“My organization hired Dave to map out the end-to-end journey our customers take when working with us and to identify those customers’ “moments of truth” that have an outsized impact on the business. Importantly, we had been looking to hire a full-time employee to lead this work, but as we were unable to find a qualified candidate, we asked for Dave’s support in jump-starting the work while we continued to look for the right person to join our team. Dave was an absolute joy to work with. He quickly got up-to-speed on the industry and very effectively converted the nay-sayers who confused journey mapping with process mapping. He brought all of our executives along and had them talking about the importance of the effort in no time. When we did onboard a full-time employee, Dave ensured a smooth and seamless transition and continued to support the new hire until he was well-versed in the project. We have continued the work that Dave started with considerable success. It’s doubtful that we would be where we are today - all of our executives having a deep understanding of our customers’ key experiences with us - if Dave had not gotten us off on the right foot. Dave is an expert in customer journey mapping and I would recommend him without hesitation.”
About
If your Customer Journey Map isn't driving change, it's just an art project.
We…
Contributions
Activity
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So true! And I’ve seen great talent wasted due to attitude and/or laziness.
So true! And I’ve seen great talent wasted due to attitude and/or laziness.
Liked by Dave Seaton
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It's a wrap! 🎞 Congratulations to the ARCET Global #CustomerCentricityWorldSeries Award Winners! 🏆 Thank you to the evolv Consulting team for…
It's a wrap! 🎞 Congratulations to the ARCET Global #CustomerCentricityWorldSeries Award Winners! 🏆 Thank you to the evolv Consulting team for…
Liked by Dave Seaton
Experience
Education
Volunteer Experience
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Community Facilitator
Community Facilitator
CX Accelerator
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DFW Network Leader
DFW Network Leader
Customer Experience Professionals Association (CXPA)
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Judge for 2022 Customer Centricity World Series
Judge for 2022 Customer Centricity World Series
ARCET Global
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Chair of Judges for 2022 US Customer Experience Awards
Chair of Judges for 2022 US Customer Experience Awards
Awards International
Licenses & Certifications
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Lean Six Sigma Green Belt Certification
nThrive
Publications
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CXPA CX Book of Knowledge - First Edition
Customer Experience Professionals Association
Rooted and structured in the 2013 and 2020 psychometric job analysis studies of the CX leader role, CXPA's CX Book of Knowledge provides over 300 pages of clear, practical guidance on terms, processes, and theory essential to understanding customer experience. Organized into the five sections of the CXPA CX Framework (Customer Experience Strategy; Customer Understanding and Insights; Design, Implementation, and Innovation; Metrics, Measurement, and ROI; and Culture and Accountability) the book…
Rooted and structured in the 2013 and 2020 psychometric job analysis studies of the CX leader role, CXPA's CX Book of Knowledge provides over 300 pages of clear, practical guidance on terms, processes, and theory essential to understanding customer experience. Organized into the five sections of the CXPA CX Framework (Customer Experience Strategy; Customer Understanding and Insights; Design, Implementation, and Innovation; Metrics, Measurement, and ROI; and Culture and Accountability) the book is written as a thorough, approachable primer that has the value of an academic textbook told through the informed voice of experienced CX professionals. To help provide deeper understanding, the book draws not only on seminal and contemporary CX works, but also on insights and theories from etymology, psychology, design, law, marketing, finance, innovation, change leadership, project management, and total quality management to name a few.
Honors & Awards
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CX Hall of Fame
The Global Voice of CX
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Customer Insight and Feedback VOC
North American Customer Centricity Awards
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Excellence in Enterprise Leadership (ExcEL)
nThrive
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LEAP Graduate
nThrive
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Spirit of Collaboration Award - ICD-10 Project Lead
nThrive
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Spirit of Collaboration Award - Data Center Migration
nThrive
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Lead By Design Graduate
nThrive
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Eagle Scout
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Organizations
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CXPA
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HFMA
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Recommendations received
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