Dave Seaton

Dave Seaton

Colorado Springs, Colorado, United States
3K followers 500+ connections

About

If your Customer Journey Map isn't driving change, it's just an art project.

We…

Contributions

Activity

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Experience

  • Seaton CX Graphic

    Seaton CX

    Colorado Springs, Colorado, United States

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      Plano, Texas, United States

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      Plano, TX

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      Plano, TX

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      Plano, TX

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      Plano, TX

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      Plano, TX

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      Plano, TX

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    Richardson, TX

Education

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Volunteer Experience

Licenses & Certifications

Publications

  • CXPA CX Book of Knowledge - First Edition

    Customer Experience Professionals Association

    Rooted and structured in the 2013 and 2020 psychometric job analysis studies of the CX leader role, CXPA's CX Book of Knowledge provides over 300 pages of clear, practical guidance on terms, processes, and theory essential to understanding customer experience. Organized into the five sections of the CXPA CX Framework (Customer Experience Strategy; Customer Understanding and Insights; Design, Implementation, and Innovation; Metrics, Measurement, and ROI; and Culture and Accountability) the book…

    Rooted and structured in the 2013 and 2020 psychometric job analysis studies of the CX leader role, CXPA's CX Book of Knowledge provides over 300 pages of clear, practical guidance on terms, processes, and theory essential to understanding customer experience. Organized into the five sections of the CXPA CX Framework (Customer Experience Strategy; Customer Understanding and Insights; Design, Implementation, and Innovation; Metrics, Measurement, and ROI; and Culture and Accountability) the book is written as a thorough, approachable primer that has the value of an academic textbook told through the informed voice of experienced CX professionals. To help provide deeper understanding, the book draws not only on seminal and contemporary CX works, but also on insights and theories from etymology, psychology, design, law, marketing, finance, innovation, change leadership, project management, and total quality management to name a few.

    See publication

Honors & Awards

  • CX Hall of Fame

    The Global Voice of CX

    Dave Seaton's induction into the CX Hall of Fame highlights his innovative contributions to customer journey mapping.

    CEO of Seaton CX, Dave blends technical expertise with customer empathy to create journey maps that catalyze organizational change. His approach emphasizes direct customer engagement and strategic problem-solving, making these maps tools for empathetic understanding and action.

    Launching Seaton CX during the pandemic, Dave used remote work as a lever to enhance…

    Dave Seaton's induction into the CX Hall of Fame highlights his innovative contributions to customer journey mapping.

    CEO of Seaton CX, Dave blends technical expertise with customer empathy to create journey maps that catalyze organizational change. His approach emphasizes direct customer engagement and strategic problem-solving, making these maps tools for empathetic understanding and action.

    Launching Seaton CX during the pandemic, Dave used remote work as a lever to enhance customer experience. His future-focused Dharma method aims to meet customers' needs genuinely, setting a new benchmark for customer journey mapping.

    Dave's work demonstrates the transformative power of combining innovation with empathy in CX.

  • Customer Insight and Feedback VOC

    North American Customer Centricity Awards

  • Excellence in Enterprise Leadership (ExcEL)

    nThrive

  • LEAP Graduate

    nThrive

    Leadership to Energize and Align for Performance

  • Spirit of Collaboration Award - ICD-10 Project Lead

    nThrive

  • Spirit of Collaboration Award - Data Center Migration

    nThrive

  • Lead By Design Graduate

    nThrive

  • Eagle Scout

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Organizations

  • CXPA

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    - Present

    Customer Experience Professionals Association

  • HFMA

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