PR Futurist | AI and technology for PR, Comms and Corporate Affairs | Measurement and Analytics | Reputation and Crisis Comms
AI is already better at changing people's minds than the average human, according to new research. In a test some humans debated with other humans, while others debated with AI. In human vs human debates people tended to solidify and strengthen their positions. In human vs AI debates the AI did 21% better than humans. The real difference emerged when humans and AI were given background about the person they were debating with. This demographic information included gender, age, race, education, employment and political orientation. In this case humans actually became even less persuasive and performed worse! However, when AI was given explicit instruction to use this information to personalise its response it became 82% more effective than humans. Vance Packard's The Hidden Persuaders was published in 1957. Today AI is a hidden persuader that's potentially far more powerful than the motivational research and psychological techniques that Packard wrote about. This has enormous implications for public relations, communications and corporate affairs. What do you think about those implications? 💡 I am Stuart Bruce. I can help you: 🚀 Modernise your PR and comms 🤖 Use AI for PR and comms 🔥 Protect your reputation in a crisis 📈 Improve your insight and measure your comms 🔔 You can ring the bell on my profile to see more posts like this. #publicrelations #communications #pr #aiinpr
Managing Director at Datnexa | Digital Strategy and Data Analytics Expert
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