Frustrated with the performance of traditional vacuum cleaners, James Dyson (born 1947) decided to design his own. The new vacuum cleaner that he developed, inspired by a cyclone installed in a sawmill, used cyclone technology to pick up dirt without losing suction. It worked by spinning and filtering out dust, unlike conventional vacuum cleaners, which use suction to trap dust in a bag.
After testing out a cardboard prototype, Dyson spent the next five years developing and refining his invention. The final model, a pink machine called the G-Force, was licensed in Japan in 1993. This was followed ten years later by the first machine sold under the Dyson name - the DC01 became the bestselling cleaner in the UK within 22 months.