 

5F, Hyundai Intellex Bldg, 261, Nonhyeon-dong, Gangnam-gu, Seoul, korea(135-832) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)514--7183 

Shooting for Goal! 

FIRA RoboWorld Cup 2006 

Korea Promotes the Coming Robot Boom 

WiBro/WiMAX Reaches Out to the World 

U.S. $8.80 / KOR. 8,500 

ISSN 1739-2950 

University / Inha (pages 18~22) 

Academia / IT 21 Conference (pages 24~27) 

UITP (pages 28~29) 

Information and Culture month (pages 32~33) 

GePS Special (pages 34~39) 

(on page from 52 to 63) 

Wireless Broadband

2006-06-12006.6.701:57PM페이지2001채널맥(3443-0701) 

www.dolefruit.co.kr 

Cover-Page

U.S. $8.80 / KOR.£8,500 

ISSN 1739-2950 


Contents 

June 2006 / Vol. 24 

18 University/ Inha 

A University 

with a 

Difference! 

6 Publisher’s Message 

World Cup Germany 2006: Golden Opportunity for Korean IT 

Entrepreneurs 

WiBro Launch to Speed up Ubiquitous Society 

8 Editorial 

Lagging in the IT Hi-tech Race? 

10 Science/ Stem Cell 

On with Stem Cell and Animal Cloning! 

Innovative Technology 

12 LS Cable: A New Era for High-Speed Data and Video 

13 KDC 3D: KDC Leaps Ahead with 3D Technology 

15 Expert Column/ IPv6 

Always-On IP Sessions Using Mobile IPv6 

16 Open Korea/ IFEZ 

A West Coast Magnet for Foreign Investment 

18 University/ Inha 

A University with a Difference! 

20 Proud Son of Inha Urges Higher Student’s Ambitions 

24 Academia/ 11th IT 21 Conference 

Welcome to the U-Society! 

Exhibition & Conference 

28 UITP: UITP to Highlight Seoul’s Transportation Reform 

30 KCTA 2006: Creating Your Tomorrow 

32 Information and Culture Month 

Create a Warm Digital World! 

34 GePS Special/ Narajangteo 

An Epitome of Global Excellence! 

Cover Story: FIFA World Cup 

40 Government Pushing for DMB Exports 

42 FIRA RoboWorld Cup 2006 Overview 

‘Why Robots?’ 

44 RoboWorld Cup to Publicize Korea’s Cutting-edge Robot 

Technology 

46 Yujin Robot Showcases Korean-made Robot’s Superiority 

at RoboWorld Cup 

47 IZIrobotics: The Future is Robotic 

50 Ocean Day/ BPA 

Busan Port’s RFID-based U-Port System 

Wireless Broadband World Forum 2006 

52 WiBro/ Overview 


53 Scenario: WiBro service experience report 

54 MIC Minister: Charging Ahead with Globalization of 

WiBro Technology 

55 KICS president: Pivotal Role for Next-Generation Mobile 

Communication 

56 Samsung Electronics: Leading the Next Internet Revolution 

57 Opinion: Next-Generation Growth Engine Soon to Be 

Commercialized 

59 KTF: KTF Launches ‘Generation-Shift’ from 2G to 3G 

60 Intel Korea Ltd.: The Ultimate Pairing in Personal Mobile 

Broadband 

61 KT: Vanguard of the Wireless Broadband Revolution 

62 TTA: Watchful Eye on Korea’s WiMAX 

63 POSDATA: POSDATA Prepares Lifestyle Revolution 

52 


WiBro/WiMAX 

Reaches Out to 

the World 

28 Exhibition & Conference 

UITP to Highlight Seoul’s 

Transportation Reform 

64 Global IT Belt 

Kotra Raises Profile of Overseas Marketing of Culture and IT 

66 On the Scene Report/ iPark Tokyo 

Lifting Barriers to Korean IT in Japan 

Game & Contents 

68 MCT Game Industry Division 

Korean Game Riding the Crest of the “Korean Wave” 

70 E3 Review 

Korea’s Game Industry Kite Flew High Over E3 

71 u-City/ Busan 

Busan u-City Project to create Intelligent city 

73 KT Sees the Future in U-cities 

75 Essay 

Dealing with Korean Perceptions of Foreign Companies 

76 Country Report/ Turkey 

An Exotic Mediterranean Paradise 

78 Country Report: The Philippines 

Philippines Amb. Sees Great Potential for ICT Collaboration with 

Korea 

80 Dole Korea: A Fruitful Color Campaign 

82 Seoul Digital Forum/ World ICT Summit 2006 

84 News Panorama 

92 News Brief 

94 Job Seekers & Openings 

96 Korea IT Times Overseas Network 

Chairman & Publisher 

Executive Advisor 

Publisher & Editor- in- Chief 

Senior Editor 

Supplyment Director 

Managing Editor 

Editorial Director 

IT Industry Editors 

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Contributing Writers 

Staff Reporters 

Photorgrapher 

Advertising Manager 

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Designers 

Korea’s No.1 Information Technology Journal 

JUNE 2006 / Vol. 24 

Internet Manager 

Business Manager 

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PR Manager 

Sales & Marketing Manager 

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Financial Team 

Correspondents 

N.America 

Europe 

Southeast Asia 

Far East 

China 

Oceania 

SW Asia 

M.East 

5F, Hyundai Intellex Bldg, 261, Nonhyeon-dong, Gangnam-gu, Seoul, korea(135-832) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)514--7183 


Graphic Design _ Kim In-ki 

www.ittimes.co.kr 

Shooting for Goal! 

FIRA RoboWorld Cup 2006 

Korea Promotes the Coming Robot Boom 


University / Inha (pages 20~21) 

Academia / IT 21 Conference (pages 14~15) 

UITP (pages 56~59) 

Information and Culture month (pages 22~23) 

GePS Special (pages 30~31) 

(on page from 60 to 67) 

Wireless Broadband 

Kim Tae -sub 

Han Kon- ju 

Monica Jung Younboo 

Peter W.Strydom 

Kim Joo-hyung 

Yeo Hong-Il 

Lee Kyung-hwan 

Lee Chung-moo 

Lee Kang-soon 

Jeffrey D. Bohn 

Koo Won-hum 

Kang Joo-young 

Yeon Choul Woong 

Lee Suk-woo 

Bluellet Choi 

Shin Sung-won 

Jude Kim 

Kim in-ki 

Cho Hee-sang 

Ryu Mi-ja 

Bok Dong-kyu 

Kim Chang-ho 

Park Mi-Jung 

Kim Si-hwan 

Kim Rae-ho 

Yoon Jong-jin 

Yoon Hee-Joo 

Choi Eun-kyung 

Cheon Hong-joo 

James Joo young-hoon 

Choi Young-zun. Lee Sung-ki 

Lee Jin-bok 

Kim Moon-soo 

Chun Jong-sung 

You In-kyung 

Choi Duk-hee 

Chung Jung-ja 

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4 _ June 2006 KOREA IT TIMES


Publisher’s Message 

* World Cup Germany 2006: Golden Opportunity 

for Korean IT Entrepreneurs 

* WiBro Launch to Speed up Ubiquitous Society 

World Cup Germany 2006 presents a superb chance for Korean IT 

enterprises to take advantage of the many business opportunities related to this 

globally watched and participated spectacle in Germany this month. 

On the industrial front, we turn the spotlight on FIRA Robo World Cup 

Germany 2006, which showcases the robot soccer power of Korea globally. In 

conjunction with this, our June issue delves into Korea’s robot industry, 

including an interview with the FIRA president, associated business circles’ 

articles like Yujin Robot, IZIrobotics and Robot World 2006 introduction with 

a catchphrase, ‘Toward one household one robot age!’ which will be held on 

Kim Tae-sub 

Oct. 16~22, 2006 in COEX, Seoul. The Robo World Cup, being held on the 

Chairman and Publisher 

initiative of Korea, is intended to foster a social culture environment to realize 

the “One household-One Robot era” sooner rather than later on the sidelines of 

World Cup Germany 2006. 

To narrow the technology gap with robot-advanced countries and to catch up with them, we believe 

that strong government backing is needed for urgent manpower nurturing and technology power 

improvement plus focusing on next-generation robot development such as 3G robot Ubiquitous robot, 

4G robot ‘Genetic robot’, and 5G ‘Bio robot’ -that other countries have not yet even attempted. 

Alongside of this, related robot business circles should stick to the fountainhead technology and basic 

technology to overcome technology power shortage, an Achilles’ heel of the Korean robot industry. 

Also, we are setting great expectations on the spread of Korean-made DMB or WiBro too with World 

Cup Germany 2006 as an impetus as were pinpointed in our magazine’s previous issues several times. 

In this context, Wireless Broadband World Forum 2006, held under the flagship theme of ‘Toward 

Successful WiBro (Mobile WiMAX) and 4G’ in Seoul at the end of May, 2006, was a good opportunity 

to be able to confirm that WiBro is not only raising demand for a Ubiquitous service environment that is 

possible anytime, anywhere and with any device, but also it can meet the supply & demand for all such 

as communication business provider’s investment environment development to strengthen profitability 

security and competitiveness through WiBro. At the moment, our expectations are rising higher than 

ever in that WiBro service’s activation is anticipated to make the $30,000 national income era and 

Ubiquitous society a reality earlier than expected. It will serve as a new growth engine of the future by 

increasing national conveniences and by creating employment with new investment and associated 

industry’s activation for the slowing domestic IT industry. 

For our June issue, the Korea IT Times team of writers also prepared some very interesting articles - 

such as U-City Busan, an innovative telecommunication solution (LS-HFC Network) providing highspeed 

data and video (HD level) service developed by LS Cable, Inha University Zooming in on new 

Songdo City for its Second Campus with the view of building ‘Global Knowledge Enterprise University 

Park’, and The Korean Government e-Procurement System (GePS) of the Public Procurement Service 

(PPS), called the Narajangteo in Korean won the Global IT Excellence Award. 

We hope our readers enjoy some excellent summertime reading in this issue! 

Kim Tae-sub 



Editorial 

Lagging in the IT Hi-tech Race? 

When a leading global IT market research firm raises 

the yellow flag on Korea’s IT industry losing its 

competitive edge in the information and 

telecommunications industry, both the private sector and 

relevant government bodies need to sit up and take note. A 

careful assessment is needed of the seriousness of the 

problem and appropriate countermeasures 

must be implemented without delay. 

Although Korea is globally recognized 

as an info-tech powerhouse, it appears to be 

losing its competitive edge in the high-tech 

segments 

At a press conference held in Seoul 

ahead of last month’s Seoul Digital forum, 

Derek Lidow, chief executive officer of 

iSuppli Corp., a U.S.-based firm 

specializing in Applied Market Intelligence, 

said that Korean electronics products and other IT devices 

such as liquid crystal displays, LCD televisions, monitors, 

and cell phones are losing market share. He is quoted by 

Korea’s JoongAng Daily as saying, “To remain 

competitive, South Korea must change its approach to 

high-tech industries, focusing more on entrepreneurial 

innovation and less on lower-margin commodity 

products.” 

He expressed the view that Korea’s products are losing 

out to competitors because IT companies are taking a 

passive stance on investment, by allowing themselves to be 

“out-invested” and engaging in capital intensive 

businesses. He pointed out that Korea is being outspent 

and outmaneuvered by competitors on multiple fronts. 

Lidow selected three examples of Korea’s eroding hightech 

competitiveness -- liquid crystal displays (LCD), 

televisions and handsets, citing the LCD industry as an 

example. He said that in the first quarter of last year, Korea 

was No.1 in the global market, with a 48.8 percent share, 

followed by Taiwan with 41.8 percent. iSuppli research 

since then, however, showed that in the first quarter of this 

year, Taiwan had a 52.2 percent market share, while 

Korea’s market share had dropped to 37.4 percent. 

According to Lidow this was because in Korea, two 

large companies dominate the market, whereas in Taiwan, 

almost 10 companies compete with each other and 

experiment with innovative ideas rather than invest in 

strengthening their market status. 

He noted that these problems could not be solved solely 

at a corporate level. 

“Korea must encourage entrepreneurial innovation 

through the creation of more competitive 

private investment funds and industrial 

incentives. Without that, it will be strictly 

limited by the investment of a handful of 

large companies preoccupied with 

defending their position, rather than being 

appropriately aggressive and risk-taking in 

innovating in the global market,” he said.. 

Despite Korea’s remarkable ascendancy 

in the global marketplace from the late 

1990s to 2004, this success was built on 

two principles - strong investment and operational 

efficiency. According to Lidlow, Korea now needs to 

advance to the next stage. The two principles that worked 

for the past five to eight years might not work for the next 

five years. To meet the challenge, Korea needs to nurture a 

new corporate environment where innovations mushroom 

by promoting venture and private equity funds. 

Another idea put forward is that Korea must encourage 

entrepreneurial innovation through the creation of more 

competitive private investment funds and industrial 

incentives, including both venture capital and private 

equity investment funds. 

But every cloud has a silver lining, as the American 

analyst correctly pointed out, saying that thanks to Korea’s 

leadership position, it is in an advantageous position to be 

an IT incubator of new ideas. 

Korea is fortunate to possess one of the world’s best IT 

infrastructures, with four in five homes having high-speed 

Internet connections, and four out of every five people 

carry wireless Internet-enabled cell phones. 

The message is very clear, however. We cannot afford 

to be complacent in the face of aggressive regional 

competition and the issues raised by outside analysts of 

Korea’s IT industry need to be urgently weighed and 

remedied. 



Science 

/ Stem Cell 

On With Stem Cell and Animal Cloning! 

Kim Woo-Sik, Deputy Prime 

Minister & Minister of Science 

and Technology 

Information sharing 

including cell 

specialization 

Adult Stem Cell 

- Fostering competitive technology 

- Highly effective division/ massive 

proliferation technology 

- Functionality strengthening/ 

specialization technology 

- Clinic technology 

- Clinic study 

Led by academia and research 

institute/ supported by business circles 

Information sharing 

including FDA approval 

Global Top Three in the Stem cell Field by 2015 

“Irrespective of the Hwang Woo-Seok 

scandal, the research on stem cell and animal 

cloning will continue to be supported by the 

government,” said Kim Woo-Sik, Deputy 

Prime Minister & Minister of Science and 

Technology. On the occasion of 100 days 

since his inauguration, Deputy Prime 

Minister Kim stressed in his meeting with 

reporters on May 20 that the government 

would support the researchers, including 

Embryonic Stem Cell 

- Sustainable development of leading technology 

- Clinical cultivation technology 

- Diversification of stem cell technology 

- Specialization technology of stem cell 

- Technology on stability and functionality 

Led by academia and research institute 

Led by academia and research institute 

Global Top Three in the Stem Cell in 2015 

Infrastructure 

- Stem cell bank 

- Manpower fostering/ key 

facilities 

- National research network 

Led by academia/ 

government 

Stem cell utilization 

- Ethical research 

environment establishment 

- Expert fostering and 

education 

- Reasonable system 

- Industrialization of products 

- Function coordination compound 

- Stem cell utilization retrieve technology 

- Cell treatment system development 

Life ethics/ system 

Led by academia/ 

government 

Led by business circles/ supported by academia 

and research institutes 

nine members of Hwang’s research team for 

the research on blastocyst formation technology. 

Also, support on animal cloning is to be 

resumed soon. Kim Dae-yong, professor of 

Seoul National University, whose team is in 

charge of dog cloning research, is to absorb 

30 researchers who previously belonged to 

Hwang’s team. 

“Although the morale of the science and 

technology community has been devastated 

Common technology 

information sharing 

Including cell tracing 

and marker 

Common Fields 

- Common technology development 

- Cell tracing technology 

- Stem cell marker development 

Led by academia 

Common information 

sharing including stability 

and effectiveness 

owing to the Hwang scandal, I would like 

to make all-out efforts to create a new 

research atmosphere,” he went on to say, 

“This June, MOST will hold a 

“biotechnology research promotion 

meeting” at the Korea Research Institute 

of Bioscience and Biotechnology located 

in Daejeon, in which President Roh Moo- 

Hyun will participate, and confirm the 

government’s willingness to continue 

support for research on biotechnology.” 

Moreover, on May 29, the government 

held a meeting on comprehensive policy 

deliberation on biotechnology, which 

includes the comprehensive 

implementation plan for stem cell research 

and the biotechnology promotion plan for 

2006. According to the comprehensive 

implementation plan of stem cell research, 

the government aims to reach the world’s 

top three by 2015, including the plan to 

obtain an original technology, clinical 

trials, infrastructure support for a stem cell 

bank, and establishment of related 

systems. 

Global Top Three in the Stem Cell Field (by 2015) 

Take off as a leading country in the stem cell field by means 

of sustainable development of advanced technologies and improvement 

of relatively weak points in technologies. 

Obtain Technology Hegemony over the Stem Cell Field 

at the National Level (by 2015) 

Obtain clinical technology for incurable diseases 

Occupy 10% share of the global stem cell market d 

Obtain original technologies 

Establishment of infrastructure 

ICT Keyword 

QWERTY Phones 

When people see the term “QWERTY phone” in a 

newspaper, they typically think it is a typo but there really are 

mobile phones, which deserve such an eccentric title. 

The QWERTY phone refers to a model equipped with a 

computer-like keyboard to meet the growing need to input many 

letters into cell phones in a short time. 

For businessmen who need to send text messages or e-mail 

en masse on the move, conventional cell phone keypads are too 

small and error-prone for fast typing. 

QWERTY is the most common layout of letters on most 

English-language computers. It takes its name from the first six 

letters shown on the keyboard’s top row of letters. 

Samsung Electronics, the world’s third-largest cell phone 

producer, unveiled its QWERTY phone, the MITs SCH-i730, 

early this year during the Consumer Electronics Show. 

There are many sorts of QWERTY devices other than cell 

phones, like personal digital assistants and other electronic 

terminals, which employ keyboard input systems. 

Source : The Korea Times 

Vision 

Implementation Goals 

Implementation Strategies 

Systematic clinical studies 

Establishment of life ethics 

Spyware 

Spyware is a general term for a program that secretly 

monitors what you do on your computer and what sites 

you visit. Many companies use spyware to gather data 

about customers. 

Spyware is designed to avoid being detected, and even 

once detected, can be quit difficult to remove. 

Many companies offer spyware removal tools that 

range in their effectiveness. 

If they don’t work, you may have to resort to 

reformatting your hard disk. 

(Source:Neungyule Education) 

1 0 _ June 2006 KOREA IT TIMES 

KOREA IT TIMES June 2006 _ 1 1



/ LS Cable 

A New Era for High-Speed Data and Video 

By taking advantage of seed business 

activation, such as LS-HFC Network, 

LS Cable Ltd. (http://www.lscable 

.co.kr), is seeking new growth 

opportunities for the company. 

Applying the high-speed chip and circuit 

technology to the existing CATV network, 

an innovative telecommunication 

solution (LS-HFC Network) providing 

high-speed data and video (HD level) service 

has been developed by LS Cable. 

As high-speed Internet usage ratio of 

wire broadcasting subscribers is rapidly 

growing worldwide, the market demand 

for high-speed wireless broadcasting network 

equipment like LS-HFC is forecasted 

to grow up to $20 billion in the coming 

years. 

Considering that LS Cable’s sales were 

on a scale of 2.48 trillion won (around 

$2.52 billion) in 2005 - namely domestic 

sales of 1.28 trillion won and exports of 1.2 

trillion won respectively, the company’s 

new Seed Biz LS-HFC Network business 

is expected to bring a new revenue source 

that is eight times higher than today’s LS 

Caleb entire turnover scale. 

Breakthrough in CATV data 

transmission speed 

LS Cable Ltd. develops groundbreaking LS-HFC Network solution 

In a nutshell, ‘LS-HFC’ which was 

developed by LS Cable for the first time 

globally, is a high-speed wire broadcasting 

network technology that radically 

improved CATV’s data transmission 

speed, according to executives of the company 

familiar with the technology. 

Senior vice president Kim Dong-young, 

Seed Biz Management Office, LC Cable 

Ltd. who assumed leadership of ‘LS-HFC’ 

Senior vice president Kim Dong-young, Seed Biz Management Office, LC Cable Ltd. 

development, explains: “This LS-HFC 

solution is to offer the highest speed of 

high speed Internet service which is being 

provided through established CATV, with 

maximum 200Mbps that is five times faster 

than the current 40Mbps by applying highspeed 

telecommunication technology and a 

new concept’s network utilization technology.” 

In the light of the service trend that wire 

& mobile telecommunication are going to 

be changed to Integrated Multimedia 

Service by a single network and telecommunication 

service also is going to be 

changed from Data centric service based 

on PC to Multiple Service based on Home 

network in the future, Kim emphasized that 

‘LS-HFC’ development’s significance has 

huge significance. 

In other words, each individual service 

such as wire/mobile telecommunication, 

Internet & broadcasting (VoD) is going to 

be changed to Integrated Multimedia service 

like Internet (VoIP), Mobile Phone 

(PCS), Super-highway Internet, & IPTV 

(HD). Data Service based on PC also is 

expected to change to Multiple Service 

based on Home network including PC, TV, 

VoIP, Security, CE & Home Server. 

The vice president said that ‘LS-HFC’ 

solution developed by LS Cable’s own 

technology, is to apply high speed modulation 

technology, which has good endurance 

within a noisy environment, to established 

CATV. LS-HFC offers bi-directional 

200Mbps speed through modifying a traditional 

CATV network and applying the 

internet network technologies. Stable data 

service is possible with access control technology 

in cases also where a host of subscribers 

is connected. 

Economical investment when network 

expands 

In regard to the strong points of ‘LS- 

HFC’, Kim noted: “Using the established 

coaxial cable network of HFC Network, 

there is no need to invest for establishing 

the network”, plus upgrading the actual 

data & video throughput as well as using 

the advantage of the low loss section 

(10~50dB). 

Alongside of this, it can provide seamlessly 

high-definition’s HD-notch moving 

screen when servicing Video on Demand 

and it is also possible to create a power 

line-based home network system without 

additional equipment, according to Kim. 

Kim went on to say: “To sum up, key 

note is as follows: In terms of cable broadcasting 

station, ‘LS-HFC’ means economical 

investment when the network expands; 

the substitution of expensive CMTS; the 

differentiated VoD service; and replacing 

only modems for upgrading (200Mbps- 

500Mbps).” 

In terms of transmission lines as well, it 

means transmitting the information without 

signal loss; low costs for establishing lines; 

using a LS-ONU, and extension of installation 

per Cell. 

For subscribers, it brings high-speed 

transmission with max. 200Mbps, high 

quality Video Service, mutual communication 

among subscribers, and extra service 

connected to power line. 

LS Cable executives familiar with this 

new concept technology underscored: 

“With this LS-HFC solution’s development 

as an impetus, domestic CATV business 

providers which have been suffering 

from a stormy passage due to low data 

speed, a shortcoming of CATV, for TPS 

(integration multimedia service market) 

inroads by which digital broadcasting, 

voice telephone as well as high-speed 

Internet are offered simultaneously, have 

come to be able to hold more wide selection 

rights in broadcasting network construction 

facility investment.” 

In particular, senior vice president Kim 

stressed that ‘LS-HFC’ is expected to be 

accepted as the most economical alternative 

in that high-speed data service is possible 

while utilizing established CATV as it 

is and can materialize TPS perfectly. 

He added that the company has a development 

project under way to be commercialized 

by 2007 in regard to a technology 

as well, which can transmit data over 

500Mbps. 

In conjunction with its activation phase, 

LS Cable executives predict that the company’s 

‘LS-HFC’ will be activated within 

one or two years, starting from the second 

half of the year. 

Accordingly, LS Cable assesses that the 

potential for new market inroads is bright, 

including Southeast Asia, the Middle East, 

and Africa, to say nothing of countries in 

which CATV is being popularized like 

China and the United States. Furthermore, 

Kim pointed out that China, Southeast 

Asia, the United States, and Europe are 

“This LS-HFC solution is to offer the highest speed of 

high speed Internet service which is being provided 

through established CATV, with maximum 200Mbps 

that is five times faster than the current 40Mbps by 

applying high-speed telecommunication technology 

and a new concept’s network utilization technology.” 

very interested in it since it can service 

with reasonable price. 

He concluded his interview by stressing 

that the government’s support is in a sense 

important - not the least for activating this 

technology because ‘LS-HFC’ technology 

has sufficient potential to be able to 

become Korea’s representative business 

among u-IT839 strategies. 





/ KDC 3D 

KDC Leaps Ahead with 3D Technology 

Becomes first company in the world to set up a stereoscopic 3D LCD production line 

Expert Column 

/ IPv6 

Always-On IP Sessions Using Mobile IPv6 

The writer is a senior member of the research staff in the Mobile Convergence 

Laboratory of Samsung Electronics, Korea. He is a member of the IPv6 

International Forum....Ed. 

Korea’s KDC Corporation (www. 

kdccorp.co.kr) has developed new 

stereoscopic 3D technology with 

Master Image Co., Ltd. which is a stereoscopic 

3D display specializing company 

since 2004. KDC is in charge of manufacturing 

and co-marketing. 

The new stereoscopic 3D display technology 

has no need for 3D glasses, unlike 

the existing technology which requires 

wearing of 3D glasses. 

The potential for the application of this 

technology is huge, considering the fact 

that the Korean Ministry of Information 

and Communication (MIC) has announced 

plans for every display in IT devices - 

including telephones, TVs and recording 

devices - to be changed to stereoscopic 3D 

display. 

In 2006, major mobile phone makers 

are planned to release the stereoscopic display 

phones. Many contents providers 

related to broadcasting, movie, game, 

advertisement, entertainment are expected 

to appear. 

KDC has the distinction of becoming 

the first company in the 

world to set up a 

stereoscopic 3D 

LCD production 

line. Founded in 

1972 as the first IT-specialized 

company in Korea 

KDC was the nation’s first 

Modem (1200 bps) provider and 

developed its own models. It 

was also the first outsourcing 

service provider of network integration 

& maintenance (1989). 

KDC has installed integrated 

networks for the Korean government, 

financial institutions, communications 

carriers, etc., 

resulting in the most business integration in 

Korea. 

KDC was selected as a promising communications 

company by government 

authorities, and was the first to be KOS- 

DAQ-listed among IT-related companies 

in Korea (1996). It was the first to be ISO- 

9001-approved among IT-related companies 

in Korea (2000) and acquired TL9000 

certification in 2005. KDC was 

inaugurated as the Seoul 

Metropolitan Area terrestrial 

DMB business provider “DMB 

Plus” in 2004 and became 

Korea’s first PC-based groundwave 

DMB receiver development. 

Innovative products developed 

by KDC include the 

Stereoscopic LCD for mobile 

phones etc., the Stereoscopic 

large Screen System, the 

Stereoscopic Kiosk (an information 

terminal with HD micro 

display module for 40 inch 

wide screen); a Stereoscopic 

Camera; a Stereoscopic Advertising Panel; 

and a 3-side Conversion POP applying 

lenticular technology 

Stereoscopic images show left and right 

images on stereoscopic display using a twolens 

type of distinctive stereoscopic technology 

in contrast to existing 3D (Single-lens 

type) 

The auto stereoscopic LCD is based on 

individualized parallax barrier design technology 

offering world-best viewing area 

and brightness. It is customizable to various 

LCD sizes and 2d/3D mode is alterable to 

stereoscopic 3D mode 

It provides customers Total Stereoscopic 

Solution for Mobile Devices with: 

* Stereoscopic LCD 

* Stereoscopic Handset Camera Module 

* Stereoscopic Soft-ware (e.g., viewer, 

UI) 

* Stereoscopic Content 

KDC is clearly growing from strength to 

strength with its latest success in taking an 

early lead in the Stereoscopic 3D Display 

Business shows that it is not only Korea’s 

chaebol (conglomerates) that are leading the 

world in pioneering new IT technologies. 

By Daniel Soohong Park 

Mobile Convergence Laboratory, 

Samsung Electronics. 

The next few years promise to be truly 

revolutionary, with the introduction of 

broadband wireless services. With the 

global deployment of 3G and WiFi networks 

now under way, users will be able to 

experience a new range of mobility and 

multimedia services - but as separate networks. 

Unfortunately one major function 

that has not been developed is a roaming 

solution to allow users to move in and out 

of various public 3G/WiFi and private 

WiFi networks without session restarts. 

However this is where Mobile IPv6 can 

play a powerful role. 

Built on IPv6, Mobile IPv6 enables the 

creation of always-on IP sessions that keep 

users connected as they travel from their 

home to office to hot spots without having 

to restart an application. Unlike Mobile 

IPv4, which is based on resource intensive 

signaling and tunneling, mobility was 

designed into IPv6 protocol to enable 

instant connectivity with minimal overhead. 

Mobile IPv6 also features route optimization 

that helps ensure that the best 

path between the user and home network is 

established so that backbone bandwidth is 

never wasted. And finally because Mobile 

IPv6 enables end-to-end connectivity, 

users are assured security without the fear 

of NAT (Network Address Translation). 

For service providers and more importantly 

users 3G-WiFi roaming promises to 

enable always on broadband wireless connectivity. 

To achieve a seamless mobility 

requires us to solve a number of problems 

before broadband wireless roaming 

becomes a reality. First, different signaling 

protocols are being used by 3G and WiFi. 

Second the very high scale of the problem, 

with millions of mobile user needs to be 

addressed. And third, security issues surrounding 

the transmittal of corporate data 

need also to be solved. We also need to be 

address different usage scenarios including 

when a mobile node roams into a 3G 

domain or when a 3G node roams into an 

unknown WiFi network. In summary 3G- 

WiFi roaming has the dynamics of very 

complex problems. 

Mobile IPv4 was developed as an addon 

feature to the IPv4 protocol. Thus its 

deployment requires the use of overlay 

Mobile IPv4 routers, compute intensive 

signaling to set up a connection and the use 

of tunnels once a connection is set up. In 

addition to the obvious problem of having 

to buy hardware, Mobile IPv4’s signaling 

and tunneling cost increase proportionally 

with the number of mobile users and their 

throughput requirement. Subsequently on 

reason why service providers stayed away 

from Mobile IPv4 deployments was that 

users would likely start experiencing long 

delays and/or temporary disconnections as 

the performance limit of the protocol was 

reached. Another problem with Mobile 

IPv4 is that IPv4 addresses are logical 

Identifiers that are used to represent at the 

same time the destination host and its topological 

position on the whole network. 

Topological addressing simplifies routing 

in a fixed network environment but 

becomes a big problem in a mobile one. 

Mobile IP permits users to remain connected 

across wired (e.g., Ethernet, xDSL) 

and wireless (e.g., 802.11, Cellular, 

Satellite, 3G) networks while roaming 

from one network to another. This permits 

the user to stay connected in route to the 

airport from home, rather that shutting 

down their PDA/Laptop at home, and 

reconnecting at the WiFi location at the airport. 

Mobility in Mobile IPv6 is facilitated 

by having the Mobile Node contact its 

Home Agent with its current location. The 

Home Agent is a router that maintains the 

location state for the Mobile Node as it 

moves and stores the information as a 

Care-of-Address. This simple but powerful 

feature which is built into the IPv6 protocol 

enables all mobile hosts to be reachable 

without the need of the service provider to 

purchase/deploy extra devices or waste 

bandwidth due to tunneling. Another powerful 

feature of Mobile IPv6 is that it 

enables a Mobile Node and the IP service 

host also referred as a Correspondent Node 

to communicate directly without going 

through a Home Agent by the use of the 

Mobile IPv6 Route Optimization. This is 

done using a procedure defined as Return 

Routability (RR) within the Mobile IPv6 

protocol in which the network path 

between the Mobile Node and 

Correspondent Node is secured through the 

RR procedure. Once this happens packets 

can be directly forwarded between the 

communicating parties without the need 

for the Home Agent. 

In summary, Mobile IPv6 offers to revolutionize 

the telecommunications and 

consumer products by enabling truly 

always-on broadband connectivity for 

mobile computing devices. When 3G is 

combined with WiFi ones’ office LAN can 

now have a global footprint. Looking to the 

future, Mobile IPv6 promises to help create 

a new generation of consumer and enterprise 

application like personal content 

delivery services, multimedia e-collaboration 

and virtual Private Mobile Radio 

replacement just to name a few. The elegance 

and cost effectiveness of Mobile 

IPv6 is certain to be an important element 

of tomorrow’s mobile multimedia networks. 




Open Korea 

/ IFEZ 

A West Coast Magnet 

for Foreign Investment 

The Incheon Free Economic Zone 

(IFEZ) has been very active in 

attracting foreign direct investment 

(FDI) with its goal of becoming a pivotal 

business center of Northeast Asia. 

Despite many difficulties in attracting 

foreign investment, the IFEZ succeeded in 

inducing a total of 26 cases of FDI worth 

$27.4 billion as of the end of April this 

year, Lee Hwan-kyun, commissioner of 

IFEZ, said. 

The total FDI breaks down into $14.7 

billion for 11 main contracts, $12 billion 

for seven cases of memorandums of 

understanding (MOUs), and $700 million 

for eight cases of letters of intent (LOIs). 

This includes an international school 

and an up-to-date hospital that will be 

established in the free economic zone. 

In 2005, the IFEZ attracted large 

amounts of FDI to build an information 

industrial training center of United Nations 

Economic and Social Commission for 

Asia and the Pacific (ESCAP), R&D 

center of GM Daewoo and an industrial 

IFEZ actively attracting FDI by focusing on speedy 

urban development in Songdo New City 

robot assembly factory of Gudel AG, he 

said. 

It also attracted Yonsei University, one 

of the most distinguished private 

universities in Korea, to the zone for its 

separate campus for globalization in 

January this year. In February, it 

concluded an MOU with Portman 

Holdings of the United States for 

construction of a 151-floor twin tower 

building. 

As the infrastructure project for the free 

economic zone is being carried out, FDI is 

expected to increase at a faster pace in the 

future, Lee said. 

To attract more FDI, the IFEZ is 

offering a variety of taxation and financial 

incentives to foreign companies doing 

business in the zone. 

For example, foreign companies in the 

free economic zone are 100 percent free 

from national and provincial taxes for the 

first three business years. They are also 

able to enjoy a 50 percent reduction in the 

taxes for the next two years. 

Songdo’s new Ubiquitous City, which is being envisaged with a view of serving 

as the business center of Northeast Asia. 

In addition, foreign companies doing 

business in the zone will receive such 

favors as a reduction in rental charges of 

land and financial assistance for 

establishment of roads and other basic 

facilities. 

Asked about the strategy to 

differentiate the IFEZ from other 

economic free zones in Asia, Lee said, “As 

major cities in Asia are striving to secure 

an economic hub leadership of Northeast 

Asia, we plan to concentrate all of our 

administrative power on speedy city 

development.” 

For construction of an international 

city, we will make best efforts to create 

foundation for attracting foreign 

investment this year by carrying out 

reclamation and infrastructure projects as 

scheduled, he said. 

“In particular, we will make a strong 

push for construction of a ubiquitous (U)- 

city for the first time in the world, which 

will serve as the business center of 

Northeast Asia,” said Lee. 

Along with this, we will push ahead 

with the differentiated four strategies this 

year to build an international free city of 

the 21st century in the free economic zone, 

he said. 

The four strategies are construction of 

the state-of-the-art informatization city 

equipped with ubiquitous systems, 

construction of a comfortable ecological 

city with the greenbelt accounting for 

more than 36 percent of the total land, 

introduction of an advanced new 

transportation system armed with new 

technology transportation systems, 

including bus rapid transit (BRT), and 

The following are excerpts from an interview with Lee 

Hwan-kyun, commissioner of the Incheon Free Economic 

Zone (IFEZ). 

Q: Countries in Asia are engaging in 

fierce competition to grow into a business 

center of Northeast Asia. What do you 

think is the strong point of the IFEZ 

compared with Pudong in China, Hong 

Kong, and Singapore? 

Geographically, Incheon is the center of 

Northeast Asia and is located in the best place, 

which can serve as an international strongpoint 

city like Hong Kong and Singapore. 

Incheon is adjacent to China with a 

population of 1.3 billion and Japan, the world’s 

second largest economic superpower. In 

addition, people can fly to 51 major cities with 

a population of over 1 million in Northeast Asia 

from Seoul within 3.5 hours by plane. 

Incheon is also equipped with advanced infrastructure of 

both international airport and harbor. In other words, it boasts 

of the “sea & air complex logistics system” by combining the 

Incheon International Airport with the world’s No. 10 in 

passenger transportation and No. 3 in cargo transportation 

and the 120-year-long Incheon Harbor. 

Q: There are three districts -- Songdo, Yeongjong 

and Cheongna -- in the IFEZ. Would you outline your 

plan to specialize the districts? 

A: We aim to develop the IFEZ into the best business 

construction of a high-quality city with 

fine scenery and high-quality public basic 

facilities. 

On the government’s plan to make 

Korea a business center country of the 

Northeast Asia, the commissioner said, 

“The northeast Asian region has emerged 

as one of the world’s three trade blocs, 

along with the EU and North American 

Free Trade Agreement (NAFTA). 

Accordingly, countries in Northeast Asia 

are staging stiff competition to become a 

center of Northeast Asia in logistics and 

business. 

“China boasting of an annual average 

economic growth of 9-10 percent has 

emerged as the “factory of the world.” 

Meanwhile, Japan, the world’s No. 2 

economic powerhouse, is outpacing Korea 

in terms of advanced technology. Under 

these circumstances, Korea may fall into 

the bottom among the three countries if it 

fails to secure the position as the business 

center country of Northeast Asia within 

the coming 5-10 years, considering the 

speed development of China,” he said. 

To effectively cope with rapid changes 

and flow of the global economy, 

accordingly, the government announced its 

ambitious plan to make Korea the business 

center country of Northeast Asia in July 

2002, he explained. 

Related to this, the government 

designated Incheon as the nation’s first 

free economic zone in August 2003 to 

make Incheon a new growth engine of the 

center city of Northeast Asia by creating most attractive 

business environment and living conditions. 

The Songdo district on a land of 16 million pyeong (52.8 

million square meters) will be developed into advanced 

industrial city housing a convention center, the 

Asia Trade Center, a foreign hospital and a 

luxurious hotel. 

The Yeongjong district on a land of 41 

million pyeong (135.3 million square meters) 

will be fostered as the core base of aviation and 

logistics, and the Cheongna district on a land 

of 5.3 million pyeong (17.4 million square 

meters) will be developed into an international 

tourism and leisure estate housing an Asian 

village, a theme park, a golf course and R&D 

center. 

Lee Hwan-kyun, Q: The IFEZ is exerting best efforts to 

Commissioner of the Incheon improve the living environment for 

Free Economic Zone 

foreigners living in Incheon. Would you 

outline such efforts? 

First of all, we attracted a top-class medical center and an 

educational institution for high-quality education for foreign 

businessmen’s children and health management. 

For instance, we selected New York Presbyterian Hospital, 

one of the U.S. top seven hospitals, as a priority negotiator to 

attract a foreign hospital to the IFEZ. 

In March this year, we also held a ground breaking 

ceremony for construction of the Songdo International School 

boasting the best educational facilities in Northeast Asian 

region. 

Korean economy. 

“Based on global mind and creative 

professionalism, the IFEZ will become a 

value creating partner with global-level 

enterprises and lead the Korean economy 

persistently,” said Lee. 

Noting that three years have passed 

since Incheon was designated as the free 

economic zone, he said that construction 

work would begin this year on the 65-floor 

Asia Trade Tower, a foreign school, a 

central park, an ecology hall, a foreign 

hospital, office buildings, a hotel and a 

department store. 

Besides, the IFEZ plans to plant a total 

of 10 million trees in Songdo by 2013 to 

make it an environmentally-friendly 

ecological city. 




University / Inha 

A University with a Difference! 

Inha University zooms in on New Songdo City for its second campus 

“Global Knowledge Enterprise 

University Park,” is currently under 

planning and development by Inha 

University (http://www.inha.ac.kr) in 

New Songdo City. Education circles are 

keenly watching this second campus 

expansion plan by Inha University. They 

will be observing how Inha’s launch of 

an innovative campus in the intelligent 

futuristic city of Songdo, 40 miles 

southwest of Seoul, could be geared into 

a win-win project with the port city of 

Incheon, which aspires to be a hub city of 

Northeast Asia. 

Several other universities at home and 

abroad are planning to open campuses in 

New Songdo City. However, Inha 

University’s master plan is being seen by 

many observers as the most persuasive, 

because of the fact that it is a substantial 

regional stronghold university. Inha 

wishes to establish its identity as a 

“Global Knowledge Enterprise 

University,” by focusing on the 

University’s strengths in science and 

technology. 

Moreover, Inha University’s second 

campus blueprint is in line with Incheon 

City’s Songdo U-City plan most fittingly 

among several universities’ new campus 

plans in Songdo wishing to nurture New 

Songdo City as a cutting-edge knowledge 

industry cluster. In this regard, Dr. Hong 

Seoung-yong, president, Inha University 

who was reelected as the 11th president 

recently, noted: “For Inha to develop into 

one of the global top-10 universities in 

the fields of IT, BT & logistics, national 

growth industries in the 21st century, it 

was inevitable that we should open a new 

campus in New Songdo City. Both 

Incheon, aiming to be a hub city in 

Northeast Asia and a community 

stronghold university, and Inha 

University will benefit from the launch 

of our second campus there.” 

According to the second campus plan 

of Inha University, covering an area of 

550,000 pyeong (roughly 1,815,000 

m2), an educational-industrial as well as 

research-associated science & 

technology-oriented institution will be 

attained in its first stage, featuring IT, 

BT, NT as well as aerospace and 

“For Inha to develop into one of the global Top 10 

universities in the fields of IT, BT & logistics, national 

growth industries in the 21st century, our campus 

moving into Songdo international city is inevitable and 

this will also lead to a Win-Win policy between both 

Incheon, aiming to be a hub city in Northeast Asia and 

a community stronghold university”. 

mechanical field-related laboratories. In 

addition to this, an R&BD (research & 

business development)-oriented national 

policy research center and the central 

functions such as joint research & 

development facilities will be prepared, 

Dr. Hong Seoung-Yong, 

president, Inha University 

plus research support complex city 

function facilities in the interests of 

organic connection of pivotal functions 

and support functions. 

In its second stage plan which will 

cover 250,000 pyeong (around 825,000 

m2), there will be an international 

collaboration special hospital, clinical 

medicine laboratory, and the first stage 

project’s extension. In addition the 

Global U8 joint project will be 

implemented. 

Benchmarking prestigious 

international universities 

Committing himself to ambitious 

aspirations for this campus formation, 

Dr. Hong said, “Inha University will 

forge the highest campus town, both 

nominally and virtually, in the world 

after benchmarking Silicon Valley of 

Stanford University, Science Park of 

Cambridge University, and others that 

succeeded as worldwide educationalindustrial 

connection models.” 

Moving to the globalization of 

university education, the Inha president 

who held various posts, including vice 

minister of Maritime Affairs & Fisheries, 

stressed that he firmly believes that the 

Songdo campus establishment by Inha 

would boost globalization of university 

education as well. The president, who 

explained that management innovation 

ability stems from his diverse 

administration experience, said that to 

become a hub university of Northeast 

Asia, Inha has to increase lectures with e- 

learning. For example, Dr. Hong who 

elaborated that education’s paradigms are 

changing from established closed 

education to cyberspace as well as open 

space, added that Inha University also 

has increased e-learning lectures from the 

existing 20 lectures to 120 current e- 

learning lectures. 

Korea’s universities are changing out 

of necessity, but to become a first-class 

knowledge country globally, they must 

strive further for more creative 

innovation, he emphasized, referring to 

the fact that Inha still has a long way to 

go, even though it is already one of the 

top 10 universities in Korea. 

Inha had aimed at becoming “MIT of 

the Orient” as a super-first rate university 

in 1954 when the University was 

established and is now striving to stretch 

itself into one of the global 100 

prestigious private universities by 

realizing that establishment goal. 

Hong expressed the view that the 

accomplishment of this goal is 

impossible in the current campus 

environment, adding that particularly, 

science & technology demand practical 

education through an education-industrial 

collaboration. 

For that reason, Inha University is 

pursuing the establishment of the Global 

Knowledge Enterprise University in 

Songdo. Inha’s Global Knowledge 

Enterprise University campus is based on 

‘Global’, namely internationalization, 

which will be a collaboration with the 

“Global U8 Consortium” that Inha 

University has been utilizing for 

cooperating with prestigious universities 

in the meanwhile. 

Hong explained that Inha University 

has been promoting student exchanges 

and joint research with eight prestigious 

international universities, including 

America’s University of Rhode Island & 

University of Washington, China’s 

Xiamen University, France’s University 

of Le Havre, Israel’s University of Haifa, 

Australia’s RMIT (Royal Melbourne 

Institute of Technology University). To 

develop international programs that 

utilize each university’s merits in the 

coming months and years, Inha will 

extend and develop even more 

international exchanges by establishing 

an international exchange center, 

language education institute as well as 

international joint research center, he 

said. 

“Since our university’s ‘Global 

Knowledge Enterprise University’ 

The Incheon campus of Inha University 

campus establishment is an important 

project not only just for Inha University’s 

development, but also Incheon’s 

development in the 21st century, we will 

strive to discharge our responsibilities as 

a think-tank to advance the Republic of 

Korea”, he explained. 

In step with the government’s logistics 

nurturing policy 

Considering the fact that New Songdo 

City will become a priority for Seoul’s 

efforts to make Korea a Northeast Asia 

logistics hub, the president mentioned 

Inha University’s development plan for 

the logistics field with its Songdo 

campus as a logistics differentiation 

university. 

Actually, Inha University has been 

continuously advancing its differentiation 

projects regarding logistics education and 

research with wholehearted support of 

Hanjin Group, a worldwide logistics 

enterprise, as well as Inha University’s 

foundation. There is widespread 

recognition of Incheon’s geographical 

advantages, located at the gateway of 

Northeast Asia, and the importance of 

logistics, the core of a nation’s economy 

and corporate competitiveness in the 21st 

century. 

For instance, the University is 




University 

/ Inha 

Toward the ‘Global Knowledge Enterprise University’! 

constructing a worldwide logistics 

database in its JungSeok Memorial 

Library, the largest and most state-of-theart 

digital library in Korea and to 

produce the highest management in the 

Asia-Pacific area. Equipped with 

practical knowledge as well as 

international sensitivity, Inha University 

is intensively supporting and nurturing 

talent by differentiating the APSL (Asia 

Pacific School of Logistics) for the first 

time in Korea. 

In addition, Hong emphasized that 

Inha University has been nurturing the 

core leaders to usher in the emergence of 

Korea as a Northeast Asia logistics hub 

by establishing the Global Logistics 

The Second Council of Presidents Meeting of Global U7 Consortium 

Management Program (GLNP) for CEOs 

for the first time in Korea in concert with 

the Korea International Trade 

Association (KITA) since 2005. As a 

result, Inha University was designated as 

a superior university for two consecutive 

years from the Ministry of Education & 

Human Resources Development (MOE) 

and received support worth 10 billion 

won (around $10.50 million) over 5 years 

in connection with its logistics special 

graduate program. 

Inha University’s MGLM program as 

a master course of international joint 

logistics management is a unique 

program which is operated jointly with 

U8 Consortium participation universities 

as well as overseas distinguished 

professors, based on the “Global U8 

Consortium” (http://u8.inha.ac.kr) that 

Inha University formed with eight 

Target and Roadmap 

Driving the Eight Core Strategies 

* Visualization of Achievement Strategy 

* Self-Motivation, Responsibility, Incentive Settlement 

* Distribution of Innovation Concensus 

First Stage 

2002~2005 

* The 8th core strategies 

* Global U7 

* Nation’s Top 10 

prestigious international universities. 

Logistics science is currently set up as 

a logistics major within the graduate 

school of management, the graduate 

school of industry or the graduate school 

of international commerce, rather than 

being set up as an independent special 

subject of study. Dr. Hong pointed out 

Third Stage 

2011~2020 

* Global U20 

Second Stage * Nation’s Top 5 

* Global Campus 

2006~2010 

* Word-Class Infrastructure 

* Global U10 

* Nation’s Top 7 

that now is a difficult time to nurture the 

highest-notch global logistics talent. 

In this context, Inha University’s 

MGLM program is expected to spearhead 

the logistics industry’s innovation and 

contribute greatly to the Northeast Asia 

logistics-centered materialization by 

producing high-grade logistics talent 

Proud Son of Inha Urges Higher Students’ Ambitions 

Lee Young-ha, president & CEO of the 

digital appliance company, LG Electronics 

As a key figure who has transformed LG 

Electronics into one of the world’s top three 

manufacturers of digital products, Lee Youngha, 

an Inha University graduate and president 

& CEO, of the digital appliance company, LG 

Electronics, shared his thoughts regarding his 

experiences at college and the philosophy 

behind managing a company that has posted 

an annual growth rate of 22% on average since 

2000 in the global sales of digital products: 

Q: What advice could you give to 

bring about the future growth of Inha 

University? 

As an educational institution of higher 

learning, Inha University, the roots of which 

can be traced back to its earlier years as a college 

of engineering, should provide in-depth 

and specialized education. It should set itself 

apart from other institutions and consolidate 

its image as a leader of higher learning in the 

field of engineering. 

Also, and since Inha has already transformed 

itself into a university, I hope it can 

grow and leave a mark worthy of its name, raising 

manpower who can play active roles on the 

global stage and be revered as a new brand 

among universities around the world. 

Q: Could you tell our readers some of 

the memories you have of your earlier 

years at Inha? 

During my years at Inha, I majored in 

chemical engineering. Due to the characteristics 

of an engineering college, I occasionally 

had to bump into German texts. Since French 

was my choice of second language during my 

years at the high school, I was at a loss with 

the German language. Thus, and as I had no 

solid base of the language, I kept repeating and 

memorizing as hard as I could with a firm 

determination. It is true that every profession 

should be carried out under a solid foundation, 

Even though, and as circumstances had 

not been so favorable, I had no other choice 

but to exhibit my unyielding spirit. 

Nonetheless, there is no alteration in my 

view that a solid foundation in carrying out a 

task is undeniably important. 

To me who had thought it important to 

acquire experience, I also have the memories 

of having a small-scale explosion while 

conducting an experiment and of making 

alcohol secretly from ethyne alcohol for a 

drink. I wonder whether there are still fellows 

there who are following my recklessness 

in my youth? 

Q:As a graduate of Inha University, 

what advice can you give to students at 

Inha for them to become capable 

professionals on the global stage? 

To those young students at Inha, I would 

like to tell them to draw a big picture to 

embrace their visions. Only then, it will be 

possible for them to discern which tasks 

should be performed today, within a year or 

in five years. The future belongs to those 

who make it to happen. And, the world will 

be none other than the stage on which they 

will play. I hope these youngsters can 

enrich their minds in the space called 

university and become the real players on 

the global stage. I hope they can become 

wise enough to devote time and energy for 

tomorrow rather than show the foolishness 

of taking in the sweet marshmallow now. 

Q: Would you share with our 

readers your management philosophy? 

People have frequently compared me to a 

field commander type of leader endowed 

with a strong driving force. In terms of management 

philosophy, I can spell out three 

principles that cannot be beaten: 

Firstly, the righteous operation in corporate 

management is like a pillar of a building. 

However a large achievement one 

makes through management if the righteousness 

as the pillar of a building breaks down 

all the towers one has built can collapse in 

smoke. Bearing in mind the truth that any 

business that does not live up to this spirit of 

forthrightness will eventually be turned 

away by customers, LG keeps on striving to 

transform a good company into a great company. 

Secondly, we have to keep in mind that 

quality is none other than the marketing itself. 

The sacrificing of quality is like the breaking 

down of the trust from customers. There is no 

customer who intends to buy a product the 

quality of which is suspicious. With this 

mind, all the employees at the DA team have 

been working under the belief that they are 

surely the quality managers. The DA team, 

which has staked its fate with premium products 

to aim for the global top, has entered into 

a new path where it is impossible to live by 

without a quality base. In this sense, the quality 

goal of DA team is not just customer satisfaction 

but customer impression. 

Lastly, wealth and honor become meaningless 

when we lose our health. Safety at 

work sites is like our health. Only when 

employees of a company can be kept healthy 

and can work in a safe environment, corporate 

goals will be meaningful with the 

dreams of all the employees, including their 

families, fulfilled. 




University 

/ Inha 

www.busanpa.com 

“He frequently advocates the ‘ABC’ 

argument as qualities needed by a 

president of a university. His conclusion 

is that a president of a university has to 

play a role as Actor, Builder, and 

Cheerleader to make university 

organization culture with high spirits.” 

Ceremony of Planting Memorial Trees by Council of Presidents of Global U7 Consortium. 

within a short period. 

President Hong pointed out that 

Songdo Incheon Free Economic Zone is 

becoming an even greater object of 

interest because it will help determine the 

future of the Republic of Korea. He 

noted that Incheon possesses superb 

international competitiveness plus huge 

growth potential, since it is located in the 

heart of Northeast Asia. In that regard, he 

advised that universities’ research 

activities will also be very pivotal to 

satisfy international business 

requirements, IT/BT, & logistics, and the 

needs of IFEZ’s cutting-edge innovation 

cluster strategy. 

For IFEZ to gain global recognition, he 

advised that the Zone has to brand 

Incheon inherent regional features besides 

equipping itself with international standards 

in terms of the amount of materials 

and scale, plus develop an organic cooperation 

system with universities and other 

relevant institutions that satisfy such 

requirements. 

At a point of time when the harmony 

of globalization and localization 

(“Glocalization”) is paramount, the 

president firmly believes that Inha 

University’s differentiation fields such as 

IT, BT, NT & logistics will globalize 

Korea’s growth engines in the 21st 

century. Moreover, they will become a 

standard of “Glocalization,” which 

pursues Incheon’s development as a hub 

city of Northeast Asia. 

Re-elected as Inha University 

President. 

After serving as the 10th president 

over the past four years, Dr. Hong was 

reelected as the 11th president of Inha 

University recently, showing that his 

efforts to allow Inha to become a hub 

university of Northeast Asia are paying 

off in several aspects. 

He frequently advocates the ‘ABC’ 

argument as qualities needed by a 

president of a university. His conclusion 

is that a president of a university has to 

play a role as Actor, Builder, and 

Cheerleader to make university 

organization culture with high spirits. 

Yet, above all he insists that domestic 

universities also have to adapt and grow 

like a nation. When compared with the 

years preceding his inauguration, Inha 

University has posted a 15%’s high 

growth rate every year, considering all 

management indexes such as school 

buildings (1.4 times), budget (1.7 times), 

professor SCI (scientific citation index) 

paper (1.6 times), e-learning student 

numbers (1.7 times), the examinations 

competition rate for entrance (3.1 times), 

the percentage of employment (2.4 

times), and dispatch of students for 

studying abroad dispatch (6.8 times) - in 

comparison with foreign universities’ 

normal growth rate of 7%. 

Over the past four years, president 

Hong assisted with the collection of 

232.4 billion won (around $245 million) 

in conjunction with outward 

contributions, excluding foundation 

contributions. As a result of these efforts, 

Inha University is maintaining its status 

as one of the nation’s top 10 universities 

over the past four years according to the 

survey by the local JoongAng Daily 

newspaper, SCI paper numbers are 

rapidly on the increase and overseas 

awareness about Inha is growing fast, 

Hong pointed out. 

Concerning university management 

tasks as well as goals over the 

forthcoming four years, Hong said he 

would strive for talent production needed 

for global knowledge society economy 

through advanced education, pointing out 

that to make knowledge-based society 

education’s frame stand, uniform, 

unilateral, and vertical education’s frame 

have to be eliminated. 

To this end, he committed himself to 

establishing the university’s identity as 

the “Global Knowledge Enterprise 

University,” besides promoting the 10- 

10-management strategy (annual 

university growth rate of 10% plus 10% 

benefit boost) for the university’s 

continuous growth as well as its second 

campus expansion’s smooth discussion 

with the authorities concerned. 

In the second stage BK21 project too, 

announced by MOE recently, Inha 

University became a focal point of other 

universities’ attention by making great 

strides toward becoming a researchcentered 

university, as the University’s 

12 project teams were selected to receive 

50 billion won (around $52.80 million) in 

relation to the BK21 project. 

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Academia 

/ 11th IT 21 Conference 

Welcome to the u-Society! 

IT 21 Conference hosted by KIPS to be held in Seoul this month 

“We are exerting best 

efforts to help Korea 

maintain its u-Korea 

reputation and as the 

world leader in the 

ubiquitous area ... 

Through the IT 21 

Conference organized 

by KIPS, we hope that 

Korea will develop its 

ubiquitous-related 

technologies further.” 

The 5th Asia Pacific International Symposium on information technology held at Hangzhou, 

China on Jan. 9~10, 2006. 

Focusing on the topic of 

the new growth industries 

the “U-Society,” the 

and development levels 

Korea Information 

and have chances for indepth 

Processing Society (KIPS) 

will hold the 11th IT 21 

Conference in Seoul on 

June 29-30. 

Through the IT 21 

Conference, KIPS plans to 

introduce the current technology 

situation, policy 

issues and promotional 

strategies regarding the 

three main ubiquitous 

fields - u-Infrastructure, u- Byun Jae-il, chairman of the KIPS. 

discussions at the 

international conference, 

said Byun, who is also a 

member of the National 

Assembly. 

“We are exerting best 

efforts to help Korea maintain 

its u-Korea reputation 

and as the world leader in 

the ubiquitous area,” he 

said. 

“Through the IT 21 

Software and u- 

Conference organized by 

Application - which will lead Korea’s 

future industries, according to Byun Jae-il, 

chairman of the KIPS. 

In line with this plan, KIPS invited representatives 

from the industrial, academic 

and research centers related to ubiquitous 

sectors both at home and abroad to the IT 

21 Conference. 

They will discuss the current status of 

KIPS, we hope that Korea will develop its 

ubiquitous-related technologies further,” 

said Byun. 

The industrial, academic and research 

circles can boost cooperation by developing 

ubiquitous-related technologies by successfully 

holding the international event. 

At the same time, the industrial sector 

could actively use the study results in the 

ubiquitous field and develop relevant technologies 

further. 

IT meeting can realize top-class 

academic society in Korea. 

The IT 21 Conference will provide the 

industrial, academic and research circles 

with good opportunities to achieve a topclass 

academic society in Korea, helping 

Korea attain its ambitious target of u- 


It will also spread information technology 

that could guide the nation’s future and 

activate the domestic information technology 

sector. 

Through expansion of the application 

technologies in the ubiquitous field, Korea 

could bolster its international competitiveness 

as well. 

The IT 21 Conference will offer participants 

good opportunities to develop ubiquitous 

technology that leads our future and 

explore new markets in the ubiquitous 

area. 

Through exchange of information and 

discussions on ways to develop ubiquitous 

technologies in the future and achieve an 

advanced country with per capital national 

income of $20,000 at the meeting, we 

could seek the future direction toward u- 


The IT 21 Conference is designed to let 

Korean IT enterprises know about the 

changes of IT technologies and strengthen 

their international competitiveness. 

In particular, Korean IT companies can 

make accurate analyses of the information 

environment and acquire advanced information 

technology through the international 

event. 

In 1996, Nam Koong-suck, then chairman 

of KIPS, organized the 1st IT 21 

Conference and since then the KIPS has 

successfully held the international event 

every year. 

The conference offers guidance on 

future directions in the IT field and stateof-the-art 

IT technologies to those engaged 

in the IT industry. 

Accordingly, the industrial, academic 

and research circles could enhance their 

desire to further develop IT technology and 

engage in in-depth study in the IT field. 

With the successful hosting of the past 

IT conferences, the nation’s industries 

could accept advanced IT technologies and 

bolster their international competitiveness. 

The IT 21 Conference is also expected 

to provide Korea with a turning point for 

the development of the IT industry, especially 

in the mobile communication sector. 

Along with this, the international event 

will activate and develop the domestic 

information technology sector. Meanwhile, 

Korean IT companies are expected to bolster 

their international competitiveness 

through expanded supply of application 

technology in the information industrial 

“Through active exchange of information and 

discussions about information technologies necessary 

for the 21st century and desirable direction of the IT 

industry, Korean IT companies also can upgrade their 

international competitiveness.” 

sector. 

Particularly, the IT 21 Conference this 

time will place its emphasis on supply of 

new information technology, which has 

been regarded as the important thing for 

existence of enterprises. 

Through active exchange of information 

and discussions about information 

technologies necessary for the 21st century 

and desirable direction of the IT industry, 

Internet ethics forum 

Korean IT companies also can upgrade 

their international competitiveness. 

In addition, the KIPS plans to build a 

pool of experts in the IT field and extend 

helping hands to enterprises trying to 

employ IT experts in the future. 

Outline of the IT 21 Conference in Seoul 

On June 29, Byun Jae-il, lawmaker of 

the governing Uri Party and chairman of 

the KIPS, will deliver an opening address 

at the IT 21 Conference. 

Meanwhile, Minister of Information 

and Communication Roh Jun-hyong will 

deliver a congratulatory speech and Nam 

Joong-soo, CEO of KT, will make a 

keynote speech. 

Dr. Vinie Gupta of Sun Microsystems 

will make a lecture on the “middleware as 

a shared services layer to enable u-computing” 

and Prof. Norman Sadeh of Carnegie- 

Mellon University, will speak on the u- 

campus. 

On June 30, Dr. Pracaystha of IBM T. J. 

Watson Research Lab. will deliver a lecture 

and a number of panelists will discuss 

such subjects as u-infrastructure, u-software 

and u-application. 

In the meantime, KIPS has mapped out 

the KIPS New Vision 201, which calls for 

developing the KIPS into the top-class academic 

society in Korea. 

Under the ambitious vision, the KIPS 

plans to increase its members to 30,000 

and expand its reserve fund to 2 billion 




Academia 

/ 11th IT 21 Conference 

won, and organize the nation’s top-class 

academic contest, as well as pushing for 

academic-industrial cooperation and globalization 

in the year 2010. 

KIPS pushes ahead with five action 

plans 

To achieve the targets, it has set the five 

action plans - the campaign to double the 

KIPS members and activate dormant members, 

academic contest with excellent journals, 

expansion of finance independence, 

construction of a sole academic-industrial 

cooperation academy in the IT sector, and 

active assistance for globalization. 

In order to develop 

the IT 21 conference 

into a top-class 

international academic 

forum, the KIPS has 

mapped out a business 

strategy based on five 

action plans. 

Under the strategy, 

the KIPS will redoubled 

its efforts to find 

out technology areas 

that have the great 

impact on society, 

seek study results having 

significant effects 

on the trade volume, 

and search favorable 

tasks to keep favorable relations with foreign 

countries. 

Along with this, the KIPS will seek 

technology sectors where the setup of an 

international technology education course 

is available, operate or attract profitable 

international academic forms, push for 

manpower brokerage service by creating a 

pool of experts armed with international 

technology, and secure a system to foster 

professional manpower for standardization 

of international technology. 

For strategic globalization, the KIPS 

has also established the following strategies: 

Improvement of domestic technologybased 

trade balance, maintenance of 

international cooperation through technology 

exchanges, PR assistance for the 

nation’s growth engine projects, supports 

for information exchanges of domestic and 

foreign technology educators, activities for 

international technology standardization, 

operation of an international IT education 

center under the management of the KIPS, 

and construction of international information 

communication brain network. 

Strategies for development of KIPS 

As a means of developing the KIPS into 

the top-class academic society in Korea, 

KIPS will also make a strong push for the 

following strategies, Chairman Byun said. 

First of all, it will strengthen cooperation 

with information communicationrelated 

government agencies, groups and 

KIPS executives 

research centers, while bolstering the academic-industrial 

cooperation with IT-related 

enterprises. 

Secondly, it will attract and host 

advanced international academic forums, 

including APIS 2006 and ALPIT 2006. 

The KIPS will seek joint hosting of academic 

forums related to information communication 

and information processing 

with world-famous foreign academic institutions. 

Through agreements on mutual cooperation 

with the IEEE society of the U.S. and 

the IEICE society of Japan, the KIPS will 

bolster bilateral ties and activate personnel 

exchanges. 

The KIPS will also activate study 

groups and strengthen ties between the 

headquarters and branches through visits of 

KIPS chairmen’s group to branches. 

It will also exert all-out efforts to 

improve quality of various journals and 

increase the number of academic papers. 

By completing the electronic paper system, 

called ACOMOS, it plans to provide paper 

providers with high quality service and 

shorten the paper-screening period. 

In keeping with the globalization era, 

the KIPS will secure enough budgets to 

continuously publish journals carrying 

papers written in English. 

General projects of KIPS 

In order to secure stable finances, the 

KIPS will make best efforts to increase the 

number of KIPS members and create a 

fund with membership 

fees of lifetime members 

and retirement 

allowances of KIPS 

staff. 

The KIPS is aiming 

at increasing the number 

of lifetime, regular 

and special members by 

more than 50, 1,000 and 

10, respectively, while 

activating dormant 

members. 

At the same time, it 

will develop profit-creating 

models by holding 

short-term lecture 

courses or workshops. 

Related to this, it will establish a business 

committee to create profits. 

It will also construct a comprehensive 

information network, named the ACO- 

MOS, for effective management of KIPS 

members, paper screening (electronics 

paper) and finance. 

By establishing the academic information 

system of the KIPS, it will provide the 

members of its society with high quality 

services. 

As a means of upgrading its services for 

KIPS members, it will persistently upgrade 

the society’s homepage and send newsletter 

e-mail to its members every week. 

The KIPS has also mapped out a plan 

for informatization of the secretariat and 

improvement of welfare for its staff members. 

It will make best efforts to maximize 

business efficiency by conducting persis- 

Participants at KIPS conference being briefed on opportunities to develop a Ubiquitous society. 

tent education on informatization of the 

society’s homepage and Internet, and foreign 

languages for its staff members. 

Along with this, it will upgrade PCs at 

the society and purchase new informatization 

equipment, including beam projectors 

and notebooks, to enhance business efficiency. 

It plans to implement an incentive system 

to maximize business efficiency 

through free competition and improve 

working conditions, while carrying out an 

annual salary payment system. 

To promote morale of its staff members, 

the KIPS will hold workshops for staff two 

times a year and implement a variety of 

welfare programs, including supports for 

hobby and leisure activities and operation 

of various holiday systems. 

At the same time, it will systematically 

manage various funds of the society by 

operating a finance committee and creating 

profit-generating models. 

Cooperation with foreign academic 

societies 

The KIPS will seek and augment cooperation 

with world-famous domestic and 

foreign academic societies by organizing 

joint academic forums and activating 

exchange of information and manpower. 

For instance, the KIPS and the Hangeul 

Engineering Study Society will jointly hold 

the ALPIT 2006 in Uzbekistan on Sept. 27- 

29 on the Asia’s IT language processing. 

Under the close cooperation with APIS 

Org., it will also hold the APIS 2007 in 

Malaysia in January 2007 on IT-related 

Korea’s excellent technologies. 

Through agreements on business cooperation 

with IEEE society of the U.S. and 

IEICE society of Japan, the KIPS will seek 

various joint projects, including international 

academic forums and conferences. 

It will also push for globalization of the 

IT industry through academic-industrial 

cooperation. 

As concrete means, the KIPS will seek 

close cooperation with the society-related 

government agencies, groups and research 

centers, including the Ministry of 

Information and Communication, Korea IT 

Industry Promotion Agency, and 

Electronics and Telecommunications 

Research Institute. 

Along with this, it will bolster ties with 

IT-related companies for mutual cooperation, 

including Samsung SDS, LG CNS, 

SK C&C, Korea IBM, Sunmicro Systems 

Korea, and Microsoft. 

History and purpose of KIPS 

As information processing has become 

one of the most important industries in 

Korea, computing professionals have 

encountered a growing number of challenges. 

Along with scholars and colleagues in 

related fields, they have gathered in a variety 

of forums and meetings over the last 

few decades to share their knowledge, 

experiences and the outcome of their 

research. 

These exchanges have led to the establishment 

of the KIPS on Jan. 15, 1993. KIPS 

was registered as an incorporated association 

under the Ministry of Information and 

Communications in Korea. 

The main purpose of the organization is 

to improve our society by achieving the 

highest capability possible in information 

technology. 

To achieve the target, the KIPS organizes 

a variety of conferences, symposiums, 

and exhibits, supports research 

activities that develop technology and 

improve knowledge of information processing, 

and provides a vital forum for the 

exchange of information, ideas and discoveries 

in the information-processing technology 

sector. 

“The KIPS will seek and augment cooperation with 

world-famous domestic and foreign academic societies 

by organizing joint academic forums and activating 

exchange of information and manpower.” 

It also defines the standardization of 

information-processing technology, supports 

international collaboration and 

knowledge exchange between academic 

and industry partners, provides a venue for 

publications of journals and books in the 

area of information processing, and supports 

any other activities that foster the 

objectives of the society. 




Exhibition & Conference 

/ UITP 

UITP to Highlight Seoul’s Transportation Reform 

Innovations in policy and technology: what works for public transport? 

On the occasion of this month’s 

Asia-Pacific Congress and 

Exhibition of the International 

Association of Public Transportation 

(UITP) to be held in Seoul on June 

18~23, the Korea IT Times held an 

interview with Sun-Gu Jeong, directorgeneral 

of transportation at Seoul 

Metropolitan Government. In the 

interview, Korea IT Times asked him 

about the main issues concerning the 

meeting to be hosted by the City of 

Seoul under the theme of “Innovations 

in policy and technology: what works 

for public transport?” 

General assembly of UITP meeting 

The Congress and Exhibition, held 

biennially for the Asia-Pacific region, is 

the fifth of its kind, following the 4th 

UITP Asia-Pacific Congress and 

Exhibition held in Brisbane, Australia, 

in 2004. 

UITP was established with an aim 

to study all aspects of public transport 

and mobility in order to promote the 

development of more efficient and attractive 

public transport systems. It holds a 

World Congress and a Congress and 

Exhibition in six regions of the world 

every two years. 

During the Seoul meeting, participants 

will not only exchange ideas in sessions 

and banquets of the Congress and IPTS 

conference which take place in parallel, 

but will also have the chance to make a 

field trip to a public transport revamping 

site or take part in optional tours like the 

trial ride of KTX, the high-speed train. In 

addition, an exhibition has been specially 

prepared to better acquaint participants 

with the public transport system in transition. 

About the Exhibition 

To be held on a floor space of 3,645m 2 , 

the Exhibition will be displaying latest 

technologies and public transport systems 

in transition under the theme of “Mobility 

& City Transport.” A total of 67 companies 

from home and abroad will take part in the 

event where transportation organizations 

and research centers will also put displays. 

Above all, there will be active participation 

by Intelligent Transport Systems (ITS) 

companies, highlighting the excellence in 

Korea’s IT industry 

On Seoul City’s part, it plans to publicize 

the highly effective bus operation 

management through TOPIS, the muchacclaimed 

public transport system 

based on latest IT technologies. It is an 

integrated transportation system that 

makes transfers between buses and the 

subway more convenient. It also provides 

invaluable information about 

public transport priorities including 

information regarding the exclusive bus 

lanes and the environment-friendly 

public transport. In addition, Seoul City 

plans to widely publicize new modes of 

transportation such as Guided Rapid 

Transit and Light Rail Transit and other 

important business of the city government 

such as Cheonggyecheon restoration 

project 

Seoul’s innovative transportation 

system 

Foreign countries are very much 

interested in the bus-centered transportation 

reform that took place in July 

2004. They especially have shown 

keen interest in the transportation card 

system that had the effect of increasing 

the number of public transport users 

through free transfers. Also they pay much 

attention to the scientific operation system, 

including Bus Management System 

(BMS), which controls and manages bus 

operation through GPS on a real-time basis 

and provides real-time information to companies, 

drivers, and citizens. 

For instance, the card system was 

exported to Kuala Lumpur, Malaysia, in 

December 2004 for initial installation in 

over 1,000 buses. Currently, negotiations 

are under way for similar installations in 

Lima, Peru, and Beijing is said to be 

studying the option. 

In July 2005, Seoul City established 

TOPIS, which can integrate and manage 

traffic information, the transportation card 

system, and BMS information. Ever since, 

the ‘one-stop’ system has been at the 

center of administering transportation 

affairs. Participants of the coming 

Congress and Exhibition will have an 

opportunity to experience TOPIS installed 

at the Seoul Pavilion in COEX. 

Positive impact of new transportation 

system 

In a study of transportation data in the 

six-month period from January to June 

2004, and the same period last year, the 

daily average number of passengers using 

public transportation have risen by 10% 

(656,000 people per day). And the number 

of bus accidents per month has been 

reduced by 30% compared to the same 

period before the reform. 

According to a survey released by the 

Green Consumers Network (GCN) in 

February 2006, 45.1% of citizens said that 

they were “satisfied” with the Seoul transportation 

system while only 13.8% said 

“dissatisfied.” 

Results from a research by Korea 

Association for Local Government Studies 

(KALGS) were favorable too. Among 

more than 2,000 Seoulites surveyed on 13 

priority projects of the city government, 

over 60% of the respondents said that the 

transportation reform has improved their 

quality of life, giving it the highest score. 

Furthermore, it was found out that the 

quality of air has also improved through 

the introduction of low-pollution and environment-friendly 

CNG (Compressed 

Natural Gas) buses and diesel particulate 

filters (DPF’s). 

Last but not the least, the integrated 

billing system 

made it possible 

for residents in 

regions where 

there are not 

enough buses or 

subways to make 

can transfers without 

the burden of 

paying additional 

charge. And with 

such measures in place, the transportation 

reorganization is appraised to be a success 

as it has not only received favorable 

responses from the public but also attracted 

keen interest from abroad. 

Utilizing global networking 

Since its implementation, Seoul public 

transportation reform has received international 

acclaim. The city of Seoul will make 

further efforts to promote exchange of 

knowledge and experience through international 

conferences and introduce new technologies 

in order to upgrade the transportation 

administration of Seoul. Also, they 

will be of help to not only human networking 

among transportation-related experts 

but also to the development of the city 

transport industry. 

By holding the UITP Asia-Pacific 

Congress and 

Exhibition in Seoul, 

the city’s public transport 

reform project 

will be actively publicized 

to the UITP 

members and the 

international arena. 

By presenting the 

new technologies and 

expertise of Korean 

transportation-related companies on the 

international stage, the Congress and 

Exhibition will contribute to the related 

industries around the world and improve 

the status of Seoul as an international city. 

By strengthening the human networks 

among transportation-related experts 

around the world, it will facilitate sharing 

of public transport technologies and 

experiences and promote convention 

industry of Seoul. 

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Exhibition & Conference / KCTA 2006 

On the occasion of the 4th KCTA 

Exhibition & Conference to be held 

on June 12-14 in Jeju, the Korea IT 

Times held an interview with Oh Ji-chul, 

chairman of the Korean Cable TV 

Association (KCTA), to hear his views on 

current issues surrounding the cable industry. 

The following are excerpts from the 

interview....Ed. 

Q: Would you please explain to our 

readers what KCTA 2006 is all about? 

The KCTA Exhibition & Conference is 

the nation’s one and only exhibition where 

one can get a glimpse of the latest 

technologies and equipment as well as find 

out more about issues related to cable TV 

broadcasting. In its fourth year this year, 

the exhibition will be held from June 12th 

to 14th at the International Convention 

Center in Jeju. 

When the event was first held, it was 

meaningful in the sense that it had 

provided a forum for exchanging ideas and 

information and a stage for festival among 

employees in the cable TV business. But, 

as the cable industry grew in scope along 

with the rise in policy issues and 

convergence with related industries, 

exhibition items have become more 

diversified and conference themes 

specialized. 

On the occasion of the cable TV’s 10th 

anniversary and the launching of digital 

service last year, KCTA Exhibition & 

Conference, too, has been furnished with a 

rich setup of exhibition items and 

panelists. Whereas some 2,500 

participants from over 1,000 companies 

took part in last year’s event, it is 

forecasted that the number of participants 

Creating Your Tomorrow... 

KCTA 2006 to show how Cable TV can make the future world more convenient 

at this year’s exhibition 

will surpass 3,000 with 

the composition of 

participants becoming 

ever more diversified to 

include buyers, 

investors, PP channels 

and new equipment 

manufacturers in new 

media businesses. 

This year’s event, 

which will be held 

under the theme of 

‘Create Your 

Tomorrow’, will show 

how the interactive 

cable TV can change the 

future world more convenient 

and operational. 

Above all, and as Korea is Asia’s fastest 

growing convergence market, the wide 

range of services to be demonstrated at the 

event, as well as technological issues and 

business models to be discussed, are anticipated 

to captivate the eyes and ears of 

opinion leaders from Asia. 

What are the major issues and topics 

to be discussed and demonstrated 

at KCTA 2006? 

This year, a wide variety of topics are 

expected to be discussed at the conference. 

These include ‘strategies on digital 

contents’ in the era of multi platforms and 

next generation technologies such as 

‘technologies on HD set-top boxes’ for 

high-definition broadcasting and ‘DOCSIS 

(Data Over Cable Service Inferface 

Specifications) 3.0’ for boosting the speed 

of data transmissions. 

First of all, D-CAS set-top boxes that 

Oh Ji-chul, chairman of the Korean 

Cable TV Association 

have generated much 

controversy during the 

‘NCTA 2006 National 

Show’ held in April in 

the United States are 

expected to attract much 

attention. With such a 

background, and under 

the current environment 

where service operators 

are burdened with the 

compulsory fitting of 

cable cards to authenticate 

subscribers, it is 

likely to see the rise of 

the contention that D- 

CAS, a downloadable 

mode that connects settop 

boxes to the cable 

network, will contribute to reviving digital 

broadcasting as it can lower the price of 

set-top boxes and the defect ratio. 

Also not to be brushed aside is the issue 

concerning DOCSIS 3. As most service 

operators in Korea have been using 

DOCSIS 2 as the standard for cable 

modems, the cable transmissions based on 

DOCSIS 2 have been limited in terms of 

speed and bandwidth. However, as the 

speed of cable transmissions will be 

enhanced by four-fold when DOCSIS 3 

goes into commercial service, it will be 

possible for the recently developed 

DOCSIS 3 to compete and be in par with 

the FTTH network adopted by telecom 

operators as part of the government’s BcN 

trial project. In this respect, studies will be 

conducted with regard to the timing of 

adoption, operators’ road maps and 

manufacturers’ status. 

Contents development, too, is no less 

important than that of infrastructure. In 

addition to technological issues, content as 

a blue-ocean business is expected to be 

discussed at this year’s conference along 

with the advent of a full-fledged digital 

age. 

As two-way data broadcasting is 

scheduled to be launched in the 

cable industry, too, timed with the 

forthcoming World Cup soccer games, discussions 

on high-definition contents and a 

variety of data broadcasting, as well as 

marketing strategies, will be held at KCTA 

2006. Moreover, ways to revive pay-perprogram 

broadcasting systems such as 

VOD (video on demand), PPV (pay-perview) 

and PVR (personal video recorder) 

that are emerging as new profit models will 

be disclosed along with success stories 

overseas. As CJ Media has successfully 

tested in April a live PPV broadcast for the 

first time in Korea, alternate methods to 

back up the two-way broadcasting are 

anticipated to emerge. In addition to this, 

other issues, too, will be discussed thoroughly. 

These include profit models for 

cable VoIP ahead of its commercial service 

later this year, ways to activate marketing 

for attracting subscribers to digital 

broadcasting, PVR-linked digital 

advertising and ISP-related issues 

deriving from service operator 

replacements. 

Who are the major 

exhibitors? And, who is the 

discussion panel comprised of? 

Along with the rise in the 

number of overseas participants to 

this year’s exhibition, KCTA 

2006 has grown to become a truly 

international event for new media 

broadcasting. 

The major exhibitors of cable 

equipment to the exhibition, 

which is comprised of 175 booths 

from 80 companies, are, among 

others, Scientific Atlanta and 

Samsung Electronics for displaying D- 

CAS set-top boxes and Arris and Motorola 

for displaying DOCSIS 3 solutions. In 

addition, LG Electronics, Cisco Systems 

and Mirae Online will also take part. 

Panelists participating in the conference, 

meanwhile, include 

Gregory Armstrong, 

COO of J-Com, the 

largest cable TV 

operator in Japan, Ross 

Crowley of STAR Group, Steven 

McAllister, vice president of Walt 

Disney, Tom Cloonan of Arris, Paul 

Chen of Eastern Multimedia, Paul 

Berriman of PCCW from Hong 

Kong, Vivek Couto of MPA, an 

Asian media research company, and 

Marcel Frenez, chairman of 

CASBBA. KCTA 2006 has become 

a large conference with the number 

of keynote speakers and discussion 

panelists participating in sectional sessions 

during a three-day period amounting to 81. 

How is KCTA 2006 different from 

last year’s event? 

Since digital broadcasting was just 

launched at this time of last year, services 

and solutions had been in the midst of 

upgrading through trials and errors. So, 

there were constraints to further 

discussions and no practical service in 

operation. In this year’s conference, 

however, the stage will be set for 

discussing business models that can be 

contemplated from on-the-field services. 

In this regard, I plan to make the best use 

of the event as a momentum for 

disseminating the somewhat lackluster 

digital cable service rather 

than highlighting a 

controversy surrounding new 

technological issues. 

Accordingly, the question on 

how to improve user-based 

services will be taken up as 

the key points of discussions 

at digital marketing related 

sessions. 

With regard to the TPS 

related sessions, too, 

discussions will be made on 

how to provide premium 

services, like video 

telephoning, and rational price 

arrangements through cooperative system 

between service operators and subscriberoriented 

marketing models. 

In addition, specialized sessions are 

also scheduled to be held for studying the 

role of local media for strengthening the 

community bondage in the era of local 

autonomy and enhancing consumer 

welfare through joint seminars with the 

Korean Association of Broadcasting and 

Telecommunications Studies under the 

theme of ‘the role of cable TV in the 

ubiquitous age’. 

How do you plan to foster 

the exhibition? 

KCTA has grown to become a 

key tool for promoting Korea’s 

cable TV industry. Through this 

event, I hope people in the cable 

business can have the feeling of 

ownership and take pride. 

Moreover, I hope KCTA will 

turn out to be an indispensable 

forum for exchanging ideas and 

where technicians in the cable 

TV business can get the grasp of 

the marketing trends while 

people in the business of 

planning can have a bird’s-eye 

view on technological issues. I 

hope that people in the cable 

business who have limited knowledge in 

specialized areas, and who account for 

more than a half of Korea’s broadcasting 

industry, can take the opportunity to share 

their knowledge. 




Information and Culture Month in June 

Create a Warm Digital World! 

KADO aims to narrow the information gap both on domestic and international levels 

Based on the theme, “Dynamic u-Korea-warm digital 

world,” the 19th ceremony for the Information and Culture 

Month was held at COEX in southern Seoul on June 1. 

About 490 representatives from the government, the National 

Assembly, civic groups and IT companies were expected to 

attend the event, sponsored by the Ministry of Information and 

Communication and managed by Korea Agency for Digital 

Opportunity & Promotion (KADO). 

To commemorate the first month that Korea introduced 

computers, the government enacted the Information and Culture 

Month in 1988 for the first time. 

During the whole month of June, the government and KADO 

will thus be holding a variety of information and cultural events 

to promote the use of information technology by people and 

spread a sound and healthy information and culture. 

Such events will also play a key role in narrowing the 

information gap between people and removing negative effects, 

including the use of illegal and undesirable information. 

The government and KADO will hold the events by theme - 

the first week for the use of sound information (June 1-10), 

followed by the week to narrow the information gap (June 11- 

18), the week for information protection (June 19-24) and the 

week for information and culture (June 25-30). 

At the 19th ceremony for the Information and Culture Month 

to be held at COEX on June 1, the government and KADO will 

present prizes to those who greatly contributed to 

informatization and development of information and culture. 

At the same time, a launching ceremony for the “warm 

digital volunteer corps” will be held to spread the service 

activities of IT volunteers nationwide. 

KADO has been greatly contributing to narrowing the global 

information gap centered on developing countries in keeping 

with the status and economic power of Korea in the global 

society, according to Son Yeon-gi, CEO of KADO. 

During the period from 2001 to 2005, KADO dispatched a 

total of 1,346 Internet youth volunteers to 54 countries, mostly 

developing countries, to promote IT cooperation between Korea 

and foreign countries. 

Through the dispatch of Korean IT volunteers, KADO has 

MIC Minister Roh Jun-hyong (right) presents prizes to awardees in a 

commemoration exercises for the Information & Culture Month. 

also played a role of not only conducting IT education but also 

teaching people how to make “gimchi” and learn “taekkwondo.” 

KADO also invited 1,915 trainees from 90 countries in Asia, 

Europe, Latin America and Africa to the “overseas IT expert 

training programs,” that it has been carried out since 1998, said 

Son. In addition, KADO built an information access center in 

eight developing countries, including Cambodia, Vietnam, 

Egypt, and Laos, for their IT development, he said. 

In 2006, KADO also plans to build information access 

centers in Indonesia and Nigeria. 

In recognition of these efforts, KADO received the “Global 

IT Excellence Award” from the World Information Technology 

and Services Alliances (WITSA), an international body of IT 

associations, in May 2004. 

It also greatly contributed to helping Korea secure the No. 1 

position in the digital opportunity index (DOI), an index 

reducing information gap, announced by International 

Telecommunication Union (ITU) in November 2005 during the 

World Summit on the Information Society (WSIS) period. 

Asked about the new projects propelled by KADO, Son said, 

“With the advent of the ubiquitous society, the term of 

information gap should be changed to knowledge gap. We 

cannot prevent the occurrence of information gap in an era with 

new technologies, including WiBro, emerging endlessly. 

The following are excerpts from an 

interview with Son Yeon-gi, CEO of 

Korea Agency for Digital Opportunity & 

Promotion (KADO). 

Q: The adverse effects of 

informatization have been growing 

to a serious level. Would you have 

any idea to prevent such adverse 

effects? 

KADO has been going all-out efforts 

to minimize social damage 

stemming from the reverse 

function under the 

recognition of seriousness 

and importance of Internet 

misuse and abuse. 

First of all, KADO will 

support ethical education 

for 500,000 students at primary, 

middle and high 

schools in the country this 

year. Last year, it developed 

textbooks for middle 

school students on information 

communication 

ethics and distributed them 

to 5,000 middle and high 

schools in Korea. 

KADO also plans to 

develop such textbooks for 

primary school students 

and preschoolers and supply them to 

relevant schools and kindergartens. 

It also created a task force to prevent 

cyber crime at 32 primary, middle and 

high schools in the country, helping 

about 1,000 students engage in 

campaign to prevent reverse functions of 

informatization. 

However, we could narrow the gap.” 

To this end, KADO mapped out and implemented the second 

comprehensive plan for 2006-2010 to reduce information gap to 

improve conditions for use of information and accessibility to 

information. In 2006, the first implementation year, it newly 

established a “research center to reduce information gap” and 

carried out other organizational reforms. 

Under the ambitious plan, it will also carry out such projects 

this year as finding of social and cultural policy subjects for 

realization of dynamic u-Korea, study on use of u-IT, 

construction of u-village to improve productivity of farming and 

In addition, KADO makes strenuous 

efforts to remove Internet addiction 

phenomenon of youth. It jointly operates 

Internet addiction consultation centers 

with about 40 institutions in the country 

and built a system for treatment of 

Internet addiction in cooperation with 

five mental health centers. 

To actively cope with the Internet 

addiction problem of youth, KADO 

plans to engage in direct consultations 

for 5,600 students at 

278 primary, middle 

and high schools in the 

country this year. 

Finally, we are 

concentrating our 

efforts on education to 

prevent cyber crimes 

for youth in close 

cooperation with 32 

youth protection and 

observation offices 

under the Ministry of 

Justice. 

Q: Would you 

explain the blueprint 

of KADO to create a 

“warm digital 

world”? 

Korea is the most 

rapidly aging country with the lowest 

birthrate in the world. It has no 

exception to the polarization 

phenomenon such as widening gap 

between the have and the have-nots, 

prevailing in the world. 

In case of Korea leading the world in 

the information technology sector, 

Son Yeon-gi, CEO of KADO 

moreover, it is easy for the convenience 

and benefits of information and 

communication to concentrate on 

several brackets and regions, owing to 

high speed and rapid change in the IT 

sector. 

To solve such problems as the aging 

society, slowing economy, a rapid 

increase in social and welfare budgets 

and expansion of income gap between 

the rich and the poor, the IT industry’s 

contribution to society is very important. 

Accordingly, KADO will take a lead 

in creating the vision of mutual 

prosperity in our society through 

information and culture. 

Q: Would you elaborate on the 

various events organized by KADO 

during the Information and Culture 

Month? 

KADO will stage a campaign to 

prevent cyber crimes and deliver 

lectures on ethics of information and 

communication, as well as operate a 

consultation booth for treatment of 

Internet addiction phenomenon during 

the June 1-10 period at Seoul Grand 

Park. 

It will also hold an exhibition for 

information and communication assist 

devices at COEX on June 14-16 to 

introduce a variety of IT assist 

instruments for disabled people. 

Along with this, it will organize the 

2006 best blog and mini homepage 

contest in June in an attempt to promote 

development of excellent contents in the 

information and culture sector. 

fishing villages and upgrade living standards of farmers and 

fishermen, and emergent service for disabled and aged people 

living alone. 

To effectively cope with aggravating reverse function of 

informatization, KADO also promoted the existing reverse 

function prevention center to the “task force to cope with 

informatization reserve function” and strengthened relevant 

functions. 

Along with this, it will strengthen international cooperation 

and make strenuous efforts for the spread of digital “hallyu” 

(Korean wave), he said. 




GePS Special / Narajangteo 

An Epitome of Global Excellence! 

1Overview: Background 

to PPS’s Winning 

of the Global IT 

Excellence Award 

The Korean Government e- 

Procurement System (GePS) of the Public 

Procurement Service (PPS), called the 

Narajangteo in Korean, has again attracted 

keen attention worldwide. 

The reason for this is that PPS won the 

Global IT Excellence Award in the public 

GePS of the PPS wins Global IT Excellence Award 

sector at the 15th World Congress on 

Information Technology (WCIT) held in 

Austin, Texas, on May 4 for its innovation 

in service for citizens making the most out 

of the IT field. 

The World Information Technology 

and Services Alliance (WITSA), an 

international consortium of IT institutions 

from 67 countries, grants the Global IT 

Excellence Award in the three sectors -- 

public, private and solution of digital gap. 

In the public sector, the award is given 

considering the effective offering of 

services to consumers, saving of expenses 

and time in the government’s operation 

and improvement in access to information. 

In particular, the competition was fierce 

this year as 10 countries, including IT 

powers such as the United States, Japan, 

Finland and Australia, recommended 16 

institutions. 

However, the customer-oriented 

functions and services of GePS, including 

e-payment system, making public all 

procurement information in real time, onestop 

service linked with 67 external 

systems and annual saving of $4.5 billion 

in trade costs, were outstanding among 

competitors, according to a screening 

committee member. 

About 2,000 dignitaries and IT-related 

guests on hand at the WCIT, which has 

been held every two years, were Microsoft 

Chairman Bill Gates, former U.S. 

President Bill Clinton, Microsoft CEO 

Steve Ballmer and former U.S. Secretary 

of State Colin Powell. Participants at the 

WCIT discussed about major issues and 

the future of the ICT industry. 

2GePS, the World’s 

Biggest 

e-Marketplace 

GePS is an electronic procurement 

system that systemizes all procurement 

businesses into one, effectively providing 

public institutions with materials, facilities 

and services they need in a timely manner. 

GePS carries out all procurement 

businesses online between some 30,000 

public institutions and about 150,000 

supplying companies. It is the world’s 

largest cyber market with an annual trade 

volume of about $43 billion. 

GePS is the nation’s comprehensive e- 

procurement system being implemented by 

the government to realize e-government. 

By making all government procurement 

administrative procedures online, it offers 

a one-stop procurement service to both 

public institutions and supplying 

companies. 

It is aimed at carrying out the 

procurement business effectively and 

rapidly, enhancing transparency of the 

nation’s procurement administration, and 

saving expenses through removal of 

ineffective administrative businesses. 

One of the most outstanding 

characteristics of GePS is the integration 

of all public institutions, including the 

central government, the local governments 

and the state-owned corporations, into a 

single network. 

In addition, all procurement procedures 

have been simplified and standardized 

through procedures of GePS, doubling 

transparency and effectiveness. 

For instance, if registered on GePS, 

enterprises trading with public institutions 

can participate in all public biddings and 

confirm information on orders at once. 

In case of the past procurement 

administration, purchasers and sellers had 

to exchange a number of documents from 

order decision to payment for goods and 

hold many visits and consultations, 

resulting in duplication and ineffective 

business processes. 

With the debut of GePS, such 

ineffective business processes, including a 

number of unnecessary documents, visits 

and consultations, have been eliminated, 

showing noticeable effects in transparency 

of administration, cost-savings and 

business efficiency. 

At the same time, there is no need for 

suppliers to directly visit relevant 

institutions to submit procurement-related 

accompanying documents under the GePS 

because it offers about 200,000 cases of 

those documents through its one-stop 

service. 

Not satisfied with the successful 

construction of GePS, the Public 

Procurement Service (PPS) built the 

Backup Center and has been successfully 

operating the center since its establishment 

at the end of 2003. The center ensures the 

continuity of procurement administration 

even if the main computer control room is 

damaged owing to such emergency events 

like wars or natural disasters. 

In 2004, it also introduced Customer 

Relationship Management (CRM) to 

reinforce customer service and reflect 

customers’ various needs. Under the 

CRM, it provides customers with 

differentiated contents useful for 

procurement administration, including 

price, commodities and companies. 

Along with this, PPS has built the Web 

Call Center for the first time among public 

institutions, increasing the service quality 

by one notch from the past simple 

telephone response to video consultation 

and guidance on screen sharing. 

At the same time, it constructed an 

intellectual commodity information 

system, called the Ontology, enabling 

Former administrator Chin Dong-soo, PPS 

wins the Global IT Excellence Award. 

users to find out commodity information 

easily through automatic search of 

catalogues and standardization, greatly 

contributing to boosting e-commerce. 

In 2005, PPS realized the ubiquitous 

electronics procurement through the 

mobile service with which users can 

confirm bidding information or participate 

in bidding through PDA while moving. 

Under the system, businesses can 

participate in electronic bidding and 

confirm the status of goods’ movement or 

management in real time while on a 

moving bus or train. 

3GePS, the textbook of 

e-procurement that is 

more famous abroad 

than at home 

GePS received various reform-related 

awards for its superior excellence and has 

been recognized as the most developed e- 

procurement system in the world. 

In November 2003, PPS received the e- 

commerce grand prize in the public sector 

in recognition of its contribution to the 

development of e-commerce. It also won 

the excellent DB award from the Korea 

Database Promotion Center in recognition 

of its contribution to improving domestic 

DB quality through systematic DB quality 




GePS Special / Narajangteo 

management in April 2004. 

The Office of Government Policy 

Coordination selected PPS as an excellent 

institution for foreign benchmarking by in 

November 2005 in recognition of its 

contribution to enhancing the international 

status of Korea by heralding its excellent 

e-procurement system to foreign 

governments and organizations. 

In March 2006, the Society for e- 

Business Studies awarded the “technology 

prize” to the Public Procurement Service 

(PPS), saying that PPS has greatly 

contributed to the development of e- 

commerce both at home and abroad, 

including e-certification, encryption, Web 

service, wireless e-bidding, e-payment and 

intellectual commodity information 

system. 

In the meantime, PPS won the U.N. 

Public Service Award in June 2003 in 

recognition of its 

contribution to 

improving public 

service, becoming the 

first institutional winner 

in the public service 

sector in the Asia- 

Pacific region. 

In May 2004, the OECD also said in its 

report on the consideration of Korea’s 

corporate informatization policy that GePS 

has been taking the lead in spreading e- 

commerce in the private sector and 

reached the level of ‘no further action 

required.’ 

In April 2004, the U.N. appraised GePS 

of PPS as one of the world’s best 23 best 

practice models in the one-stop integrated 

service field in its U.N. global e- 

government readiness report 2004. 

At the 6th forum of the UN/CEFACT, a 

conference for international 

standardization in the field of trade and e- 

commerce, a standard that reflected the e- 

procurement procedure of PPS was passed 

in March 2005. According to the 

enactment of the standardization 

procedure, all countries building an e- 

bidding system will have to design 

programs in keeping with the procedure in 

the future. 

Accordingly, Korea’s leading position 

in the international e-procurement sector 

will be consolidated further and Korean 

enterprises could strengthen their 

competitiveness in exports of e- 

procurement. 

Despite such favorable global 

appraisals, PPS has persistently 

participated in the UN/CEFACT meetings 

to enhance international 

competitiveness of GePS. 

Thanks to its global 

reputation and efforts, 

GePS has been becoming 

the target of 

benchmarking for many 

countries. Since 2003, 

PPS has publicized the excellence of 

Korea’s e-procurement system to other 

countries over 70 times at various 

international seminars and conferences, 

including the World Bank seminar and the 

World’s Anti-Corruption International 

Conference, at the request of sponsors of 

the meetings. 

Meanwhile, more than 30 countries, 

including Japan, China, Hong Kong, 

Taiwan, Vietnam, Pakistan, Sri Lanka, 

Laos, Turkey, Costa Rica, Brazil, Ukraine, 

Russia and Romania, dispatched a 

benchmarking team to Korea to learn the 

know-how of Korea’s e-procurement 

system. Among the countries, in 

particular, Pakistan and Vietnam 

dispatched officials of their public 

procurement administrations directly to 

Korea and PPS conducted a feasibility 

study of the e-procurement business. 

Multilateral development banks 

(MDB), including the World Bank, Asian 

Development Bank (ADB) and Inter- 

American Development Bank (IDB), also 

paid keen attention to GePS, so the banks 

held policy explanatory meetings at the 

end of 2005. 

PPS has been engaging in various 

cooperative projects with MDBs that have 

a thorough knowledge of developing 

countries and have keen interest in reform 

of the procurement system. 

4PPS, leader of reform 

of global procurement 

administration 

The superiority of GePS was already 

confirmed by winning the Public Service 

Award from the U.N. in 2003. 

Furthermore, GePS has consolidated its 

position as the world’s leading e- 

procurement brand by receiving the Global 

IT Excellence Award from the WITSA 

this time. This conference attended by 

dignitaries in the global IT industry and 

high-ranking government officials, 

provided PPS with good chances to 

publicize GePS to many foreign countries. 

During the conference PPS held an 

explanatory meeting for GePS and 

explained functions and characteristics of 

GePS as well as transparent and effective 

appearance of the government 

procurement system after GePS was 

established. 

GePS has gained a firm foothold as a 

brand representing the global e- 

procurement administration, enhancing the 

international status of Korea. 

The UN/CEFACT also reflected the 

procedure of GePS to its standard draft for 

e-biddings. PPS also obtained the 

BS15000 from the British Standardization 

Institution (BSI) for the first time among 

public institutions in the world, making 

Korea a world leader in terms of e- 

procurement administration. 

By making the best use of the high 

degree of global recognition of GePS and 

its wide networks with international 

financial institutions, PPS plans to 

concentrate its administrative efforts on 

international cooperative projects for 

exports of e-procurement policy. 

If such international cooperative 

projects for e-procurement are carried out 

systematically and lead to policy exports, 

Korea will be able to herald its electronics 

government to the world and contribute to 

capacity building of each country in the 

world. 

Despite the best appraisal of its GePS 

by the international organizations, PPS 

introduced the ITSM and ITA to maximize 

customers’ satisfaction and keep and 

develop the world’s best system. 

Through such in-house efforts and 

various international cooperative projects, 

PPS has continuously spread its know-how 

on efficiency and transparency of 

procurement administration its GePS has 

attained to foreign countries, leading the 

reform of the procurement administration 

of each country. 

5Results and effects of 

the GePS 

Since its launch of service in October 

2002, the Government e-Procurement 

System (GePS) of the Public Procurement 

Service (PPS), called the Narajangteo in 

Korean, has been developed rapidly as a 

single window for public procurement 

PPS publicizes the excellence of Korea’s e-procurement system at various international 

seminars. 

thanks to PPS’s strenuous efforts for 

improvement of system function, 

development of various contents, 

education on public institutions and 

enterprises, public relations, and revamp of 

relevant laws and regulations. 

As of the end of 2005, about 30,000 

public institutions and 150,000 enterprises 

registered and utilized the GePS with the 

volume of procurement transactions 

reaching $43 billion a year. It is a giant 

trade volume through a single window, 

compared with the $300 billion recorded 

in the B2B made between private 

companies in 2004 and the $8 billion in 

the private online shopping mall trade 

(B2C). 

About 140,000 cases or 93 percent of 

the total biddings in the public sector were 

executed through the e-bidding at GePS 

and 18 million people participated in the 

biddings. 

PPS supplied a total of 500,000 cases 

of materials and office supplies worth $7 

billion to public institutions through GePS 

shopping mall. 

It also dealt with such businesses as 

enterprises’ bidding and contract-related 

guarantees, application for confirmation of 

delivery of goods and application for the 

payment for products through the 

electronic system. 

It also shortened the period required for 

the payment of goods to suppliers from 

two weeks in the past to four hours after 

application through e-payment. 

The characteristic of e-procurement is 

to deal with business through online 

shopping malls, resulting in a sharp 

reduction in major documents. 

In the past, for instance, enterprises had 

to visit public institutions directly and 

make a registration to participate in 

biddings with their business license 

registration certificate. Now, however, 

PPS automatically confirms the business 

license registration certificate necessary 

for registration as a bidder in close 

cooperation with the e-government 

(Government for Citizen). Accordingly, 

enterprises no longer visit many public 

institutions to submit many documents to 

attend the biddings. 

PPS possesses all information 

necessary for e-procurement in close 

cooperation with seven facility workrelated 

associations, six official 

certification institutions and 11 guaranty 

companies. 

The e-procurement through GePS has 

greatly improved productivity and 

transparency of procurement 

administration, resulting in annual saving 

of $4.5 billion in trading costs. 

Of the total, $4 billion or 90 percent 

was a cut in expenses for acquiring 

information and visits to public institutions 

by private enterprises. 

GePS has also greatly contributed to 

promoting transparency of procurement 

administration and accelerating e- 

commerce in the private sector, making the 

national economy low-cost and highefficient 

one. 




GePS Special 

/ Narajangteo 

6Current status and 

characteristics 

of u-procurement 

infrastructure construction 

Enterprises can reduce total costs by 20 

percent through effective use of 

procurement function. Likewise, the 

effective use of procurement function in 

the public sector is directly linked to 

national competitiveness. 

Accordingly, PPS has reduced 

procurement cost through electronic 

procurement process and improved 

transparency and fairness of procedures. 

However, as the environment 

surrounding procurement administration 

has changed at a rapid pace, PPS built 

infrastructure for various ubiquitous 

procurement services. 

- Ubiquitous wireless electronics 

bidding service through PDA 

In keeping with the participatory government’s 

u-Korea policy, PPS established 

a ubiquitous electronics procurement strategy 

that enables users to use the service at 

any time and anywhere and introduced the 

mobile e- bidding service by making use of 

PDA. 

As an initial step, PPS offered the “PDA 

bidding information inquiry service” from 

March 2004 to help suppliers make easy 

access to the GePS and acquire necessary 

information at any time and anywhere. 

From December 2004, PPS operated the 

mobile electronic bidding service using 

PDA on an experimental basis, carefully 

verifying security, the most important 

thing in e-bidding. 

PPS applied the mobile electronic service 

to all biddings from March 2005, 

opening the era of ubiquitous e-procurement 

in earnest. 

Security and confidence are the most 

important things in e-bidding. As a result, 

PPS adopted online transactions based on 

official certificate for mobile electronics 

bidding. 

The mobile e-bidding using PDA is 

designed for users who cannot make connection 

to PC. Nevertheless, a total of 

3,000 people participated in biddings 

through PDA in 2005, proving that ubiquitous 

e-procurement system has been settling 

down. 

- Development of the government goods 

management system using RFID 

As of the end of 2005, the government 

possessed 12 million kinds of goods worth 

$7 billion won. In the past, government 

officials had to record quantities and 

product names on a paper register and 

input them into the National Finance 

Information System (NAFIS), spending a 

lot of manpower and time for management 

of the government goods, but resulting in a 

decline in transparency and correctness. 

PPS, which is in charge of asset 

management of the government goods, felt 

the necessity to introduce a real time asset 

management system for these goods, and 

carried out a model project for the goods 

management system using RFID in 

cooperation with the National 

Computerization Agency in June 2005. 

By using the new RFID goods 

management system, PPS enhanced 

productivity of goods management by 

about four times over the existing good 

management method and promoted 

correctness of its survey of goods. 

- Customer Relationship Management 

(CRM) 

Although private enterprises seeking 

profits already adopted the Customer 

Relationship Management (CRM), it was 

rare for the public sector to introduce the 

CRM. 

PPS operated with corporate special 

accounting is a public institution, but conducts 

business in a similar way to that of 

private enterprises. Accordingly, it introduced 

the CRM for the first time among 

government agencies to consider both public 

interest and profitability. 

With the construction of the CRM system, 

PPS was able to offer differentiated 

procurement information to customers at a 

time when they wanted, away from the past 

method of offering the same procurement 

information to all customers. 

Meanwhile, suppliers are able to receive 

the interested bidding information by business 

line, supply good, region and amount. 

Users in the past had to spend much 

time and efforts to find out information 

they wanted among about 14,000 pieces of 

information in GePS. Now, however, users 

can find selected and personalized information 

they want rapidly and conveniently 

once they create the necessary conditions. 

In the past, to get the necessary information, 

customers had to make a call or 

visit homepage directly to confirm. 

However, currently they can get necessary 

information through e-mail or SMS on 

mobile phones. 

- Offering of fresh information through 

Web call center 

In April 2004, PPS added the Web call 

service to the government procurement 

call center, which had been operated as a 

communication connection channel with 

customers, as part of its efforts to develop 

the existing “simple call center 

consultation business for civil affairs” into 

a “customer satisfaction center.” 

GePS users can engage in direct 

consultations with a consultant in real time 

through letters, voice or video while seeing 

the consultant’s face, resulting in 

significant improvement of quality and 

confidence of consultation. 

GePS also offers the call-back service 

by responding to a customer’s question by 

phone at a time when the customer wants 

later in case his or her question was made 

after office hours. 

Along with the improvement of the call 

center system, PPS also improved its 

operational methods. In the past, 

consultations about professional 

procurement business were made between 

a customer and an official of relevant 

department who was connected by a 

consultant at the call center. 

From April 2006, however, PPS 

introduced a three-way call method under 

which a customer, a consultant at a call 

center and a professional official of PPS 

call each other simultaneously and 

instantly. It reflects PPS’s firm will to 

make its call center the best call center 

within the government with zero of 

customer dissatisfaction and a 100 percent 

response rate. 

7Procuring IT major 

projects 

GePS has become an important key 

facility of the country in public procurement 

activities. It goes without saying that 

if GePS is destroyed or an obstacle occurs, 

confusion or calamity could result. 

PPS will make GePS the next-generation 

GePS providing users with more convenient 

procurement activities through persistent 

improvement of functions. 

Firstly, it will create the best e-business 

environment to help customers procure 

top-level goods and services. To this end, it 

will diversify services, strengthen consulting 

function through offering of contents 

with high value added, including information 

on price, enterprises, products, business 

appraisal and laws and regulations, as 

well as enhance effectiveness of public 

procurement. 

Secondly, it will offer a differentiated 

tailor-made e-procurement service to public 

institutions and suppliers by using the 

Customer Relationship Management 

(CRM) system. 

Along with this, it will operate its procurement 

call center in such a way as to 

gather feedback from all customers and 

play a role as a Customer Integration 

Center (CIC) by treating customers actively 

and positively. 

Thirdly, PPS will improve the functioning 

of the intellectual product information 

system, the Ontology, for effective search 

and classifications of various product 

information by private and government 

sectors. It will seek to realize the collaborative 

e-government through integration of 

systems and offering of seamless administrative 

service. 

Fourth, it will expand the service offering 

mobile information and apply RFID 

technology, creating a ubiquitous e-procurement 

environment, where users can 

utilize the system at any time and anywhere. 

Finally, it will make joint efforts with 

international organizations, including the 

World Bank, the ADB and the UNESCAP, 

to herald GePS to global society, while 

playing a leading role for standardization 

of e-procurement in the international community. 

Through such persistent service 

reforms, PPS will continue playing a key 

role in leading the e-procurement both at 

home and abroad, while exerting best 

efforts for spreading e-commerce between 

countries, between public and private sectors, 

and between private enterprises. 

8Activities and 

expected benefits 

of PPS in WCIT 2006 

The excellence of GePS was already 

recognized for its winning of the Public 

Service Award from the U.N. in 2003. In 

addition, GePS won the Global IT 

Excellence Award from the WITSA this 

time, cementing its position as a leader of 

the world’s e-procurement. About 2,000 

dignitaries and guests from 80 countries 

attended the WCIT 2006; therefore, it was 

a good chance to publicize GePS to the 

world. 

During the event period, PPS held GePS 

reform example forum and introduced the 

process of building GePS, functions and 

characteristics of GePS, as well as transparent 

and effective appearances of the 

government procurement system to global 

IT leaders. 

In addition, PPS announced the successful 

case of GePS at the e-government 

forum organized by the Texas state government. 

At a press conference for winners, Chin 

Dong-soo, CEO of PPS said, “PPS plans to 

share know-how of GePS with global society 

as a leader in e-procurement and actively 

cooperate with international organizations 

to spread transparent and effective e- 

procurement systems to foreign countries.” 

By winning the Global IT Excellence 

Award this time, PPS reaffirmed the reputation 

of GePS leading the world’s e-procurement 

and enhanced the status of Korea 

as an advanced IT country in the global 

society. 




Cover Story 

/ FIFA World Cup 2006 

Government Pushing for 2007 DMB Exports 

Korea planning high-profile demos of DMB at the World Cup 

With the kick-off for the 2006 World Cup fast approaching, the 

government has embarked on multi-faceted efforts to expedite 

DMB (digital multimedia broadcasting) technology exports. 

The Ministry of Information and Communication (MIC) is 

planning to work for the expansion of DMB operations in 

Switzerland, Italy, Great Britain, and other countries by taking 

maximum advantage of the 2006 World Cup Germany. And, at the 

same time, it plans to provide various means of assistance so that 

DMB markets can grow in Asia with China as the stepping-stone. 

Accordingly, mobile phone operators and equipment makers 

have stepped up efforts to make next year the first year of DMB 

exports. 

On May 14, MIC stated that it has been preparing a large-scale 

DMB promotion campaign so that participants to the World Cup 

can be provided with not only DMB devices but also World Cuprelated 

contents including transportation and travel information. 

For this purpose, the ministry said it has purchased 1,000 units 

of USB-type DMB receivers and delivered them to the broadcasting 

committee (BLM) of Bayern, Germany. 

In the meantime, Rho Jun-hyong, Minister of Information and 

Communication, plans to participate in a gathering of foreign 

reporters in Germany on June 7 for a demonstration of DMB service 

jointly organized by Korea and Germany. 

In Asia, too, and particularly China, expectations for additional 

supply of DMB equipment run high as the regional service 

providers of the terrestrial DMB in Beijing, Guangdong, and 

Shanghai have plans to expand channels by the end of this year. 

World Cup Marketing War Breaks Out 

As the 2006 Germany World Cup is just around the corner, 

companies’ World Cup marketing has become more aggressive. 

Many companies are concentrating their efforts on World Cup 

promotion marketing. Experts anticipate that this World Cup 

would catalyze the entire society and generate ripple effects 

through the Korean economy, considering the previous Korea- 

Japan 2002 World Cup’s outcome, generating more than a 20 

trillion won, (approximately $20.81 billion). 

Especially, a clutch of electronics companies is ready to 

combat their rivals for World Cup item products sales. 

Specifically, LG Electronics will hold ‘Time Machine TV 

Festival’ seeking Korea’s victory over its competitors. During two 

months of May & June, consumers can buy ‘Time machine TVs’ 

which are being sold as limited edition products, and LG 

Electronics is making a thousand of ‘Victory Zone’ in its sale 

shops in a bid to run online rooting events. During that time, 42 or 

50 inch PDP TV will be sold more cheaply than existing products, 

at about 300~500,000 won, (approximately $306~$510). 

As for LG Electronics, to promote its LCD, PDP TV, the 

company has been aggressively discounting its products prices 

since earlier this year. and has been edging closer to its rivals for 

grabbing the lead in World Cup special sales. On the other hand, 

Samsung Electronics has been pouring astronomical sums of 

money into TV advertisements, and fan meeting events that 

featured Guss Hiddink and Dick Advocaat. 

In the case of Samsung, its LCD TV sales have grown by 

240% during the month of April compared with this January, and 

also PDP TV’s sales volume has risen over 70%. 

In the meantime, Samsung Electronics will hold the ‘Samsung 

Computer Fighting Festival’ until June 10. During this time 

Samsung will reward consumers who buy computers and 

peripheral devices, by offering them World Cup item gifts, FIFA 

2006 original game CD and Adidas’ 2006 World Cup 

representative ball, ‘Team geist.’ 

Samsung’s ambitious LCD TV brand ‘Bordeaux’ smashed 

records, selling more than one million over three weeks. It set a 

remarkable record: the largest sale performance during the 

shortest time for one item, so it is successfully improving its brand 

image - about 2 million units of this hottest item have been sold 

since its rollout. 

Samsung has optimistic views regarding sales of ‘Bordeaux 

LCD TV’, so it looks like the product’s sale performance will rise 

continuously through the end of this year. 

On the other hand, KTF rolled out four products like the ‘I 

love football’ cellular phone series which targeted the World Cup, 

Under the current World Cup marketing boom, especially 

consumers are enthusiastic about the DMB phone. The ‘I love 

football’ cellular phone series is composed of four types of local 

DMB phone, including the SPH-B3100, chocolate phone LG- 

KV5900 etc. They have been attracting consumers’ attention, 

because their designs reflect the fans’ anthem of the 2006 World 

Cup ‘Let’s go together’ as MP 3 files, and a variety of World Cup 

slogan images. 




Cover Story 

/ FIRA RoboWorld Cup 2006 

Robot Industry 

“Why robots?” The answer to this simple 

question is above all because robots are 

among the top-10 engineering technologies 

of the future - alongside bioengineering and 

nanotechnology. 

Opinions do not differ about forecasts 

that within 10 years, the robot industry will 

become a pivotal export product to lead 

Korea’s export industry - on a par with 

today’s telecommunication and semiconductor 

industry. 

Core industries’ total production growth 

rate such as semiconductors, cellular phones, 

and auto manufacturing, as well as the shipbuilding 

industry that led the Korean economy 

over the past one decade, is expected to 

fall little by little in the coming years. In 

other words, robots are emerging as the most 

certain alternative to provide for growth after 

10 years, presuming that other next-generation 

growth industries like the hybrid cars, 

next-generation semiconductor & mobile 

communication, & content & software are 

the ones that will be able to provide for the 

Korean people just for several years. 

‘Why Robots?’ 

Continuous investment in nurturing of skilled manpower 

needed by selection and specialization 

Actually, according to Ministry of 

Information & Communication (MIC) statistics,, 

Korea’s IT exports have slackened the 

30% growth in 2004 to 5% growth in 2005. 

MIC is predicting that this year, the semiconductor 

industry’s total production growth 

rate would drop from last year’s 14.9% to 

6.2% and in the case of the shipbuilding 

industry as well, it would drop from 8.1% to 

7.3% respectively. 

With exports of $20 billion forecasted by 

2013, the robot industry’s growth goal is 

smaller than exports of automobiles, semiconductor, 

cellular phones, and shipbuilding 

at the moment. 

Nevertheless, experts emphasize that 

robots will change the paradigms of the 

future life patterns and be the core of manufacturing, 

a basic physical strength of national 

competitiveness. 

These experts further point out, “Today is 

a point of time that associated business circles 

should concentrate their efforts on manpower 

nurturing and technology security 

since robot technology and human power 

play a role to nurture competitiveness of the 

entire manufacturing industry,” adding that 

robot competitiveness is equivalent to manufacturing’s 

competitiveness. 

Technology gap of 80% with advanced 

countries 

Korea’s robot industry structure is being 

geared toward manufacturing-oriented 

robots. Among the global sixth rank level 

scale of 350 billion won (around $370 million), 

roughly 300 billion won will be spent 

on robots for manufacturing and robots for 

education as well as robots for toys, accounting 

for the majority among the rest of service 

robots too. 

In the case of the intelligent-model service 

model, which is presumed to become 

the huge market of the future, smaller companies 

will manufacture the majority. Thus, 

bipolarization structure is being forged as 

larger companies are concentrating their 

efforts on robots for electronics product 

manufacturing and automobile manufacturing 

whereas smaller companies are gearing 

themselves for service robots. 

In particular, till the end of the 1980s and 

mid-1990s larger companies in Korea rushed 

into the robot industry as their interest grew 

in the automation industry but with the 1997 

financial crisis, a raft of larger companies 

withdrew from the robot business one after 

another. 

Accordingly, the relative importance of 

imports every year since 1999 is on the 

increase with a scale of exports of 60.9 billion 

won (around $65 million) and imports 

of 110.2 billion won (around $110 million) 

as of 2003. 

As to its robot technology level, Korea is 

experiencing a technology gap of 80% in 

comparison with advanced countries 

and technology difference 

of 3~5 years in the case of the 

headspring technology. Korea’s 

robot industry is analyzed to be 

insufficient in 23 fields compared 

with advanced countries 

among 37 technologies and to be 

on a par with them in 14 fields 

alone, according to experts’ survey.. 

Robot system technology 

competitiveness which has accumulated 

with robot for industry, 

and the globally highest level’s 

IT as well as manufacturing technology 

are pinpointed to be outstanding 

points for Korea robot 

industry. 

Urgent manpower nurturing needed 

Regarding robot’s industrialization strategy, 

experts point out, “To stick to the fountainhead 

technology and basic technology is 

competitiveness”, explaining that to rise to 

the 90~95% level of the United States or 

Japan is not difficult for the Korea robot 

industry and further the introduction of stateof-the-art 

functions is not a problem, but to 

boost precision degree or parts material level 

till 98~99% is ideal. 

A solution to such a problem for the 

Korean robot industry is therefore summarized 

to be continuous investment by selection 

and concentration strategy. 

Alongside of this, special human power 

Students enjoying soccer robot 

nurturing is judged to be an urgent task for 

the Korean robot industry as domestic robotassociated 

manpower is grasped to be no 

more than 10% with roughly 2,000 people 

level in comparison with Japan, the robot 

industry No. 1 globally. 

To boost robot industry manpower scale 

at home, relevant experts note that industry 

manpower 10,000 people should be secured 

by strengthening support in university, colleges, 

& robot high school, and needless to 

say nurturing of high quality human 

resources through university laboratory and 

robot special graduates. 

Accordingly, the government plans to 

offer ‘Robot Specialization Courses’, which 

attaches importance to experimentation 

and on-the-spot 

research education, to four-year 

degree Master’s/Ph.D. integration 

courses and MBA courses 

etc. to nurture 20,000 skilled 

workers for the robot industry 

by 2013. 

However, industry experts 

insist that robot-related departments 

in educational institutions 

are on the increase in the meanwhile 

in Korea, but since these 

departments are oriented toward 

scientific education mostly, 

manpower production needed 

for actual industry activation is 

not being attained sufficiently. 

‘Approaching Robot, Sharing the Future!’ 

“Robot World 2006,” with the slogan, 

“Approaching Robot, Sharing the Future!’” is 

scheduled to be held during the week of Oct. 

18~ 22, 2006 in COEX, Seoul under the auspices 

of the Ministry of Commerce, Industry 

& Energy (MOCIE), Korea. With a view to 

promoting the robot boom and preparing an 

impetus to create robots as a new industry 

“Robot World 2006” will feature an international 

scale robot special exhibition. 

MOCIE officials responsible for ‘Robot 

World 2006’ said, “ Robot World 2006 is 

designed to pave the way for a momentum 

for Korea to develop into a hub of the robot 

industry by fulfilling a robot technology hub 

role to be on a par with Japan’s iREX 

(international scale’s Intelligent model 

robot special exhibition which is held every 

two years in Japan)”. 

As MOCIE advances the robot project 

with a view to Korea becoming one of the 

three robot powers globally in the robot 

industry by 2013, the persons concerned, 

including the Korea Association of Robotics, 

Center for Robot Industry Promotion, The 

Institute of Control, Automation & Systems 

Engineers, Korea, COEX, Korea Association 

of Machinery Industry, Korea Machine Tool 

Manufacturer’s Association, and Korea 

Advanced Intelligent Robot Association are 

doing their best to ensure that the global-level 

robot special exhibition may be held. It is 

hoped that substantial business will result, 

rather than a simple display as well as competition 

rally, an official from MOCIE 

involved in Robot Week’s preparation underscored. 

The media reported that this show would 

contribute to exchange activation between 

participating companies and buyers particularly 

through active matchmaking service, 

adding that the Ministry is garnering all 

capacities in realizing the robot industry’s 

growth. 

“Robot World 2006” will come to present 

the vision of the fast-approaching 

Robot age,” an official of the Robot World 

2006 Secretariat said, referring to the fact 

that this is the largest scale’s robot exhibition 

at home to introduce world robot 

industry trends and to acquaint the world 

with Korea’s robot industry. 

Broadly viewed, “Robot World 2006” 

will consist of ‘iRIS 2006 (International 

Robot Industry Show)’, ‘IRC 2006 

((International Robot Contest 2006), and 

KRC 2006 (Korea Robot Conference 2006). 

First off, iRIS 2006 will be comprised of 

robot pavilion for service, robot pavilion 

for manufacturing, robot parts, network 

robot pavilion, oversea country pavilions, 

growth engine pavilion, and the future 

pavilion. As a collateral event, Business 

Partner Plaza is expected to provide users 

with the optimal business environment 

through matchmaking between exhibition 

participants and buyers plus a ground for 

robot demonstration event. 

IRC 2006, in which 1,500 people from 

856 teams will take part, will be contested 

in the categories of Grand Challenge, 

Robotpiad, Humanoid, Robofest, 

Intelligent SoC Robot War, Robot Soccer, 

and so forth. 

In the case of KRC 2006, 2,400 people 

from 20 countries will participate in it with 

programs such as global distinguished 

scholar invitation lecture, SICE-ICCAS 

2006 connection screen conference, 2nd 

Korea-Japan Service Robot Workshop and 

International Intelligent Robot Industry 

Forum. 

In a nutshell, MOCIE’s “Robot World 

2006” establishment is seen as an opportunity 

to boost interest in robots and this 

event’s status by holding in one place various 

robot-associated events like robot contest 

rally, exhibition, seminar, etc. 

Moreover, the Ministry plans to accelerate 

the robot industry’s business by providing 

overseas buyers with business consultation 

opportunities with domestic robot 

companies. 




Cover Story 


RoboWorld Cup to Publicize Korea’s 

Cutting-edge Robot Technology 

Separately from the FIFA World Cup Germany 

2006, the 11th FIRA (Federation of 

International Robosoccer Association) 

RoboWorld Cup Germany 2006 which can put on 

display the robot soccer power of Korea globally, 

will be held in Dortmund, Germany during the 

period of June 30~July 3, 2006. It will be held just 

before semifinal match of FIFA World Cup 2006. 

FIRA RoboWorld Cup will draw attention of the 

world during the event since the Westfalenhallen, 

where FIRA Cup will be held, is right next to press 

center for FIFA World Cup. 

The RoboWorld Cup, being held under the 

initiative of Korea, is intended to foster a social 

culture environment to realize the “One household- 

One Robot era” earlier than expected. The 

“Intelligent-model Robot” has been selected as one of Korea’s 

most promising future growth engine industries to pave the way 

toward achieving the $30,000 national income era. 

With the World Cup Germany 2006 coming soon, this 

RoboWorld Cup is expected to contribute to boosting Korea’s 

national brand image by publicizing RoboWorld Cup’s 

performance as well as vision for the coming years. 

FIRA President Kim Jong-hwan who concurrently serves as 

Prof., Department of Electrical Engineering & Computer 

Sciences, KAIST (Korea Advanced Institute of Science & 

Technology) forecasts: “This year’s RoboWorld Cup will serve 

as a good opportunity to acquaint the world with Korea’s 

cutting-edge robot technology, international leadership as robot 

soccer’s popularity that holds FIRA headquarters, and further 

national brand as science technology power”. 

While the RoboWorld Cup has been held 10 times 

to date since it was originated at KAIST in 1995, it has 

established itself as a World Cup of state-of-the-art 

science technology field, in which around 60 member 

countries worldwide take part, Kim pointed out 

proudly. 

The 11th FIRA RoboWorld Cup Germany 2006 

consists of six robot soccer tournaments, namely 

HuroSot (Humanoid Robot Soccer Tournament), 

KheperaSot (Khepera Robot Soccer Tournament), 

MiroSot (Micro-Robot Soccer Tournament), NaroSot 

(Nano-Robot Soccer Tournament), RoboSot 

(Autonomous Robot Soccer Tournament), & 

FIRA President Kim Jong-hwan, 

who serves as Prof., KAIST 

SimuroSot (Simulated Robot Soccer 

Tournament), Int’l Edutainment Robot 

Exhibition, and FIRA Congress International 

Academic Rally over two days from June 30 

through July 1, according to the FIRA president. 

Strong government backing needed 

In particular, the president explained that 

when the Ubiquitous world arrives in the near 

future, ‘Ubiquitous robots (Ubibot)’ will be necessary 

as a 3rd generation of robotics. He defined 

Ubibot as a robot incorporating three forms of 

robots: software robot (Sobot), embeded robot 

(Embot) and mobile robot (Mobot), which can 

provide us with any services by any device 

through any network, at any place anytime in a 

ubiquitous space. 

President Kim who noted that as Korea is well-equipped with 

IT infrastructure better than anywhere in the world, to prepare 

for such a ubiquitous society, Korea should strive to capture the 

market now for this next-generation robot technology - such as 

3G robot Ubiquitous robot, 4G robot ‘Genetic robot’, and 5G 

‘Bio robot’ - that other countries have not yet even attempted. 

Along with the government’s strategic nurturing policy, the 

president - who says that Korea has to take the initiative in 

global standardization - indicated that robot culture’s spread also 

is important. This will make all nations feel the necessity for 

robot technology and perceive robots as friends. 

Regarding the reason that he asserts the necessity of public 

robot education through Robot Olympiad etc., Kim explains that 

robot is a good educational item which can implant dream and 

TRANSBOT 

Entertainment robot transbot 

that walks on two legs 

YSR-A 

Robot for a competition 

VICTO 

Robot for education & 

a competition 

hope about the future society in the younger generation. 

From July, this year, a preliminary round for Robot 

Olympiad is scheduled to be held nationwide in centers such as 

Busan, Sooncheon, Cheongju, Bundang, Masan, Gangreung, 

and Cheonju. Kim said that if participants pass a preliminary 

round in which 5,000 participants took part last year, these come 

to participate in a nationwide round in the middle of August and 

a ‘national team’ is selected from among them. They will then 

take part in the International Robot Olympiad to be held in Gold 

Coast, Australia on Dec. 6~9, 2006. 

He compares the Robot Olympiad to Computing Competition 

in the 90’s which he believes takes important role in introducing 

personal PCs in each household in Korea. He is confident that 

introducing PC led Korea to IT country, Robot Olympiad will 

be the one to contribute to introduce personal robots into 

household in this century that leads Korea to the leading country 

in RT. 

He stressed that he firmly believes that students who take 

part in ‘Robot Olympiad’ will become proud robot scientists of 

the Republic of Korea in the future by sticking to science’s 

principles and creative mindsets. 

As a suggestion for Korea’s robot education, the robot 

veteran explained that the number of schools teaching robot 

technology as part of school education after school-hours, is on 

the rise. In addition to Robot Olympiad, students also who learn 

robot, are on the increase as robot events hosted by the 

government, a local government, private enterprise, and schools 

are on the rise. 

In the light of the recent trend that students’ interest in robot 

technology, is growing, today is a point of time curriculums are 

needed to teach more systematically and in the interest of the 

public, teaching materials development and teacher nurturing 

programs, Kim insisted. 

More timely policy & creativity than Japan 

About Korea’s technology power in connection with robot 

technology, the FIRA president explains that providing Korea’s 

timely policy and creativity are bolstered such as robot 

development which utilized IT network foothold and strong 

policy support, it is possible for Korea to catch up with Japan 

ROBHAZ 

The highly efficient 

mobile robot 

iROBI 

Robot for 

household service 

which was 

commercialized 

for the first time 

globally 

though Japan is boast of the highest level globally in terms of 

robot technology and its commercialization as a suzerain state of 

robot industry ahead of the United States. 

Since foreign journals also like the New York Times are 

reporting that Korea is going to a country where science fiction 

becomes a reality and Korea in which wireless 

telecommunication is most developed in the world, is preparing 

robot revolution, it seems to be not distant for Korea to assume 

leadership of world robot market ahead of Japan, he said. 

The New York Times has recently reported on April 2, this 

year that robots for households that teach English and songs to 

children, robots to guide customers at a post office, and 

Intelligence robot like a robot for prevention of crimes, are 

scheduled to be commercialized in Korea from next year. By 

quoting MIC (The Ministry of Information & Communication, 

Republic of Korea) prediction materials, the newspaper also 

introduced that such intelligence robots will be popularized in 

every households of Korea during the period of 2015~2020. 

Compared with Japan, IT network-based robot’s 

commercialization is close already at hand for us such as Ubibot 

(Ubiquitous robot) which can provide users with discretional 

service anytime, anywhere and with any equipment as well, Kim 

notes. In a nutshell, Ubiquitous robots are an integrated form’s 

robot of Sobot (Software robot), Embot (Embedded robot), and 

Mobot (Mobile robot). 

On the initiative of the government, moreover national robot 

below 1 million won (around $1,050) level is planning to be 

introduced within the forthcoming October, this year in Korea. 

The FIRA president said that national robot’s success possibility 

is high in Korea because it is easy to apply intelligence robot in 

Korea and furthermore Korea is equipping with the highest 

level’s Internet infra globally. 

He predicted that our creative power and ability to react 

instantly will get more force in next generation robot 

development too such as 4G Genetic robot and 5G Bio robot. 

Focusing on next-generation robot development 

To catch up with Japan by investing intensively, Kim 

underlines that robot industry’s infra construction, nurturing 

robot talent and to spread robot culture are very important. In 

that regard, he is proud of the fact that robot soccer has been 

helping promote national interest in robot and educate it at 

home and playing a role to acquaint foreign countries with 

Korea’s robot technology from the external standpoint as 

well. 

It is said that screen-dealing, stable telecommunication 

technology, strategic software technology, intelligence 

control, sensor technology, etc. are all embedded in a small 

robot that does robot soccer and currently, domestic 

companies are exporting it much for the purpose of education 

by commercializing. 

With this year’s 11th FIRA RoboWorld Cup Germany 

2006 as an impetus, he said he expected that many more 

Korean-made robot export contracts will be signed. 




Cover Story 


Robot Company Profile 

Yujin Robot 

Yujin Robot Showcases Korean-made 

Robot’s Superiority at RoboWorld Cup 

Boost seen for robots’ popularity at “Robot World 2006” in Seoul, Oct. 2006 

By providing participating teams at the 

FIRA RoboWorld Cup with robots to 

promote the RoboWorld Cup, Yujin Robot 

(www.yujinrobot.com) is globally 

showcasing Korea’s robot industry, taking 

the lead compared with Japan in terms of 

the industrialization of Intelligent Robots. 

In the meantime, Yujin Robot has 

drawn attention from its competitors and 

associated business circles by developing 

Home Robot ‘irobi’ in Feb. 2004, 

Cleaning Robot iClebo in Jan. 2005 and so 

forth. 

ground. It is possible to accomplish its 

allotted mission by remote control. 

Robhaz, whose main business item is to 

scout in a hazard area instead of a person 

or to rescue a person whose life is in 

danger, has function such as passive 

double track mechanism, moving of highspeed 

in a uneven terrain, climb up stairs, 

wireless communcation of image & data, 

option device: disrupter, arm etc., portable 

remote controlled station. 

To compete in the 

entertainment robot field 

which is being most 

commercialized around 

the world, Yujin Robot 

is marketing its 

Entertainment Robot 

Transbot etc. Wireless 

camera & LCD PC 

monitor, interface via 

RS232, user program 

(motion create, edit, 

motion simulation), 

attachable weapons 

(rifle, machine gun, 

rocket launcher) and so on, are useful 

option packs regarding Yujin 

Entertainment Robot Transbot, according 

to Shin. 

Yujin Robot aims to accomplish its 

revenue of $41 million this year including 

$2.5 million from industrial robot system, 

$20 million from Cleaning robot, $4 

million from network home robot, and $2 

million from entertainment robot. In 

Cleaning Robot iClebo 

comparison with their price, Yujin Robot 

products including cleaning robot iclebo, 

entertainment robot get assessment that 

their performance is excellent and 

particularly in manufacturing robot for 

studying or cleaning robot, 

commercialization is being done more 

effectively in Korea than in Japan, Shin 

pointed out. 

As part of plans to promote robot 

culture among the people, president Shin 

who serves as chairman of the Board of 

Korea Association of Robotics (KAR) too, 

with the objective of an industrial growth 

and a development of Robot and Robotrelated 

industries by solving technical 

problems through sharing information 

lively in close cooperation one another, is 

setting great expectations on “Robot 

World 2006” to be held on Oct. 18~21, 

this year in Seoul, in which there will be 

three categories such as Robot exhibition, 

Robot Competition, and Robot Conference 

and a total of 400 robot companies at 

home and abroad will take part. 

Network-based service model 

Above all, Yujin Robot is a company 

that specializes in Intelligent Robot’s 

production as well as sales. Yujin Robot’s 

Intelligent Robot, which is a networkbased 

service model, includes cleaning 

robot for household, field robot-Robhaz, 

and entertainment robot like toy robot, 

according to Shin. 

The robot industry veteran explained 

that Yujin Robot’s Intelligence Robot, is 

to provide families in households with 

various information and content such as 

weather, news schedule, atmospheric 

phenomena time and studying 

time, playing a role as an 

information medium for itself. 

The difference between 

robots and the Internet is that 

robots have mutual 

understanding with 

interactive communication in 

an appropriate point of time 

people need, Shin noted. 

Namely, he elaborated, “As 

robot offers by recognizing 

parts people need, people can 

Shin Kyung-chul, Ph. D. ENC/president of Yujin Robot who concurrently serves as chairman of 

the Board of KAR. (Korea Association of Robotics) 

monitor the inside of a house in a remote 

way by making robots move with their 

cellular phones.” Yujin Robot is scheduled 

to launch such robot, which has an edge on 

home network, from Oct. this year. 

As to Cleaning Robot iClebo 

with which Yujin Robot sold 

17,000 robots to date from Jan. 

last year, it bears the stamp of 

two steps of cleaning process, 

collision avoidance navigation 

with seven infrared sensors as 

well as silicon rubber bumper 

material and low level noise. 

This Cleaning Robot that 

Yujin Robot concentrates the 

company’s efforts on selling it, 

cleans the majority though it 

doesn’t clean to the four corners of the 

inside of a house, Shin boasts. 

Further, Shin went on to say, “By 

robotizing established white household 

appliances, for instance robot for 

household such as dishwashing robot and 

refrigerator robot can make their 

appearance”, adding that Yujin Robot has 

such refrigerator robot project etc. under 

way which can deliver cola to a relaxing 

person in summer by becoming a 

refrigerator for itself. 

Excellent performance in comparison 

with price 

As for Field Robot-Robhaz, Robhaz- 

DT3 is the highly efficient mobile robot 

with capacity of high-speed in rough 

Roboid (model: Cubo, etc.), developed 

by IZIrobotics seems to be like a member 

of the family or a pet at home. It works on 

wireless Internet access points. Roboid 

communicates with roboid server systems 

through the Internet network with the 

server providing A.I. (artificial 

intelligence) to the roboid. Roboid can 

drive and interface with many useful 

contents for entertainment, education, 

information, and even lifestyle. 

In the case of TOBO developed by 

The Future is Robotic 

IZIrobotics targeting development of low-priced models for commercialization 

IZIrobotics as well, it combines penguins 

with the persons of the South Pole, which 

are the existing features, and from the 

TOBO star outer space concept it is new 

generation, sensing the design on the 

character robot. 

Established in Jan. 2000, IZIrobotics, 

which manufactures interesting robots like 

this, began the company’s business with a 

view to developing individual robots. 

However, IZIrobotics now aims to develop 

not only entertainment robots that appeal 

to an individual’s sensitivity, but also lowprice 

type robot models with strong 

marketability, focusing on information 

service. 

With a view to developing low-price 

model robots with strong marketability, 

IZIrobotics (www.izirobotics.com) is 

taking the lead alongside of Yujin 

Robotics in Korea’s robot field in terms of 

development and prospects for capturing 

market share, according to robot experts 

familiar with its market. 




Cover Story 


Robot Company Profile 

In this regard, IZIrobotics president 

Wayne T. Cho, who says that the company 

will seek success in the soccer robot field 

in future, commented in an interview with 

The Korea IT Times with FIRA coming 

soon as an impetus that IZIrobotics has 

plans to take part in large-scale robot 

exhibitions like FIRA to be held on June 

30 in Dortmund, Germany, as well as 

Robot Nexus, and Robot Business 

exhibitions. 

Targeting laboratories and manias, Cho 

said that the company is first of all aiming 

to assist in promoting effective science 

education of elementary, middle and high 

school students in the case of robots for 

education. 

Diverse content development needed 

Regarding sensitivity-model 

entertainment robots as well as other robot 

products IZIrobotics is developing, the 

president said that the company would 

develop robots capable of chatting with 

people through messengers in future. 

IZIrobotics is planning to allow robots and 

people to share each other’s feelings and to 

express their emotions through chatting. 

President Cho who pointed out that 

diverse content development relieves 

surfeit robots said that IZIrobotics is 

planning to unfold its pilot project with 

MIC concerning URC robots (Ubiquitous 

Robotics Companion). 

IZIrobotics, which is planning to 

launch robots for education and character 

AZZANG, a super-mini pet robot 

robots respectively this month, is going to 

display them at the Robo Business 2006 

(Pennsylvania, USA), Cho said, adding 

that the company is slated to present 

robots which can link with networks such 

as Ubiquitous robots by next October. 

At the moment, ‘CUBO,’ developed by 

a consortium with another company and as 

a governmental task including IZIrobotics, 

is in service in 40 pilot households, 

according to executives responsible for 

robot service at the company. In the early 

morning, for instance CUBO awakens the 

household with a morning call, offers them 

weather information plus music service 

and e-mail service. Since it provides users 

with an interesting narrated fairly tale for 

children, its popularity is high, but to 

maintain continuous interest and buyer 

interest, above all content development has 

to be preceded as abovementioned, Cho 

pointed out. 

IZI’s entertainment robot ‘TOBO’ is an 

intelligent robot with a cute character that 

merged the South Pole’s penguin into a 

spaceman’s shape. TOBO series, which is 

possible to control and to monitor in an 

Internet-based remote way and can 

generate sensitivity by recognizing the 

surrounding environment, consist of 

GENTOO, PINNI, SANI. In the case of 

GENTOO, it can be utilized in a variety of 

games such as robot soccer, pocket ball 

and so forth. 

Synergy effect through Korea’s 

developed IT technology & 

convergence. 

Concerning robots’ concept and 

management strategy that IZIrobotics will 

develop in future, Cho explained that the 

company has received investments to 

advance continuously and stably. 

From the robot products to be 

commercialized this year, he emphasizes 

that IZIrobotics is planning to market with 

a full-scale commercialization approach. 

The president who stressed repeatedly 

during an interview with The Korea IT 

Times that he is an entrepreneur who 

studied business management differently 

from other robot manufacturing 

companies’ CEOs at home and abroad and 

technology engineer graduates, has 

committed himself to doing his best in 

developing attractive robots with a 

thoroughly commercialization mindset so 

that IZIrobotics products may arouse 

strong consumer awareness in domestic 

and foreign markets. 

Further, he said that IZIrobotics aims to 

develop an entertainment robot which can 

give people joy and pleasure at a 

reasonable price so that the company can 

IZIrobotics president Wayne T. Cho 

get closer to the general public and 

develop familiarly easily by developing 

and selling entertainment robot such as a 

robot like a plaything, and robot like an 

animal. 

In regard to the Korean robot industry’s 

competitiveness with Japan, Cho 

expressed the view that Japan is ahead of 

Korea in terms of the robot mechanisms or 

materials industry. Korea cannot overtake 

Japan in terms of robot development or 

parts supply, but it is true that Korea is 

taking the lead in terms of developing 

commercialization. 

In particular, he underscored that it is 

possible to combine Korea’s developed IT 

and robot mechanisms without limitations. 

He explained what it means to develop so 

that it may be possible to come into action 

from the outside by utilizing robots as a 

terminal and by forging it as a terminal 

concept. 

He concluded his interview with the 

observation that next-generation robots 

have to create synergy effects and nurture 

market competitiveness through Korea’s 

highly developed IT technology and 

convergence. 

Digital game robot 

CUBO 




Ocean Day / BPA 

Busan Port’s RFID-based u-Port System 

Securing new logistics 

competitiveness through application 

of Korea’s IT technology 

Through marine transportation, the automation of harbor 

infrastructure that made use of advanced information 

technology such as RFID & wireless network 

and the strengthened preservation of security, 

Busan Port Authority (www.busanpa.com) which 

intends to become a hub port of Northeast Asia, is 

striving to construct a U-Port System of the highest 

level globally. 

As issues regarding harbor protection since the 

9/11 terror attacks in the United States stand out in 

bold relief, the necessity of strengthening security 

measures regarding imports and exports through 

marine transportation is raising its head. 

Particularly, all containers to be carried into the 

United States from 2007 will require e-Seal stickers 

applying RFID technology. 

In conjunction with this movement, BPA (Busan 

Port Authority) president Choo June-suk, noted in 

an interview with the Korea IT Times: “Providing the RFIDbased 

U-Port System is completed in the near future, Busan Port 

will come to enhance business efficiency by providing a goods 

holder, a carrier and shipping line with freight’s real-time 

location information. 

The president forecasted that freight protection would be 

beefed up even more with the application of e-Seal, plus 

significant cost reduction as imports and exports logistics 

disposal time is shortened, such as electronic tagging of 

containers, customs clearance and shipment with vehicles’ 

automatic identification. 

In regard to the International Association of Ports & Harbors 

(IAPH) General Meeting in 2011, Choo said that positive 

results are expected since the BPA delegation returned to 

Korea after publicizing Busan Port’s excellence and high 

efficiency in an IAPH mid-term board of directors meeting 

held in Mumbai, India on April 10~12 in connection with 

its official proposal of IAPH General Meeting Busan 

Inducement. 

IAPH is the largest-scale international conference of 

harbor-associated bodies which was established in 1955 

for the purpose of commerce increase through cooperation 

among harbors. 

Thanks to wharf facility expansion and a new fleet of 

ships, on one hand Busan Port has posted the best 

performance on the basis of a month since its port opening 

Choo June-suk, 

president of Busan Port Authority 

by handling containers of 1,075,867 TEUs during one month on 

past March, this year. 

Choo committed himself to doing his best to secure the 

mobilization of a larger amount of goods through Busan Port 

and for the improvement of productivity, adding that Busan Port 

expects to be able to take care of 12,800,000 TEUs, this year’s 

goal provided the current increase in the movement of such 

goods through Busan Port is maintained. 

Aiming to apply a ‘Blue Ocean’ strategy, Choo 

added that Busan Port would pursue qualitative 

growth, freeing itself from the previous focus on 

quantitative growth. As a background for such 

strategy conversion, he explains that it is a fact 

that it is difficult for Busan Port to catch up with 

Chinese harbors which are overflowing with the 

country’s imports & exports amount alone too, 

with just the amount of materials. 

China, dubbed “the factory of the world,” is 

increasing its capacity to transport goods by 

aggressively expanding its harbors’ facilities, 

according to Choo. As part of such strategies to 

apply the ‘Blue Ocean’ against China, Busan Port 

will be reborn as a harbor that creates high-value 

added, not just a quantitative harbor of mere 

freight by inducing prominent multinational enterprises in the 

rear logistics area amounting to 3.3 million pyeong (around 

10.89 million m2) of the New Port, Choo said. 

Keeping an eye on new logistics competitiveness creation 

through grafting of IT technology, Choo emphasizes that he 

believes Busan Port is equipped with excellent IT technology 

and infrastructure that will cope better with customers’ demand 

for items becoming more and more complicated and elaborate, 

adding that the innovation and expansion of Busan Port’s harbor 

logistics innovation deserves attention, including Fast Track’s 

introduction and extensive international passenger terminal’s 

remodeling. 

Night view of Busan Port 




WiBro / Overview 


Scenario: WiBro service experience report 

University student Kim’s virtual WiBro service experience report (Model service-oriented) 

As a university junior Mr. Kim discovers that youth unemployment is growing more serious day by day. As he watches the 

news with the WiBro terminal in his club room, he decides on foreign language study for the sake of job preparation. He asks 

first-hand about all the aspects he is keen to find out more about while having a chat with a foreign instructor by connecting to a 

screen lecture room of XYZ English institute. 

Later, he shares supper with his friend after confirming a restaurant’s location and menu in a regional information by 

searching for neighborhood restaurants. While eating supper, he downloads a club’s coupon which is to his liking by surfing on 

clubs of “Hip Hop Street,” sends an invitation to another friend through WiBro communication service and makes a promise to 

go to a club through screen chatting. 

He practices dance through music video to show off the latest trend’s perfect dance skill in a club. He enters the club after 

meeting his friend at the entrance of this club while playing online game he used to enjoy at home on a bus too. 

Spending pleasant time with his friend in this club, he sends on-the-spot lifelike pictures and moving screen to friends through 

messenger by shooting pictures with WiBro terminal. Next morning, he uploads pictures he shot the previous day into his club 

community and heads to school after confirming friends’ comment. Who needs a job anyway? 

Minister Rho, MIC (third from left) cuts the tape with some dignitaries at the Wireless Broadband World Forum 2006 


Korea’s pioneering role in global 4G technology development 

Under the flagship theme of “Toward Successful WiBro 

(Mobile WiMAX) and 4G”, the Korean Ministry of 

Information and Communication was proud to host the 

“Wireless Broadband World Forum 2006” from May 22 through 

25 at the Hotel Lotte World, located in the beautiful and 

dynamic city of Seoul, Korea. 

The domestic communication service market has over the 

past several years enjoyed a high growth rate thanks to the 

explosive spread of mobile telephone and high-speed Internet 

usage. However, as this growth pace starts slowing, voices of 

concern are being raised about whether the overall 

communication service market is reaching the limits of its 

growth capacity. 

In contrast, as convergence between business spheres 

advances due to subscribers’ convenience pursuit, needs are 

growing for data communication, and communication 

technology’s increased capacity, with WiBro (portable Internet) 

emerging as a new market opportunity. 

The background to the rising interest in WiBro is that it is not 

only a demand for a Ubiquitous service environment that is 

possible anytime, anywhere, and with any device, but also 

because it can meet the supply & demand for all such as 

communication business provider’s investment environment 

development to strengthen profitability security and 

competitiveness through WiBro. 

The Korean government has been promoting WiBro’s 

technology standardization, centering on the role of the 

Telecommunication Technology Association (TTA) to nurture 

WiBro as a new growth engine of the nation. Accordingly, KT 

which has acquired a WiBro business license from the 

government in Jan. 2005, has prepared the company’s WiBro 

business comprehensively and succeeded in carving a niche 

impressively regarding ‘WiBro’ to the people of the world by 

demonstrating it for the first time globally at the APEC Summit 

Conference, held in Busan in Nov. 2005. 

As the wired communication market’s stagnation continues 

due to a saturation of telephone and high-speed Internet market, 

the wireless data market is expected to grow explosively by 

20%~40% every year in terms of turnover. Accordingly, the 

wireless data market is forecast to forge a market of 6 trillion 

won (around $6.3 billion) by 2008, the equivalent of current 

wire data market, from 3 trillion won (around $3.16 billion) 

scale in 2004. 

Experts point out that such a market outlook reflects 

customers’ desire to use high speed wireless Internet with 

reasonable prices while on the move. 

Considering that current existing mobile telephone wireless 

Internet has its limitations due to low transmission speed and 

high use rate, a service to which all classes can approach easily 

with fast transmission speed, reasonable price and diverse 

contents, is forecast to assume leadership of the data market. 

The WiBro market is anticipated to increase from 8 million 

to 10.70 million by 2011, but if business providers succeed in 

active business promotion of the new service, the market scale 

is forecast to be even greater than this. 

WiBro users clearly desire the use of a multimedia, file 

transmission, e-mail, location-based service etc. This means that 

because current mobile telephone wireless Internet does not 

satisfy users’ multimedia service desire, due to low transmission 

speed, expensive rate levels, and shortages of high quality 

content, WiBro service will succeed in its service activation by 

reflecting such customer desire, and its real demand can be even 

greater than expected. 

Accordingly, WiBro service requisites include high-speed 

transmission speed and optimal service quality, content offering 

to be able to meet the desire of changing customers, 

comprehensive policy support such as terminal subsidy 

permission and combination service permission, world market 

inroads through global standardization activity, digital paradigm 

change initiative and so forth. 

WiBro service’s activation is anticipated to make the 

$20,000 national income era and Ubiquitous society a reality 

earlier than expected to serve as a new growth engine of the 

future by increasing national conveniences and by creating 

employment with new investment and associated industry’s 

activation for the stagnated domestic IT industry. 

As for 4G, on one hand, 4G mobile communication is a 

wireless communication technology that can provide over 

100Mbps in high-speed of over 60 km too and 1Gbps notch 

speed during a stop. 

Through this 4G technology which will be commercialized 

after 2010, large capacity data service, three dimensional solid 

screen, and mobile virtual reality - which were impossible in 3G 

- are expected to be possible. 

In the case of Korea, Samsung Electronics is forecasting to 

be able to assume leadership of global 4G technology with the 

introduction of WiBro. 

The company is also actively unfolding 4G mobile 

communication’s standardization activities, with 4G forecasted 

to be commercialized in 2010 or thereabouts. 

As 4G standardization is accepted by nations, by regions, 

and further in global level simultaneously, Korea’s MIC also 

plans to take the initiative in international standardization and 

related market development by testing a system that can make 

4G technology a reality globally by next year. 




WiBro / Interview Highlight 


MIC Minister 

Charging Ahead with Globalization 

of WiBro Technology 

KICS President 

Pivotal Role for Next-Generation 

Mobile Communication 

Korea’s Mobile Internet technology leaps 6-12 months ahead of competitors 

The ministry has led the global standardization 

of IEEE802.16e to realize a sizable economy 

through globalization of the WiBro technology. 

The IEEE 802.16e technology standard was 

adopted as the main technology of WiBro at the end 

of 2005. The Mobile WiMAX profile standard for 

guaranteeing compatibility between equipment was 

also made based on the WiBro profile, successfully 

creating the foundation to advance into the global 

market. Through the ministry’s persistent supports 

to attract Mobile WiMAX specialized test/authentication 

institution, TTA attained the qualifications 

for the Mobile WiMax official test center and plans 

to conduct the Mobile WiMax authentication test 

from the end of 2006. In the future, the ministry will 

continue supporting projects for development of 

WiBro evolution technology and further evolution of 

mobile Internet. It will also secure the technology leadership in the 

IEEE 802.16j global standards and make best efforts to help Korea 

become a leader of the 4th-generation mobile communication 

technology. 

The following are excerpts from an interview with the MIC 

Minister Rho Jun-hyong ... Ed. 

Q: Please comment on the ministry’s activities and the 

future plan for the globalization of Korean WiBro? 

We held international road shows and publicized superiority 

of the nation’s WiBro technology abroad, greatly contributing to 

Korean enterprises’ advancement into overseas markets. 

In 2005, we introduced the nation’s WiBro technology and 

services to Taiwan, China and Malaysia. Also, we held successful 

overseas road shows in Canada, Republic of South Africa and 

Egypt in 2006. We plan to continue holding overseas road shows 

and international forums on WiBro in the future to herald the 

nation’s excellent WiBro technology abroad and accelerate 

Korean WiBro technology’s advancement into foreign countries. 

We also invited WiBro experts and dignitaries from international 

standard organizations and groups to Korea in May 2006, 

finishing the preparations for the Wireless Broadband World 

Forum 2006 (http://www.wibro-worldforum.org). Along with 

Rho Jun-hyong, 

Minister of Information and 

Communication 

this, the ministry projects to organize overseas 

road shows in UAE and Germany during the 

World Cup period in 2006. 

Q: Kindly give your assessment of the services 

and product solutions of the domestic 

WiBro industry? 

The Korean technology has gone ahead of that 

of major advanced countries by about six months 

to one year in the mobile Internet (WiBro, mobile 

WiMAX) field. For instance, Samsung 

Electronics, POSDATA and LG-Notel emerged as 

global technology leaders in the WiBro system 

sector and Solid Technologies, Kisan telecom, 

while MTI, WITHUS, and Youngwoo Telecom 

became the world’s technology leaders in the 

WiBro repeater sector. Samsung Electronics is the 

only company in the world that has secured the top-class technology 

to offer commercialized equipment. It concluded strategic 

alliances with major foreign enterprises to supply WiBro system 

and terminal, while offering technology support for 17 countries 

preparing for WiBro. Meanwhile, KT succeeded in opening 

the WiBro model service in 2006, making preparations for the 

offering of commercial service for the first time in the world 

smoothly. 

Q: Do you have any suggestions for domestic companies 

to dominate the global market and supporting projects 

for them? 

To offer the global market equipment on the basis of Time-to- 

Market, Korean enterprises should offer equipment with price 

competitiveness at a proper time and guarantee high quality. 

They also need to keep market competitiveness in the multivendor 

period through ways to bolster competitiveness of the services, 

core equipment, parts and contents industries. To this end, 

service providers, manufacturers and professional smaller companies 

need to jointly advance into overseas markets and push for 

market exploration effectively. In line with this, the ministry 

plans to actively support the domestic Mobile WiMAX official 

authentication test center to help the center create test environment 

and carry out authentication tests at the end of 2006. 

Proactive cooperation with international standardization institutions needed 

The “Wireless Broadband World Forum 2006,” 

which is being held at the Lotte World, Seoul, on 

May 22-25, 2006, will be a hotbed of presentations 

and discussions among Wibro (Wireless 

Broadband) experts from all over the world. 

WiBro’s economic efficiency is expected to be 

around 9 million subscribers after 5 years, plus a 3 

trillion won per year market (roughly $3.16 billion) 

and 18 trillion won (roughly $18.9 billion) industry 

induction in addition to creating about 270,000 people 

new jobs. 

This year’s Wireless Broadband World Forum 

2006 is a forum to commemorate CDMA 

commercialization’s 10th Anniversary and 

particularly this year deserves special attention in 

that domestic WiBro business providers SK and KT 

are scheduled to enlarge service areas nationwide gradually by 

commencing commercial service offering from June 2006. 

President Kwak Kyung-sup of the Korean Institute of 

Communication Sciences (KICS) who is 

organizing this Forum with ETRI and ICA, 

with the support of Korea’s MIC, said that 

Wireless Broadband World Forum’s role is 

significant for the sake of next-generation 

mobile communication development such as 

WiBro core technology as well as 3G 

commercialization and 4G development. 

Keeping an eye on the fact that WiBro’s 

aim is globalization, the president points out 

that proactive cooperation with Mobile 

WiMAX international standardization institution 

(IEEE 802.16) is necessary and wide 

collaboration with prominent foreign enterprises 

regarding chip/terminal/system development 

is pivotal. For instance, he named as one example that 

Samsung Electronics is collaborating with firms like Motorola, 

Lucent, Alcatel, Qualcomm, Vodaphone and BT. 

Based on experiences gained from CDMA, Kwak further 

emphasized that independent technology and commercialization 

are important and in that respect, its international 

President Kwak Kyung-sup of the 

KICS 

“MIMO technology, which 

allows transmission of data 

at high speed from current 

10Mbps to 100Mbps by 

2010, will be perfected in 

2010 or thereabouts.” 

standardization will bring about effects to make 

wire & wireless integration service going to 4G 

both nominally and virtually earlier and a turning 

point to pave the way for overseas 

telecommunication market inroads. 

Concerning international standardization, 

Kwak said that imperfection points have to be 

supplemented through networking with each 

other, pointing out that one-third is still incomplete 

regarding WiBro’s international standardization 

at the moment. Especially, he advises that 

Korea has to act harmoniously with the United 

States because Qualcomm of the United States, 

holds sway over the main stream of the WiBro 

core technologies. 

The host president of this Wireless Broadband 

World Forum 2006 showed much interest in regard to WiBro’s 

evolution as well about how current WiBro technology would 

evolve in the future. He elaborated on the core technology in 

relation to WiBro’s evolution including 

TDD Duplex, modulation & demodulation, 

MIMO technology, All IP, OFDMA, 

Smart Antenna, Seamless technology, 

handover and WiBro mobility technology 

in detail. 

Among them, MIMO technology, 

which allows transmission of data at high 

speed from current 10Mbps to 100Mbps by 

2010, will be perfected in 2010 or 

thereabouts, according to Kwak. 

President Kwak has committed to 

ensuring that the first Wireless Broadband 

World Forum 2006 being held this year 

can take root as a pan-international forum 

every year. He added that to allow this forum to take root as a 

pan-international exchange forum is the Association’s biggest 

task. In addition, it will provide a venue for discussions about 

next-generation communication’s research results, product 

demonstrations, standardization results and new service 

development. 




WiBro / Contributed Article 

Samsung Electronics 

By Lee Ki-Tae 

Leading the Next Internet Revolution 

WiBro technology to lead global market with DMB following CDMA 

Many new technologies debuted in 2005. 

But the area that attracted the greatest 

attention among IT professionals and 

high-level consumers was the breakthrough in 

Wireless Broadband (WiBro) and digital 

multimedia broadcasting (DMB). 

A next-generation information technology 

that will usher in the era of ubiquitous 

connectivity, WiBro is expected to spark a 

second Internet revolution that will have 

enormous impact on people’s lives. Once 

commercial WiBro service is launched, users 

will be able to wirelessly access broadband 

Internet services while moving fast - say, in a car 

or a train. 

Excitement about WiBro is clear. For example, 

last November the national leaders visiting the IT 

Exhibition at the Asia Pacific Economic Cooperation (APEC) 

conference in Busan were captivated by Korea’s information 

technology, staying longer than 

originally scheduled. The 

assembled presidents and prime 

ministers handled some of the 

advanced products on display 

and received demonstrations of 

next-generation communications 

services. Their praise of 

Korean IT included the latest 

mobile phones from Samsung. 

“Excellent,” was one of the 

many exclamations uttered by 

U.S. President George W. Bush 

while viewing the WiBro 

demonstration. 

The heads of state and international visitors also got a 

glimpse of family life in the future, watching demos of a 

WiBro household robot and a WiBro user accessing a movie 

via broadband Internet service while commuting to work by 

car. A demo about the workplace of the future showed a 

wireless multi-party videoconference. 

Lee Ki-Tae, President of 

Telecommunication Network 

Business, Samsung Electronics 

“A next-generation information 

technology that will usher in the era of 

ubiquitous connectivity, WiBro is 

expected to spark a second Internet 

revolution that will have enormous 

impact on people’s lives.” 

Samsung’s technology and products are in 

the vanguard of the next Internet revolution. In 

2005 alone, we supplied WiBro test systems in 

the United States, the UK, Japan, Brazil and 

Italy. Samsung’s commercial WiBro service will 

be available through Venezuela’s Omnivision 

cable network, enabling multimedia 

conferencing, VoIP calling, push and pull on 

demand services, and high-speed mobile 

Internet access. Nearly a dozen more service 

providers in other countries also have shown 

interest. 

Samsung recently worked with Telecom 

Italia to successfully demonstrate WiBro 

capabilities at the Torino 2006 Winter Olympic 

Games in Italy. Tourists and Olympics staff 

used the high-speed broadband service in 

several locations in and around the Olympic village, while a 

demonstration bus ran throughout Torino. Also, Samsung and 

Telecom Italia set up WiBro 

kiosks near Olympic venues to 

show this futuristic service to 

Olympic spectators. In South 

Korea, Samsung continues to 

work closely with Korea 

Telecom (KT) and SK Telecom 

to deploy WiBro in the first 

half of this year. KT has 

begun a trial service for 3,000 

consumers in April and plans 

to use the Samsung M8000, the 

world’s first PDA-type WiBro 

handset, as well as PCMCIA 

cards for laptops. 

Late last year, WiBro passed another milestone by 

becoming certified as a global standard. Going forward, 

Samsung Electronics will continue to develop pioneering IT 

drivers such as WiBro. In 2006, around the world, we will be 

leading the next wireless revolution. 

ETRI 

By Yim Chu-hwan 


WiBro, or Wireless Broadband, makes it 

possible for the Internet to be accessed and 

enjoyed at anytime and anywhere. This 

revolutionary new technology carries greater 

significance than just the emergence of yet another 

new service in the telecom market of Korea, which 

is in a period of relative stagnation. Since the 

basis of high growth for the domestic wired and 

wireless telecom market collapsed due to market 

saturation, the market had not seen any clear sign 

of growth momentum. However, there are high 

expectations that WiBro, which has been 

developed with purely Korean technology, will 

play not only the role of a new growth engine for 

the domestic telecom market, which has sunk into 

a swamp of low growth, but also the role of nextgeneration 

growth power with a high possibility of dominating 

the world’s portable Internet market. 

It is expected that the WiBro 

service will have the effects of 

inducing production worth about 

25 trillion won (approx. US$25 

bil.), creating added value worth 

about 13 trillion won (approx. 

US$13 bil.), and creating new 

employment for about 130,000 

people by the year 2011. 

Hence, the ripple effects on the 

national economy, too, are not 

small. 

Also, because of the special 

characteristic of its service 

positioned in the middle domain 

between the mobile telephone and wireless LAN, it is 

anticipated that WiBro will accelerate the convergence 

evolution of the Korean telecom market, which is represented by 

the fusions of the wired and the wireless and of telecom and 

broadcasting. 

WiBro businessmen are already preparing plans for 

providing fusion services by joining mobile telecom, digital 

Opinion 

Next-Generation Growth Engine 

Soon to Be Commercialized 

The role of WiBro as next-generation growth engine 

Yim Chu-hwan, 

president of ETRI 

“Since the basis of high growth for the 

domestic wired and wireless telecom 

market collapsed due to market 

saturation, the market had not seen any 

clear sign of growth momentum.” 

multimedia broadcasting (DMB), home 

networking, telematics, and others to WiBro 

according to market demand. It appears that 

fusion with other industries - such as mobile 

telecom, broadcasting, electric home appliances, 

and transportation - will be promoted. 

It is expected that WiBro will play the role of a 

temporary bridge that connects the present wired 

and wireless services to the fourth generation 

multimedia telecom service and make ubiquitous 

networking a reality. 

Once the WiBro service begins in earnest, 

subscribers can enjoy not only video telephone, 

financial transactions, MMS (Multimedia message 

service), e-mail, SMS (short message service), and 

others, but also high-speed data services, 

including movies, streaming, high-capacity VOD (Video on 

demand), file download, and others - which were enjoyed 

through the super-high speed 

Internet - at anytime and 

anywhere. 

Also, being true to its name, 

WiBro will become the leading 

actor that opens up the era of 

services that combine the wired 

and wireless since telematics 

services, with which real-time 

traffic information guidance can 

be obtained while moving, and 

broadcasting services, using 

multicast and broadcast 

technologies, too, can be used. 

Potential for global standardization of the WiBro 

technology 

The project of the international standardization of the WiBro 

technology has been jointly pursued by main telecom 

businesses, manufacturing firms, research organizations, and 

others. A considerable part has contributed to the 

standardization and has been adopted. 




WiBro / Contributed Article 


Hence, there are high expectations regarding the entry of 

Korean WiBro-related enterprises into the world market. 

International standardization has been led, centered on the 

Telecommunications Technology Association (TTA), including 

the pursuing of the standardization of WiBro since June last 

year, the reflection of this in the Institute of Electrical and 

Electronics Engineers, Inc. (IEEE), and others. 

Also, the forecasts for the development of the WiBro service 

in the future are very bright since it has been decided to consider 

“For the demonstration of the WiBro 

service, a terminal in the form of a 

personal digital assistant, a terminal 

in the form of an ordinary mobile 

phone, and a form of a PCMCIA card 

that can be attached onto a notebook 

computer were introduced.” 

the WiBro technology first when developing the international 

standard of the broadband wireless access (BWA), many 

elements based on WiBro have been adopted in discussions of 

the standardization of the fourth generation (4G) of the 

International Telecommunication Union (ITU), and others of the 

like. 

With the commercialization of WiBro ahead, it appears that 

the acceleration of international standardization will be achieved 

through the project of the enhancement of WiBro in the year 

2007. Hence, it is judged that a basis for continuously leading 

the international standardization will be secured early. 

As such, efforts have been made to pave the way for taking 

the leadership of the 4G technology by making the domestic 

WiBro technology a world standard through cooperation with 

overseas standardization groups who are proceeding with 

standardization in a similar way with the WiBro technological 

standard and by expanding the development of the industry of 

the home front and the opportunities for entering the overseas 

market. 

WiBro demo at APEC firmly planted the image of Korea’s IT 

strength 

Meanwhile, the opportunity for the demonstration of WiBro 

at APEC (Asia-Pacific Economic Cooperation) in Busan in 

November last year became a chance for publicizing to the 

world the excellent technology and the possibilities for success 

of WiBro, which has been developed with purely Korean 

technology. 

The technology that received the most attention during the IT 

exhibition at APEC was the trial performance of the WiBro 

service. WiBro surprised the participants by having been 

independently developed domestically and showing excellent 

performance. 

For the demonstration of the WiBro service, a terminal in the 

form of a personal digital assistant (PDA), a terminal in the form 

of an ordinary mobile phone, and a form of a PCMCIA 

(Personal Computer Memory Card 

International Association) card 

that can be attached onto a 

notebook computer were 

introduced. 

Also, Internet searches as well 

as video telephony were 

successfully demonstrated during 

a trial service on a vehicle. 

The aspect of Korea’s IT 

strengths, including WiBro, was 

confirmed yet again not only 

during the APEC summit but also 

during President Roh Moo-hyun’s 

week-long tour of the Middle East 

that started May 7. This proved to 

be a good opportunity for Korea to 

inform the world of its IT 

strengths and firmly implant 

Korea’s image as an advanced 

country in the IT world. 

KTF 

KTF Launches ‘Generation-Shift’ from 2G to 3G 

Automatic roaming service expected in over 60 countries by the end of the year 

As Korea’s mobile communication 

environment begins its so-called “generation 

shift” from 2G to 3G, KTF is poised to 

commercialize its HSDPA (High-Speed Downlink 

Packet Access) during this month. 

HSDPA/WCDMA that KTF presents alongside 

of SK Telecom, is expected to shape the development 

of new features of higher-dimension mobile 

communication services, such as global roaming, 

bi-directional screen telephone, high-speed multimedia 

content service. 

Not content with its leadership in the 3D 

HSDPA/WCDMA market, KTF has concluded an 

agreement regarding a joint venture as well as fund 

CEO Cho Young-joo of KTF 

investment with Japan NTT Tocomo, a prominent 

global business provider in this field, in December 

2005. The company makes no secret of its ambition to dominate 

the market by all means possible in a more evolved 3D market 

from now on, based on the fact that KTF has always been No. 2 

in the 2G mobile communication market. 

In regard to HSDPA, CEO Cho 

Young-joo of KTF said that the company 

is slated to commercialize the technology 

this month, since the WCDMA R5 

(HSDPA) network construction of 36 

major cities nationwide is concurrently 

under way. 

To minimize inconveniences to customers, 

the established CDMA service is 

scheduled to be offered continuously. 

With regard to service, Cho explained that 

KTF is offering screen telephone, screen 

“The company makes no 

secret of its ambition to 

dominate the market 

by all means possible in a 

more evolved 3D market from 

now on” 

HSDPA’s speed as well as unique features 

mailbox as well as additional services where 

development is under way, based on screen, 

unique to WCDMA. 

Besides, KTF is developing large-capacity content, 

high-quality MMS, and high-definition 

which utilizes high-speed data transmission capability, 

HSDPA’s specific character, plus developing 

SVD service which offers voice and data 

simultaneously, according to Cho. 

It is said that KTF’s preparation for global 

roaming service is also progressing smoothly. In 

the case of terminals, KTF is scheduled to launch 

its terminals this month. Cho added that networkgearing 

test about 1.8Mbps notch’s WCDMA R5 

(HSDPA) terminal as well as verification of various 

terminal functions are currently under way. 

In connection with marketing, KTF is slated to launch the 

WCDMA special rate system as well as promotions, etc., in line 

with the WCDMA R5 (HSDPA) terminal launch this month. In 

terms of marketing infrastructure as well, 

business computerization infrastructure 

Classification 1XEVDO 1XEVDV WCDMA R5 WiBro 802.20 Wireless Lan 

Rev.A (HSDPA) (802.11b/g/a) 

System Capa. ~800Kbps ~800Kbs ~3Mbps 7~8Mbps 1.2~1.6Mbps ~5Mbps 

Peak User DL 3.1Mbps 3.1Mbps 14.4Mbps 24.8Mbps 4/16Mbps 11/54Mbps 

Data Rate UL 1.8Mbps 1.8Mbps 2.3Mbps 5.2Mbps 800K/3.2Mbps - 

Cell radius 4Km 4Km 4Km 1Km - 50m 

development as well as UICC card reader 

publicity programs are under way, 

Cho explained. 

HSDPA’s Killer Application includes 

screen mailbox service, high quality 

MMS service, high-definition VOD service, 

high-speed download service. In 

conjunction with global roaming service 

too, the president noted that global automatic 

roaming service is possible in 

WCDMA as a mobile communication 

network that 100 business 

providers from 42 countries 

all over the world commercialize. 

He expects that over 

60 nations will be able to 

receive overseas automatic 

roaming service much more 

conveniently than today by 

the second half of the year. 






Intel Korea Ltd. 

The Ultimate Pairing 

in Personal Mobile Broadband 

KT 

Vanguard of the Wireless Broadband 

Revolution 

‘Wherever you see Wi-Fi today, expect to see WiMAX tomorrow’ 

The following is an interview with president HS 

Lee, Intel Korea Ltd. on the occasion of The 

Wireless Broadband World Forum 2006....Ed. 

Q: In terms of WiBro (Wireless 

Broadband) service, which profit model is 

Intel seeing at the moment? 

WiMAX is the only broadband wireless 

technology that can cost-effectively deliver 

personal broadband -in other words, deliver multimegabit 

performance of your home broadband 

connection “on the go.” The WiMAX service 

supports service delivery at mass market price 

points for consumer adoption - and at which 

service providers can be profitable. 

Intel’s focus is on enabling lower subscriber 

acquisition costs with integrated WiFi + WiMAX notebooks and 

mobile CE devices. Wherever you see Wi-Fi today, expect to 

see WiMAX tomorrow. Pairing the two will bring ultimate 

mobility in personal broadband. 

Intel’s single chip, multi-band Wi-Fi/WiMAX radio and 

WiMAX PC Card will add wireless connectivity to mobile and 

ultra mobile devices. Intel continues to advance its Intel 

Centrino mobile technology-based platforms. 

Intel has taken a strong leadership role in helping to drive 

WiMAX standards, interoperability, and certification. However, 

with 100’s of member companies, the WiMAX Forum and the 

802.16 standard are global cooperative efforts not dominated by 

any one company. 

We have heard that Intel takes the initiative in WiMAX 

Forum. Please elaborate on Intel’s role such as WiMAX 

standard diffusion. 

Intel has played a leadership role early on in the 

establishment and growth of the WiMAX Forum, however, 

today the Forum is a truly global effort supported by hundreds 

of companies. 

The WiMAX Forum now has 368 WiMAX Forum Member 

Companies 

* 136 service providers 

* 78 silicon component suppliers 

president HS Lee, 

Intel Korea Ltd. 

* 85 Ecosystem/Applications/Content 

* 71 system vendors 

The WiMAX Forum has been critical to the 

success of WiMAX in the establishment of 

standards, certification, interoperability etc.. 

* WiMAX is quickly taking off worldwide 

with over 175 trials and over 35 commercial 

networks today. 

What do you think about Korean companies’ 

WiBro business outlook at home and 

abroad? 

As fixed-mobile convergence (FMC) 

accelerates worldwide, the multi-megabit 

broadband wireless business opportunity such as 

mobile WiMAX technology based WiBro service 

in Korea is emerging. To enjoy the economy of scale of mobile 

WiMAX business worldwide, the number of IEEE802.16e-2005 

standard based mobile WiMAX markets should grow. It would 

give Korean mobile WiMAX companies more room to develop 

a high quality of price-competitive commercial systems for 

domestic and overseas customers. It is also very important that 

Korean mobile WiMAX companies try to gain more field 

experiences with IEEE802.16e-2005 compliant commercial 

systems and services to sustain their competitiveness against 

overseas competitors. 

Which advice would Intel like to give for Korean 

WiBro business providers to activate their WiBro business 

more briskly? 

Since Korea’s mobile service markets have grown to a 

maturity stage with high market penetration, it seems to be very 

important to develop value-added services. To this end, the 

development of multi-mode multi-band devices with 

international roaming capabilities is considered essential. Intel 

will help Korean mobile WiMAX device manufacturers develop 

the mobile WiMAX devices for regional Asia-Pacific roaming 

in the timeframe 2007-2008 such as notebook and PDA. 

Afterwards multimode mobile WiMAX CEs with global 

roaming capabilities are expected to be delivered to customers. 

KT taking the initiative in diffusing WiBro service globally 

Following the Internet revolution sparked by the 

high-speed Internet, it is widely predicted that 

the second Internet revolution will happen in 

the wireless market through WiBro (Wireless 

Broadband). 

KT which has selected WiBro as one of the 

future new growth engines and has been systematically 

doing its commercialization preparations, 

including diverse service development by beefing 

up cooperation with collaboration companies 

alongside of equipment and technology development, 

is poised to provide commercial service for 

the first time globally. 

In comparison with competing companies, 

Jeong Kwan-young, vice president, Business 

Planning Department, Mobile Internet Business 

Group, KT, is confident that KT is assessed to hold 

an advantage in the WiBro field. He pointed out that the company 

can reduce investment cost and maximize synergy effect by 

concentrating capacities KT Group possessed such as nationwide 

wire infrastructure and distribution network, high-speed Internet 

operation experience & KTF’s wireless infra as well as distribution 

network, plus KTH’s content. 

During the Wireless Broadband World Forum 2006 held at 

the Lotte World Seoul at the end of May, 2006, KT is planning to 

cooperate jointly for the sake of WiBro’s global spread through 

global roaming belt construction and business model excavation 

by building a global council with telecommunication business 

providers which have decided to introduce WiBro or are considering 

its introduction. 

The vice president said that KT, which is offering commercial 

service for the first time globally, plans to take the leadership of 

WiBro service’s global diffusion as the company serves as the 

hub of the overseas global roaming belt construction by continuously 

strengthening cooperation with overseas telecommunication 

business providers. 

In the interests of the market’s early activation, KT will first 

of all provide users with seamless wire/wireless integration service 

by connecting with established businesses such as 

Megapass, Nespot, & CDMA (voice) that hold supplementary 

Jeong Kwan-young, vice 

president, Business Planning 

Department, Mobile Internet 

Business Group, KT 

features with WiBro, according to Jeong. He has 

committed to increase customer’s service usage 

convenience and to activate content as well as the 

service market by developing in priority multimedia/convergence 

model service and the core BM 

(MMS, LBS, game etc.) which correspond to customer 

needs. 

Jeong further revealed KT’s plan that the company 

would advance content differentiation as 

well as Win-Win collaboration between content 

and service by excavating a variety of content 

which meets to WiBro feature based on established 

wire/wireless Internet and by constructing 

organic production, circulation and supply system 

between content and service. 

In consideration of the wired/wireless integration 

environment, the Mobile Internet Business 

veteran notes that KT will provide pan-KT dimension’s convergence 

service so that customers can use diverse service conveniently 

and at a reasonable price by offering complex terminal of 

diverse forms combined with CDMA, DMB etc. 

He stressed that KT would strive proactively so that WiBro 

can strike root as a next-generation growth engine by maximizing 

its telecommunication business capacity and WiBro’s synergy 

and by creating new wire/wireless integration service market. 

In conjunction with KT’s WiBro globalization, the vice president 

explained that in the case of WiBro which will be commercialized 

soon for the first time in Korea globally, associated 

products are forecast to get international certification through the 

WiMAX Forum. Providing WiBro is activated in Korea on the 

foothold of standardization and product certification like this, he 

said that it is forecasted that even more countries will come to 

introduce WiBro to say nothing of Europe, Southeast Asia and 

South America 10 countries which are considering WiBro’s 

introduction at the moment. 

He concluded his remarks by emphasizing confidently that 

Korea, which led global IT technology in the fields of high-speed 

Internet and CDMA mobile telephone, would be able to spearhead 

world technology in wireless Broadband field as well 

through WiBro. 






TTA 

Watchful Eye on Korea’s WiMAX 

POSDATA 

POSDATA Prepares Lifestyle Revolution 

TTA to launch official certification testing service by year-end 

Following the acquisition by Korea’s 

Telecommunications Technology 

Association (TTA) of the WiMAX Forum 

Designated Certification Laboratory qualification 

at the WiMAX Forum Board Meeting, held 

in Paris, France, last February, TTA’s official 

certification test service for Mobile WiMAX 

(WiBro) products to be commenced next 

December is being watched with keen interest. 

Inspired by this qualification acquirement, TTA aims to 

improve the WiMAX certification system and authorized laboratory 

infra to a direction to help domestic companies’ industry development 

by making inroads into WiMAX certification test market. 

At the same time, with WiMAX as an impetus for test equipment 

market and test technology development, TTA Mobile 

Communication Testing Center General-Manager Jeong Inmyoung 

explained that the laboratory plans to cooperate with 

domestic and global test system-related companies for Korea to 

stand proud as a real telecommunication power in the forthcoming 

4G market by taking part in certification program development as 

well as test system validation affairs proactively and by constructing 

infrastructure across the entire process such as standardization 

and certification. 

About promoting TTA’s WiMAX designated laboratory 

process in the meanwhile, the General-Manager explained further, 

“Since TTA has applied for membership as a regular member of 

WiMAX Forum in Oct. 2005, we have acquired this Forum’s 

member qualification on Jan. 2006 and have come to finally 

acquire the WiMAX Forum Designated Certification Laboratory 

qualification in February this year from the WiMAX Forum Board 

Meeting. 

He stressed that this designated certification laboratory attraction 

performance is a result that the MIC-TTA-WiMAX Forumdomestic 

associated companies have accomplished through thorough 

preparation while holding numerous telephone conferences 

and real meetings. 

General-Manager Jeong added that WiMAX Forum is currently 

striving to attract WiMAX designated certification laboratories in 

the United States, China, and Taiwan at the moment, explaining 

that WiMAX Forum has designated two certification laboratories 

officially, namely Spain CETECOM and Korea 

TTA. 

Since starting the validation of Mobile 

WiMAX RCT & PCT test system on July, 2006 

and finishing the delivery and setup of mobile 

WiMAX RCT & PCT test system in TTA, TTA 

side is scheduled to start WiMAX Forum official 

certification testing service from Dec. 2006. 

Concerning WiBro testing & certification service 

of TTA, Jeong noted first of all that TTA will provide the testing 

& cerficiation service of all mobile WiMAX certification profiles 

as well as WiBro profile. In a nutshell, TTA is expected to provide 

the testing & certification service based on 

-WiMAX Forum-defined Test Specification 

-WiMAX Forum-approved Test System 

-WiMAX Forum Certification Program 

The General-Manager went on to say that TTA would provide 

the WiMAX Logo Certificate that is officially issued by WiMAX 

Forum, providing that the product passes all the test requirements 

of WiMAX Forum. In other words, domestic WiBro operators can 

use TTA as WiBro product Quality Assurance Test Lab and 

domestic WiBro products (SS/BS) can be tested by TTA according 

to WiMAX Forum Rule, he emphasized, referring to the fact that in 

that sense, WiMAX Logo Certificate should be considered as 

Quality Qualified Evidence of WiBro product on the domestic market. 

In regard to the expected benefits of TTA WiBro testing & certification 

service, network operators can reduce the Lab. setup costs 

and manpower, enhance the service quality by using the products 

which are certified by global standards, and the better service quality 

can guarantee more subscribers from the standpoint of network 

operators. From the standpoint of manufacturers too, he underscored 

that TTA test results can be used for both operators, KT and 

SKT, adding that TTA test results for domestic market access can 

be used for global market access. 

Moreover, the expected benefits of TTA WiBro Testing & 

Certification Service is that it can reduce the testing time and costs 

(realizing the time to market) and enhance the global marketing 

power by using the internationally approved WiMAX Forum certificate. 

Tie-up with Intel to boost global commercialization of Mobile WiMAX 

W 

ith a view to speeding up Korea’s 

Ubiquitous world through Mobile WiMAX, 

POSDATA (http://www. posdata.co.kr) is 

giving strong support to next-generation communication 

field businesses such as WiBro and Mobile 

WiMAX that can use high-speed Internet while on the 

move as the company’s strategic business. 

Boosted by Mobile WiMAX core technology the 

company has developed for itself, POSDATA succeeded 

in developing system equipment such as 

RAS(Radio Access Server), ACR(Access Control 

Router) and SoC by last year and is advancing equipment 

commercialization and marketing through this at 

home and abroad. 

Vice president Shin Jun-il, who described WiBro as well as 

Mobile WiMAX business at POSDATA, explained: “Ensuring 

that last year was a step to lift technology levels to the maximum, 

this year will be one year to stabilize technology and to unfold 

marketing in earnest by taking aim at 

market at home and abroad”. He further 

said that POSDATA plans to enhance its 

business capacity by equipping itself with 

large scale global cooperation systems 

from terminals up to content for WiBro. 

The vice president noted: “When the 

cooperation relationship of Mobile 

WiMAX business with these enterprises is 

fully in place, a huge allied front will be 

forged from the standpoint of POSDA- 

TA,” adding that the company is upgrading 

its Mobile WiMAX system’s competitiveness 

one notch higher by concluding 

an agreement with Intel in the United 

States. 

POSDATA is expected to secure a powerful support force for 

making inroads into global markets through common marketing 

with Intel which is taking the initiative in WiMAX standardization. 

Mr. Shin pointed out: “Since Mobile WiMAX is being serviced 

for the first time like CDMA in the past, nobody knows 

POSDATA Vice president 

Shin Jun-il 

“POSDATA is equipping itself 

with all the necessary 

infrastructure for equipment 

commercialization by 

establishing the ‘FLYVO 

Distribution Center’ for the 

purpose of Mobile WiMAX 

System production”. 

how customer demand for items will change. In that 

regard, products with flexible system structure to be 

able to accommodate customers’ needs to the maximum, 

will be the core key to business success.” 

POSDATA is equipping itself with all the necessary 

infrastructure for equipment commercialization 

by establishing the ‘FLYVO Distribution Center’ for 

the purpose of Mobile WiMAX System production, 

according to Shin. In this production factory, he 

explained, diverse activities are planned, such as quality 

control of finished products and environment test, 

to say nothing of all sorts of equipment production 

necessary for Mobile WiMAX service. 

The vice president stressed that its production factory 

establishment means that the company has converted to a 

system commercialization system that can apply to the real service 

field when WiBro technology development is completed. 

He added that POSDATA will unfold active marketing activities 

so that WiBro may be commercialized 

domestically and worldwide by concentrating 

the company’s efforts on pioneering 

overseas markets such as Southeast 

Asia and Europe, in the coming months. 

Overseas business counterparts’ 

interest in POSDATA’s activities is also 

on the rise. An executive at POSDATA 

familiar with the deal said that telecommunication 

business providers are showing 

interest in POSDATA’s product 

development, adding that since negotiations 

for the system supply are under 

way, tangible results will be following 

soon. 

Concerning the expected ripple 

effects that will accompany Mobile WiMAX, like the Internet 

era in the past evoked an enormous change to business models, 

vice president Shin concluded his interview by explaining that 

when the WiBro and WiMAX era arrives, new service and business 

models that cannot even be foreseen today will bring about 

a complete lifestyle revolution. 




KOTRA Global IT Belt 

KOTRA’s IT & Cultural Industry Marketing 

KOTRA Raises Profile of Overseas 

Marketing of Culture and IT 

Global markets shifting from production-oriented to service-centered 

With its new Global Belt business system, 

overseas marketing by KOTRA’s IT & 

Cultural Industry Team is gearing up for 

the new challenges that lie ahead. 

Global Belt is a new business operation system 

which utilizes total marketing in the appropriate 

field by networking KOTRA offices at home and 

abroad as one Belt and by differentiating specific 

fields by region, function as well as industry. 

By selecting nine strategic industry belts like IT 

as well as culture content, this Global Networking 

is intended to boost cooperative synergy effects 

with associated institutions by boosting business 

capacity, says director Ahn Sang-Keun of the IT & 

Cultural Industry Marketing Team, KOTRA 

(Korea Trade-Investment Promotion Agency) Regarding the 

team’s business direction conversion, nine strategic industry 

belts include auto parts, medical treatment (including BT), 

culture content, IT, machinery plant, textile, shoes, the 

environment and electronics, according to Ahn. 

Tailor-made overseas marketing support 

Concerning IT Belt business, Ahn elaborated on the business 

environment, saying, “Global IT market scale is presumed 

to be $2.6 trillion, including hardware, software, IT service 

and so forth.” In respect to the domestic market situation, 

Ahn explained that affiliated IT products account for around 

one-third of Korea exports, with 25.3% ($31.7 billion, 1995), 

29.7% ($51.2 billion, 2000) and 29.2% ($74.3 billion, 2004) 

respectively in terms of its relative importance, but preponderance 

phenomenon by items is the point at issue as three items 

like cellular phones, semiconductors, and display account for 

three quarters of total IT exports. 

In that context, the director - who oversees KOTRA’s IT & 

Cultural Industry Team - insists, “Marketing focus has tended 

to move from established product-oriented to service-centered 

(DMB, telematics etc.) in recent years,” explaining that associated 

business circles at home aim to accomplish IT exports of 

$110 billion in the course of 2007 through overseas marketing 

Director Ahn Sang-keun of 

the IT & Cultural Industry 

Marketing Team, KOTRA 

of next-generation growth industries such as IT 839 

strategy. 

As concrete propulsion strategy for IT Belt business’ 

activation, Ahn said that KOTRA’s IT & 

Cultural Industry Team is striving to boost the 

future cutting-edge industry contribution through 

the Daeduk R&D Special Zone, differentiation of 

overseas marketing, and national priority projects. 

To this end, KOTRA is exploring tailor-made 

overseas marketing business (research, manpower 

nurturing, consulting, marketing, and ex post facto 

control) for Daeduk Special Zone’s star companies 

plus success example’s early actualization through 

Daeduk Special Zone’s oversea marketing Best 

Practice creation. 

The director added that KOTRA’s IT & Cultural Industry 

Team is also trying to make more inroads in global markets in 

the next-generation strategy field (IT 839) including new 

media service (DMB) support in connection with culture content 

belt business, China Telematics Roadshow, the U.S. RFID 

business consultation meetings, and so forth. 

In regard to supporting Daeduk Special Zone venture startups 

in advancing into foreign markets, the Team is planning to 

assist 15 companies in 2006, 30 venture start-ups in 2007, 50 

companies in 2008, 100 start-ups in 2009, and 200 companies 

by 2010. Concerning overseas market inroad support for the 

next-generation IT field (DMB, Telematics, SoC, RFID) as 

well, the Team plans to help them access foreign markets with 

a view to assisting 10 companies in 2006, 15 companies in 

2007, 20 companies in 2008, 25 companies in 2009, and 30 

companies by 2010. 

Forty-nine KOTRA overseas offices are taking part in this 

IT Belt business and they are divided into three regions, namely 

advanced IT markets, Asian markets and new emerging 

markets, according to Ahn. 

Concretely-speaking regarding major promotion projects, 

KOTRA’s IT & Cultural Industry Team supports tailor-made 

overseas marketing for Daeduk Special Zone star companies 

by stages of business propulsion process such as overseas mar- 

ket surveys, marketing manpower nurturing, strategy consulting, 

premium marketing, and buyer ex post facto control. 

Through this, Ahn stressed that the Team wishes to strive 

for Daeduk Special Zone’s early activation plus creating Best 

Practice of successful oversea marketing business as well as 

nurturing star companies through promising product’s export 

enlargement. 

Second, as for next-generation strategic field’s overseas 

marketing, new media service (DMB) publicity as well as 

overseas inroad support, hosing an RFID North America 

Business Consultation Meeting, and hosting the China 

Telematics Export Roadshow host are being planned. Besides, 

Ahn said KOTRA’s IT & Cultural Industry Team will 

dispatch e-Government project survey teams to the Middle 

East, CIS, and Asia in the interests of e-Government project 

inroads in the course of the first half of 2006, plus organizing 

a North America SoC Export Roadshow in the second half of 

2006. 

Third, overseas exhibitions and export roadshows are 

being supported by KOTRA’s IT & Cultural Industry Team 

five times in the case of overseas exhibition and 22 times in 

the event of IT export roadshow respectively, according to 

Ahn. 

Culture industry, the future’s growth engine 

In the case of culture content Belt business, the global 

economy growth’s engine is moving its paradigm from established 

textile, iron, chemistry, & electronics to culture content, 

as The Economist reported in 2001. 

Director Ahn particularly noted that the culture industry is 

the future’s growth industry, whose high-growth, high valueadded, 

market scale as well as cultural and economic rippleeffects 

are huge, adding that global market scale is presumed 

to be roughly$1.5 trillion in 2006 and is forecast to post average 

6.3% growth rate by 2008. 

Major advanced countries such as the United States and EU 

member nations are nurturing the culture industry as next-generation 

growth engines, and for Korea too, our culture industry 

turnover amounts to 49 trillion won (around $51.6 billion) in 

2004 plus accomplishing exports of $690 million, he said. For 

reference, Korea is striving to become one of five culture 

industry countries with $6 billion exports by 2010. 

As a promotion strategy for culture content Belt business, 

the director explained, “As Kotra culture industry oversea 

marketing support organ, our team is striving to diversify support 

for fields like animation and character etc. and will beef 

up overseas inroad support for online game as well as mobile 

game by holding investment export consultation meetings in 

connection with E3, TGS, the largest game exhibition globally.” 

Through screen industry oversea inroad support too, he 

emphasized that the Team’s efforts for hallyu (“Korean 

Wave”)continuation as well as its enlargement will be promoted 

by means of new media services (DMB) as well as content 

publicity through the participation of famous broadcasting 

exhibitions (MIPTV/ Millia, Broadcast Asia) etc. An increase 

in culture industry exports will be advanced with an eye on 

$800 million in 2006, $1 billion in 2007, $2.5 billion in 2008, 

$4 billion in 2009, and $6 billion by 2010, according to ‘C- 

Korea 2010’ vision accomplishment goal the government is 

promoting. Ahn said that for this culture content Belt composition, 

17 KOTRA oversea offices take part in. 

With regard to major promotional projects, the veteran 

director in conjunction with IT as well as culture content 

underscored that the Team would operate by enlarging service 

export stronghold trade offices, namely by securing overseas 

marketing strongholds of new promising service field like culture 

content in 10 Korean Wave major stronghold offices 

including Southeast Asia, China and Japan. 

By culture contents, KOTRA’s IT & Cultural Industry 

Team will push forward related projects for G-Star 2006 activation 

first off in game industry including influential game 

company (MS, Sony etc.) participation as well as buyer 

inducement support, global influential game publisher invitation 

export consultation meeting host with about 100 companies 

etc. 

Second in broadcasting content, the Team is planning to 

support Korea broadcasting as well as new media (DMB) publicity 

and export consultation meeting through worldwide 

famous broadcasting-associated exhibition participation like 

MIPTV/Millia, and Broadcast Asia. 

Third, director Ahn says in conjunction with movie industry 

that the Team will support Korean movies’ globalization 

plus Korean movie’s oversea inroad enlargemen effort 

through participation support of worldwide three famous 

movie markets such as EFM, AFM and so on. 

Fourthly, in connection with animation, the Team will dispatch 

export roadshows for the purpose of Korean animation 

overseas inroads enlargement such as China animation export 

roadshow and Europe animation export roadshow in the 

course of the first half of this year respectively. 

Business urged to create new markets 

Director Ahn, who assesses that this year’s E3 game 

exhibition paid off considerably in line with game power 

Korea’s phase, sets great expectations on the forthcoming 

Germany World Cup 2006 too, explaining that ordinarily, IT 

product’s sale such as DMB, display, and flat TV are on the 

increase greatly during the season of World Cup Soccer. In 

this context, the director urged associated business circles to 

create new markets such as DMB and WiBro, using the 

World Cup 2006 as an impetus on the basis of Korea’s 

traditionally leading three industry item groups like cellular 

phones, semiconductors, and display. 




On the Scene Report 

/ iPark Tokyo 

Lifting Barriers to Korean IT in Japan 

The following article is part of a series 

on the activities of iPark in the region, 

assisting Korean companies in foreign 

business environments in the region. The 

writer is iPark’s Tokyo CED (chief 

executive director) .... Ed. 

Exploring the IT market in Japan 

Reflecting the recovery of the Japanese 

economy, companies are advancing 

positive plant-and-equipment investment, 

which is leading the IT market as a whole. 

It is expected that IT investment in 2005 

fiscal year should be 11,539,300 million 

yen and be the increase of 2.6% against the 

last year. The IT service market is entering 

a stable growth phase and a loose 

expansion continues, however, subjects 

such as smaller-scale deals, shorter 

development periods and a fall in service 

unit prices exist. The software package 

market shows firm growth with system 

infrastructure software such as security 

iPark Tokyo helping 

Korean companies find 

their niche in the 

challenging Japanese 

marketplace 

software, application life cycle 

management software, and storage 

software. The quantity sold in the 

hardware market has expanded; however, 

the hardware market reduces continuously 

by the trend of the demand shift to a low 

price product and a product price fall. 

Moreover, significant growth with 

information leak prevention solutions, 

including document management is shown 

by Private Information Protection Law 

which was enforced in April, 2005. It is 

predicted that a new IT investment 

associated with enforcement of the 

corporate reform law scheduled in 2008, 

takes place focusing on the field for the 

internal control of the company containing 

the financial audit. Although offering 

business consulting, IT consulting, and 

software investment relevant to the 

Japanese version SOX Law, will become 

much more significant in 2006 and reach a 

peak in 2007. It changed to IT investment 

By Tetsuhiro Kodama 

for realizing the internal control of a 

company more comprehensively and it is 

predicted that the investment for building 

such an IT infrastructure continues 

expansion in 2008 and thereafter. 

As the number portability system starts 

in October 2006, NTT DoCoMo and 

SoftBank have enhanced investment for 

3G service in order to oppose au (KDDI) 

which has advantage in 3G service. NTT 

DoCoMo invests 640 billion yen for 3G 

service infrastructure, and SoftBank 

invests 250 billion yen. 

Currently, there is a shortage of 

embedded software development engineers 

in digital appliances, mobile phones and 

the automobile industry, and most 

companies are very keen to recruit 

experienced engineers. 

Cooperation in IT industry field 

between Japan and Korea 

The OSS forum for OSS development 

and promoting diffusion is periodically 

held to promote cooperation among Japan, 

Korea and China. By the lead of iPark 

Tokyo, the Korea IT promotion Agency 

concluded MCA (Mutual Corporation 

Agreement) with IPA (IT Promotion 

Agency Japan) in November 2005 and 

established a cooperative framework in the 

software engineering field and the OSS 

field. Recently, ICT ministers of Japan, 

Korea and China agreed to study the 

standard technology in development of the 

4G mobile phone together. 

1) Image of “Korea IT” in Japanese 

market and product preference 

IPark Tokyo succeeded in “Broadband 

Korea” image establishment a couple of 

years ago. At present, the diffusion rates 

such as an optical fiber subscribers and 3G 

mobile phone subscribers in Japan is 

higher than in Korea, and an image that 

Japan is progressing in Broadband field is 

being established. “Korea IT” branding in 

DMB, robotics and ubiquitous field 

focused by “IT839 Strategy”, has not 

succeeded. iPark Tokyo has carried out the 

activities for “Korea IT” brand building by 

introducing the latest IT information in 

Korea at Dynamic u-Korea Seminar and 

by the exhibit of “IT839 Strategy” and “u- 

IT839 Strategy” at trade show such as 

IPAX 2006, Interop Media Convergence 

Tokyo 2006, etc. However the recognition 

of “Korea IT” is still low. 

The status of “Korea IT” is relatively 

low compared with American and 

European brands, or Japanese brands, and 

it is equivalent to Taiwanese and Chinese 

brands. Since “Korea IT” brand is not yet 

established, it is involved in price wars in 

the market where competing products 

already exist, and market entry is severe 

for Korean IT companies. Of course, if the 

product has the originality, technical 

advantage, or competitive-edge, a 

possibility of succeeding in market entry 

will become higher. Practically, in PC 

online game and the IP-STB market, 

Korean products are overwhelming the 

Japanese market. 

2) Influence of “Korea IT” booming 

According to Korea booming, the 

degree of attention to Korean digital 

contents including music and drama is 

very high in Japan, and the price of a 

drama is soaring 5 to 10 times. However, 

the benefit is not yet seen in the IT field. 

iPark Tokyo takes the activities to 

establish the image of “Advanced nation 

of communication & broadcast 

convergence” and “Advanced nation of 

integrated wires & wireless 

communication service”, however the 

result is under the expectation. A 

cooperated activity with other Korean 

organization is absolutely necessary to 

build “Korea IT” brand more effectively 

and efficiently. 

3) Improvement subject in IT business 

filed between Japan and Korea 

The big problem for Korean IT 

companies advancing into theJapanese 

market is not being able to rent an office 

because the Japanese landlord is very 

conservative regarding rental of an office 

to a foreign company. There is no way to 

resolve this issue. Another big problem is 

restrictions about working visa acquisition 

when Korean IT companies employ staffs 

for Japanese business and transfers them to 

a Japanese office. This problem is a 

subject solvable by government-level 

negotiations. 

However, there are other problems too. 

Last summer, iPark Tokyo conducted a 

survey of current status of 124 Korean IT 

companies which advanced to Japanese 

market. As the analysis result of success 

cases and failure cases, the basic principle 

and business strategy for success in 

Japanese market were drawn. iPark Tokyo 

carries out enlightenment activities for 

Korea IT companies which plan to 

advance into the Japanese market, such as 

Japanese market access forums and 

individual consultation meetings. 

iPark Tokyo activities 

iPark Tokyo has carried out four main 

activities: Promotional activities for 

establishing the “Korea IT” brand; 

Business launching support activities for 

Korean IT companies including tenants in 

the Japanese market, Enlightenment 

activities for Korean IT companies that 

The status of “Korea IT” is relatively low in Japan. 

plan to access the Japanese market; and 

investment attraction activities for Korean 

IT companies. Accordingly, iPark Tokyo 

has held 24 “Korean Tech Seminars” for 

disseminating the latest IT information in 

Korea. In 2005, the “Korea IT PR Center” 

was opened in iPark Tokyo web site, and 

“Korea IT” information such as solution, 

product, company, etc. is disseminated. In 

2006, the exhibit of “IT839 Strategy” and 

“u-IT839 Strategy” is planned at IPAX 

2006, Interop Media Convergence Tokyo 

2006, etc. iPark Tokyo introduces the right 

business partners from the distribution 

channel database where more than 250 

companies are registered, and provides the 

necessary support to conclude business 

alliances. For example, iPark Tokyo offers 

business booklets, such as the “ Japanese 

IT market access guide” and “Business 

success conditions in Japanese market and 

subject according to growth stage for CEO 

at Korean IT S&M companies,” and holds 

“Japanese market access forums” 

periodically for Korea IT companies 

planning to advance into the Japanese 

market. Also, iPark Tokyo holds “VC 

investment attraction forums” for offering 

matching opportunities with Japanese 

venture capital and investment funds to 

Korea IT companies. 





/ MCT Game Industry Division 

Korean Game Riding the Crest 

of the “Korean Wave” 

Culture and Tourism Ministry lending full support to the game industry’s global expansion 

With Korean industry’s paradigm axis changing from ITcentered 

to content-oriented, much interest is being shown in 

Korea’s game industry, with its huge success at E3 held at the 

beginning of May, in Los Angeles as further impetus. 

In particular, as the government aims to become one of the 

three game powers globally by 2010 through home-made games 

oversea inroad enlargement, next-generation game content 

nurturing, and an educational-industrial connection 

strengthening, game business circles’ interest is being focused on 

the Ministry of Culture & Tourism (MCT) and the future 

direction of its support policy for the game industry in the 

coming years. 

Director Jo Hyun-Rae, Game Industry Division, MCT who 

started his role from Jan. this year, says that the government 

plans to advance its policy direction for the game industry in 

concert with the private, dividing into four segments - namely 

globalization through game Hallyu (Korean Wave) dissemination 

globally, systematization in the interests of the game industry’s 

continuous growth foothold, raising the level of game’s sociocultural 

value, and game development. 

Game Hallyu’s global spread 

About the present inroads being made by domestic game 

business circles into global markets, 

the director disclosed that first of all, 

Korean game firms are making 

Director Jo Hyun-Rae, Game Industry Division, MCT 

inroads into roughly 50 countries all around the world including 

Asia 20 countries like China, Japan, Taiwan, Western & Eastern 

Europe, 20 countries like England and France, and in the 

Americas in 10 countries like the U.S. and Central and 

South America. 

As of 2005, game exports were showing growth of 

over $100 million in comparison with the preceding year 

with $480 million (around 500 billion won). Director Jo who 

explained that such a figure is a roughly $250 million 

performance compared with game amount of import $230 

million (around 250 billion won), predicting that this growth 

tendency and circumstance would be continued. 

Concerning support for overseas market expansion, he said 

that MCT is unfolding the Ministry’s projects with an indirect 

support-oriented direction such as strengthening domestic 

companies’ foreign markets inroad capacity and 

competitiveness, rather than direct support for exports for the 

purpose of domestically-developed game marketing overseas. 

Based on this policy direction, Jo 

explained that MCT is enforcing 

detailed projects such as overseas 

market information support system 

strengthening utilizing overseas 

network, export foothold 

enlargement regarding fragile 

platform game content, investment 

export consultation meeting host for 

new market pioneering, and 

overseas exhibition participation 

support. 

Conspicuous game graphic’s 

level 

In conjunction with Korean game 

companies’ admirable showing at 

E3, Jo noted that next-generation 

console game machine (PS3, Xbox 

360, Wii) competition and the 

Ubiquitous game era stood out in 

bold relief and particularly Korean 

firms’ competing well, equipping 

with excellent competitiveness in 

online game field looked better. 

In the case of NCSoft and 

Webzen, online game firms that 

represent Korea, excellent next-term 

online game products like Guild 

War chapter 2, Sun, and so on were 

presented to the world market. At the Korean pavilion and game 

export roadshow business consultation venue as well, a raft of 

export consultations of $12 million got attained as a number of 

visitors and publishers visit Korean games one after another. 

The director said he sees that Webzens have contributed to 

enhancing the entire Korean game firms’ phase much through 

active E3 publicity and Yedang Online was a great success 

example by gaining a performance to agree on audition sales 

contract with an independent booth. 

Regarding this year’s Korean games which emerge among 

the world, Jo said that with E3 as an impetus, he expects that 

domestic casual games’ Hallyu (Korean Wave) gale would catch 

a momentum to spread beyond Asia to the American continents 

“GStar 2006 which will be held 

Nov. 9~12, 2006 in KINTEX, the 

director said he firmly believes that 

GStar 2006 would develop into an 

international exhibition which holds 

differentiated competitiveness in 

comparison with E3 or TGS since 

GStar will become an exhibition to 

show online game’s everything in 

line with worldwide trends if 

established international exhibitions 

attach importance to video game or 

arcade game.” 

and Europe. 

Particularly, he analyzed in connection with E3 that Korean 

game industry’s level became higher as this year, game 

graphics’ level and game technology are improved 

conspicuously in comparison with the past and also genre 

diversity as well as casual games accent were conspicuous. 

Speeding up global market inroads 

In respect to Korean game’s phase outlook grafted with 

Hallyu (Korean Wave), Jo pointed out that online game’s Hallyu 

began early than drama or movie, and Korean game’s fame 

power or export volume are larger 

than culture content. Moreover, he 

notes that Korean-made game’s 

overseas users exceeded 120 

million people and this is an item 

which was most sold abroad since 

the foundation of the nation. Jo 

predicted that Korean game’s phase 

as a power of online game would be 

enhanced. 

In regard to GStar 2006 which 

will be held Nov. 9~12, 2006 in 

KINTEX, the director said he 

firmly believes that GStar 2006 

would develop into an international 

exhibition which holds 

differentiated competitiveness in 

comparison with E3 or TGS since 

GStar will become an exhibition to 

show online game’s everything in 

line with worldwide trends if 

established international exhibitions 

attach importance to video game or 

arcade game. 

About last year’s GStar, he 

elaborated, “It gained huge response 

in terms of not only external 

success, but also the exhibition’s 

substance as 2,000 buyers from 80 

companies of 33 countries took part 

in it plus 150,000 visitors mobilization and export consultation 

performance of $200 million”. 

As a suggestion for the sake of Korean game industry’s 

development, Jo stressed, “To nurture game industry, nextgeneration 

future strategy industry, ‘The 2010 Game Industry 

Strategy Committee’ is presenting globalization, industry 

infrastructure strengthening, leading technology’s security, law 

system foothold preparation, and game culture fostering etc. 

These projects are all important, but MCT will prepare a 

foothold in which the game industry will be able to grow stably, 

focusing on speeding up overseas inroads, excellent special 

manpower’s nurturing, and fostering sound game culture, he 

concluded. 





/ E3 Review 

u-City 

/ Busan 

Korea’s Game Industry Kite Flew High Over E3 

Korea’s innovative games attract wide attention at the world’s premier game show 

Busan u-city project realizes the very dream 

towards the 21st state of art intelligent city 

On May 12, 2006, the most well-known 

game show in the world, the Electronic 

Entertainment Expo (known as E3)” 

opened in Los Angeles Convention Center. At 

this annual show, prominent game companies 

such as Sony, Microsoft, and Nintendo etc. vie 

for the title of world game leader. However, 

during this year’s E3, Korea’s online games 

were a big topic of conversation, following last 

year’s successful showing, with Korea’s online game power 

hitting the headlines in the world media. Besides this, there are 

also some cases worthy of attention, especially Microsoft Corp. 

Chairman and Chief Software Architect Bill Gates introduced 

Microsoft’s new ‘Live Anywhere’ initiative that is designed to 

link user’s mobile phone, Xbox 360s and personal computers. 

“South Korea’s online game is very astonishing and creative, 

therefore it has lots of things we have to learn,” Microsoft Game 

Studios’ GM Shane Kim spoke very highly about South Korea’s 

online game. 

The world game show’s visitors were enthusiastic about 

Korea’s newly published pieces of online games, such as 

‘Tabula rasa’ and ‘Aion,’ so NC soft’s booth was filled solidly 

with many spectators. Particularly, the next generation 

voluminous game ‘Aion’ received an enthusiastic response from 

spectators. A game developer expressed his impressions of this 

show, saying that at last year, Korea’s game companies were 

placed in some invisible spots, except for NCsoft and Webzen, 

but this time Korea’s game companies have occupied three 

single booths and a creative ‘Korea pavilion’ booth exhibited 16 

game companies’ talented works. 

The G-STAR organizing committee (Chairman Hong Kiwha), 

The Korea Trade -Investment Promotion Agency (CEO 

Hong Ki-wha), Korea Game Development and Promotion 

Institute (President Woo Jong-sik) and Seoul Business Agency 

(CEO Kwon Oh-nam) hosted and managed the ‘Korea Pavilion’ 

and ‘Export Markets’. And South Korea’s 27 companies took 

part in the show as the pavilion’s member or single booth’s host. 

At the E3, participating companies attained satisfactory results 

through 344 export deals with buyers from all around the world, 

with $120 million profits resulting, and also they have been 

achieved two export contracts, - the total contact prices are 3.1 

million dollars. In particular, a video game peripheral equipment 

company “IT PIA” concluded their contract, its total sales 

amount to about 2 million dollars, at the deal with the U.S. 

company “Pelican” and “Dreamgear.” And 

Yedang Online will service their work, 

“Audition” to Brazil through game distribution 

company “Kaizen” for a 2 million dollars 

contract price. 

One of the “G-STAR organizing committee” 

officials said “Compared with last year’s show, 

this time’s scale and management are much 

more improved, and a total amount of the export 

contract figures far exceed last year’s 9.41 million dollars.” 

At the Korean Pavilion booth, a unique performance attracted 

participants’ attention by delivering an electronic music 

performance of the Korean national anthem, and Korea’s folk 

song ‘Arirang’, and the fans’ anthem of the 2006 World Cup, 

which was an effective means of boosting Korea’s image. 

Besides this, in several places of the E3 venue, publicity 

activities were taking place briskly for Korea’s annual game 

festival “G-STAR 2006” which is scheduled to be held in 

November. 

Chairman Hong Ki-wha of the “G-STAR organizing 

committee” said “It is very impressive that Korea’s four 

organizers relevant to the domestic game industry, cooperated 

so well together to help our country’s game companies which 

can extend their capacity to the export market,” adding, “We 

will dedicate ourselves to development of South Korea’s game 

industries.” 

As many people know, a game is largely meritocratic in its 

design and attractiveness, so if people like “Kartrider” better 

than others, that’s where they will go. If world game users like 

South Korea’s ‘Lineage’ better than ‘Wii’, they vote with their 

clicks. Clearly, Korea’s game industry is no longer small fry, 

and it has shown that it has a great ability to expand overseas. 

But still they are destined to face fierce competition from 

powerful rivals such as MS Corp. and Sony. In terms of the 

Korean game companies’ promotion, the “G-STAR organizing 

committee” has (to its credit, but also with their intention of G- 

STAR promotion which will be held in November) left a huge 

impression and other organizers also showed their pivotal role at 

the “E3 Show.” To positively support Korean game companies 

and help them outdo their competitors, the government should 

prepare stronger and more effective policies to support the 

growth of the domestic game industry, and domestic game 

companies should continue their endeavors to develop their 

competitive contents. 

2006 

City problems like terrible traffic congestion and high level of logistics cost, 

demand the innovative city operation system for global competitiveness. 

Aiming to build a ubiquitous IT-based 

innovative city, Busan Metropolitan 

City(called as BMC) has mapped out the 

five major strategies for city informatization: 

administration informatization, everyday 

life informatization, location and space 

informatization(GIS), industrial informatization, 

and informatization of H/W infrastructure. 

“ By 2010, our city will pour a total of 

343.9 billion won ($362 million) into the 

five ubiquitous-IT strategies,” emphasized 

Jung Hyun-Min, DG of Planning, BMC. 

Firstly, Busan City will build infrastructure 

for informatization over the next two 

years. And then it will construct a system 

linking various information sources to an 

application S/W, which will expand information 

service channels into various sectors. 

In the third stage, the city will promote 

reliability in the information system among 

citizen by up-grading the information services 

and building a system for recovering 

disasters. 

For administrative informatization, the 

city will invest 29.3 billion won in 15 projects, 

including construction of a system 

for citizens’ policy suggestions, an online 

information open system, and a mobile onthe-spot 

administrative process system. 

For everyday life informatization, 

Busan will make investments of 45.6 billion 

won into the 16 projects, including an 

integration of homepages under the control 

of the city, a social welfare integration 

system, the U-museum solution, and a 

Busan one-stop life portal system. 

Busan will pour 208 billion won into 

the 24 projects for city infra informatization, 

including an intelligent transportation 

system (ITS), space data warehouse 

(SDW) and a general information system 

for waterworks, to build a future-oriented 

intelligent city. 

For industrial informatization, the city 

will also spend almost 20 billion won in 13 

projects, including an industrial information 

service portal, a harbor logistics business 

assistance system, to build a city 

opening the opportunity to the new industry. 

Busan will also invest 41.08 billion won 

in six projects for information infrastructure, 

including construction of a Busan 

data center and the Busan information 

super-highway. 

Through the U-City project, Busan will 

provide citizens with better information 

and services, improving the quality of life 

of Busan citizens, promoting regional 

economy and improving competitiveness 

of the city, Jung said. 

To establish the marine Capital city of 

the era of Northeast Asia in the 21st century, 

Busan City has pursued the Busan U- 

City project as a innovative strategy for 

city development. 

Under the Busan U-City project, Busan 

applies the next-generation ubiquitous 

technology to the city’s main infrastructure 

and industries, including harbor, transportation 

and convention. 

It is the very strategy of city innovation 

in the 21st century to solve various city 

problems, including traffic congestion, an 

increase in logistics costs and aging population, 

and to create new growth engine of 

the city economy, as well as to strengthen 

the city’s global competitiveness. 

In particular, the Busan U-City project 

is designed to activate the existing large 

city with a population of 4 million by making 

the most of its characteristics. So, it is a 

differentiated strategy from other cities’ 

new development projects. 

Busan City, under the close cooperation 

with KT, has completed the setup of the 

ubiquitous strategy plan (USP) for the four 




u-City 

/ Busan 

sectors; U-Port, U-Traffic, U-Convention, 

and U-Health. 

It plans to invest a total of 800 billion 

won in U-infrastructure and services of the 

USP by 2010. 

Linked with the Ministry of Maritime 

Affairs and Fisheries and the Busan Port 

Authority (BPA), Busan City plans to build 

the next-generation ubiquitous (U)-port, 

which is able to grasp information on location 

and status of cargo in real time by 

preparing an integrated community base 

and applying such ubiquitous technologies 

as radio frequency identification (RFID). 

To this end, it plans to introduce a total 

of 11 services, including the Busan port 

PCP service and the RFID-based linkage 

transportation integrated service. 

The vision of the U-Traffic is to create a 

transportation system for activating the 

Busan economy by applying advanced 

electronics information communication 

technology to the existing transportation 

constitution factors such as roads and vehicles 

and providing traffic users and pedestrians 

with useful information. 

To this end, Busan City will push for 

five short-term tasks, including an electronic 

toll collection service, a public transportation 

information service and a traffic 

information integrated service, and eight 

long-term tasks, including a parking information 

service and the mass transportation 

fee payment service. 

Under the U-Convention project, Busan 

City will offer users of exhibition, convention 

and tourism services necessary information 

by making the use of ubiquitous 

technology and ubiquitous network environment. 

It will also build ubiquitousbased 

differentiated tourism service environment 

to enhance the image of Busan as 

an international conference city and an 

international tourism city. 

In line with this, it will introduce city 

tour buses that provide passengers with 

ubiquitous experience this year and apply 

the ubiquitous-exhibition and convention 

service to BEXCO. 

Through the U-Health project, Busan 

City will help citizens make easy access to 

medical treatment services by making the 

best use of U-technology and U-network. It 

will also simplify the process through integration 

of medical services and build a regular 

medical treatment service system, 

which is linked with health and welfare 

institutions. 

Realizing a healthy city, the government, 

Busan City and a private consortium 

will make a joint investment in the remote 

control medical treatment service and the 

health monitoring service within this year. 

For sustainable health management of 

chronic patients, it will push for the “home 

care service for chronic patients” as a private 

project. For embodiment of U-Health, 

Busan City plans to develop and introduce 

a total of nine service models by 2010. 

Considering population, size and topography, 

Busan is a very suitable city for 

pushing for the U-IT project. 

Like Singapore and Hong Kong, Busan 

has a variety of contents foundation necessary 

for application of advanced IT technology, 

including the ocean, logistics, 

tourism, movie, video, exhibition, convention, 

and transportation. 

Another strong point of Busan is the relatively 

high speed of making an access to 

super-speed Internet service. 

Based on this city foundation, Busan 

City has completed the basic plan for 

informatization of Busan in 2005 under he 

basic law to accelerate informatization. 

Under the plan, it has been carrying out 74 

tasks in the five fields - administrative 

informatization, life informatization, citybased 

informatization, 

industrial 

informatization 

and 

informatization 

infrastructure 

- by 2010. 

Along with 

this, it will 

push for the 

Busan U-City 

project as earlier 

planned 

by starting the 

work to offer 

Jung Hyun-Min, DG of 

Planning, BMC. 

the U-exhibition and convention service 

and U-city tour service this year. 

In 2010 when this plan is finalized, 

Busan City will become a ubiquitous city 

one of the first in the world, DG. Jung said. 

The purpose of the ubiquitous Busan 

City is to realize Asian Gateway boasting 

of smooth flow and connection. 

To become an Asian Gateway, Busan 

should be a city where talents and business 

professionals from all sectors gather, capital 

investment is actively promoted: where 

IT, tourism, and culture sectors, and a 

logistics strongpoint for international trade 

are being established:, and people can 

share and utilize information on industries 

and living. 

The U-City strategy is expected to generate 

a total of 5-8 trillion won worth of 

direct and indirect addition to the gross 

regional domestic product (GRDP) and 

create about 80,000-90,000 jobs, greatly 

contributing to activate regional economy 

and city development, he said. 

KT, aims to create a number of ubiquitous 

(U) cities accommodating many 

high-tech linked apartment units. 

“We are planning to develop the U-City 

p r o j e c t 

successfully 

and ultimately 

make the 

project one of 

the nation’s 

key IT 

industries,” 

said Yun Haejong, 

chief and 

vice president 

of the U-City 

Yun Hae-jong, 

chief and vice president of Group of KT, 

the U-City Group of KT said, 

KT, the 

former state monopoly that was fully 

privatized in 2002, plans to create many 

ubiquitous cities in the country in order to 

expand its dominance of the domestic 

market. 

The rapid development of the 

communication environment offers the 

ubiquitous environment where people can 

make access to information at anywhere 

and anyplace. 

The object of information has also 

expanded from people in the past to people 

and things nowadays. In other words, an 

intelligent surveillance camera can record, 

collect and analyze necessary information 

instead of people. It is a kind of the 

ubiquitous environment, Yun explained. 

KT is planning the U-City project of 

building a host of super-connected and 

sophisticated apartments in Unjeong 

district in Paju City, Gyeonggi Province. 

Asked about the Busan City’s U-City 

project, Yun said, “Harbor and traffic are 

very important things for Busan City. As 

Busan is a tourism city, the focus has been 

KT Sees the Future in U-Cities 

Korea’s U-City project drawing increasing interest among Middle East countries 

placed on construction of convention 

centers.” 

The difficult thing is to show the 

concept of U-City and understand people 

about the U-City. In the past, about 100 

million won was enough for mapping out a 

strategic plan for informatization. 

However, the Busan’s U-City project 

required a total of 3 billion won ($3.1 

million), which broke down into 1.2 

billion won for Busan City and 1.8 billion 

won for KT. 

In case of the U-City project being 

carried out in Unjeong district in Paju 

City, we expect to attain investment results 

and samples of the project the minimum 

three or four years after completing the 

construction of the KT system. 

Noting that convergence is the most 

important thing in the U-City, Yun said 

that the convergence carrying strong 

solidarity is needed among the 

communication industry, the real estate 

industry and relevant government agencies 

for successful construction of the U-City. 

At present, about 80 KT staff members 

are working for the U-City project as a 

means of KT’s investment in the future. 

On the practical effect of the U-City 

project, Yun said KT invested 1 billion 

won in the project of Daeyeon Primary 

School in Busan. 

All facilities of this school are 

controlled by the center and surveillance 

cameras are monitoring all activities of 

students, teachers and workers in the 

school. 

Namely, school lessons could be 

effectively communicated in two ways in 

the ubiquitous era. To conduct the U-City 

project for one class, 1 billion won was 

spent. Accordingly, several tens of billion 

won will be required for the project of all 

classes at the school, and several trillion 

won will be necessary for Busan City. 

If the necessary fund is mobilized, we 

can complete U-Korea based on such 

systems and it could greatly contribute to 

the development of Korea greatly. 

We can make Busan a world-famous 

harbor city that outpaces Hong Kong or 

“We are planning to develop the U-city project 

successfully and ultimately make the project one 

of the nation’s key IT industries,” 

Singapore by grafting IT technology onto 

the harbor-related sectors, including 

shipbuilding materials, Yun said. 

Commenting that the U-City project is 

drawing increasing interest and praise 

among Middle East countries, Yun said 

that KT is now seeking countries to 

activate the U-City project among oil 

producers enjoying huge benefits owing to 

a surge in international oil prices. 




Essay 

Dealing with Korean Perceptions of Foreign Companies 

Tom Coyner, 

president of Soft Landing Korea Ltd. 

This essay is the third in Tom Coyner’s 

series of six articles. Understanding 

Korean management can be a full-time 

occupation. Tom Coyner briefly explores 

one aspect that directly impacts on how 

things are done. A fuller exploration of 

this and related matters will be published 

later this year in a book co-authored by SH 

Jang and Tom Coyner on doing business in 

Korea....Ed. 

For many years, the Korean market has 

been synonymous with protectionism 

in many foreign marketers’ minds. 

However, with the advent of a strong 

middle class and its successful struggle to 

gain a genuine democracy during the past 

two decades, many of the trade barriers 

have fallen. As more foreign products and 

services have become integrated into the 

Korean economy, a wider acceptance of 

foreign corporations has taken place. 

However, it would be a mistake to say this 

is a trend. A number of counter factors 

remain -- some of which are even 

strengthening. 

Foreign companies, especially from the 

“Still, the general perception of foreign companies 

among most Korean buyers is rather favorable, again 

relating to their quality goods and services as well as 

the impression that foreign corporations provide better 

working conditions for national employees.” 

major countries, are regarded with mixed 

feelings. While high technology and 

advanced products are admired and coveted, 

they are at the same time somewhat 

feared by Korean businessmen who perceive 

the possibility of having to depend on 

them. When using foreign IT products and 

services, Koreans sometimes feel they 

themselves are not up to snuff in some 

way. When work-arounds are devised 

using Korean solutions, many Koreans 

take pride in “getting smarter” - no matter 

what may be the real costs, and often 

despite a lack of design for long-term flexibility. 

In recent years, however, Korea has 

generally become more accommodating to 

foreign business, perhaps not by choice, 

but by necessity as its trade and investment 

overseas are expanding rapidly. Even 

though most Koreans acknowledge that 

Korea’s economy is highly trade-dependent, 

in 2004 it took seven months of deliberations 

and three failed attempts for the 

National Assembly to ratify its first ever 

free-trade pact with another nation, Chile, 

because of the overzealous and nationalistic 

agrarian interest groups. Nonetheless, 

the trend is evident in relaxing regulations 

on imports and foreign investments — 

though most foreign chambers of commerce 

would say the pace of deregulation 

is still too slow. 

In relations with major trading partners, 

Korea tends to have a “poor country mentality.” 

Just four decades ago, it was 

regarded as one of the poorest in the world, 

requiring much relief aid from advanced 

countries. Even after attaining their present 

prosperity, Koreans still regard themselves 

as poor, needing preferential treatment 

from trading partners. Until fairly recently, 

the United States had been looked upon as 

a generous big brother with unlimited 

affluence and resources, while Japan continues 

to be regarded as a country that 

should eternally compensate for its colonial 

exploitation of Korea. Today, younger 

Koreans look upon the U.S. in less favorable 

terms - partially out of concern that 

America seems at times an economic bully, 

and partially because a large number of 

younger Koreans blame the US for being 

an obstacle to unification of the country. 

In dealing with the ever-growing trade frictions 

with these two major trading partners, 

Koreans have maintained these attitudes. 

The readjustment of past relationships, 

along with the recognition of a new relationship 

with China, increasingly recognized 

as an economic giant at Korea’s 

doorstep, seems to take a long time, often 

to the detriment of cooperation. 

Even after becoming an OECD member 

in December 1996, South Korea feels a bit 

disadvantaged. Korea’s 2002 gross 

domestic product, at $898.7 billion, was 

10th among the 30 member countries. The 

average GDP of the OECD members was 

$962.4 billion. Perhaps by other developing 

countries’ standards, Korea with its 

high tech strengths may be viewed as a 

“poor little rich country.” Yet Koreans 

measure themselves by the standards of 

Japan, the US and Western Europe. And 

from that perspective, they feel relatively 

impoverished. 

Growing nationalism 

Another factor in relation to foreign business 

is the growing sense of nationalism, 

especially among the younger generation. 

As the nation’s economy becomes healthier 

and stronger, there is a growing sense of 

nationalism, which may also be a latent 

legacy of past president Park Chung Hee’s 

infusion of positive thinking and somewhat 

chauvinistic sentiments. More recently, 

under the Kim Dae Jung, and even more so 

the Roh Moo Hyun governments, populism 

has become a key element in the population’s 

thinking. This includes a strong element 

of “minjok-jui” which literally means 

“racism,” but actually means something 

more akin to the Spanish “la raza,” or prideful 

recognition of a common ethnicity. A 

natural, if unfortunate, side effect is a kind 

of generally benign racism that resents foreign 

influences on the fate of the nation. 

These sensitive and idealistic young students 

who did not experience the hardships 

of war or poverty are inclined to more independent 

and nationalistic ideals. The collective, 

younger generation’s voice in the last 

presidential election was temporarily loud 

enough to win the acceptance of the majority 

of student voters and of the general public. 

However, with a nationalist, populist 

government in power, many of the weaknesses 

of this philosophy have become selfevident. 

As a result, today there is an 

emerging moderate and practical - and at 

times even conservative - body of young 

people. In any event, nationalism remains a 

very strong, emotional factor in the daily 

lives of Koreans, and foreigners have no 

choice but to handle the matter sensitively. 

Brand preference 

Koreans generally associate foreign-origin 

brands with quality and durability. 

That’s why many manufacturers and marketers 

like to give even truly local products 

western brand names or western graphics, 

even if the products are exclusively for 

local buyers. Though nationalistic sentiment 

may indicate otherwise, nowhere is 

prejudice for foreign goods more evident 

than in buyer behavior or buying habits. 

Buyer preference for quality seems to transcend 

ideology everywhere. In reaction to 

this trend, some consumer activists have 

attempted to discourage the purchase of 

foreign-brand products, alleging that high 

royalties have to be paid to foreign 

licensers for using their brands on local 

products with the same quality as foreign 

brands. This kind of propaganda can seep 

into corporate buyers’ thinking, sometimes 

convincing them that purchasing foreign 

goods represents a “loss” to Korea as 

money is remitted overseas as earned profits. 

Still, the general perception of foreign 

companies among most Korean buyers is 

rather favorable, again relating to their 

quality goods and services as well as the 

impression that foreign corporations provide 

better working conditions for national 

employees. This is counterbalanced by an 

overall anxiety as to whether foreign companies 

can provide the same level of apparently 

unconditional after sales support 

offered by local companies. While production 

QA is greatly improving, too often in 

the past, the quality seemed to go in after 

the product was installed rather than during 

manufacture. Consequently, 24X7X365 

technical support has become standard in 

many IT sectors. 

At the same time, it may help to keep in 

mind that while there is a Korean word for 

“brand” (sangp’yo), Koreans normally use 

the English word given the foreignness of 

the brand concept. And even when doing so 

they can have a different view of branding. 

Historically this has caused a problem with 

even some of the country’s biggest firms 

when marketing has not been their forte. 

Also, since the major chaebol firms are in 

seemingly every business niche proudly 

using the same corporate name, it can often 

be confusing to contemplate what, say, a 

Hyundai product may be - automobile? oil 

tanker? SI services? credit card? 

There are exceptions, such as Samsung, 

which has strong, marketing-oriented management 

and was clever enough to overcome 

the brand challenge by reinventing 

its image outside Korea. But even leading 

companies such as Samsung often get 

caught up with family and personal dynamics 

that end up being vastly more important 

than any ideas about branding. 

What all of this means is that if your 

products already carry a strong, well recognized 

brand, you may have a major advantage 

in establishing a coherent image vis-?- 

vis the local competition in the Korean 

market so long as that image is not in conflict 

with Korean culture. 

So, How Should Foreign Companies 

Perceive the Korean Market? 

Korea has the 11th largest economy in 

the world and offers a market to match its 

size. Turnover of IT systems is particularly 

rapid here as the country scrambles forward 

in its unrelenting quest to move up 

the totem pole in terms of global recognition. 

At the same time, Korea is overshadowed 

once again by China and Japan. 

Many foreign firms fail to recognize the 

sales potential of this lucrative marketplace. 

Business in large and dynamic markets 

is never easy, since the competition is 

naturally keener than in smaller 

economies. Yet foreign corporations that 

have learned to adjust their strategies by 

taking into account Korean perceptions of 

foreign companies have repeatedly proven 

that Korea can be one of the best Asian 

markets in which to sell products and services. 




Country Report / Turkey 

An Exotic Mediterranean Paradise 

Turkey offers visitors 10,000-year history, archaeological ruins, 

sun-drenched beaches and amazing shopping and dining 

Turkey is known worldwide as the 

place where the cultures of east and 

west meet, but the country is much 

more than just a popular tourist attraction. 

There are many sacred grounds and relics 

of the Christian faith found no one where 

else in Europe. Millions travel to this holy 

area to see what Turkey has to offer, and 

Korean Air is pleased to offer this 

increased travel convenience to customers, 

said an executive responsible for oversea 

marketing at the company. The addition of 

Turkey significantly expands Korean Air’s 

worldwide network. 

Whether you are an art and history 

buff, an archaeology nut or a nature lover, 

enjoy browsing through markets or going 

diving, the different regions of Turkey 

offer endless possibilities all year round. 

Each area has its own personality, history, 

landscape and even cuisine, and with so 

much on offer to visitors it is not 

surprising that one trip to Turkey is never 

enough. 

Surrounded by four different seas, 

Turkey is a beach paradise with over 8000 

km of sunny beaches. It also has an 

abundance of plant and wildlife species 

that can be enjoyed while camping or 

trekking in the many national parks dotted 

around the country. 

Home to more than 20 different 

fascinating civilizations, Turkey has a 

10,000 year-old heritage, much of which is 

still being uncovered. Its rich history is 

very much part of the present, with 

temples, ancient theatres, churches, 

mosques, tombs, statues of gods, palaces 

and fortresses, and of course the many 

detailed and fascination museums which 

The model of the Trojan Horse at Troy is a major tourist attraction 

bring the past to life. 

And of course in cities like Istanbul, 

there is a modern, lively ambience of 

contemporary society living alongside 

tradition, where art and music can be 

enjoyed. 

On World Heritage List 

Turkey has signed the World Heritage 

Convention in 1983 and through the work 

carried out under the responsibility of the 

General Directorate for the Preservation of 

Cultural and Natural Heritage has so far 

registered 9 locations on the World 

heritage List.. 

Turkey has seen many civilizations 

beginning from the earliest ages of 

humanity, signs of which are spread all 

around the country. The spectacular 

examples of natural wonders support this 

rich cultural heritage. 

Turkey’s Culinary Culture 

Nutritional habits are shaped according 

to the prevalent cultural - geographical - 

ecological - economic characteristics and 

features and the historical process. When 

one talks about the Turkish cuisine, the 

term should be understood as the totality 

of foods and beverages which provide 

nutrition to the people living in Turkey, 

the ways of preparing and preserving 

them; techniques, equipment and utensils 

required for this, eating manners and all 

the practices and beliefs which are 

developed around this cuisine. 

Turkish Cuisine, which in general 

consists of sauced dishes prepared with 

cereals, various vegetables and some meat, 

soups, cold dishes cooked with olive oil, 

pastry dishes and dishes made from wild 

vegetation has also produced a series of 

health foods such as pekmez, yogurt, 

bulgur etc. The eating habits, which reflect 

the tastes changing from one location to 

the next, gain a new meaning and near - 

sacredness on special occasions, 

celebrations and ceremonies. 

The Mediterranean 

and Korean Air Service 

Beginning from the south of splendid 

Toros Mountains lies the Mediterranean 

coast with beautiful sceneries, sandy 

beaches, secluded coves, tranquil ruin 

places and attractive holiday facilities... 

Targeting Turkey’s huge market potential, 

Korean Air, the national flag carrier of 

the Republic of Korea, began thrice weekly 

regular flight services between Seoul 

(Incheon), Korea and Istanbul, Turkey as 

of May 21. Korean Air, which has been 

offering charter services between the two 

cities since April of last year, started to 

operate an A330 aircraft on the route. 

Flights depart Incheon International 

Airport on Tuesdays, Fridays, and Sundays 

Flights depart Istanbul on Mondays, 

Wednesdays and Saturdays. 

The Black Sea Region 

Coasts curling besides mountains covered 

with very green forests, valleys and plains. 

Fields of tea, hazelnut, tobacco and corn, 

highway parallel to narrow coastline, coves, 

villages and beaches... 

East and Southeast Anatolia 

With its high mountain ranges, valleys, plains 

and lakes, streams and riverbeds integrated 

with colors of purple, brown, gray, yellow and 

red, and adorned with the unique architectural 

samples of Turkish culture, East and 

Southeast Anatolian Region bring to the sight 

pleasurable panoramic views... 

Aegean 

It is no exaggeration to depict Anatolia as 

representing onr of the most incredible 

spectacles on the Aegean coast 

Central Anatolian Region 

Being at the center of Turkey, Central 

Anatolian Region embodies assorted 

beauties. Having been witness to the 

transitions of important civilizations, today the 

region is the political center of Turkey. 

Marmara 

Hills of various sizes, fields of sunflowers and 

vineyards as far as the eye can see. And 

Trakya constituting the European side of 

Turkey. The region separated from Anatolia 

by the Bosphorus, The Sea of Marmara and 

the Dardanelles. 

Hunting 

Geographic structure of Turkey is an 

appropriate ground for hunting in connection 

with its plant cover and wild life. 

Faith Tours 

All throughout its history as the homeland of 

various religions, Turkey possesses 

monuments worth seeing by people having 

different beliefs. 

Thermal Resorts 

Turkey with its rich and curative mineral 

waters is the paradise of thermal springs and 

welcomes the ones seeking for good health 

with its high quality facilities. 

Spelunking 

With an approximate number of 40.000 caves 

and caverns present, Turkey is like a ‘ 

paradise of caverns ‘ when compared to other 

countries... 

Air Sports 

Turkey is a country that should be discovered 

by those fond of air sports such as, 

Paragliding, Glider, Parachute and Balloon... 

Rafting 

Turkey, with its rich natural resources, provide 

an important river tourism potential for the 

visitors of water sports... 

Ornithology 

Ornithology is to discover the nature trough 

the eyes of a bird... 

Winter Sports 

Turkey is an important center of winter 

activities and attractions with her high altitude 

mountains covered with snow all throughout 

the year 

Yachting 

Surrounded by the sea in three directions, 

Turkey is a treasure chest of coves, inlets, 

bays and bays at which yachtsmen can 

choose a different and private anchorage 

each night... 

The Agia Sofia mosque in Istanbul 

TOURIST ACTIVITIES IN TURKEY 

Golf 

In recent years, since the golf facilities with 

international quality enter into service 

respectively, Turkey has become an elite golf 

center where golf players all around the world 

meet in an environment of delicacy, quality and 

prestige... 

Silk Road 

Anatolia, is formed one of the most important 

junction points of Silk Road from China to 

reaching to Europe through passing over 

Middle Asia. 

Congress Tourism 

Located on the junction point of Europe and 

Asia, Turkey is an ideal venue of meetings 

and congresses. 

Youth Tourism 

Having the great majority of her population 

made up of young people, Turkey embodies 

youth hostels and facilities providing the 

young people living abroad and in Turkey the 

opportunity to enjoy an inexpensive holiday... 

Botanic 

Various geographic characteristics, climate 

variety, caused by geographical differences 

enable Turkey to have rarely encountered 

vegetation in the world... 

Highlands 

The highlands of Turkey and the lifestyle of its 

people have an important place in the rich 

cultural landscape of Turkey... 

Mountaineering 

Turkey presents mountains lovers with an 

incredible variety of interesting climbing 

opportunities that are sure to satisfy the most 

demanding hikers, climbers, and winter sports 

fans.... 

Underwater Diving 

Important submerged things and underwater 

caverns within the seas of Turkey are waiting 

divers for discovery... 




Country Report 

/ The Philippines Independence Day 

Philippines Ambassador Sees Great 

Potential for ICT Collaboration with Korea 

Korea gets top marks for high level of sophisticated IT infrastructure and production 

On the occasion of the Philippines 

Independence Day on June 12, The Korea 

IT Times is pleased to publish the 

following interview article with H.E. 

Ambassador Susan Castrence, of the 

Embassy of the Republic of the Philippines 

in Seoul... -Ed. 

Q: What preparations have you 

been making for the Philippine 

Independence Day Celebration? 

As part of the activities to commemorate 

the 108th Anniversary of Philippine 

Independence on June 12, 2006, the 

Philippine Embassy will be hosting a 

National Day Reception at the Grand Hyatt 

Hotel on June 8. The Embassy has invited 

members of the Diplomatic Corps, Korean 

government officials, businesspersons, 

Filipino community leaders, and other 

friends and well-wishers of the Philippines 

to take part in this significant occasion. 

The Philippine Overseas Labor Office 

in Seoul, an agency attached to the 

Embassy that oversees the welfare of 

Filipino workers in South Korea, will also 

be celebrating the 10th Anniversary of the 

Migrant Workers Day on 11 June at the 

Hangang Park in Yeongdongpo. Various 

activities, including medical consultations, 

religious services and cultural presentations, 

have been lined up for our migrant 

workers, which, according to the Korean 

Ministry of Justice, number approximately 

40,000 as of December 2005. The Filipino 

Migrant Workers Day honors our fellowmen 

who work abroad and in the process 

contribute significantly to the stability of 

our country through remittances and 

investments, as well as help the economy 

of the host country. 

Q: Please elaborate 

on the goals of the 

Philippines in the ICT 

field (such as e- 

Government). 

The Philippine 

Department of 

Transportation and 

Communication and the 

Philippine Commission 

on Information and 

Communications 

Technology (CICT) are 

the two agencies tasked to 

implement the country’s 

ICT goals. The 

Philippines recognizes the high-growth 

potential of ICT and e-commerce. In the 

year 2000, the country passed the e- 

Commerce Act which provides the appropriate 

environment for encouraging the 

growth of e-commerce in the country and 

mandates all government agencies to make 

their services available online. 

The Information Technology and E- 

Commerce Council has come up with the 

vision of an ePhilippines - an “electronically 

enabled society where citizens live in an 

environment that will promote access to 

technologies and provide quality education, 

efficient government service, greater 

sources of livelihood and, ultimately, a better 

way of life.” 

According to the CICT, the 

ePhilippines vision is anchored on five 

equally important strategies. These are to 

develop the country as a world-class ICT 

services provider, provide government 

services to stakeholders online, provide 

affordable Internet access to all segments 

H.E. Ambassador Susan Castrence, 

of the Embassy of the Republic of 

the Philippines in Seoul 

of the population, develop 

an ICT-enabled 

workforce, and create an 

enabling legal and 

regulatory environment 

Q: What is your 

opinion on Korean 

DMB or WiBro 

products as well as 

their possibility for 

adaptation in the 

Philippines? 

The Philippines 

welcomes and actually 

offers fertile 

opportunities for Korean 

DMB and WiBro products. The 

Philippines stands to benefit from such 

technological breakthroughs because it is 

an archipelago. Linking the islands in a 

seamless fashion is a primary concern for 

local and national governments in order to 

achieve a more efficient and effective 

delivery of services. The establishment of 

reliable networks of communication will 

also ensure a smooth and dynamic flow of 

information and contribute to the creation 

of an atmosphere conducive to businesses. 

However, compared to South Korea, 

access to infrastructure in the Philippines 

is not as readily available. This is where 

South Korea can come in; by helping the 

Philippines first enhance its IT 

infrastructure, South Korea will also open 

doors for investment. Many Korean 

companies have already recognized this 

potential and set up camp in various towns 

and cities throughout the archipelago. As 

these ventures prove their foresight and 

wisdom through the surefire returns that 

roll in, I expect more will follow. 

Filipinos are known to be loyal patrons 

of mobile phones. With the helpful Short 

Message Service, mobile phones have 

gained unprecedented popularity during 

the last six or seven years: the Philippines 

generates one of the biggest traffic of text 

messages worldwide. Perhaps as the 

Philippines treads a path similar to South 

Korea’s and becomes more digitized, the 

use of DMB and WiBro will gain greater 

ground. 

Q: How high is the current level of 

ICT development in the Philippines? 

Internet activity is, for now, largely limited 

to urban areas, intensely so in academic 

centers. However, it is expected to grow 

as the public becomes more aware of the 

myriad benefits offered by a strong ICT 

environment. According to a survey conducted 

by the United Nations, the 

Philippines is among only eight countries, 

including Canada, France, Ireland and 

Japan, that provide citizens with some 

wireless government sites. 

I agree with the analysis of the CICT 

that the drive and skills of the Filipino people 

provide the country the comparative 

advantage needed to compete in the global 

economy. The Philippines has a 94% literacy 

rate. English, the language of the 

Internet, is spoken by 72% of the population, 

making the Philippines the thirdlargest 

English-speaking nation in the 

world. 

Q: What do you think about ICT 

collaboration between Korea and the 

Philippines? In what areas would the 

Philippines like to cooperate with 

Korea in terms of ICT? 

The further development of requisite 

infrastructure is perhaps the main area 

where South Korea and the Philippines can 

closely collaborate. The Philippines is rich 

in talented, multi-lingual and determined 

people who easily adapt to the challenges 

of a globalizing world. South Korea, 

meanwhile, offers a genuine model for IT 

growth. I believe that if we are able to 

successfully explore and properly utilize 

our complementarities, we will reap 

immense advantages from tapping each 

other’s synergies. 

For example, South Korean companies 

can invest in hardware and IT facilities in 

Manila while our professionals can supply 

the manpower. Filipinos are well educated, 

skilled in software development and able 

to understand cultural nuances. Our 

graduates can concentrate on language, 

design and content as your firms focus on 

strategic niche-carving and expansion. 

Q: How high would you rate 

Korea’s ICT level in general? 

I will give South Korea the highest 

mark. I was amazed by South Korea’s 

advanced level of ICT development when 

I came here four months ago and still 

continue to be awed by South Korea’s 

newfound role as a worldwide IT leader. 

Because of South Korea’s prominent 

role as an IT hub, I believe that it also 

carries significant responsibilities in 

narrowing the digital divide in the region. 

As we strive for an East Asian community 

characterized by less borders and greater 

collaboration, the role of IT in bridging 

physical distances will be more 

pronounced. South Korea will 

undoubtedly play a big part in the e- 

integration of the East Asian region in 

both commerce and governance. 

South Korea can do this by intensifying 

its development cooperation activities with 

partner nations such as the Philippines. For 

instance, both nations will profit from 

regular people-to-people exchanges, 

sharing of experiences and technology 

transfers. 

Q: Please tell us briefly about the 

Philippine government’s ICT policy. 

Perhaps a very good way to close this 

interview is by quoting the vision of the 

CICT. The CICT strives for the advancement 

of an ePhilippines: its mandate is to 

ensure that Filipinos will reap the benefits 

of an e-enabled society, where everyone 

has access to the Internet, where there are 

equal opportunities for jobs and livelihood, 

where there is a competitive business environment 

conducive to investments, and 

where online government services are 

delivered directly to its citizens. 

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Country Report 

/ The Philippines Independence Day 

Dole Korea 

A Fruitful Color Campaign 

Dole Korea launches 5-colors campaign to promote healthful eating 

of tropical fruits and vegetables in Korea 

Emmanuel Q. Javellana, 

Representative director, Dole Korea 

Initiated in the United States, one of 

Dole’s endeavors for better diet habits 

among people is a consumer education 

campaign called “5-a-Day.” This eyecatching 

campaign was launched in 

America to boost consumption of five 

different colors of fruits and vegetables per 

day, and Dole Korea has successfully 

developed an adapted version of the 

campaign and called it the “5 Colors 

Campaign.” 

The “5 Colors Campaign” is a 

nationwide nutrition campaign to educate 

the vast majority of Koreans about the 

importance of a balanced diet in the midst 

of today’s fast and unhealthful eating 

habits. The campaign suggests that the 

colors of the foods can be an indicator to 

evaluate nutritional values. 

For a more systemized development of 

the program, Dole Korea has appointed an 

adviser, Professor Hyun-Sook Kim, 

Department of Food and Nutrition, 

Sookmyung Women’s University, who 

provides recommendations and 

information of nutritional values according 

to colors of fruits and vegetables. Dr. 

Kim’s advice also includes information on 

anti-aging and disease prevention through 

a balanced diet, which many consumers 

find intriguing and helpful. In addition, 

Dole has been offering “5 Color Menus” to 

suggests ways to maximize nutritional 

values of each meal via consuming various 

types of fruits and vegetables, to initiate 

consumer participation. 

Besides its active development of the 

“5 Colors Campaign,” consumer booklets 

published by Dole Korea also extends 

useful information regarding nutritional 

values, recipes and storage suggestions of 

fruits and vegetables according to five 

different colors. 

Dole Kids Cooking Class 

Starting November 2004, Dole Korea 

has paid numerous visits to kindergartens 

and elementary schools in Seoul and its 

suburban areas with ‘Kids Cooking Class’ 

program. With no preparation or expenditure 

required, children at these locations 

learn the importance of a balanced diet, 

and have an opportunity to cook with fruits 

and vegetables during the class. 

The participation process is simple and 

easy; any teachers or parents of kindergarten 

to elementary school children can 

submit an online request via Dole website 

(www.dolefruit.co.kr), and the selected 

candidate will be contacted by a representative 

from Dole. There is absolutely no 

need of preparation for teachers, parents 

and/or children, so long as children are 

ready to enjoy the time with abundant and 

colorful fruits and vegetables. 

Each class composes of two components: 

a lecture of color foods and nutrition, 

and a cooking class where children 

can actively participate and make edible 

toys such as castle and cars using fruits and 

vegetables of five colors. 

Through the process, children not only 

learn to understand the importance of a 

balanced meal and nutritional values of 

color foods, but also establish bases of a 

balanced diet that will affect them 

throughout their lives. Distributed after 

the class, children are provided with 

educational material prepared for them to 

take home and practice healthy diet within 

their families. 

World No.1 fruit, vegetable and flower 

producer 

Dole Food Co. Inc.is the world’s 

largest producer and marketer of highquality 

fresh fruit, fresh vegetables and 

fresh-cut flowers, and markets a growing 

line of packaged foods. Its history dates 

back to 1851 with the incorporation of 

Castle & Cooke, Inc. in Hawaii. Today, it 

employs over 57,000 individuals in more 

than 90 countries in the world. 

Dole first established its presence in 

Korea with a Representative Office in 

April 1991. In 1999, it established an 

operating company, TSC Korea, Ltd., for a 

purpose of sourcing products from Korea 

to various countries of Dole’s operation. 

Within one year, TSC Korea, Ltd. had 

exported more than US$4 million worth of 

Korean products. 

In July 2000, TSC Korea, Ltd. became 

the sole wholesale distributor of Dole’s 

fresh fruits in Korea. Over the past 10 

years, Dole products have gained a great 

deal of its sales growth in Korea through 

building a wholesalers’ network in the 

traditional markets, partnered with its band 

of loyal customers and service provide via 

retail outlets. In September 2002, TSC 

Korea, Ltd. changed its name to Dole 

Korea, Ltd. 

Dole’s focus lies in providing the best 

quality products and the best service to its 

customers and consumers. Another focus 

of Dole is to continuously introduce fresh 

and new products to what is otherwise a 

dull commodity industry. 

Dole Products 

Dole Food Company is the world’s 

largest fruit company selling fresh fruits 

and vegetables produced in the 

Philippines, the United States and South 

America. While committed to bringing 

James Dole’s principle of “Quality First” 

in practice, Dole has been exporting fresh 

fruits to more than 90 countries around the 

world for 150 years. 

There are two main products in the 

“Sweetio” brand - ‘Sweetio’ bananas and 

‘Sweetio’ pineapples. The Sweetio 

branded fruits require 1.5 times longer 

cultivation time compared to ordinary 

bananas and offer sweeter tasting, hence 

great customer responses. At its R&D 

center, Dole’s research continues to 

produce 20 kinds of bananas with great 

taste and nutritional value. 

Dole also provides papayas to the 

Korean consumers. Once called “the fruit 

of angels” by Christopher Columbus, 

papayas contain low calories but are rich 

of vitamin A, B, C, E as well as dietary 

“Besides its active development 

of the “5 Colors Campaign,” consumer booklets 

published by Dole Korea also give useful information 

regarding nutritional values, 

recipes and storage suggestions of fruits and 

vegetables according to five different colors.” 

fiber which helps prevent cancers. Senorita 

bananas, also known as “monkey bananas, 

are sweet and small for easy consumption. 

The high quality and great tastes Dole 

fruits deliver is largely derived from Dole’s 

state-of-the-art freshness control system, 

which ensures to bring the freshest fruits to 

the tables in homes around the globe. 

Supported by its internationally synchronized 

packing system, Dole is confident 

in delivering safe products while 

maintaining chemical usage at the minimum 

level from cultivation to delivery to 

the customers. 

Dole is also committed to studying the 

latest consumer trends according to different 

regions of the world, and developing 

the right products at its three R&D centers 

in the Philippines, Latin America and the 

United States. 


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Seoul Digital Forum 

/ World ICT Summit 2006 

Forum Draws Top-Level ICT Experts 

‘The Seoul Digital Forum 2006 was held at the Sheraton Grande Walkerhill hotel 

from May 24 through 26. This was the third such Forum, sponsored by SBS and the 

Ministry of Information and Communication. The main theme of the event this year 

was “Being Intelligent: The Next Evolution - Smart Devices, Robotics and the 

Future. “ And its sub-theme was “ICT’s Role and Prospects as a Driving Force for 

Social Change.” The 3rd Seoul Digital Forum was composed of three main events: 

‘the Annual Conference’, ‘the World ICT Summit’ and ‘the Global Mobile Content 

Awards.’ 

Participants were leaders from various fields of society, especially specializing in ICT. At the forum, they have discussed ICT’s new 

trends and emerging issues around the world. The total number of participants in the forum is approximately 1,600 persons per year. 

This forum’s goal was to catalyze the entire society. During this period a high-level Ministerial Meeting was held, and various 

ministers, deputy ministers from 18 countries such as France, Israel, Norway, Malaysia, etc., visited the IT powerhouse, South Korea. 

An official from the Ministry of Information and Communication said, “Through this Conference, we had a chance to boost South 

Korea’s image as a high technology nation, and we publicly announced Korea’ s global vision of IT” 

For this session, Roh Jun-hyong, Minister of Information and Communication had meetings with experts from several countries in a 

bid to publicly show the brilliant creativeness and preeminence of Korea’s DMB and WiBro technology. 

Especially, for Korea, it was a meaningful conference. Prominent specialists from around the world, such as Steve Ballmer, CEO of 

Microsoft Corp., Klaus Kleinfeld, CEO and president of Siemens AG, Paul Jacobs, president and CEO of Qualcomm Inc. praised 

Korea’s IT industry and anticipated great things for the IT powerhouse’s future. 

Domestic high-profile participants included Nam Joong-soo, President & CEO, KT Corporation. Kim Young-se CEO & Founder, 

INNODESIGN, and Hwang Chang-gyu, President & CEO, Semiconductor Business, Samsung Electronics etc. 

“South Korea is losing market share and 

leadership to overseas competitors in 

several segments.” 

At the Seoul Digital Forum 

2006, which was held at the 

Sheraton Grand Walkerhill hotel 

from, May 24 through 26, Derek 

Lidow, President and CEO of 

iSuppli forecasted a gloomy 

outlook for Korea’s IT industry. He 

pointed out that latecomer, Taiwan, 

which is threatening Korea’s 

reputation as the longtime leader in 

Derek Lidow, President and 

CEO of iSuppli 

LCD panel production, has already 

overtaken Korea. 

In the first quarter of 2006, 

Taiwan recorded a 52.2 percent share of shipments, compared to 

only 37.4 percent for Korea. 

This reversion is worthy of note, considering in the first 

quarter of 2005, when South Korea still held ‘the world’s largest 

LCD-making country’s title, at that time, Korea outnumbered 

Taiwan about 7% percent in sales volume. 

Lidow predicted, “Taiwan will remain the leader in LCD 

panel production for the foreseeable future,” and added “South 

Korea is being out-spent and out-maneuvered by competitors on 

multiple fronts. To remain competitive, the nation must change 

its approach to the high-tech industry, focusing more on 

entrepreneurial innovation and less on lower-margin commodity 

products.” 

As for LCD TV production industry, in 2003 South Korea 

was holding the world’s second LCD TV producer’s position 

after Japan, at that time a market share of 26 percent. However, 

around 2005, Korea’s share had slipped to 20 percent, and 

consequently dropped behind Japan and Taiwan, China. That 

figure is based on the iSuppli’s Television Systems Market 

Tracker service. 

Not only this, he also pointed out that Korea’s mobile-phone 

industries are now slackening. In 2004, South Korea emerged as 

the world’s second-largest mobile phone manufacturer, 

following Europe, but Korea’s mobile-phone market has 

remained sluggish since 2005, comparing its rivals, the United 

States and Europe, which have been recording superb growth in 

their mobile industries. 

“Recent European and U.S. product successes have halted 

Korean market-share gains,” Lidow noted and explained about 

the situation “The reason why European and U.S. mobile-phone 

makers are outperforming Korea’s is they are concentrating on 

the effectiveness of target marketing for the global leaders in the 

mobile-phone business. So the pace of improving is definitely 

faster than the top Korean manufacturers,” 

He also urged Korea to find solutions to prevent their loss of 

market share and power. 

“Korea must encourage entrepreneurial innovation through 

the creation of more competitive private investment funds and 

industrial incentives, including both venture capital and private 

equity investment funds,” Lidow said. “This will result in a 

gradual shift away from lower-margin, capital-intensive and 

slower-growth consumer-electronics hardware and toward more 

innovative products and services. It also will stimulate more 

innovation and investment in local firms.” 

Lidow is one of the eminent experts on the world electronics 

industry. Executives and key government officials all over the 

world, pay much attention to his analysis of the electronics 

value chain. His specialized comments always have received 

extensive media coverage and have a strong influence over 

electronics circles. Lidow has been participating in the Seoul 

Digital Forum every year since 2004. Every year his comments 

hit the world media’s headlines. 

He is characterized as an outspoken speaker; therefore many 

media from around the world spotlighted his frank and 

specializing comments in multiple ICT fronts. 

“Outlook for the South Korea’s IT 

industry is optimistic!” 

On the other hand, CEO of 

Microsoft Corp., Steve Ballmer told 

participants in the Seoul Digital 

Forum 2006, that he had a favorable 

feeling toward Korea and noted 

Korea brought an epoch making 

revolution in the IT world, 

specifically, it proved a prelude to an 

upheaval in the IT sector. 

“Microsoft Corp. will invest US 

- Steve Ballmer, CEO of 

Microsoft Corp. 

$60 million in South Korea over the 

next three years in a bid to nurture 

innovation in South Korea, 

Microsoft is very committed to really helping more growth in 

the market...more entrepreneurial activity and more thoughtful 

start-ups,” Ballmer told participants at the Forum. 

“We are going to focus on working to help develop 60 

companies in home-network software, digital contents, 

embedded mobile software, telematics and RFID, all important 

areas, because we think more successful companies there are in 

Korea,” and added “The future of Korean IT industry is built on 

intellectual property created by local companies. Microsoft is 

committed to fostering that innovation by nurturing software 

companies that can help Korea realize its U-Korea vision,” he 

noted. 

In a similar vein, Ballmer agreed to work in close shoulder to 

shoulder with Samsung Corp., and asked about outlook for 

Korea’s IT industry, he predicted “It is optimistic”, considering 

Korea’s many astute consumers who has a fluent adaptability go 

with the current of new ICT, high willingness of investment in 

technology, lots of conglomerates which have valuable 

technological know-how such as Samsung, and prestigious 

universities like KAIST. 

Regarding his company’s new Windows Vista operating 

system, he predicted its launch will be “on track” in January 

next year, dismissing concerns over a possible delay due to 

technical problems. 

Asked about Microsoft’s future business takeover plans, 

Ballmer said the firm has made 22 acquisitions in the past year 

and the pace would continue to rise. 

He predicted, “Over the past 10 years, people have been 

through many innovations, so now we can access to all kinds of 

information just one click. In 10 years, people would have a 

conversation with their friends in cyberspace, or appear 

innovative materials that substitute for a paper.” And he was 

emphatic about protection of intellectual property rights, saying 

the Korean IT industry’s success depends on its intellectual 

property rights creation. 

In a similar vein, to create more job opportunities, decisive 

protection of intellectual property rights is required worldwide. 

During the forum, Ballmer had discussions with other experts on 

the development of the IT sector. 

“Fusion Technology will mark a new era 

in Korea’s IT history” 

Hwang Chang-gyu addressed the 

Seoul Digital Forum 2006, and the 

theme of his speech was “The era of 

Fusion Technology (FT).” 

He noted that in the FT era, new 

visions would be created in a bid to 

enhance the public’s quality of life, 

and catalyze entire society. 

Fusion Technology will integrate 

disparate fields, such as energy, robot, 

Hwang Chang-gyu, 

President & CEO, 

Semiconductor Business, 

Samsung Electronics. 

environment etc. the era is totally different 

from the IT era, only exist simple 

technology and devices’ convergence. 

Hwang predicted that “In the 

next 5~10 years, ‘fusion’ will emerge as a pivotal role to break 

down barriers, in such disparate fields as Information 

Technology (IT), Bio-Technology (BT) and Nano-Techonology 

(NT).” 

As for the semiconductor technology, he noted 

“Semiconductor technology continuously leading FT era as well 

as now” and adding “By 2015, 20 terabyte memory cards will 

appear, with the capacity to store all the stocks in the U.S. 

Library of Congress”, “...even though the semiconductor 

business recorded a disappointing score in the first quarter, but 

the situation will improve, in the second half of the year, 

consumer demand for flash memory will be greater than now,” 

he concluded. 




WiBro Service to be 

Offered by UAE 

Rho Jun-hyong 

MIC Minister 

MIC 

Exemplary 

services of Korea’s 

WiBro and home 

networks will be 

provided to the 

United Arab 

Emirates (UAE). 

On May 15, 

Rho Jun-hyong, 

the minister of 

information and 

communication, who accompanied 

President Roh Moo-hyun during the his 

state visit (May 7~May 15) to the three 

countries of Mongolia, Azerbaijan, and the 

UAE, said that Samsung Electronics and 

Etisalat, the biggest telecom company in 

the UAE, had exchanged a memorandum 

of understanding (MOU) for an exemplary 

service of WiBro. 

MIC Rewards Officials 

for Job Excellence 

Kang Dai-young 

Lee Gi-joo 

Kang Dai-young, the head of the 

telecommunication radio wave 

broadcasting policy headquarters of the 

Ministry of Information and 

Communication (MIC) who was selected 

as an official of excellent merit in the 

evaluation of government work last year, 

received the Hongjogeunjeong Hoonjang 

(Medal). Lee Gi-joo, the PR management 

officer who was also selected as an official 

of excellent merit in the evaluation, 

received the same medal. 

Park Yoon-hyeon, the head of the 

Information Strategy Team, and Kim 

Yeong-soo, manager of Postal Policy in 

the Postal Service Business Headquarters, 

each received the Geunjeong Pojang 

(Medal). 

On May 16, all of them received the 

medals and prizes from Roh Joon-hyung, 

minister of information and 

communication, in a ceremony for 

presenting rewards based on the evaluation 

of government work in 2005 in the 

minister’s room on the 14th floor of MIC 

headquarters. 

On the same day, Minister Roh also 

delivered rewards worth 382 million won 

to be distributed to section heads of the 

headquarters of MIC and heads of 

subsidiary organizations. 

MIC Agrees to Joint 

Research with OECD 

The Ministry of Information & 

Communication, Republic of Korea (MIC) 

agreed to pursue joint research in the IT 

new technology field with the OECD 

(Organization for Economic Cooperation 

and Development). 

This agreement, which was concluded 

on May 15 with OECD, is to strengthen 

analyses of latest IT technology trends, 

which are under way in advanced 

countries such as the United States and 

Japan, and to carry out ‘IT New 

Technology Trend Research’ with OECD. 

This research is planning to analyze 

closely the present state of OECD 

countries’ utilization, economic ripple 

effect, market outlook as well as 

government policy in conjunction with 

5~6 latest IT technologies such as RFID, 

Grid computing, USN, home networking 

and DMB etc. that are emerging as the 

core technology for Ubiquitous as well as 

convergence service. 

With this joint research, our country is 

assessed to be able to share each country’s 

IT technology policy strategy about the 

present situation of latest IT technology in 

30 advanced countries that OECD 

possesses, according to officials familiar 

with this joint research at MIC. 

In addition, by utilizing OECD’s 

accumulated research survey technique 

and experience, it is expected to be able to 

analyze about the present situation as well 

as outlook of our country’s staple interest 

technology like DMB etc. MIC officials 

said that this joint research with OECD 

appears to serve as an opportunity to 

acquaint international society with Korea’s 

phase as an IT power as our country’s 

latest IT technology and policies are 

introduced. 

Carried out by National 

Computerization Agency and OECD 

WPIE, this joint research is scheduled to be 

completed around December this year. 

Opening of the 1st 

Korea-U.S. FTA Official 

Negotiations 

The 1st Korea-U.S. FTA official 

negotiations kicked off in Washington DC 

on June 5~9, 2006. The two countries are 

scheduled to strive to bargain with each 

other about bilateral standpoint 

differences, considering that these will be 

the first official negotiations between the 

two delegations. Concerning the contents, 

the two countries’ different standpoints are 

distinct, but both countries are planning to 

pave the way for the foundation of 

negotiations in the coming years by 

mapping out a consolidated text. The 2nd 

Korea-U.S. FTA official negotiations will 

be held on July 10~14 in Seoul 

MIC to Invest Around 

US$500 million in IT 

Convergence 

Parts/Material Plan by 

2015 

MIC announced a massive IT-based 

convergence parts/material-nurturing 

plan that includes intensive nurturing of 

the IT-NT-BT convergence field’s 

parts/material industry. MIC officials 

involved in this project said that this plan 

is intended to forge a strategy to be able 

to spearhead the future’s IT convergence 

technology market. MIC is planning to 

invest 480.2 billion won (around $500 

million) in those areas from this year by 

2015 to establish a pre-circulation 

development structure in which the 

convergence parts/material industry can 

get a head start in the future technology 

in which BT and NT are converged, with 

priority given to IT technology. 

Third quarter deceleration business to decline heavily 

Korcham (Korea Chamber of 

Commerce & Industry) said that the 

third quarter’s BSI outlook numerical 

value was totaled as “94” in the 

Chamber’s survey of the third quarter’s 

corporate business conditions outlook 

for this year, based on 1,485 

manufacturing companies questioned. 

BSI shows corporate deceleration 

business conditions between 0 and 200. 

If it crosses over 100, it means that there 

are more companies forecasting the next 

quarter business conditions would take a 

favorable turn than this quarter. If it is 

under 100, it means the opposite 

outlook. 

The BSI outlook numerical value 

dropped below 100 for the first time 

since the first quarter of last year. 

In particular, in comparison with 

larger companies, the degree of 

deceleration of business conditions of 

smaller companies, which are vulnerable 

to exchange rate fluctuations and high 

oil prices, appeared to be conspicuous. 

Export companies rather than domestic 

demand companies predicted more 

frequently that relatively poor business 

conditions would become even worse. 

By types of industry, automobile (72), 

steel (80), textiles (82), and petrochemicals 

(90) forecast aggravated business 

conditions. By contrast, electronic 

telecommunications (102), mechanics 

(102), shipbuilding (107), refined oil 

(120) predicted business conditions 

would show more improvement. 

All companies pinpointed “Exchange 

rate (32.1%)”, and “Raw material 

(31.1%) as a bottle-neck of their 

management, forecasting that exchange 

rate decline and difficulties accompanied 

by oil price rises would continue in the 

third quarter too. 

An official familiar with BSI at 

Korcham said that a countermeasure for 

stabilizing the economy was urgently 

needed since pessimism among 

businesspersons can exert a bad 

influence upon the economy as well. 

Telecommunications 

‘A Dream Come True!’ 

A global first for Korea as HSDPA is Commercialized 

The commercial service of high-speed 

downlink packet access (HSDPA) with 

which one can engage in a telephone 

conversation while seeing the face of the 

counterpart while moving has been 

started in Korea for the first time in the 

world. 

On May 16, SK Telecom announced 

that it has launched 3G+, an HSDPA 

product with which high-speed, highcapacity 

data communication is possible, 

and that it will go into service in 25 cities 

nationwide. 

As a result, Korea has started the 

commercial service of HSDPA for the 

first time in the world and, thereby, has 

opened, in earnest, the era of nextgeneration 

mobile communications. 

Especially, as KTF, following SK 

Telecom, plans to provide a nationwide 

service in the form of HSDPA from next 

month, it is forecast that the Korean 

mobile communication market will 

rapidly enter into the era of the 3rd 

generation mobile communication. 

HSDPA is very different from the 

existing 2G mobile communication and 

WCDMA (Wideband code division 

multiple access) based on Release 3 and 

Release 4. The most outstanding is the 

8 4 _ June 2006 KOREA IT TIMES KOREA IT TIMES June 2006 _ 8 5


data transmission speed. Theoretically, 

the speed of downloading data from a 

base station to a terminal in an optimized 

environment is 14.4Mbps. 

Although, theoretically, the speed of 

the HSDPA commercialized by SK 

Telecom stops at being at 1.8Mbps, this 

is of the level of VDSL when compared 

to the wired super-speed Internet. 

This is the same with the HSDPA 

service that KTF will put on the market 

next year. It plans to begin with the 

downloading speed of 1.8Mbps with its 

first commercialization this year, reach 

3.6Mbps in the beginning of next year, 

7.2Mbps at the end of next year, and a 

maximum of 14.4Mbps by around 2008. 

HSDPA is qualitatively different from 

the previous second-generation service. 

HSDPA signals the ‘all IP’ environment 

of the wireless. With regard to voice 

telephone conversation, the wireless 

VoIP service is possible. With HSDAP, 

complicated wired and wireless services 

can be linked with the IP base. 

The benefits that consumers can enjoy 

are on a different level from before. In 

the future, image phone conversation will 

be basic and all kinds of additional 

services, including image chatting, image 

coloring, image mailboxes, and others, 

will be materialized. 

The functions of the USIM (Universal 

Subscriber Identity Module) Card 

materialized by SK Telecom for the first 

time in the world are beyond 

imagination. With the USIM Card, SK 

Telecom plans to support global, 

Samsung Electronics Announces 

Innovative HSDPA Phone 

On May 16, Samsung 

Electronics announced 

that it will launch a nextgeneration 

HSDPA 

(High-speed Downlink 

Packet Access) phone 

(Name of model: SCH- 

W200) which can 

transmit images and 

voices at the super-high 

speed of 1.8Mbps. 

The special features of 

the HSDPA phone 

(W200) being put on the 

market this time are not 

only the video phone conversation but also being able to be enjoyed for multimedia 

services, including real-time moving image streaming and others. 

Also, the ‘Dual Band Dual Mode (DBDM)’ chip has been installed for 

simultaneous enjoyment of mobile communication services, including 2G, 3G, and 

3.5G. It supports the multi-tasking function of sending and receiving messages while 

engaged in videophone conversation and downloading wireless Internet contents at 

the same time as listening to MP3 music. 

Other than this, the functions of satellite DMB, a 2 million-pixel camera, an MP3, 

external memory, and Text To Speech (TTS) have been loaded. 

automatic roaming and also support, in 

phases, financial convergence services, 

including transportation cards, 

membership, coupons, and others. 

Consumers will be able to experience 

diverse mobile communication services. 

And as the data transmission speed has 

become much faster, it is likely that the 

charges for the wireless Internet services 

will become relatively cheaper in the 

future. 

KTF has decided to launch its HSDPA 

commercial service next month, a little 

bit earlier than had been predicted 

earlier. It will start with 50 cities (Or, 

79.5% coverage of the population) in the 

first half of this year. It plans to 

complete the construction of a network 

that includes 84 cities covering 91% of 

the total population by the end of the 

year. 

SK Telecom and KTF have decided to 

newly launch 4 to 5 terminals each. The 

subsidy will be around 300,000 won. 

The prices will be similar to the second 

generation mobile phones, thereby 

making it less burdensome for 

consumers.°° 

The fees for the voice phone 

conversation and data phone 

conversation will be maintained at the 

same level as the previous 2G. Diverse 

promotion charging systems will be 

introduced for videophone conversations, 

thereby invigorating the market. 

Wibro and Terrestrial DMB 

Link Up 

For the first time in the world, the 

linkage service between Wibro (wireless 

broadband internet) and terrestrial DMB 

(digital multimedia broadcasting) has been 

launched in May. Korea Telecom has 

joined hands with KBS for the opening of 

this new service. Thanks to this linkage 

service, by connecting the DMB receiver 

to the Wibro terminal, customers can 

watch DMB, at the same time using a 

variety of Wibro services. 

According to the Korea Telecom, it 

plans in the beginning stage to provide 

services putting emphasis mainly on 

moving pictures including broadcastingrelated 

information and “rewatch,” and 

then gradually expanding into 

participatory TV programs such as game 

and quiz, and continually developing into 

the bi-directional ads and events. 

Science & Technology 

Neutron REF Developed 

by KERI 

A Korean team of scientists have 

succeeded in developing a neutron 

reflectometer (REF) used in the study of 

semiconductors’ surface composed of 

high-tech materials such as nano and bioinspired 

materials as well as magnetic 

bubble memories. 

Dr. Lee Jung-soo, who led the Korean 

team of scientists at the Korea Atomic 

Energy Research Institute (KAERI), said 

on May 25 that the neutron reflectometer, 

which can analyze the structure of thin 

films (1~500nm) to the nano digits, was 

developed by using only the local 

technologies. 

Since the reflectometer is operated by 

using neutrons with extremely low 

energies, Lee added, it has the benefit of 

not inflicting any damage, whether be it 

physical or chemical, to the materials 

being measured. 

Through this development, he said, 

Korea joins the only five or so countries 

possessing the advanced technology. 

R&D’s Overseas Patent 

Rights to be 

Commercialized by Daedok 

The Ministry of Science and 

Technology (MOST) and Daedeok 

INNOPOLIS have said that they will be 

engaging in the technological evaluation of 

1,835 overseas patents held by research 

institutions in the Daedeok R&D Speicial 

Zone. 

The technological evaluation work, 

which will be conducted from June to 

August, will be classifying the patents 

into three categories and formulate the 

Sales Material Kit (SMK) for their 

efficient management and commercial 

use overseas. 

Game 

Coming from Com2us 

Games developer Com2us, specializing 

in mobile games, launched an open trial 

service of ‘Aimo’ last month, due to be 

commercialized in June. 

Aimo, a network game which can be 

enjoyed by over 1,000 people simultaneously 

with mobile phones, is an online 

role-playing game (MMORPG). There are 

three characters- a fighter, a ranger, and a 

magician. There are more than 10 skills 

according to the occupations of the characters. 

In the game, there can be contests 

between users. One can engage in realtime 

chatting with other users or transactions. 

In addition, one can obtain equipment 

for one’s character from a store in 

town and hunt alien monsters. 

Aimo has all the functions of a PC 

‘Mirror Site’ for Biodiversity Launched by KISTI 

Last month, KISTI (Korea Institute of Science and 

Technology Information) has established a mirror site 

(http://www.gbif.net), which contains global biodiversity 

information all over the world, and has launched its service. In 

order to reduce the burden of heavy network traffic in the 

Internet, the mirror site manages and keeps the copies of 

numerous original information and data files. 

Cho Young-Hwa, president of KISTI, said, “Until now, due 

to the fact that the system is often down or unstable, 

information availability has been lowered and also the time gap 

by region has raised many difficulties. But thanks to the 

opening of the mirror site, Korea is to become an international 

hub of global biodiversity information distribution.” 

By using this new service, KISTI has a high expectation that 

the global researches on biodiversity, ecological preservation, 

and policy-making on biotechnology are to be facilitated and 

activated. Meanwhile, GBIF (Global Biodiversity Information 

Facility) has been organized with the purpose of freely using 

biological information on the Internet all over the world, now 

having a membership of 80 countries. It plans to share 

information of 1 billion data with more than 120,000 research 

institutes in the world. 




MMORPG as it can relocate the game just 

as it is into a mobile phone. 

‘Wibro Specialist Nations 

Join Forces 

The Wibro specialists of three countries 

- Korea, USA, and France - have joined 

hands in order to have the hegemony over 

the Wibro market of the world. Last May 

Wareplus of Korea, Air Broadband of the 

USA, and Sequence of France have 

exchanged an MOU among each other in 

Seoul. By using the chip developed by 

Sequence of France, Air Broadband of the 

USA produces devices, and Korea’s 

Wareplus performs the function of supply 

and installation. In the beginning these 

companies plan to supply their devices to 

the domestic communication providers, 

and then make inroads into the Wibro solution 

and devices market of other countries 

of the world. 

The Sequence of France is a leading 

company specializing in the SoC (System 

on Chip) development, scheduling to 

launch a Wibro chip in the coming July. 

Air Broadband of the USA has developed 

the ACR device for Wibro, catching people’s 

attention by its application for the US 

patent on soft-roaming technology. 

Wareplus has a Wibro network management 

solution. 

Web-to-Phone’ Download 

Service Launched for 

Mobile Games 

Nexon Corp. unveiled the nation’s first 

‘web-to-phone’ mobile games download 

service last month. 

The ‘web-to-phone’ service, which is 

provided by Nexon Mobile, allows 

mobile phone users to download mobile 

games directly from its Internet website. 

Through this service, the company said it 

has become more convenient to download 

mobile games since SMS messages with 

download directions will be sent to 

mobile phones registered in the process 

of selecting mobile games on its games 

website. 

Mobile MMORPG ‘Aimo’ 

Online Golf ‘Pangya’ Hits 

Singapore and Malaysia 

Hanbit Soft announced last month that 

‘Pangya’, an online golf game developed 

by Ntreev Soft, has gone into commercial 

service in Singapore and Malaysia starting 

May 27. 

The company said that with the launching 

of the online service to be administered 

by Asia Soft Online the number of countries 

where Pangya can be enjoyed has 

grown to a total of 12 countries. 

Pangya, which has topped the list as the 

most popular online game in Thailand 

among all genres, has become a talk of the 

town from region to region. In Japan, too, 

Gamepot, a premier mobile contents 

provider, could be listed on JASDAQ 

thanks to its successful service of Pangya. 

ICT 

India to get Korean 

Terrestrial DMB 

Korea’s terrestrial DMB has succeeded 

in launching into the Indian market. This 

project has been initiated by an American 

company ABSI in cooperation with 

Korea’s devices and system solution 

providers. Also, the Ministry of 

Information and Communication has given 

support to reaching this agreement of 

“MoTV India” consortium. On May 24, 

John Shin, president of ABSi Korea, said, 

“ABSi has made an agreement with Indian 

local companies including Indian National 

Broadcasting on organizing a “MoTV 

India” consortium, which plans to provide 

a terrestrial DMB service for the Delhi 

region beginning next year.” 

Meanwhile, the high-ranking official of 

MoTV said, “MoTV consortium, which is 

led by ABSi, is composed of four companies 

including Indian National 

Broadcasting and two contents providers,” 

he also added, “Next year at the time of 

full-time broadcasting service, another 

mobile communication provider is to join 

this consortium.” The consortium plans to 

conduct a test broadcasting in coming 

October, and the broadcasting devices and 

systems necessary for the establishment of 

DMB are to be provided by Korean companies. 

For this purpose, ABSi has made a 

partnership agreement with Korean companies 

of Pixtree and SM CNS. 

Samsung Launches 

Powerful Combination 

Printer for Photos 

On May 15, Samsung Electronics 

announced that it will launch an inkjet 

combination printer and a printer of which 

the photo output has been strengthened. 

The product ‘SCX-1450’, an inkjet 

combination printer, provides the 

functions of output, scanning, and 

photocopying. It has the output speeds of 

20 black and white pages per minute and 

13 color pages per minute. It supports a 

resolution of 4800°ø1200dpi. The output 

of photographs with high definition, and, 

therefore, picture quality, is possible. The 

inkjet printer ‘MJC-6700’ has the same 

output speeds and resolution as SCX-1450. 

Groundbreaking Ceremony for Samsung’s 4th PDP Line 

Samsung SDI has entered into the 

construction of a PDP plant that is of the 

biggest size in Korea for a single PDP 

production line. 

On May 15, just one day prior to the 

company’s the 36th anniversary, Samsung 

SDI held the groundbreaking ceremony for 

its 4th PDP line in Ulsan with more than 

500 people participating. 

In an aim to begin the mass production 

of PDPs in May 2007, the company said 

some 730 billion won will be invested for 

its construction at over 99,000 square 

meters of land. 

The company said that when the 

construction is completed the new 

production line will produce a maximum 

Samsung Makes 

Even Thinner 

LCD TVs 

Setting itself apart from other TV manufacturers 

like Sony, Sharp, Philips, and 

others, Samsung Electronics has started 

developing thin-film transistor LCD 

(Liquid crystal display) TVs. 

These TVs will be produced from after 

the first quarter of next year. They will 

compete to be the leading next-generation 

LCD TVs. On May 15, the digital media 

division of Samsung Electronics stated that 

it joined with Cheil Industries to develop 

LCD TVs that have greatly less thickness 

and weight by utilizing an LED (Light 

emitting diode) as a back light unit (BLU) 

for the LCD TV’s. The two companies are 

planning to develop super-slim LCD TVs. 

Their goal is to reduce the BLU thickness 

to the level of 12 mm. And they have 

expectations that it will be possible to 

decrease the thickness of LCD TVs, which 

is currently around 8 cm, to half. 

Samsung Electronics plans to utilize 

LED’s as BLU’s for 21”, 26”, and 32” 

of 3 million PDP’s per year 

and thereby increase the total 

PDP production to around 

7.32 million panels a year. 

The company said the 

new facility will be a 

premium PDP line that can 

manufacture HD products of 

both 42 and 50 inches. 

Through the construction 

of the fourth line, the Busan 

business site will be 

transformed into a highest 

technology display estate 

producing PDP’s, among others. 

In his commemorative address at the 

groundbreaking ceremony, Kim Soontaek, 

president of Samsung SDI, said, “Let 

us create a PDP myth once again through 

the successful construction of the fourth 

line.” 

LCD TV’s and monitors. For 32” LCD 

TV, the company plans to materialize 

13,000 nit brightness by using 100 each of 

red, green, and blue LEDs stuck on both 

sides of the BLU. This technology will 

heighten economic efficiency by lowering 

the energy use by 150 w, which is two 

thirds of the present consumption, and the 

price by 50% of the CCFL-type LCD TV. 

In addition, the lifespan can be lengthened 

by very much as other LEDs project onto 

the LCD display when one LED malfunctions. 

It has become known that Cheil 

Industries acquired filmmaker X to develop 

a special light guiding plate that puts less 

LEDs into the side-emitting type and brings 

about more brightness. The special light 

guiding plate of Cheil Industries will be 

manufactured in the first quarter of next 

year. “We will develop a first optical material 

in the world to behoove the highest-technology 

products of Samsung Electronics,” 

said an executive at Cheil Industries. 




Global Top 10 Brand Goal for Samsung Electronics 

Samsung Electronics challenges the world’s top ten brand 

by the end of next year, planning to raise its brand value to 

US$ 30 billion twice as much as current value in 2010, when 

its global brand campaign “Imagine” is to be completed. 

According to the related industry, 

Samsung Electronics, in cooperation with 

domestic Cheil Communications and 

worldwide advertising companies of WPP 

and Publicis, has conducted its global 

brand campaign “Imagine” on a full-scale 

basis in 80 countries all over the world, 

which will last by 2010. This plan 

includes the strategy to develop such 

mainstream products as Anycall and 

digital TV as a “global best” brand. 

Accordingly, it is reported that the 

company has already decided to double its 

budget of last year’s US$ 200 million. 

Also, it is making efforts to extend its 

brand campaign to the emerging markets 

including China and India. Until now it 

has put emphasis on the North America 

and European markets. Last year, the 

brand survey specialist Interbrand has revealed that Samsung 

Electronics has overtaken Sony of Japan (28th in ranking, 

brand value of US$ 10.9 billion), by raising its brand value to 

US$ 14.9 billion (20th in ranking). 

World companies’Brand Valuation 

Ranking Brand name Country Brand Assets 

1 Coca-Cola USA 675 

2 Microsoft USA 599 

3 IBM USA 534 

4 GE USA 470 

5 Intel USA 356 

6 Nokia Finland 265 

7 Walt Disney USA 264 

8 Mcdonalds USA 260 

9 Toyota Japan 248 

10 Marlboro USA 212 

20 Samsung Korea 150 

84 Hyundai Korea 35 

97 LG Korea 26 

Source: BusinessWeek 

Citizens’ Robots to be Developed with Germany’s DLR 

The Korea Institute of Science and 

Technology (KIST) will start developing 

citizens’ robots with Germany’s DLR 

Institute of Robotics and Mechatronics, a 

world-class robot arm research institute, as 

part of the Ministry of Information and 

Communication’s (MIC) project to supply 

super-low priced robots, of which the 

prices are between 1 million won and 2 

million won. 

For this purpose, the Korean 

government and Germany will jointly 

invest 1.4 million Euros (The Korean 

government 1 million Euros and DLR 

400,000 Euros) and set up the ‘DLR-KIST 

Lab’ in KIST’s research center in 

Hongneung within this year. 

On May 16, both the Ministry of 

Science and Technology and KIST 

confirmed that Guem Dong-hwa, Director 

of KIST, and Oh Sang-rok, project 

manager of the robot team at MIC, paid a 

visit to the German Aerospace Center 

(DLR) in Born, Germany, during Deputy 

Prime Minister Kim Woo-shik’s visit to 

Europe in the beginning of this month and 

signed and exchanged a letter of intent 

regarding investment for the joint 

development of robots with Sigmar Wittig, 

the head of DLR. 

In this lab, there will be some 

researchers belonging to the Intelligent 

Robotics Research Center of KIST and 

around 5 researchers dispatched from 

DLR. By using DLR’s robot arm 

technology and KIST’s network robot 

technology, they will develop the nextgeneration 

citizens’ robot model. MIC 

plans to adopt this model as the nextgeneration 

citizens’ robot and 

commercialize the robot. 

A source at MIC said, “If the results of 

the joint research are applied to the 

citizens’ robot project, Germany will be 

able to check the possibility of the 

commercialization of robots by utilizing 

Korea s the test bed, and Korea will be 

able to receive the world’s highest level 

robot technology. It will have win-win 

effects.” 

It is known that DLR’s ‘robot arm’, 

recently developed by imitating the 

movements of human arms, is of the 

highest standard in the world. 

Korea-ASEAN FTA Accommodates Gaesong Products 

Products manufactured in the Gaeseong 

Industrial Complex will receive 

preferential tariffs in the free trade 

agreement (FTA) between Korea and 

ASEAN (Association of Southeast Asian 

Nations). 

On May 16, the trade and negotiation 

headquarters of the Ministry of Foreign 

Affairs and Trade announced that a 

product trade agreement of the Korea- 

ASEAN FTA, which includes such details, 

was concluded during a meeting of Korea 

and ASEAN trade ministers held in 

Manila, the Philippines. 

This Korea-ASEAN product trade 

agreement is the fourth FTA to be reached 

after the FTAs with Chile, Singapore, and 

the European Free Trade Association 

(EFTA). Korea now has FTAs with a total 

of 15 countries. 

Regarding the product trade agreement 

of the Korea-ASEAN FTA concluded this 

time, the government plans to make it 

effective after going through the procedure 

of the ratification agreement of the 

National Assembly as soon as the official 

signatures of the participating countries are 

completed without any relation to the 

service and investment agreement being 

pursued at present. 

By including the provision that 

preferential tariffs will be levied on 

products manufactured in the Gaeseong 

Industrial Complex, as a matter of 

principle, in the letter of agreement, the 

agreement this time recognizes that 

products manufactured in the complex are 

‘made in Korea’, following such 

agreements as those with Singapore and 

EFTA. 

Meanwhile, ASEAN is the fourth 

largest importer of Korean products, at 

US$27.4 billion per year, ahead of Japan. 

It is also the fifth largest exporter to Korea 

at US$26 billion per year. Korea ranks the 

third highest after the United State and 

North Korea 

China in terms of the investments and 

entries into the region at US$13.6 billion 

per year. 

The Korea Institute for International 

Economic Policy (KIEP) forecast that 

exports to the ASEAN will increase by 

about US$10 billion and that the trade 

surplus with the ASEAN will increase by 

about US$6 billion due to the recent 

conclusion of the Korea-ASEAN FTA. 

North Korea’s Machine and 

Electricity Fields 

Promising, Says KISTI 

The Korea Institute of Science and 

Technology Information (KISTI) analyzed 

22 kinds of science and technology 

literature published in North Korea during 

the 20-year period from 1985 until 2005. 

In the research, KISTI has found that 

machine production engineering had the 

most literature with 5,748 papers, followed 

by pharmacology and nonmetallic mineral 

mining with 3,384 and 1,659 cases, 

respectively. 

In the sub-classification by technology, 

electrical engineering had the most cases 

of literature. 

The total number of literature presented 

during this period stood at 38,737 cases 

while the annual presentations amounted 

to 1844.6 cases on average. In the 

meantime, the total number of researchers 

who had written literature in North Korea 

stood at 21,512 with the average number 

of presentations standing at 1.8 cases. 

Choi Heon-gyoo, the head of the trend 

information analysis team at KISTI said, 

“North Korea has been intensively 

investing in science and technology on the 

national level. The more the field has 

literature presentations, the greater the 

possibility of having cooperation with the 

South.” 

Apartment-type Factory 

Under Construction in 

Gaesong 

In June next year, the construction of a 

high-tech apartment-type factory in the 

Gaeseong Industrial Complex will be 

completed. A big number of Korean 

small- and medium-sized companies, 

engaged in textiles, sewing, and others, 

will move in. 

Also, a memorandum of understanding 

(MOU) for business cooperation between 

the enterprises that have entered into the 

exemplary estate of the Gaeseong 

Industrial Complex, on the one hand, and 

large companies and distribution 

businesses, on the other hand, will be 

exchanged, thereby supporting the 

securing of the market, technological 

cooperation, and others of the firms in the 

industrial complex. 

On May 16, the Korea Industrial 

Complex Corporation (KICOX) 

announced that the groundbreaking 

ceremony for the apartment-type factory 

will be held with the attendance by over 

200 people, including key figures, in the 

Gaeseong Industrial Complex on May 

17. 

KICOX was selected as a tenant of the 

site of the apartment-type factory in the 1st 

phase sale-in-lots of the Gaeseong 

Industrial Complex in September last year. 

It plans to build a one-roof type factory in 

which many firms move into a building by 

June next year. The apartment-type 

factory will be built on a 4,000-pyong site. 

It will have a basement floor and five 

stories above ground. The total floor 

space will be 8,020 pyong. It is planned 

that Korean small- and medium-sized 

enterprises in types of industry that are 

labor-intensive, including textiles, sewing, 

and others, will move in first. 

Other than the factory facilities, diverse 

support facilities- including dormitories, 

education and training facilities, sports 

facilities, product showrooms, restaurants, 

stores, and others- will be established. 




News Briefs 

Global Mobile Content Awards 2006 

As part of the Seoul Digital Forum 

held at the end of last month at the 

Sheraton Walker Hill, Seoul, the Global 

Mobile Content Awards 2006 will boost 

awareness of the importance of mobile 

content. The Global Mobile Content 

Awards (GMCA), co-organized by 

(Seoul Broadcasting System) and the 

Korea Content & Culture Agency 

(KOCCA), was established to recognize 

outstanding achievement in mobile 

content creation for games and audio & 

visual production that are specifically 

developed for digital mobile gadgets as 

well as services and technologies that 

enable or facilitate mobile content. 

Europe Day Feted in Seoul 

Wrapping up his mission in Seoul 

before Ambassador Dorian F. Prince, 

Delegation of the European Commission, 

departs from Seoul maybe this summer, 

Mr. Prince held his last official reception 

to commemorate Europe Day on May 9 at 

the Lotte Hotel Seoul. On May 9, 1950, 

Robert Schuman presented his proposal 

for the creation of an organized Europe, 

indispensable to the maintenance of 

peaceful relations. This proposal, known 

as the “Schuman declaration”, is considered 

to be the beginning of the creation of 

what is now the European Union. The 9th 

of May has become a European symbol 

(Europe Day) which, along with the flag, 

the anthem, the motto and the single currency 

(the euro), identifies the political 

entity of the European Union. Europe 

Day is the occasion for activities and festivities 

that bring Europe closer to its citizens 

and peoples of the Union closer to 

one another. 

Seven Luck Casino Lures Gamblers 

Seven Luck Millennium Seoul Hilton 

Casino opened, starting from celebrating 

the eve on May 25, 2006. With a 

catchphrase, “Fortune Smiles at You!” 

Seven Luck is a casino exclusively for 

foreigners and is scheduled to open a 

Busan casino soon. 

Novotel Ibis Myeondong to Spread 

French-style Hotel Culture 

A French-style’s Novotel Ibis was 

opened in Myeondong, with the hotel’s 

Grand Opening Ceremony on May, 25. 

According to the speech, delivered by 

Chairman Seo Jeong-ho, Ambassador 

Group, it is said that the third Ibis hotel in 

Korea will be built in Seoul soon to 

capture the middle or low-price hotel 

market. Novotel Ambassador Hotel 

Group has been spearheading Frenchstyle 

hotel culture in Korea. 

“How will we do Sustainability 

Management?” 

With a theme, “How will we do 

sustainability management?, the 21c 

Executive Forum held a seminar to 

commemorate its 7th Anniversary on 

May 24 at the Grand Intercontinental. 

This seminar’s main themes were ‘Why 

is sustainability management necessary?’, 

‘Corporate social responsibility and 

ethics management’, ‘the present state of 

environment management and its practice 

task’, ‘How will we do creation 

management’, and ‘Innovation 

management as a corporate long-term 

survival strategy’. 

Korea-France Aerospace Seminar 

Hanbul Aerospace (Korea-France 

aerospace seminar) was held under the 

auspices of Ambassade de France en 

Coree Mission Economique on May 25. 

Following several official speeches 

including Ms. Christine Lagarde, 

Minister for Foreign Trade, EADS 

Group, Thales Group, Safran Group and 

so on presented their strategic & 

technological partnership etc. 

Norway’s Constitution 

Day Feted with Ceremony 

To fete Norway’s Constitution Day 

and to farewell the Ambassador of 

Norway Arild H.E. Braastad, a 

diplomatic function was held at the 

Grand Hyatt,, Seoul, on May 17. On 

behalf of the Korean government, the 

Minister of National Defense attended 

the ceremony to farewell Amb. 

Braastand, who has served in Seoul over 

almost five years since Sept. 2001. As 

May, 1814 was the day Norway got its 

constitution, this special day is celebrated 

with parades, traditional clothes and other 

festivities in Norway. 

Heineken Draught Keg’ 

to Enjoy Portable Draught Beer 

Heineken launched its new ‘Heineken 

Draught Keg’, a portable draught beer 

concept, for the first time in Korea from 

May, this year. Heineken Draught Keg is 

a product that boasts of innovative 

technology which allows consumers to 

enjoy Heineken premium draught beer 

anytime, anywhere regardless of time and 

space. 

Conference of the World Association 

of Women Entrepreneurs Held in Seoul 

The Seoul Conference of the World 

Association of Women Entrepreneurs, or 

La Femmes Chefs d’Entreprises 

Mondiales, held at the Grand Hilton 

Seoul recently, provided a golden 

opportunity to introduce the organization 

to female entrepreneurs in the burgeoning 

Asian regions, which is currently 

undergoing phenomenal economic 

growth. 

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GLORIAD Jobseekers & Openings 

How to have a good interview 

with Korean companies. 

The topic for this month is “why are you applying for this 

position.” Even though this may seem like an easier question, this 

is a very important question that you have to give much thought 

to. This question wants to see your motivation for applying and 

your interest in the company. And yet, many people answer this 

question in this manner. 

“I am applying to this company because this is a multinational 

company.” 

“I am applying to this company because you are number one in 

this field.” 

“I am applying to this company because it’s good for my 

career.” 

So, this brings me to my first point. Don’t just talk about how 

great the company is. What do you plan to offer it? Think of what 

John F. Kennedy Jr. said. “Ask not what your country can do for 

you, ask what you can do for your country.” This is also an 

opportunity for you to talk about what kind of vision you have 

with this company. Focus on showing that you are a good fit to 

this position and the company. 

Point number two is that you have to show eagerness and 

interest. If you don’t let them know, they don’t know how badly 

Summary: 

A job site for those who want to get jobs in Korea. 

( Both Koreans and Foreigners ) 

Launched in : 2001. Aug./ Language : English, Korean. 

- For the companies operating in Korea to offer jobs. 

- Useful contents for those who want to get jobs in Korea. 

- Provides sources on the Korean labor culture. 

Koreajoblink is a site for fluent English speakers 

and employers to get together. 

The site is now the foremost gateway-to-Korea site 

with visitors from all around the globe. 

Bestjobs: 

Bestjobs is very salient in the respect that the users are mostly 

specialists experienced in their fields. The quality of the members 

and the job offers are as different as night and day when compared 

to other job portals. 

you want this position. There are many ways to show your 

passion. You can talk about how you became interested in this 

position and show your passion, you can talk about what kind of 

skills you have that is perfect for this position, you can talk about 

the vision that you have with this company, you can talk about a 

mission, etc. Just remember, please make it a two way thing. If 

you keep talking about how YOU can benefit from this company 

that will not be as convincing as how both parties can benefit from 

each other. 

# Example # 

Why do you want to work here? 

I lost a bid several years ago to your company. I realized then 

that Products in the computer industry are becoming increasingly 

similar. They’re so similar now, and retail prices are so 

competitive, that service Is the best way for a company to 

distinguish itself from the competition. This company has the best 

service record of all its competitors, and I believe it will dominate 

the business in the long run. 

The very best job opening information 

- Launched in 2001. 

- Nearly all the job openings of the search firms operating in 

Korea are gathered. 

- Focused on job seekers. 

- The best job site in quality&quantity. 

- Sending customized job information by mail. 

- Provides resume-sending service on a massive scale 

Jobs for Foreigners 

COMPANY POSITION WORK SITE CONTACT PHONE No. 

The coastal-net consulting plc. Al UK Bent Lee 4470-3182-1852 

DEK Asia Pacific Applied Process/ Application Engineer Seoul Kevin Ng kng@dek.com 

Times Search Inc. Bookkeeper in MNC Seoul Soo Yoon Lee 822-2179-5000 

1 stop Korea English Teaching and Editing Positions Nationwide Scott 8216-828-5480 

Yonhap Infomax Financial News Copy Editing Seoul Lee Jang-Won 822-398-4933 

Times Search Inc. Financial Planning and Asset Manager Seoul Soo Yoon Lee 822-2179-5000 

Times Search Inc. Foreign consulting Firm Consultant Seoul Soo Yoon Lee 822-2179-5000 

Times Search Inc. Local Major Company Mkter anc HR Manager Seoul Soo Yoon Lee 822-2179-5000 

Times Search Inc. Maintenance Engineer in MNC Yeoju, Gyeonggi Soo Yoon Lee 822-2179-5000 

Euromonitor Int’l (Asia) Pte Ltd Market Research Analyst Singapore Nadira Mohsin 65-6429-0644 

pilipina Massage Therapy /Caregiver/housekeeper seoul Filipina 822-133-3333 

WISE Education Materials Writer/Editor Seoul Daewon Kim 822-3445-0501 

KBS World Service Part-Time News Editor Seoul Peter Kim peterk@hotmail.com 

Central International Law Firm Proof Reader / Communication Advisor Seoul Hana J. Kim 822-735-5621 

Lotte Hotel Sales Manager Seoul Lee Ho Sung 822-759-7144 

Times Search Inc. Senior Accoutant Seoul Soo Yoon Lee 822-2179-5000 

Times Search Inc. Senior Applications Engineer Tokyo, Japan Soo Yoon Lee 822-2179-5000 

Times Search Inc. Senior Mixed Signal Applications Engineer Tokyo, Japan Soo Yoon Lee 822-2179-5000 

Jobs for Koreans 

EMPLOYER POSITION SEARCH FIRM PHONE No. 

Conglomerate company Hardware design (WiBro) Sodium Search 02-567-2067 

Semiconductor company Linux SW developer (Programmer) Sodium Search 02-567-2067 

Game developing company Online game designer Headway Korea 02-597-1244 

Game developing company Web DB developer Headway Korea 02-597-1244 

Camera lens company Lens R&D researcher Hexus CNR 02-583-2490 

S/W company LCD S/W engineer Korea Brain 02-3475-2840 

Big group company System architect Korea Brain 02-3475-2805 

Web agency Web designer Korea Brain 02-3475-2805 

Web agency Flasher Korea Brain 02-3475-2805 

Conglomerate Application PM Korea Brain 02-3475-2805 

Conglomerate IT company Data Modeler/Data Architect People Consulting Group 02-2016-6600 

Conglomerate IT company Emerging Tech. Jr. System Architect People Consulting Group 02-2016-6600 

Conglomerate IT company Emerging Tech. Sr. Linux Architect People Consulting Group 02-2016-6600 

Conglomerate IT company FTTH developer People Consulting Group 02-2016-6600 

Conglomerate IT company RFID Senior Consultant People Consulting Group 02-2016-6600 

Conglomerate IT company Senior Enterprise Architect People Consulting Group 02-2016-6600 

Conglomerate IT company Sr. SW Architect People Consulting Group 02-2016-6600 

IT company CEO EverBrain Consulting 02-551-1017 

S/W company CEO EverBrain Consulting 02-551-1017 

Internet contents company Web developer HiJob 031-711-0311 

Conglomerate IT company IT solution exporting manager HiJob 031-711-0311 

Chemical company Application Development Specialist (ADS) HiJob 031-711-0311 

Conglomerate IT company FTTH (platform) developer HiJob 031-711-0311 

Conglomerate IT company IP media planner HiJob 031-711-0311 

Chemical company Process Development Engineer (bujang) HiJob 031-711-0311 

Chemical company QA Specialist HiJob 031-711-0311 

Chemical company SCM Div. Director HiJob 031-711-0311 

IT company Technical consultant HiJob 031-711-0311 

Electronics company SMPS R&D manager (chajang) Human & Career 02-585-5185 

Pharmaceutical company Material Management Ko.Human 02-597-1780 

Medical appliance company QE Manager Ko.Human 02-597-1780 




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Columbus Branch : 1117 Limberlost G., Worthing, OH 43235 Tel.(614)846-2461 

CANADA 

Vancouver Branch Office : 204-7426 E. Hedley Ave., Burnaby, B.C. V5E 2P9 Tel.(604)519 - 

1322 

Toronto Branch Office : 287 Bridgeland Ave., Toronto, Ont., M6A1z6 Tel.(416)787-1111 

Montreal Office : 104 Des Oblats, Lasalle PQ H8R 3K8 Tel.(514)489-4906 

Niagara Office : 7107 Stanley Ave., Niagara Falls, Ontario L2G3Z2 Tel.(905)354-3800 

London Office : 707 Commissioners Rd., West Lonclon, Ontario N6K IB6 Tel.(519)657-3984 

Ottawa Office : 1300 Carling Ave., Ottawa, Ontario, K1Z 7L2 Tel.(613)722-6133 

BRAZIL 

R. DA Gloria 891, Liberdade, Sao Paulo. Brazil Tel.(011)5511-279-9711 

ARGENTINA 

Hortiguera 1779, Cap. Buenos Aires, Argentina Tel.(011)541-924-8500 

MALAYSIA 

Suite 1402, 14th Floor, Plaza Premata, Jalan Kampar, Off Jalan Tun Razak, 50400 Kuala 

Lumpur, Malaysia 

Tel. (60)3-4041-10311 

MALAYSIA / SINGAPORE / THAILAND 

Suite D, 15th Floor, Angkasa Raya Building, Jalan Ampang 50450 Kuala Lumpur MALAYSIA 

Tel.(60)3-2380-4181 Fax. (60)3-2380-4183 

CHINA 

Room 27 Bieshu Building, Chenjiatang, No 2927 Qihua Road Minhangqu, shaghai, China 

Tel. 86) 21-54792588, 54868176 

BEIJING 

Flat312, Tianchanghe Building, No.30, South Zhong Guancun Ave. Haidian District, Beijing, 

China Tel.(8610)6217-1822 

GUANGZHOU 

Rm.1804, GZ Top Spring Development Bldg. No. 185 Xiao Bei Road, Guangzhou, China 

Tel.(020)8135-1425 

HANGZHOU 

No.36 Macheng Road, Hangzhou, China Tel.(86)571-88060557 

SHANGHAI 

Room 1804, the First Nam Hong Building No.189 Nan Dan Road, Shanghai, China 

Tel.(86)21-64694659 

GUANGDONG 

Unit 2709, Everbright International Trade Center, Haibin Road, Zhuhai, Guangdong 

Tel.(86)756-3326079 

HONG KONG 

Unit 1. Ground Floor, Tower 1, Harbour Center, 1 Hok Cheung Street, Hunghom, Kowloon, 

Hong Kong 

Tel.(852)2303-0883 

PHILLIPINES 

Suite 1104 Antel 2000 Corporate Center 121 Valero St., Salcedo Villiage, 

Makati City, Metro Manila Phils. 

Tel. 632) 887-4967 

SWITZERLAND 

Les Oches, 1514 Bussy sur Moudon, Switzerland Tel.(41)0-21-905-3846 

UNITED KINGDOM 

3 Acorn Business Park, Woodseats Close Sheffield S8 oTB, United Kingdom 

Tel.44(0)114 255 2509 

PHILLIPINES 

P.O. Box911, Caloocan city, Philippines 1400 Tel.(632)361-9880 

SPAIN 

C/Concha Espina, s/n-39600 Maliano (Cantabria) Spain Tel.(34)942-269238 

INDIA 

No. 9, Sriram Nagar Colony, Near IIT, Adyar Chennai-600 113 , India Tel.(91)44-2235-3879 

ISRAEL 

29 Hamered St., Tel Aviv 68125 Israel Tel.(972)3514-2926 

VIETNAM 

283D Nguyen Van Dau ST., Ward 11, Binh Thanh dist., HCMC, Vietnam Tel.(84)851-5153254 

TAIWAN 

5F-1, No.867, Jingguo Rd., Taoyuna City, Taoyuan 330, Taiwan, R.O.C. Tel.(886)3-3166102 

iPark 

iPark Osaka - Aqua Dojima Bldg. West 18F, 1-4-16, Dojimahama, Kita-ku, 

Osaka 530-0004 - bykim3@iparkosaka.net 

iPark Singapore - 9Temasek Boulevard #37-01 Suntec Tower2 

Singapore038989 (Office Manager Lina Kim) - linakim@iparksea.com 

iPark, Beijing - 20/F the Exchange-Building, No.118 Jian Guo Lu Yi, Chao 

Yang District, Beijing, China 100022 - moju@iparkbeijing.com 

iPark, Boston - 11 Cambridge Center, Cambridge, Massachusetts, MA 02142, 

USA - hikim@software.or.kr 

iPark, London - 7th Fl. 3 shortlands Hammersmith London W6 8DA UK - 

swchoi@iparklondon.com 

iPark, Shanghai - 26/F(No 2601-2612), Lippo Plaza No.222 Huaihaizhong 

Road, Luwan District Shanghai,China 200021 - 

china0328@iparkshanghai.com 

iPark, Silicon Vally - 3003 North First Street.San Jose, CA95134 USA Silicon 

Vally - jhlee@iparksv.com 

iPark, Tokyo - Shinkasmigaseki Bld. 18th Fr. 3-3-2 Kasmigaseki Chiyoda-ku 

Tokyo, Japan - tkodama@iparktokyo.com 

Korea Trade Center 

* (ALGIERS) - 15 RUE ABOU NOUAS HYDRA ALGER ALGIERS - 

* (ALMATY) - 170, Chaikovskiy Str., Almaty 050000, Kazakhstan 

ALMATY - 

* (AMMAN) - 6th Fl., Zahran Plaza Building, 7th Circle, Amman, Jordan 

AMMAN - 

* (AMSTERDAM) - WTC Bldg. Strawinskylaan 767, 1077 XX 

Amsterdam, The Netherlands AMSTERDAM - 

* (ATHENS) - 354, Messogeion Ave., GR-153 41 AG. Paraskevi, 

Athens, Greece ATHENS - 

* (ATLANTA) - Five Concourse Parkway N.E. Suite 2181 Atlanta, GA 

30328, U.S.A ATLANTA - 

* (AUCKLAND) - 4th Fl, West Plaza Bldg, 3 Albert St, Auckland, New 

Zealand AUCKLAND - 

* (BANGKOK) - Kongboonma Bldg., 7th, 699 Silom Rd., Bangrak, 

Bangkok 10500,Thailand BANGKOK - 

* (BEIJING) - 510, Beijing Silver Tower, 2# North RD. DongSanHuan 

ChaoYang. District, Beijing, China.100027 BEIJING - 

* (BEIRUT) - STARCO BLDG., Block C, Rm 820, 8th FL., 134 of Mina El 

Hosn in Beirut, Lebanon BEIRUT - 

* (BELGRADE) - Knez Mihailova 30, 11000 Belgrade, Serbia and 

Montenegro BELGRADE - 

* (BERLIN) - Friedrichstrasse 95 (Im IHZ) 10117 Berlin BERLIN - 

* (BOGOTA) - calle 72 #10-03 Oficina 201 Bogota, Colombia BOGOTA - 

* (BRUSSELS) - Boulevard du Roi Albert II 30, bte14 1000 Brussels - 

* (BUCHAREST) - 17, SOS. Bucuresti-Ploiesti, Sector 1, Bucuresti - 

* (BUDAPEST) - H1123, Budapest, Alkotas ut. 50, Alkotas Point B1, 

* (BUENOSAIRES) - Paraguay 1178 Piso 10 (1057) Capital Federal, 

Argentina BUENOSAIRES - 

* (CAIRO) - 4th Fl, El Zeini Tower Building, Maadi, Cairo, Egypt CAIRO 

* (CARACAS) - Av. Francisco Solano cruce con Av. Las Acacias, Edif. 

Seguros Mercantil, piso 6, ofic. 61, CARACAS - 

* (CASABLANCA) - Korea Trade Center,Tour des Habous 8eme etage 

Ave des FAR Casablanca Morocco CASABLANCA - 

* (CHENGDU) - Suit D, 9Fl. Sichuan International Bldg., No. 206, 

Shuncheng St., Chengdu, Sichuan, China(610015) CHENGDU - 

* (CHENNAI) - (Old No. 14) New No.10, Parthasarathy Gardens, Kasthri 

Rangan Road, Chennai - 600 018 CHENNAI - 

* (CHICAGO) - 111 E. Wacker Drive, Suite 2229, Chicago, IL 60601 

U.S.A CHICAGO - 

* (COLOMBO) - No. 1 Spathodea Ave. Thimbirigasyaya Road, Colombo 

5 COLOMBO - 

* (COPENHAGEN) - Holbergsgade 14, 2nd Fl., DK-1057, Copenhagen 

K, Denmark COPENHAGEN - 

* (DACCA) - Navana Tower 10th Fl., 45 South Avenue, Gulshan-1, 

Dhaka-1212 DACCA - 

* (DALIAN) - Rm.4505 World Trade Center, No.25 Tongxing St., 

Zhongshan Square Dalian, China DALIAN - 

* (DALLAS) - 3030 LBJ freeway Suite 1150, Dallas, TX 75234 U.S.A 

* (DETROIT) - 2000 Town Center Suite 2850, Southfield, MI 48075, 

U.S.A. DETROIT - 

* (DUBAI) - PO BOX 12859, SHEIKH ZAYED RD, DUBAI, UAE DUBAI - 

* (FRANKFURT) - Mainzer Land str 27-31. 60329, Frankfurt am Main, 

Germany FRANKFURT - 

* (FUKUOKA) - Nihonseimei Hakataekimae Bldg. 11Fl., Hakataekimae 

3-2-1, Hakata-ku, Fukuoka-city, Japan FUKUOKA, Japan - 

* (GUANGZHOU) - Unit No. 1010-12 GITIC Plaza Main Bldg. 339 

Huanshi Dong Rd., Guangzhou China GUANGZHOU - 

* (GUATEMALA) - 13 calle, 3-40, Zona10, Nivel6, #605, Edificio 

Atlantis,01010, Guatemala,C.A. GUATEMALA - 

* (HABANA) - Ave. 3ra. E/76 y 78, Edificio Santa Clara, Oficina 412, 

Miramar Trade Center La Habana, Cuba HABANA - 

* (HAMBURG) - Ludwig-Erhard-Strasse 20, 20459 Hamburg, Germany- 

* (HANOI) - 360 Kim Ma, Ba Dinh, Hanoi, Vietnam HANOI - 

* (HELSINKI) - Kauppiaankatu 3 B 11, 00160 Helsinki HELSINKI - 

* (HOCHIMINH CITY) - Rm.704, Fl.7, Diamond Plaza, 34 Le Duan 

Street, Dist.1, HCMC, Vietnam HOCHIMINH CITY - 

* (HONGKONG) - Rm 3102, 31F. Central Plaza, 18 Harbour Road, 

Wanchai, HK HONGKONG - 

* (ISTANBUL) - Yapi Kredi Plaza B Blok Kat:10 26/B Levent Istanbul 

Turkey ISTANBUL - 

* (JAKARTA) - Wisma GKBI, 21st Fl. Suite 2102, Jl. Jendral Sudirman 

Kav 28, Jakarta 10210, Indonesia JAKARTA - 

* (JOHANNESBURG) - 18th Floor, Sandton City Office Tower, Corner 

Rivonia road & 5th Street, Sandton, SA JOHANNESBURG - 

* (KARACHI) - Bahria Complex G/F, 24 Moulvi Tamizuddin Khan Road, 

Karachi, Pakistan KARACHI - 

* (KIEV) - 4th Fl, Kreschatik Plaza Bldg, 19a Kreschatik Str., 01001, 

Kiev, Ukraine KIEV - 

* (KUALA LUMPUR) - 19th Fl., Nui Plaza, jalan P. Ramlee, 50250 Kuala 

Lumpur, Malaysia KUALA LUMPUR - 

* (KUWAIT) - Al-Hajiri Building 3rd Fl Kuwait City, Kuwait KUWAIT - 

* (LAGOS) - 2nd Fl., Amazing Grace Plaza, Plot 2E-4E, Ligali Ayorinde 

St., Victoria Island, Lagos, Nigeria. LAGOS - 

* (LIMA) - Av. Canaval y Moreyra 452, Piso 9, San Isidro, Lima, Peru 

* (LISBON) - Av. Eng. Euarte Pacheco, Torre 1, 4, Sala 1 1070- 

102,Lisboa LISBON - 

* (LONDON) - 1st Flr, Brettenham House North, Lancaster Place, 

London WC2E 7EN LONDON - 

* (LOS ANGELES) - 4801 Wilshir Blvd. Los Angeles, CA 90010 U.S.A - 

* (MADRID) - Torre Europa, Paseo Castellana, 95, 10, 28046, Madrid, 

Spain MADRID - 

* (MANILA) - Unit B 10th FL., Ayala Life-FGU Center, 6811 Ayala Ave., 

Makati City, 1226,Metro Manila MANILA - 

* (MELBOURNE) - Level 6, 22 Albert Road, South Melbourne, VIC 3205 

* (MEXICO) - Paseo de la Reforma #265 Col. Cuauhtemoc, Mexico D.F. 

06500 MEXICO - 

* (MIAMI) - One Biscayne Tower, Suite 3770 Miami, Fl 33131, U.S.A - 

* (MILANO) - Via Larga 2 - 20122, Milano, Italy MILANO - 

* (MONTERREY) - Av. Batallon de San Patricio, 111, Oficina 1004, Col. 

Valle Oriente, San Pedro GG, N.L. Mexico 66269 MONTERREY - 

* (MOSCOW) - Rm 908, Office Bldg., WTC 12, Krasnopresnenskaya 

nab. Moscow, 123610, Russia MOSCOW - 

* (MUMBAI) - No.93, 9th Floor, Maker Chamber 6, Nariman Point, 

Mumbai-400 021, India MUMBAI - 

* (MUNICH) - Tal 12 D-80331 Muenchen, Germany MUNICH - 

* (MUSCAT) - P.O.Box 149, PC 118, Sultan Center, Sultanate of Oman 

MUSCAT - 

* (NAGOYA) - 23Fl., Nagoya Intl Bldg, 47-1, Nagono 1-Chome, Nakamura- 

Ku, Nagoya-Shi NAGOYA - 

* (NAIROBI) - International House 2nd Floor, Mama Ngina Street, PO Box 

40569-00100 Nairobi, Kenya NAIROBI - 

* (NEW DELHI) - B 9/1, Vasant Vihar New Delhi NEW DELHI - 

* (NEW YORK) - 460 Park Ave, New York. NY 10022 U.S.A NEW YORK - 

* (NOVOSIBIRSK) - Prospect Dimitrova 3, Novosibirsk, 630004, Russia 

NOVOSIBIRSK - 

* (OSAKA) - 7th FL.,Sakaisuji-Honmachi Center B/D,1-6Honmachi 2- 

chome,Chuo-ku,Osaka OSAKA - 

* (OSLO) - ST. Olavsgate 28, 0166 Oslo, Norway OSLO - 

* (PANAMA) - World Trade Center, 17th Floor Calle 53E, Marbella, Bella 

Vista Panama PANAMA - 

* (PARIS) - 19 Avenue de lOpera, 75001 Paris, France PARIS - 

* (PHNOMPENH) - No.71, St.240, Khan Doun Penh, Phnom Penh, 

Cambodia PHNOMPENH - 

* (PRAGUE) - Vaclavske nam. 47, 110 00, Praha 1, Czech Republic - 

* (QUINGDAO) - Rm. 1415, Hisense Tower No.17, Donghai West Rd., 

Qingdao 266071 P.R. China QUINGDAO - 

* (RIYADH) - P.O.Box 279, Riyadh 11311, K.S.A RIYADH - 

* (SAN FRANCISCO) - 1875 South Grant St, Suite 640, San Mateo, CA 

94402 SAN FRANCISCO - 

* (SAN JOSE) - Oficentro La Sabana Edificio 6 Piso 2, P.O.Box 829-1007 

San Jose SAN JOSE - 

* (SANTIAGO) - Av. 11 de Septiembre 1901, Piso 12, Providencia, 

Santiago,Chile SANTIAGO - 

* (SANTO DOMINGO) - Roberto Pastoriza No. 16, Edif. Diandy XIII Suite 

7N, Santo Domingo SANTO DOMINGO - 

* (SAOPAULO) - Av. Paulista 1842. CONJ 97, Cetenco Plaza Torre Norte 

CEP 01310-923 C. Cesa SAOPAULO - 

* (SHANGHAI) - Room 3008, New Town Center, No.83 Lou Shan Guan 

Road, Shanghai, China SHANGHAI - 

* (SINGAPORE) - 16 Raffels Quay #11-01 Hong Leong Bldg., Singapore 

048581 SINGAPORE - 

* (SOFIA) - Interpred-WTC Sofia, 36 Dragan Tsankov Blvd., Sofia 1057, 

Bulgaria SOFIA - 

* (STOCKHOLM) - Svardvagen 11C, 182 33 Danderyd, Sweden - 

* (SYDNEY) - Suite 1901 363 George St Sydney NSW 2000 SYDNEY - 

* (TAIPEI) - Rm.2214, 22Fl., TWTC Int’l Trade Bldg., 333 Keelung Rd., 

Sec.1, Taipei 105, Taiwan, R.O.C TAIPEI - 

* (TASHKENT) - Unitel Bldg. 1 Bukhara Street, Tashkent, Uzbekistan - 

* (TEHERAN) - 1st fl, No 33, West Atefi St, Africa Ave, Tehran IRAN 

POBOX11365-3877 TEHERAN - 

* (TELAVIV) - 48 Menachem Begin Road Tel Aviv Israel TELAVIV - 

* (TOKYO) - 9nd Fl. Shinkokusai Bldg. 4-1, Marunouchi 3-Chome, 

Chiyoda-Ku, Tokyo, Japan 100-0005 TOKYO - 

* (TORONTO) - 65 Queen St. W. Suite 600, Toronto, ON, M5H 2M5 

TORONTO - 

* (TRIPOLI) - Room 189, 18th Fl. Al fateh Tower, P.O.Box 91311, Tripoli, 

Libya TRIPOLI - 

* (VANCOUVER) - Suite 120, 925 West Georgia St., Vancouver, B.C., V6C 

3L2 VANCOUVER - 

* (VIENNA) - Mariahilferstrasse 77-79/1/3 1060 Wien, Austria VIENNA - 

* (VLADIVOSTOK) - 5th fl., 42 Krasnogo Znameny Ave., Vladivostok, 

690160 VLADIVOSTOK - 

* (WARSAW) - ul. Emilii Plater 53, 00-113 Warsaw WARSAW - 

* (WASHINGTON) - 1129 20th St NW, Washington DC 20036 U.S.A 

WASHINGTON - 

* (XIAMEN) - Room 2511, Bank Center, Xiahe Road 189, Xiamen, Fujian, 

China XIAMEN - 

* (YANGON) - #0902, Sakura Tower, No.339, Bogyoke Aung San Rd., 

Kyauktada T/S, Yangon, Myanmar YANGON - 

* (ZAGREB) - Gunduliceva 22 A 10000 Zargreb, Croatia ZAGREB - 

* (ZURICH) - Claridenstr. 36, 8002 Zuerich, Switzerland ZURICH - 

Korean Consulate General, - 335 East 45th St. 6th Fl. New york, NY 10017 

USA20 Hillside Ave. Norwood N.J. 07648 U.S.A 

KOREAN EMBASSY - 

* House No.34, Street No.10, Wazir Akbar Khan, Kabul, Afghanistan - (93- 

20) 210-2481, (873-76) 272-8479 

* 39, Avenue Mohamed Khoudi, El-Biar, ALGER, ALGERIE - (213) 21 79 

3400/01/02 

* Av. del Libertador 2395 Cap. Fed. (1425) Bs.As. Argentina - (54-11) 

4802-8062/8865/9665/ 0923 

* 113 Empire Circuit, Yarralumla ACT 2600, Australia - (61-2) 6270-4100 

* Level 13, 111 Elizabeth Street Sydney, NSW 2000, Australia - (61-2) 

9210-0200, 0201 

* Gregor-Mendel Strasse 25, A-1190 Vienna, Austria - (43-1) 478-1991 

* 4, Madani Avenue, Baridhara, Dhaka, Bangladesh - (880-2) 881- 

2088/90, 2041 

* Chaussee de la Hulpe 173-175, 1170 Brussels, Belgium - (32-2) 675- 

5777 

* SEN Av. das Nacoes Lote 14, Brasilia-DF, Brazil CEP: 70436-900 - (55- 

61) 3321-2500 

* Av. paulista, 37, 9¢ and., cj. 91, Cerqueira Cesar, Cep: 01311-902, 

Sao Paulo SP Brasil - (55-11) 3141-1278 

* No.17, Simpang 462, Kg Sg. Sungai Hanching Baru, P.O.Box 2169, 

B.S.B. Brunei Darussalam BC2115 - (673) 2330248, 24330249, 

2330250 

* World Trade Center, 7A Floor, 36 Dragan Tsankov Blvd, 1040 Sofia, 

Bulgaria - (359-2) 971-2181 

* No.50-52, St. 214 Sangkat Boung Rain Khan Doun Penh, Phnom Penh, 

Cambodia - (855-23) 211-900/3 

* 150 Boteler Street, Ottawa, Ontario, K1N 5A6, Canada - (1-613) 244- 

5010 

* 555 Avenue Road, Toronto, Ontario, Canada, M4V 2J7 - (1-416) 920- 

3809 

* Suite 1600, 1090 West Georgia St. Vancouver, BC Canada V6E 3V7 - 

(1-604) 681-9581 

* Av. Alcatara 74, Las Condes, Santiago, Chile - (56-2) 228-4214 

* No.3, 4th Avenue East San Li Tun, Chaoyang District, Beijing 100600, 

China - (86-10) 6532-0290 

* 19F, Paradise Oasis Mansion, No.2, Xia Nan Da Jie Avenue, Chengdu, 

Sichuan 610016, P.R.China - (86-28) 8616-5800 

* 18F, West Tower, Guangzhou International Commercial Center, Tiyu 

Road East 122, Tianhe District, Guangzhou, 510620, P.R. China - (86- 

20) 3887-0555 

* 5/6th Fl., Far East Finance Center, 16 Harcourt Road, Hong Kong - (852) 

2529-4141 

* Qinling Rd. #17, Laoshan District, Qingdao 266061, China - (86-532) 

897-6001 

* 60 Wan Shan Road, Shanghai, China - (86-21) 6295-5000 

* No.37, South 13 Latitude Road, Heping District, Shenyang, Liaoning, 

110003 P.R.China - (86-24) 2385-3388 

* Calle 94 No.9-39, Bogota, Colombia - (57-1) 616-7200, 8149, 8872 

* Av Lt. Col. Lukusa 55, Gombe, Kinshasa, DR Congo - (243) 819820302 

* 1 Place Ville-Marie, Suite 2015, Montreal, Quebec, Canada, H3B 2C4 - 

(1-514) 845-2555 

* Apartado Postal 838-1007, Oficentro Ejecutivo La Sabana Edificio #2, 3er 

Piso, Sabana Sur, San Jose, Costa Rica - (506) 220-3141, 3159, 3160, 

3166 

* Bld. Botreau Roussel-angle Av. Nogues, Immeuble “LE MANS” 8eme 

etage, Abidjan, Cote d\’Ivoire - (225) 2032-2290, 2022-5014 

* c/o Korea Trade Center (Zagreb) Gundliceva 22A 10000, Zagreb, Croatia 

- (385-1) 4815-101, 102, 104 

* Svanem•’llevej 104, 2900 Hellerup, Denmark - (45) 3946-0400 

* Av. Anacaona No.7, Esq. Hatuey, Los Cacicazgos, Santo Domingo, 

Republica Dominicana - (1-809) 532-4314/5, 534-8320 

* The Mission of the Republic of Korea, Avenida de Portugal, Motael, Dili, 

East Timor - (670-390) 321-635 

* Av. Naciones Unidas y Av. Republica de El Salvador EDIF. Citiplaza Piso 

8, Quito, Ecuador - (593-2) 2970-625~8 

* 3 Boulos Hanna Street, Dokki, Cairo, Arab Republic of Egypt - (20-2) 

761-1234/7 

* 5a Calle Poniente #3970, entre 75 y 77 Avenida Norte, Col. Escalon, San 

Salvador, El Salvador - (503) 2263-9145 

* P.O.Box 2047, Addis Ababa, Ethiopia - (251-11) 3728111/4 

* 8th Fl., Vanua House, Victoria Parade, Suva, Fiji - (679) 330-0977, 0683, 

0709 

* Fabinaninkatu 8 A, 00130 Helsinki, Finland - (358-9) 251-5000 

* 125 rue de Grenelle, 75007 Paris, France - (33-1) 4753-0101 

* B.P. 2620, Libreville, Gabon - (241) 73-4000, 4186, 1610 

* 1 Avenue de l\’Ariana, Case Postale 42, 1211 Geneva - (41-22) 748- 

0000 

* Schoneberger Ufer 89-91, 10785 Berlin, Germany - (49-30) 26065-0 

* Mittelstr. 43, 53175 Bonn, Germany - (49-228) 943790 

* Eschersheimer Landstr. 327, 60320 Frankfurt Am Main, Germany - (49- 

69) 9567520 

* 10th Fl., 124 Kifissias Avenue, 115 26 Athens, Greece - (30-210) 698- 

4080/2 

* 5 Avenida 5-55, Zona 14, Europlaza, Torre 3, Nivel 7 Apartado Postal 

3615 ciudad de Guatemala, Guatemala, C.A. - (502) 2353-0251~6 [ 

¿”Ω√¿¸»≠»£] (502) 2382-4051/55 

* Via della Mendola 109, Roma 00135, Italy - (39-06) 331-4505, 1695 

* 1062 Budapest, Andrassy ut 109, Hungary - (36-1) 351-1179~81 

* 9th Floor, Kanchanjunga Bldg. Deshmukh Road(Peddar Road), Mumbai 

400 026, India - (91-22) 2388-6743~5, * Mobile Phone : (91) 98200- 

48717 

* 9, Chandragupta Marg, Chanakyapuri Extension, New Delhi-110021, 

India - (91-11) 2688-5374/6 

* Kav. 57, Jalan Gatot Subroto, Jakarta Selatan, Indonesia - (62-21) 520- 

1915 

* No.18, West Daneshvar St., Shaikhbahaei Ave., Tehran, Iran - (98-21) 

8805-4900~4 

* 15 Clyde Road, Ballsbridge, Dublin 4, Ireland - (353-1) 660-8800, 8053, 

668-2109 

* 38 Sderot Chen, Tel Aviv 64166, Israel - (972-3) 696-3244/7 

* Via Barnaba Oriani 30, 00197 Roma, Italy - (39-06) 802461/802462 

* 5 Oakridge Kingston 8 Jamaica - (1-876) 924-2731, 4198 

* 1-1-3 Jigyohama, chuo-ku, Fukuoka, Japan - (81-92) 771-0461~3 

* 5-12, Teppocho, Nakaku, Hiroshima, Japan - (81-82) 502-1151/2 

* 1-19-12, Meieki Minami, Nakamura-ku, Nagoya, Japan - (81-52) 586- 

9221/3 

* 2 chome, 1-13, Hakusanura, Niigata-city, Niigata, Japan - (81-25) 230- 

3400, 3411 

* 2-3-4, Nishi-shinsaibashi, Chuo-ku, Osaka, Japan - (81-6) 6213-1401/5 

* Kita 3-Cho Nish 21-Chome, Chuo-ku Sapporo, Japan - (81-11) 621- 

0288/9 

* 5-22, 5-Chome, Kamisugi, Aobaku, Sendai, Japan (ÏÌ‹‚œ– ‡˜ª„º ÙÏÁ®œ° 

flæfl¥5ÔÀŸÕ 5-22, ÈËµ€„˚‹ 980-0011) - (81-22) 221-2751/3 

* 1-2-5, Minami-Azabu, Minato-ku, Tokyo, Japan - (81-3) 3452-7611/9 

* 118, Yamatecho, Naka-ku, Yokohama, Japan - (81-45) 621-4531/2 

* P.O.Box 3060, Amman 11181, Jordan - (962-6) 593-0745/6 

* 2/77, Dzharkentskaya Street, Gorny Gigant, Almaty 050059, Kazakhstan 

- (7-3272) 53-2660, 2691 

* 15th Fl., Anniversary Towers, University Way, Nairobi, Kenya - (254-20) 

220000 

* Qortoba Block 4, Street 1, Jaddah 3, House No.5, Kuwait - (965) 533- 

9601/3 

* Lao-Thai Friendship Road, Ban Watnak, Sisattanak District, Vientiane, 

Lao PDR - (856) 21-352-031/3 

* 5th Fl., Camelia 3 Bldg., Said Freiha Street, Hazmieh - (961-5) 

953167~9 

* Abounawas Area Gargaresh St., Tripoli, Libya - (218-21) 483-1322/3 

* No.9 & 11, Jalan Nipah, Off Jalan Ampang 55000 Kuala Lumpur, 

Malaysia - (60-3) 4251-2336, 5797, 4891, 4904 

* Lope de Armendariz No.110, Col. Lomas de Virreyes C.P.11000 Mexico 

D.F - (52-55) 5202-9866, 7160 

* No.10, Olympic St., Sukhbaatar District, Ulaanbaatar, Mongolia 

- (976-11) 32-1548 

* 41 Av. Mehdi Ben Barka, Souissi, Rabat, Morocco 

- (212-37) 75-1767, 6791, 6726, 1966 

* No.97 University Avenue Yangon, Union of Myanmar 

- (95-1) 527-142/4, 515-190 

* Ravibhawan, Kathmandu, Nepal - (977-1) 4270172, 4270417, 4277391 

* Verlengde Tolweg 8, 2517 JV, The Hague, The Netherlands 

- (31-70) 358-6076 

* 10 Floor, Sofrana House, 396 Queen St., Auckland, New Zealand - (64- 

9) 379-0818, 0460 

* 11 Floor, ASB Bank Tower Building, 2 Hunter St., Wellington, New 

Zealand - (64-4) 473-9073/4 

* Plot 934 Idejo Street, Victoria Island, G.P.O.Box 4668, Lagos, Nigeria - 

(234-1) 261-5353, 5420, 261-7262 

* Inkognitogaten 3, 0244 Oslo, Norway - (47) 2254-7090 

* 2-4, rue Louis-David 75782 Paris, Cedex 16, France - (33-1) 4405-2050 

* Way No.3023, Bld. No.1921, Shati Al Qurm, Muscat, Oman - 

(968) 2469-1490 

* Block 13, Street 29, G-5/4, Diplomatic Enclave •±, Islamabad, Pakistan, 

G.P.O. Box 1087 - (92-51) 227-9380~1, 227-9385~7 

* 101, 29th Street(Off, Khayaban-e-Mohafiz) Phase-VI, DHA, Karachi, 

Pakistan - (92-21) 585-3950/1, 3426/7 

* Calle 51E, Ricardo Arias, Area bancaria, Campo Alegre, Panama, 

Republica de Panama - (507) 264-8203, 8360, 269-2257 

* P.O.Box 381 POM, Fourth Floor, Pacific MMI Building, Port Moresby, 

Papua New Guinea - (675) 321-5822, 5823 

* Av. Rep. Argentina Nro. 678 esq. Pacheco, Asuncion, Paraguay - (595- 

21) 605-606, 401, 419 

* Av. Principal No.190, Piso 7, Urb. Santa Catalina, La Victoria, Lima-13, 

Peru - (51-1) 476-0815, 0861, 0874, 225-0772 

* 10th Fl., The Pacific Star Bldg., Makati Avenue, Makati City 1226, 

Philippines - (63-2) 811-6139/44 

* ul. Szwolezerow 6, 00-464, Warsaw, Poland - (48-22) 559-2900 

* Av. Miguel Bombarda 36-7¢, Lisboa 1051-802, Portugal - (351-21) 

793-7200/3 

* P.O.Box 3727 West Bay, Diplomatic Area, Doha, Qatar - (974) 

4832238/9, 4837611 

* Blvd. Mircea Eliade Nr. 14, Sector 1, Bucharest, Romania - (40-21) 230- 

7198 

* St. Plyushchikha 56, bldg. 1, Moscow, Russia (Index. 131000) - (7-095) 

783-2727 

* Pologaya St. 19, 690091 Vladivostok, Russia - (7-4232) 40-2222, 2775, 

0130, 2779, 0615, 0316 

* Diplometic Quarter, P.O.Box 94399, Riyadh 11693, Saudi Arabia - (966- 

1) 488-2211 

* 4eme, Immeuble Faycal, 19 Rue Parchappe, B.P.3338, Dakar, Senegal - 

(221) 821-8658/822-5822 

* 32 Uzicka Street, Belgrade, Serbia and Montenegro - (381-11) 3674-225 

* 47 Scotts Road, #08-00 Goldbell Tower, Singapore 228233 - (65) 6256- 

1188 

* Ostravska 17 811 04 Bratislava Slovak Republic(Slovakia) - (421) 2- 

5478-8424, (421) 903-740-437 

* Greenpark Estates #3, 27 George Storrar Drive, Groenkloof, Pretoria 

0181, South Africa - (27-12) 460-2508 

* Luis Doreste Silva, 60-1, 35004 Las Palmas de G. Canaria, Spain - (34- 

928) 23-0499, 0699 

* C/ Gonzalez Amigo 15, 28033 Madrid, Spain - (34-91) 353-2000 

* No.98, Dharmapala Mawatha, Colombo 7, Sri Lanka - (94-11) 

2699036/8, 2699180 

* House No.31, Block No.12, Al-Riyadh, P.O.Box 2414, Khartoum, Sudan 

- (249) 1-8323-9170/3 

* Kalcheggweg 38, P.O.Box 28, 3006 Bern, Switzerland - (41-31) 356- 

2444 

* Rm. 1506, No.333, Sec. 1, Kee-lung Rd., Taipei, Taiwan - (886-2) 2758- 

8320/5 

* Plot No.8/1 Tumbawe Road, Oysterbay, - (255-22) 2600496, 2600499, 

2668788 

* 23 Thiam-Ruammit Road, Ratchadapisek, Huay-Kwang, Bangkok 10320, 

Thailand - (66-2) 247-7537/39 

* Avenida de Portugal, Motael, Dili, Timor-Leste - (670) 332-1635 

* 16, Rue Caracalla, Notre-Dame 1082 B.P. 297, Tunis, Tunisie - (216-71) 

799-905, 893-060, 783-231 

* Alacam Sok. No.5, Cankaya, Ankara 06690, Turkey - (90-312) 468-4822 

* P.O.Box 3270, Abu Dhabi, U.A.E. - (971-2) 443-5337 

* 43, Volodymyrska st., 01034, Kyiv, Ukraine - (38-044) 246-3759~61 

* 335 East, 45th Street, New York, NY, 10017, U.S.A. - (1-212) 439-4000 

* 60 Buckingham Gate, London, SW1E 6AJ, United Kingdom - (44-20) 

7227-5500/2 

* Av. Luis Alberto de Herrera 1248, Torre II, Piso10(World Trade Center), 

Montevideo, Uruguay - (598-2) 628-9374~5 

* 229 Peachtree St., Suite 500, International Tower Atlanta, GA 30303, 

USA - (1-404) 522-1611/3 

* One Gateway Center Suite 251, 300 Washington Street, Newton, MA 

02458, U.S.A. - (1-617) 641-2830 

* NBC Tower Suite 2700, 455 North Cityfront Plaza Drive, Chicago, Illinois 

60611 U.S.A. - (1-312) 822-9485 

* 2756 Pali Highway Honolulu, Hawaii 96817, U.S.A - (1-808) 595-6109, 

6274 

* 1990 Post Oak Blvd., #1250, Houston, Texas 77056, U.S.A. - (1-713) 

961-0186 

* 3243 Wilshire Blvd., Los Angeles, CA. 90010, U.S.A. - (1-213) 385-9300 

* 335 East 45th St., New York, NY 10017, U.S.A , 460 Park Ave., 6th Fl., 

New York, NY 10022, U.S.A. - (1-646) 674-6000 

* 3500 Clay Street, San Francisco, CA 94118, U.S.A - (1-415) 921-2251/3 

* 2033 Sixth Avenue #1125 Seattle, WA 98121, U.S.A - (1-206) 441- 

1011/4 

* 2450 Massachusetts Avenue, N.W. Washington, D.C. 20008, U.S.A. - 

(1-202) 939-5600/3 

* 700029 Afrosiab 7, Tashkent, Uzbekistan - 

(998-71) 152-3151/3, 4001, 6501 

* Av. Francisco de Miranda, Centro Lido, Torre B, Piso 9, Ofic. 91-92-B, El 

Rosal, Caracas, Venezuela - (58-212) 954-1270, 1139, 1006 

* 4th Fl., Dae Ha Business Center, Kim Ma Street, Ba Dinh District, Hanoi, 

Vietnam - (84-4) 831-5110/6 

* 107 Nguyen Du St., District 1, HoChiMinh City, Vietnam - (84-8) 822- 

5757, 5836, 824-3308, 3310 

* 3rd Fl., Redbridge, Eastgate Building, 3rd Street/Robert Mugabe Rd, 

P.O.Box 4970, Harare, Zimbabwe - (263-4) 756541/3 

* Slavickova 5, 160 00 Praha 6-Bubenec, Czech Republic - (420) 234- 

090-411 

* Laboratoriegatan 10, P.O.Box 27237, 102 53 Stockholm, Sweden - (46- 

8) 5458-9400 

* P.O.Box GP13700, No.3 Abokobi Rd. East Cantonment Accra, Ghana - 

(233-21) 77-6157, 7533 



2006-06-12006.6.701:59PM페이지98001채널맥(3443-0701)

Shooting for Goal! FIRA RoboWorld Cup 2006 ... - Korea IT Times

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