l\fiereln ailrt
LUMBER AND MAOAZINE OF
BUILDING MATERIALS
THE WEST _ SINCE /922
,"a WEIIERI| BUlLDlll0 REVIEW
LUMBER AND MAOAZINE OF
THE WEST _ SINCE /922
,"a WEIIERI| BUlLDlll0 REVIEW
The advantages of this protective treatment are widely fe_cognized, since moisture is the greatest single cause of problems with wood sidings. Now EVERY piece of Rockport Redwood Bevel Siding is factory-sealed with WOODTOX water-repel' lent and at no extru cost.This provides the established qualiry lumber dealer with an imporiant extra advantage. He can now ofier his customer a premium Redwood product at competitive prices.
lU,tlEER AND EUllD,NG A,lAIEn,AtS MAGAZINEOF THE WESI_SINCE 1922
and WESTERN BUILDING REVIEW
FEATURES
JAN. 1965
vol,.43 NO.7
DEALER'S FENCE SALES PROVE PROFITABLE SIDELINE
THE DRY CREEK BOYS HARDWARE. LUMBER & STUFF
LOS ANGELES CLUB TWO'S ANNUAL WEEKEND
MADERA'S WESTGATE BUILDING MATERIALS OPENS
PROGRESS REPORT-SAN BERNARDINO'S HOME LUMBER
WESTERNER WILLIAM GRIEVE IS NEW NBMDA HEAD
CLM'S MONTHLY HOUSE PLAN
UPLAND LUMBER: MODERN THINKING+EXPANSION
E. J, STANTON HOLDS TRIPLE PURPOSE PARTY
INTRODUCING BOB McBRIEN'S MONTHLY COLUMN
WILD WEST IS STILL ALIVE AT ARIZONA YARD
FORESTRY'S FIFTIETH ANNIVERSARY AT U.C.
THAR'S GOLD IN THEM THAR OLD FREIGHT BILLS
Publirhers Represontatlvog NORTIIERN CAI.IFOBNIA
trflax Cook. advertislng and news, 42O Market Street, San Francisco, Californla 94111, Phone Yukon 2-4797.
SOUTIIDRN CAI,IFORNIA
Ole M&y, advertising and news, 412 West Slxth Street. Lo8 Angeles, Californla 90014. Phone MAdlson 2-4565 or MAdison 2-0670.
PACIUC NORTIIWEST
Pote NIaJr€r. advertlslng and news. Termlnal Sales Bulldlng' Portlend. Oreson 97205, Phone cApitol 7-4993.
EDITORIAL OFFICES
THE CALIF.ORNIA LUMBE-R MEncu.o.Nt ts published montilY at 412 W€Et Slxth Street' Los Aneeles. Callfornla 90014, Phono tuiiisori 2-4565 or MAillson 2-067o bv Callfornia Lumber Merchan!. iric. piease address aII correspqnd- enie to oflice ol publication. Secono-ctass Postage rates Paid-.at Los Ange]es, Californla. Advertlsing rates upon request.
SubscriDtion Ratos-U.S., Cana-dg' il4;;iao - and Latin Amerlca:- $46ni-- -veai; $? - two Years. Overseas:-$5-one Year; $Eltw-o ]ears. Singte copies 50 cents. Bac.k coptes 75 cents when avauaole' chance of Aildreta-Send -subscrlP' li!"1,9'!',i["'ti$i"t'*iSfi i,"8f,lf,i"'ii iii i' t-Ji-Mbicn'a nt, 412 West sltsth st..-ioa Aneetes, Calif. 90014. InEttiae -aoore"ss Iebel from recent issue DIus new address' zone number or zip code.
-ReDrint ServicesReprints' - -pre- Drints, cover folders (in both b.tacK ^ana wnite and color) on Calilorl nia f.umuer Merchant artlcles and advertisins are available on reouest witEin the month of issue. donlact our editorial offices for information and Prices on any quantity.
THE CALIFORNIA LUM. BER MERCHANT is an indep endent mag azi'ne Pub' lished nxonthW for those nxernbers of th'e lumber on'd' building materi'als ind'ustries uho neeil and' warlt factual, accurate news nnil 'an obiectiae onnlgsis of eaents a,nd products of concern to them.
Decorated by Nature. lmproved by Man Lam-Loc Pecky Cedar owes its heritage to sunshine, water... and a tree fungus with an artistic sense of humor. Man takes it from there. Laminating to strengthen and insure against through pecks. Milling to straighten and create edge design. Sandblasting to remove fungus residue, if desired.
The designer then adds his talents. A dramatic entrance flanked by a natural setting for plants. Or perhaps a friendly acoustical wall for stereo, family or music room. A durable surface for high traffic commercial applications or a fascinating disclaimer for kitchen or bath. Mountain, beach and resort hones add their accolades to Lam-Loc Peckv Cedar. A com-
Sold exclusively through Lumber dealers. patible paint and stain holding temperament ofters unlimited opportunity for expression, with little or no maintenance. Excellent insulating characteristics make Lam-Loc Pecky Cedar a fitting companion for surf, snow or sand.
Sold By You Lam-Loc Pecky Cedar has been a good money-maker for many dealers throughout the West. It's a lumber product with specialty item mark-up, and one inventory goes both ways...inside and out. At the samc time Lam-Loc Pecky Cedar is promoted for you in consumer media and directly with decorators and architects. The surest way to get your share of this business is to have Lam-Loc Pecky Cedar on display. A new multiplex unit, which will fit-in with your existing display or stand on its own two feet, is yours for the asking.
Ed
Fountain Lumber Company6218 South Hooper Ave., Los Angeles 1, California.
TT IS WITH considerable pride that we are able r to announce that the name of one of the oldest lumber and building materials magazines, Western Building Reaiew, has been acquired by the California, Lumber M erchant.
You'll notice that the name of this venerable trade magazine now appears with our name on our cover and on the table of contents page. It is an addition we are happy to make.
We like to think that it augers well for this new year of 1965 that we are entering and that it will complement the other changes and improvements that we have worked so hard to bring about to make Califonr,ia Lurnber Merchant an even better magazine.
Western Building Reaiew has long been respected by the rpembers of this nationally important industry that we serve. Founded in 1924 by C. D. LeMaster, the magazine built an enviable reputation, due in large part to the great amounts of talent and hbrd-work that Mr. LeMaster put into it.
We are pleased to include here the letter that he wrote us on the addition and are encouraged that his sentiments for the future of CLM closely parallel our own. His letter reads as follows:
"The joining of the names Co)ifornia Lumber Xlerchant and Western Bu.ild,ing Reuiew is a natural result of good judgement and the trend of modern business.
"There is no need of a trumpet for any honest, brave or useful act; neither is it necessary to rely
on posterity to perpetuate the memory of good deeds.
o'Both of these journals were born in the midtwentiesalmost 'twin bom'and both have thrived well and this move will add strength to your purpose and a better service to the industry.
"I am happy to congratulate you.
'oI predict that this will move this Journal to top rank among the Lumber Trade Press of the United states and canada''o
yours sincererv.
Founder of tl-re
Western Building Review
We hope that you will find this newet move forward by California Lumber Merchant will mean an even better magazine for you to read, enjoy and profit by in your business.
The deadly destruction of the rain and floods that turned Christmas time into a disaster for the Iumbering towns of California and Oregon was just in process as we went to press on this issue.
Next month we will have a complete report for you in words and pictures by a special two man team of reporters that we are sending to cover the story. It is the kind of news that we hate to see, but news it is. Like other unhappy happenings in our industry we will give you the full story as we see it. Look for it in our F-ebruary issue.
T)EALERS LOOKING FOR a profrtable -u sideline to fill the gaps between busy periods could well follow the lead of a heads-up southern California retailer who seems to have found sn 4nsr r41-\a/ood fences.
"We didn't mean to get into the fencing business, but the demand was so great we just couldn't help it," mused Bill Cofiey, bossman at Lumber Land, fast-becoming headquarters for the do-it-yourself trade in burgeoning Huntington Beach, Calif.
During the peak season in the summer, Lumber Land moves more than a truck and trailer load of wood fencing materials per day. One day, in fact, the yard sold more than a carload of fences.
When owner Cofiey saw how he could expand his operation by ofiering installation services, he applied for and got a contractor's license. He now has two trucks
(Continued on Page 76)
the
These suggestions from the California Redwood Association can help you in expanding your sales of fences and fencing materials.
| -Srr"L full-scale sections of several fence styles.
They could even be a part of your property fence, so long as they are in a place where they can be used to help customers choose the type of fence he wants.
2-Display fences should be priced.
This way the customer can determine just how much a six-or eightfoot section of a selected fence style will cost, either installed, if the dealer offers that service, or pre-cut if that is the way it is to be sold.
3-Post a chart which illustrates basie fence designs which you can supply.
These, too, should be priced for the customer's information. In addition to standard fence designs, the dealer should provide for the fact that many homeowners want, and are willing to pay for, a custom fence designed to their own particular needs. The dealer should have idea booklets, slides with a viewer, and other photographs or illustrations which show custom designs that the customer can select. The dealer can then do a material and labor take-off and estimate the cost of the custom fence.
4-C^rrya stock of fence material in inventory.
This way you won't lose a sale to a more far-sighted competitor across town.
5-Make use of advertising aids to bring customers to Your store.
CRA ofiers free newspaper ad mats and other promotion materials to help you in preparing advertising. Several wholesalers of fencing materials (Union Lumber Co., Tarter, Webster & Johnson and McCormick and Baxter for example) also ofier literature and promotion aids that will bring inquiries and help you close the sale.
f,-Use labels or placards on your jobs while they're under eonstruction.
Nothing sells fencing like a fence going up next door.
fo, d,omest'ic and, all ryecbt and, a moderv, custom milling facilitics yrd, ryitb cornPlete inamtory
Sugar & Ponderosa Pine
Old-Growth Douglas Fir . Alaskan Yellow Cedar Wbolesale Onb!
66THE Dll\ (:REEK l3,,rs." Keirh Jio.s r arrd Kerr (llrr.trrut lo lre nrore spelilir'. recently transformecl their Aulrurn Boulrvard 1'ard in East Sucramerrlo into a complete one-stop cent('r.
'lhe new 10,000 sq. ft. store and oflice building wa,s c'ompleted during early October along with two ncw tilt slab warehouses with an exc:t'ss of 15.000 sq. ft. o[ ttntlt'r, oter slorage. lrr fu.t. o'lr- llre or.igirrll small stort'and I sr.r.lion oI slr*,1 along tht' south border of the property rt'main. The yarr{ has bt'err completell' regraded and for all practical purposes vou rrav as lvell cnll this a brantl-nerv 1.ard.
"The l)rv Cret'k Boys-Lrrmlrer, Hardl'are & Stuff" has become a familiar sloearr
with householders in the Sacramento resion through an ext'r'ptionally' sur.t.essful advertising campaign in the lot,al papers. This catchr- phrase adorns all thrce yards operated lry Ross and Chestrrut. Beside,. the rtelv yarrl at ,1515 Auburn l3oulcr.ard" thel operato retail iruilding matcrial outlets at 5704 llio Linda lilrlcvard. Rio I-inda, and at 71:ll Stockton Roulevard, Sacramento. Headquarters are presently maintained at the Ilio Linda vard. but Hill soon be moved to the Aulrrrrn Bouler,ard yard.
BIG NEW AUBURN BLVD. store (top left) has 10.000 sq. ft. of display, office and backup stock area. Two new tilt slab warehouses at rear are completely sprinklered.0nly small store (left) remains bf old yard. Note rotating sign which identifies all three yards.Owners Chesnut and Ross decided uoon tilt slab construction with a sprinkling system because 0t savrngs 0n Insurance and maintenance. Jim Can-
eld (top center) manager of the 4545 Auburn Blvd. yard. This is the 7431 Stockton Blvd. yard (top right) or as the sign says, "Southside Lumber, Hardware & Stuff." lt was virtually impossible to get a clear shot through the new store, but center left picture will give you an idea of the merchandise therein. That "Buckets of Values" display was a new one on us. View from opposite end of new store (center
right). Merchandise, merchandise, all price tagged by the way. John Jennings (lower left) is manager of this yard, on the right Sam Alcorn, assistant manager. Next, Keith Ross, co-owner with Ken Chestnut in all three Dry Creek yards. 0ur apologies to Ken, but we just couldn't run him down for a oicture. This is Bud Geiger (lower right) manager of the Dry Creek yard at 5704 Rio Linda Blvd., Rio Linda.
To all our
in the
we sincerely wish a most
If you sell lumber, get ready.
Vestern Wood Products Association is sending you thc kick-off kit for a nerl' series of omplete advertising and merchandising promotions to helpI'ou sell Western lumber.
he opener is a "Do-it yourself" pancling prorroiion that for instruction booklets and rnaterials for each project-beells B' x 12' paneling kits you pull fronr your inventory, .. ginning with paneling in February, very board, every nail a customer needs to panel a wall for Plan your nrerchandis ng now to take advantage of color{ul, 50 or less. sales-leadrng booklets, invoice stuffers anC free newspaper - After that come speciflc promotions on such subjects as advertising mats.
Vood Decks, Storage Walls, Framing Lunrber, Mouldings and Each promotion, of course, lnvolves related iterls. keeps ences, Each promotion will be backed by powerful advertis- your inventory moving. _rg, Consumers will be alerted through full-color adver-sements in magazines such as Better Homes & Gardens, lome Modernizing Guide, aad American Home; do-iIourself customers rvill be inviied directlv to vour store
A Merchandising Kit is on its way to your yard now. Use it to plan your tie-in, Sarncles of sales aids and order form rncluded. For an extra kit, write,
D
I\1,\l- (;t S'l'o 1UA\ [iilr, a lreer lornPanies slogtru. lrut it also aPlll dcs<'ril,r's llrt. attitrrtlt' in n hilh l.os Arrs(.lt'. Hoo-Hoo (llrrlr \o. 2 rnemlr('l': .ll)l)r'oa( l) tlrt'il c'lulr's a<,tivitit's.
Antl aftt-r lll. rr lrerr vorr har t' a brrsirrt'ss brotlrt'r.lrood lrnrn irr jt'st arrrl detlir.attrl to lroislt'rous rnonkev lrusiness. u hr. not ? As ltttIlt,,t Hu rt r (,,,1,1,.rr lrrrt it. l'.rr i,,v. f-rr i,,r I
So. u ith this l,'ss tirarr nolrle. Irul rrn'erlht'lt'ss enjol.alrL' philo.oplrl tht'ulorrlr agairr strLrt'k out with wirt's antl familit's in ton [ol a * t't'kt'rrrl soilt't' oI golfirrg-. rlirrnt'r-darrcinu arrtl prizt'rr in rr irr g.
This ua. tht's,'r',,nrl I't'ar tlrirl tlrrlr tno liarl pltrrrrrcrl and r.art'ietl ottl l familt lt't'kt'nd lrarlr [ol the nrcrnlrers. 'l'Irt'rc seemt'd lo l)e rnor'('1rt'oyrlt orrl irntl crrjovirrg this lr.:rl than last. thoueh ii('( ulal1. {igrrr-es nt.r'r' tliflic'ult to come l,r. ll st,enrt'rl tlrat tht' ((.rtnlinrtetl ort l)uta 6(t)
F:q;- tfrrrrn wELL wrsnsns nrim-
wELL wrsHERs num-
,lV.' bering in ttre thousandq
. Vectgate Building Materials
Hl opened its doors for business
r -.at 25580 Howard Road in
Madera on October 30 and 31.
Principally a cash and carry
operation, Westgate Building
Materials features complete
, ' plumbing and electrical lines,
Tappan appliances as well as
: lumber, plywood, insulations,
hardwareo floor tile, moulding
and specialty items.
David L. Berry, president of
the new corporation, is a native
Californian and a partner in
Berry & Berry Construction Co.'
with his father, F. M. "Dutch"
Berry. Dutch and David have
.specialized in home and small
'commercial construction in the
'Madera area for nearly 20
years.
Bard Brown, manager of the
yard and secretary-treasurer of
the corporation, hails from
illinois and attended Colorado
LIFETIME GUARANTEE Approved By Underwriters' Laboratories, Inc.
STIIES & TOP RAlt lqu wide soft Mapre Fireproof treated
B0TT0il RAlt .1h" wide sort Mapre Fireproof treated
G0RE . Incombustible, rigid, mineral core panels
GROSSBAI|DS r/ro (Minimum) Hardwood Veneer
FAGE UEI|EER .1t24 or 1t2B veneer Species as specified
ltoiililAt stzEs . .210 Thru 4/0 Width 6/8 and 7/0 Length (Maximum 410 X 710)
STILE E TOP RAIL BOTTOM RAIL ylsl0ll PAllEt ... Maximum 100 square inches of opening, 8" X 12" or 10" X 10" per Underwriters'Laboratories, Inc. specifications.
SEALING-edges ore loclory pre-seoied. Any field ploning will require innediole re-seoling or guoronlee is void.
Here's a new way to get more remodeling business.
Nobody can completely standardize remodeling jobs. They're all different-to design, to bid, to build. But the American Plywood Association's Add-a-room program simplifies the process as much as possible. lt's based on actual plans for the eight most-wanted room additions -specific home improvements, far
easier to sell than intanglble ideas or decorating suggestions.
These room additions, developed bY remodeling specialist Don Moore, can be fitted to almost any postwar house. Yet they are easily adapted to individual needs. lt's the first home improvement program to combine the economY and simplicity of such basic plans with the sales appeal of flexibility.
Actual working tools of the Modernizer's Kit are described at right. You also get lists of bona fide sales leads, prime prospects for home improvement ideas and materials in your area.
More than $l billion will be spent this year on new rooms, new floor space. This Add-a-room program glves you the tools and sales support to get your share. See coupon at right.
The Modernizer's Manual-a cotnprehensive 16-page book with information on how to estimate, finance, design and sell room additions. lt's written especially for dealers, builders and contractors who are in the remodeling business or want to get in; includes specification sheets, estimating blanks for two basic room additions.
Construction planssample working drawings for a 12 x 16' bedroom-bath and 16 x 20'family room which can be added to almost any home.
Fl.LlS J()H\SO\. presiderrt o[ the H,,me t'/ l.uml,er Co. in San Bernardino has Ireerr a reader oI The Calilornia Luntber illerchant for more than a quarter ccntury. So. rvhen he and his sons Nlilton and Dennis moved to their new location {still in the same neighborhood, though ) rve thought it 'rvoulcl be in orc'ler to make a .ferv pictures and tell you :rhout the stradv progress of this 20 vear-old firm.
In 1925 Ellis Johnson began irr tht' rnills in Canada. He worked in all the dillelent departments at the manufacturing level and thetr movecl on tlown to Oreson nherc he lrer.'ame superinl.endent of one of the large rnills in that area. When his familv started to grorv ht' moved to (lalifornia. settling in the Sarr Bt'rnardino-llt'dlands district.
At the t'losc of World ![ar II Ellis de'
terrnined that ftrst-growing San Bernardino was the place to establish a retail lumber yard of his orvrr. which he did on a modt,sI scale.
Son Milton, who had gained his knowlcrlge at the ground level from the time he rvas able to lift a 2x4- selected Orange (ioast Colloge and majored in business admirristratiorr, architectural drafting and strurrtural design. Today he is vice pre-"iclent of the firm.
Dennis, the younger son, is presently completing his education at Long Beach Statc College in economics and busines-". He is secretary-treasurer of the company and rvill join the firm permanently on graduation next year. He also learned his basic lumher right in the yard handling orders and rvorking the various jobs.
During the years San Bernardino and Home Llmber have shown a steady grolvlh. Home inventorie-s more than a (Continuttd. on Pag,e 82)
Add-a-room ldea Book
-a colorful 32-page consumer booklet; tells all about choosing a modernizer; financing and planning. Includes eight basic room addition ideas. fully illustrated and with floor plans. Kit includes 12 booklets and a handsome display carton.
Sales leads, promotion material-names of home-improvement minded prospects near you. Ad suggestions, decals, mailing pieces. Entire kit costs $10.00. Send for yours today; or if you wish, we'll send more information-see coupon.
AMERICAN PLYWOOD ASSOCIATION
Tacoma, Washington 98401 (USA only)
E Tell me more about the Add-a-room Kit.
E I enclose $10.00. Please send me the Add-a-room Modernizer's Kit.
WfILLIAM G. GRIEVE, Building Marv terials Distributors, Inc., Stockton, i Calif., was elected president of the National Building Material f)istributors Association .durine the l3th annual convention in mid'Nou"tib"r. The Chicago meeting was attended by more than 850 distributors, manufacturers, and industry executives.
Other officers elected were: First vice president, L. H. Crofoot, Western States Plywood Corp., Santa Fe Springs, Calif.; Second vice president, J. F. Dillon, Great Lakes Distributing Corp., South Bend, Ind.; Treasurer, H. A. Almand, Jr., Booker & Co., Tampa, Fla. S. M. Van Kirk is general manager of NBMDA.
A possible 25/o increase in sales for ,luilding materials wholesale-distributors by 1968 was predicted during the keynote session of the convention.
Richard W. O'Neill, editor, House & Home, made the prediction during his discussion of the future of the American housing industry. He said:
"By 1967-68, more than 2 million housing units will be built, and distributors sales could go up at least 25/o because of the thousands of new products that will have entered the market by that time."
O'Neill also predicted that by 1967-68, about 50/o of all single family homes will be prefabricated, and that all homes will
utilize prefabricated components to some extent.
'oThe builder will need many subcontractor suppliers, and wholesale distributors certainly can get a share of this tremendous new market. And, in the next thirty-five years, we will be adding 50 million housing units and replacing 50 million units. A new man-made environment will be created in the next four decades." he stated.
He said that the government may play a big part in the development of the housing of the future; but, he added that the {ederal government prefers to allow free enterprise to fill the need if adequate service businesses are available.
O'Neill cautioned that today, the average $18,000 price of a single family new home is beyond the financial reach of 60/a oI the nation's families; and that the government may step in to fill this gap with public housing, or a big share of this market may fall to the less expensive mobile home.
A virtually unanimous call for building materials distributors to take advantage of, and seek new business and profits in a changing pattern of distribution was sounded at a panel discussion.
Appearing on the panel of 'oThe Changing Character o{ Traditional Distribution" were moderator Jack Parshall, editor, Iluild,ing Supply News: J. E. Kindregan, vice president and general manager, building products, Johns-Manville; Don Moorg assistant vice president, Masonite Corp.; and A. J. (Andy) 'Watt, vice president, U.S. Gypsum Co.
Parshall pointed out that a recent intensive study .indicated that while future business may be good or bad for individual building material distributors, the outlook for distributors collectively . "is now great, and will continue to be great for very far into the future."
Kindregan indicated that the future progress of individual wholesalers may depend greatly on their ability to change with and profit by the constant changes in the industry. He traced the history of distribution for the past 30 years, and pointed out how swift changes led some to predict that building materials rvholesalers would disappear by 1975.
"While the distributor may cease to handle some products, he will become increasingly important in the distribution of many more-such as floor, wall and ceiling
products, translucent panels, and many others," he said,
U.S. Gypsum's Andy Watt spoke out strongly in favor of distributors seeking ways to grow and profit through change. He said there is no reason why change should put anyone out of business-providing they are ,prepared to target their marketing efforts to take advantage of change.
Millwork is profitable for a building materials distributor to handle" but it takes a good amount of capital and trained personnel to get into the business and keep it running smoothly.
This was the conclusion of a panel discussion on "Should The Building Material Distributor Be Marketing More Millwork Items ?"
Herman Thomas, Dierks Forests, Inc., Hot Springs, Arkansas, told the council that many independent distributors are now using millwork as a leader item.
"If you want to get into the niillwork business; you must complete five - steps first," he pointed out. "These are 1. make a survey of your market and make sure there isn't an established millwork jobber in your marketing area.
"2. Obtain trained personnel; 3. be prepared to meet the financial requirements involved; 4. design a training program for
for this was the return to Colonial tytr i design. , ,"t,
o Millwork is too costlv for a distributcii i to pre-prime, generally, because of the in" * surance costs involved, code restrictione, f;lr and labor troubles.
l
o If a distributor is pre-prirning millwork he should continrie to coat it first with a :''; good wood preservative. -"
o Pre-hanging doors is still .a problem in' .: the distribution industry because of the competition from the dealer, the pre'hung;,'u_$ door specialist, and the carpenter. '
o Stock millwork can be flexible; it takes;!' promotion on the part of the distributor to convine.e the architect of this.
o All distributors attending the meetings said they allowed return privileges. Several indicated a 30 day time limit on returns, with a $2.50 return charge. Others said they charged from 10 to 15 percent of the total purchase price on returned items.
Plans. for promoting t!" contin"ed growth of plywood markets dominated the Plywood and Lumber Council session.
all personnel, and 5. prepare catalogs and promotion material to help you sell millwork products better."
Other points brought out at the discussion included:
o Pine millwork seems to be outselling other types natiou-wide. The reason given
Clark- E. McDonald, managing director of the'Hardrvood Plywood Manufacturers Association, revealed that a survey by his group indicates a definite trend to increased use of prefinished hardwood plywood.
"Prefinished accounts for almost 50lo (Continued on Page 67)
. the prefinished wood-grained panel from Masonite combining luxury with economy proudly announces its arrival at ECKSTR0M PLY. W00D & D00R C0. R0YALC0TE and the many other quality products at ECKSTROM'S are handled with tender, loving care. They will be rushed to your yard at a moment's notice.
NAILS. SIMPSON CEltlNc TltES. MASON|TE PR0DUCTS r PARTICLEBOARD S0FTW00D PLYWOOD MARINE P|-YWO0D TEXTURE 1-rl REE-SAWN REDWOOD RUFSAWN . HARDWOOD PLYWOOD WITHOTD GIUE WEBTEX ADHESIVE " KEYSTONE t{AlL AND WIRE PR0DUCTS
For more information about ROYAICOIE and our other quality products, c0ntact your ECl(STR0fil Sales Representative. Better yet, call 2334228. In toll areas call sollect-+rea code 213.
Loe Angeles Hoo-Hoo-Ette Club l-Ianuary 11, monthly meeting, Grand Prix restaurant, Downey, Calif.
[,os Angeles Hoo-IIoo Club 2-January 15, big annual stag party, De Bell Country Club, Burbank.
Dubs, Ltd.-January 15, monthly tournament, California Golf Club, Duke Warnock host.
Sacramento Hoo-Hoo Club l09-January 15, Dinner Meeting, Cristie's Elbow Room.
Black Bart Hoo-Hoo Club l8l-January 20, place to be announced.
Oakland Hoo-IIoo Club 39-January 20, Ice Ilockey Nite, Paul Gaboury chairman,
Oakland Hoo-Hoo Club 39 and San Francisco Hoo-Hoo Club 9January 20, Hockey Nite, Seals vs. L.A., cocktails and dinner at the Cow Palace, 6 p.m., game time 8:15.
Redwood Region Conservation Council--Jantary 22, annual meeting, Eureka Inn, Eureka, Calif.
Ilumboldt Hoo-IIoo Club 63-January 26, Fourth Annual Ifoo-Hoo Celebrity Night and Concat, E.ureka.
Western Wood Moulding Producer's Association-January 29-30, Semi-annual meeting, Valley Ho in Scottsdale, y'.rizona.
Imported Hardwood Plywood Manufacturers Assn.-February 3-5, Annual convention, San Marcos Hotel, Chandler, Arizona.
Forest Products Research Society-February 4-5, plant tours and technical sessions for all wood industry personnel. Disneyland Hotel, Anaheim.
Western lV'oodwork Manufacturers Association-Februaly 10-12, 38th annual meeting, Scottsdale, Artzona.
Sierra-Cascade Logging Conferenc.e-February 11-13, equipment show: "Biggest Show on \ilorth" Sacramento. Convention headquarters is the Hotel El Dorado.
Sacramento Hoo-Hoo Club l09-February 17, monthly dinner meeting, Country Club Lanes.
Dubs, Ltd.-February 19, monthly tournament, San Jose Country Club, Annual Calcutta, "The Cheims" hosting.
Oakland Hoo-Hoo Club 39-Febrtary 27, Annual Ladies Nite, Castlewood Country Club, Milt Cook chairman.
Redwood Region Logging Conference-March 11-12, El Rancho Hotel, Santa Rosa.
Oakland Hoo-Hoo Club 38-March 15, Industry Nite. Tour of the General Motors plant in Fremont.
An editorial in the December issue of Wood, and, Wooil Prod.acfs. ebhorts the wood industries to launch an all-out drive to "rebuild wood's image."
Events during the past year-the scandals over fraudulent grade stamping. the conflict over softwood size standards, wet-vs.dry lumber battles, and regional and species fights-have seriously undermined wood's public image, the magazine declares.
'oNo small contributor to the industry's much-impaired image has been the deplorable indifierence of the rank-and-file members. Many highly-capable and successful men have sat idly by and left the whole monumental problem to a handful of dedicated men who were willing to work for industry advancement."
The editorial alEo ialls for "greater industry unity and more individual involveinent in industry problems."
Our western forests grow more than trees. Modern lumbering, plywood and paper product industries also mean economic groMh and better living to the West. To move these products for building and furnishing homes and industries, dependable transportation is essential.
To fulfill that vital need, Union Pacific provides an array of equipment including
extra wide door freight cars.and a growing cushioned-load fleet.
These modern facilities, combined with the latest electronic traffic controls and communications, supervised by skilled personnel, assure products of forest, farm and factory safe, swift and efficient transportation -the automated rail way.
EORGE WASHINGTON. we are told. threw a silver dollar across the Rappahannock River. If it happened today and the dollar weighed according to its purchasing power. a ten-year-old boy could throw it across, and it could hardly be worthwhile picking up and bringing it back.
on every hund trr"."'lup in"o.-rn" .o*-"n, that good stories and jokes are so very scarce, and men wonder why. I think it is because of the times we are living in, and the threats that hang over the world. Vorld War I developed a million good stories that were heard in spitc of the cannons' roar, and read in spite of war headlines. World W'ar II did not develop half a dozen really good stories. all told.
That's why good .toli", "r" - ,"* u,,l ,u. between. We hear a lot of "gug." over the air, but they are not stories, and most of them are not funny. We usecl to think that laugh-creators were divided into tn,o parts: rvit and humor. I[it wasn't one, it was the other. But the radio and TV "gags" of today must have founded an entirely new school of thoLrght. They are just "gags''.
And they are not of the kind or character to help take the thoughts of people ofi the troubles that depress them.
Noticing th" hodg"-Joag" "f ,rui , *-r,," in this column, one of the queries I continually get is-"What do YOU read yourself?" The answer, o{ course, is, I read like I write. I read a mixture, an unholy mixture, you might say. My every day and every night reading is a made sort of hash ranging all the way from Bible to buncome, from bile to benevolence, {rom gall to godliness, from history to hysteria, from the heights of ancient history to the depths of modern slang. I draw the line at popular novels. Never read one, Too many of them and too few of me. I love history, philosophy, wit, humor. adventure rvhen well written, and particularly eloquence and oratory. I read and mix them all. I cordially despise fireside drama, and can't swallow a line of sob stuff. I have two years reading piled up alongside my reading chair right now, I shall never, of course, catch up with the things I want to read. As I read, I make notes, I write, re-write and-(whisper)-I steal, just as all writers since the dawn o{ time have done. Yes, that is one thing I have in r:ommon with rvriters. Vhat I like. I take!
.r
You can, stock all of the fine Security Products and assume customer satisfaction for years. For last ing quality, specify the f ine materials manufactured and distributed by Security. Produced in the West for Western users. Paint for every purpose. A color for every need. lmmediate delivery in any quantity desired.
SECURITY PR()DUGTS:
All accessories for painting and finishing.
F()R FURIHER
INFI)RMAII()N AND oRDERS CAtL 261-0358. (Toll calls collect)
Security Paint Mfg. Co. 1621 No. Indiana St. Los Angeles, Calif. 90063
F. M. Crcwford Lumber Co., pioneer Cqlifornio produclion ftrm, hos selecled Son Antonio pole buildings for their under-cover sloroge ot the compony's brond-new 5-qcre distribution yord in Long Beoch, Colif.
Crowford Lumber found thot for workobility ond price, you con'f beot sturdy, ottroctive buildings by Son Antonio. Mode with pressuretreqted poles, they will lost for 30 yeors or longer, ond they're sofe ogoinst eorihquoke, wind ond weother hqzqrds. Our designs meet oll building code requirements.
Pioneer of pole construction, Scin Antonio experience ond know-how builds long-losting rigid pole buildings for every use. Give us o coll! Our stoft of engineers will be hoppy to help you design the building thot best suits your porliculor needs.
! Ail buildings engineered ond designed by licensed civil engineers
Vlnsuronce rofe considerobly less-yel full coveroge
VAll poles cemenfed fo o depth of six feel
V Never needs poinfing-won't rub off on clofhes
VNo odor l
NORTHERN DIVISION
Hwy. 99 W. One mile soulh of Wlllioms, Gqlifornio
P.O. Box 837 Areo Code 915/473-5381
Lumber storage warehouse at F. M. Crawford's new Long Beach, California distribution yard illustrates simple design and easy workability of San Antonio buildings.These excellent house plons ore for sole qs ore Mr. Estes populor Plon Books. Mony retoilers olreody sell or provide his Plon Books os o customer service of proven populority. Mr. Estes house plon column qppeors in mony publicotions in the West. Usd the coupon on this poge for informolion without obligotion.
I I HERE'S plenty of design interest in this home-the kind that makes one house a stand-out in any neighborhood. It also provides an uncluttered plan that combines good looks, comfort and livability.
The unigue oriental styling of the exterior has been achieved by combining several design features. The cedar shake roof-which could be replaced by shingles if economy is necessary-has two difierent roof slopes. A false beam projects from the top of each roof gable. Stone veneer is specified on both the garage and house while the same stone has been used in forming several difierent shaped and }eight planters. The windows are framed by heavy pieces of vertical wood on the front elevation and are also used between the windows to form panels of stucco. If preferred, this stucco can be replaced with vertical wood siding. The same vertical pattern has been used on the garage door.
From the entry door, which is protected from the elements. there is convenient circulation to all rooms of the house.
The kitchen and its generous cabinet space are located so as to serve both the over-sized nook and the dining area with ease and efficiency. The nook is well lighted by corner louver windows.
The forced air furnace and water heater are in the garage. The garage which is now directly connected to the house could be separated by a breezeway during construction if the lot is of sufficient width.
The outstanding feature of this home is the large combined living room-dining area. Wide sliding glass doors which let in ;unshine and provide a view of the outdoors lead from this room as well as the master bedroom and den to the spacious rear patio.
The family and master bath are backto-back and both have pullman lavatories.
The master bedroom has two wardrobes. A shoulder high window provides cross ventilation without interfering with furniturc arrangement.
Please send me complete information about the sDecial volume discounts to retail dealers, on complete working plans and a full selection of home plan books. tirm
(lf Any)-
The california Lumber Merchant is proud to announce it has acquired the name of one of the West's leading magazines for lumber and building materials:
u,E$IEBII BI|ITDIIIO REUIEII, (founded, in 1924)
our readers and advertisers alike will continue to benefit from our constant improvement and expansion. These steady strides forward strengthen CLM by giving our readers expanded coverag:e and a wider look at industry news. To advertisers it means a greater audience for their message and the assurance that more than ever, California Lumber Merchant is the leading magazine in its field. Unquestionably the best media for advertising.
To Western Building Review readers and advertisers we extend a warm welcome and hope that you will join the thousands who for years have found in California Lumber Merchant the kind of valuable reporting that has made the magazine a pleasure to read and a needed adjunct to doing business.
Lod-Rack Cantilever Arm Racks, with side or front loading, are the fast, low-ost way to store lumber, ply, masonite, laminates and a host of other commercial and industrial ptoducts. Erection is simplici$ itself, exclusive double-lock lug action lets the load arm simply snap into position. There are no loose pieces, no hooks or bolts to slow installation.
lYhen storage requirements change, support arms are iust lifted out and replaced where required. Available for drive-in or drive-through installation there are virtually no height or load limitations.
The possibility of federal legislation to regulate lumber grading and marking is the subject of an article-'oC,an The Lumber Indus' try Police Itself ?"-in a recent issue of Engineering Neus-Record.
Reviewing recent developments in connection with the fraudu' lent grade marking of construction lumber, tfl-R rePorts: o'spokesmen for the industry and its trade associations say they lelieve the industry itself can close the loopholes thet permit falsely-marked lumber to get to market. Privately, however, some lumbermen and government officials admit they doubt thfu, and they predict some sort of federal legislation that will regulate lumber grading and marking.'o
In an effort to head off any serious drive for federal regulation and controls, NLMA passed a resolution which (l) urged all recognized grading agencies to require that, to the extent legally practicable, all softwood lumber to be used where strength is a factor be graded and grade marked at the point of manufacture, and (2) instructed NLMA's stafi to seek adoption by building code agencies of mandatory grade marking require' ments for all softwood lumber intended for load-bearing purposes.
dN-R quotes New York building official Fred J. Davis, a leader in the fight to stamp out phony grade markg as stating that the abuses aren't confined to New York state which so far has received the brunt of publicity in connection with the scandals. The situation is at least as bad in New Jersey, Pennsylvania and Connecticu! according to the building expert.
Monford A. Orlofi has been elected chairman and chiel executive officer of Evans Products Company by the directors of the company meeting, and C. Calvert Knudsen elected president and chief administrative officer.
Orloff, 50, became president of Aberdeen Plywood and VeEvans in neers in 1958. Upon the acquisition of Aberdeen by 1961, he was elected a vice president and director o{ Evans. He became president the following year.
Orloff graduated from Stanford University in 1937 and Harvard Law-school in l9rl0. He practiced law in the state of Wash' ington until 1951, with time out for World War II military ,"*i"". From 1952 to 1958, he was general manager oI Mt. Baker Plywood, of Bellingham, Washington' He is a director of Hunt Foods and Industries, and the Great Western National Bank, and a member of the Oregon Civil Service Commission.
Knudsen, 41, joined Aberdeen Plywood and Veneers as executive vice president in 1960. He was elected a director and exec' utive vice president of Evans Products in 1963.
Also a lawyer and a veteran of World War II, Knudsen is a graduate of tle University of Washington and was editor of the Law Review of that University's law school. After post-graduate studies at Columbia Law School, he practiced law in Seattle for l0 years. He has been a trustee of the American Plywood ItT' ciation and a member o{ the Western Wood Products Study Committee.
An initial analysis of the National Association of Home Builders annual Fall survey of the housing markets indicates residential building, while levelling, is moving along at a strong pace that will continue into 1965.
This analysis, reported by NAHB President William Blackfield, apparently coincides with the assessment of the housing picture by federal housing experts.
'oAs far as wi can determine," Blackfield said, "top government housing offfcials are making the same estimate of the situation."
The Redwood Region Logging Conference board of directors hab advised the National Park Service that it is opposed to all three recent plans for the establishment of a redwood national park, according to Sam Arness, conference president.
The conference directors listed the following reasons for opposition to the park proposals:
(l) Additional withdrawal of private lands for parks will work an economic hardship on the local business economy.
(2) An adequate representative sample of old growth redwood is already preserved in state parks, probably the largest sample so reserved of any growing product.
(3) More development of recreational facilities is needed on existing public lands, and particularly state park lands.
(4) Young growth redwood has an esthetic quality, in view of the fact that many state park campgrounds are constructed in young growth redwood stands.
(5) The importance of the tourist business in the redwoods is acknowledged, but is not likely to return the same income to the area which is now generated by the timber industry.
(6) The economic section of the National Park Service report is inconsistent u'ith any of the specific park plans, and does not show the lull efiect of loss of dependent manufacturing plants and other related economic activities of the community.
The next session of the logging conference will be held at the El Rancho Hotel, Santa Rosa, March Il-I2, 1965, Arness reported. Program highlights will include a panel on park and preservation plessure, another panel on "What's New in Equipment," another on new trends in the industry includine effect of pulp economy, and discussion of U. S. Forest'Service tiriber sales.
The president of the Western Tfood Products Association has charged that "recreation and park needs are being used by landcovetous government bureaus for justification of empire-building . throughout the country."
In a two-page statement to the press, WWPA President John S. Richards criticized proposals to create a redwood national park, asserting: "It is most deplorable that the misrepresentations on the redwood situation have reached the point of the 'big lie technique."'
Richards said the idea of a redwood national park practically ignores the fact that California's present park system embraces more than 107,000 acres of the best redwood groves. These trees are being preserved in natural wilderness surroundings in 28 state redwood parks, he pointed out. The WWPA leader added that a redwood national park would wreck the economy of communities in the North Coast area and put California in the poverty category.
Black Bart Hoo-Hoo Club l8l headed by Louie Loosley started out the club year with a successful concat in Ukiah, initiating l0 new kittens and reinstating one old stray.
The l0 new members of Hoo-Hoo International are: Gerald Bruton, Bittenbender Lumber Co.; Duke Douthit, Al Thrasher Lumber Co.; George Kovacovich; Farrell/Dickinson Lumber Co.; Carleton Little, Nevada Timber Products (Hopland); Joe Mayfield, Mendo Mill & Lumbef ; Bert MePherson, Fircoo Inc.; Cecil Smith, CRA, Redwood Inspection Service; and Sam Wingate, Trinity Forest Industries, Inc. The reinstated member was Don Lengel, Columbia Research Corporation, Healdsburg.
MES have changed since Upland Lumber Company started in business many ago. This was very evident when ,nodern new lumber and buildins " materials facilitv formally opened during ';tlie last three days of October.
f:'up the wonderful bargains being offered. l Co-owners Harland Horak and Bob , 'Joines, with a stafi of 20 clerks, were on 'hand to extend greetings to the visitors. Each young;ster was presented with a huge pumpkin for Halloween. Some four tons oI the jack o'lantern material was handed
new rocatron Dy newspaper aqvertrsrng only, according to Bob Joines. "We carried copy in the Ontario and Upland local
papers and sent out a few personal invitations and that got us the good results," Bob said. In fact the place was swamped rvhen CLI\{ visited the opening.
"We are stocking everything from soup tor nuts for the home owner with the exception of pots and pans," said Harland Horak. 'o'Ihis isa real one-stop super lumber and building materials market," he continued.
In addition to a complete stock of lumber for the contractor and home owner all standard brand building items are available, including hardware, paints, tools, plants, plumbing and hundreds of items too numerous to mention.
There are n,000 sq. ft. of shopping area and two plus acres in which to browse. A plan room for contractors and clients is available. The real clincher, though,
is the exhibit and social roorn on the second floor of the modern new building r.r'hich is available to organizations through. out the area at no cost.
The first big afiair was an art exhibit in November but during the winter and sprirrg months this room is being reserved by civic and social groups of all kinds. "We consider this to be a community service and know it will develop the 'goodwill' for which it was intended," Horak said.
Upland Home Improvement C,enter is located directly next to the Santa Fe Railroad in Upland, Calif., and has a four car spur adjacent to the storage yard and customer mill area. The property includes a parking area for more than 30 cars and a checkout counter for self-service.
There are 15 sales clerks on duty at all times and additional help is secured from the local schools and colleges. Some are
(Continued, on Page 80)
Many of our customers all over California have had little personal contact with anyone in our f rrm but Leo. Leo Skaggs /S Angelus Hardwood to them. He is the liaison between order and delivery, a key man in our six truck f leei who makes our 30 year policy of service and integrity a reality lf you don't know our "roving ambassador," give us a call . maybe you'll meet on his next trrp
fo uoNon Roy Stanton, Sr. on his 75th r ,birthdav: and to honor David Stutzman who retired after a half-century of continuous service with Stanton; and to welcome Roy Stanton Jr. as their new president, 25 key employees of E. J. Stanton & Son, Inc. and Stanline assembled for cocktails and dinner at Los Aneeles' University Club on December 7. dther invited guests from outside the firm included three former Stantonites. Llovd Webb, Jean Parrish and Ole May and Dee Essley who for many years has been a close business associate of Roy senior.
During the evening the board of directors revealed that they had elevated Ro,v Stanton, Jr. to the chief administrative office of the wholesale concern, succeeding his father who advanced to the newlycreated position as chairman of the board.
It was also publicized for the first time that the complete stafi of the lumber division would be moved to new offices at their
(Continued, on Page 83)
Peuinsula wholesaleman Carl Watts, and trs. Watts, spent their holiday season vatationing in the land of sun down Mexico way.
Donald Gee is the new manager of Copeland Lumber's Arcata yard replacing: Yeryl Bergstrom who moves to J. W Copeland Lumber Co. at Carson City, Nevada.
Mr. and Mrs. Jerry Bonnington spent much of the Fall season vacationing in Virginia, the Bahamas, Mexico and New Orleans.
Jerry Persone has ta^ken over Paradise Valley Lumber Co., 16028 Nortb 82nd St, Phoenix. Jerr5r was part owaer of the firm and before that with Arizons Sash, Door & Glass Co.
Bitl Smith, Jr., headman at Angelus Hardwood, Los Angeles, is back home following one of his many junkets to the Orient. There is something also attractive to him in Tahiti as he made his second trip to this beautiful island two months ago. Frocuring hardwood lumber.
Oral Turner, formerly with J. E. Higgins Lumber Co. at Santa Clara, has joined Simpson Timber Co. at San Jose as sales coordinator and representative. Oral will cover southem California and Arizona.
You won't find a knot in Continental Moulding's pocket-sliding door frames ! This means no more customer complaints about knots falling out and jamming the doors. All necessary hardware is packaged with the frame, including our especiallydesigned double roller, which offers twice the strength and slide of other frames.
OTHER MONEY-MAKERSin Continentol Moulding's profitpocked line include foclory-primed inlerior iomb seis, exlerior door fromes, door stop ond cosing sets, lineol mouldings ond lumber for your house pockoging of shelving, pole ond hook strip.
Brice Stokes has moved his Crestridge Lumber offices from Saratoga ta 224 Pince Street, Los Gatos.
Bob Richter, Fir & Pine Lumber salesman, Burbank, back on the job following major surgery. Take it easy, Bob.
Bjorn llaugen, antother lumber peddler' from Burbank, entertaining a group of friends out near Catalina aboard his sail boat "Vim."
Reno equipment broker Joe llarper, and his wife llelen, vlsited Joe's dad in Ovando, Montana, during the late f,all.
Clemie Arnot4 owner of Buckeye Lumber & Supply, 508 North 4th St., BuckeYe, Arizona, has named Dave Murphy manager.
Cal-Id,a veep George Dufi capped ofr his two months vacation trip 'round the world with a business trip to St. Louis last month which has to be the biggest letdown we've heard of recently.
Lee Kutch is now manager of Acme Lumber Co., P.O. Box 1073, Winslow, Arizona. Lee formerly operated Kutch & Associates, a wholesale business in Phoenix, and before that w,as a partner in Whiting-Kutch Lumber Co. at Flagstaff. He replaces Dick Fore who returas to the motel business he owns and had operated previous to his tenure at Acrne Lumber.
Peto Po)lock, Clifton Lumber & Improvement Co., Clifton, Arizona, spent several grueling days deer hunting in the Black Mountains and came home empty handedand when Pete doesn't get his deer that is newsworthy, believe us.
Verlon McKinney, head of McKinney Hardwood Co., Oakland, recently visited suppliers and customers in the Lone Star State.
Ray Van lde, Pasadena lumberman, spent some time recently in northern California on a business-fishing trip.
Jim Lindermann, Long Beach wholesale distributor, decided to omit Texas from his holiday itinerary this year to spend the time with his new grandson and family at Newport.
Harold M. Frodsham, top banana at South Bay Lumber Co., Hawthorne, a recent visitor to the mainland. Harold now makes his home in Honolulu.
Doris Anderson well known "Lumber Jill" is back in business operating the Shelton Hardwood Lumber Company, Inc., in Los Angeles.
Corrine and Joe Adams recent visitors in Los Angeles. This long time lumber couple has many friends in the business in the southland. They now live in Sun City, Calif.
Jack Millikan, Vance Lumber Co., Los Angeles, plans another trip to Australia in the promotion bf Burnieboard from "down under."
Ken and Kevin Conway, Los Angeles, spent two weekends hunting for birds and deer. They did all right, too.
Old-Growth Bond-ecwn REDWOOD from Boiock Lumber C;o., Monchester
Old-Growth DOUGIAS FIR from Spccek Bros. Lumber Co., Mqnchesier
Precision-trimmed STUDSDouglos Fir . Whiie Fir . Redrrood
REDWOOD AIR-DRIED ond KIIN-DRIED
REDWOOD FOSIS ond FENCING
Speciolizing in Mixed Shipmenls of Douglos
Fred HOIMES/ C.a:l FORGE/|m BUCKNER P.O. Box 987 Fort Bragg, Cclif.
Produdion & Home Ofice: Bay Areo: Phil cOSStlN-Ooklond o TWX:4r5-89r-98g9
TtltlXt 707-573-8259
Phone: YOrktown 4.4lO58
Phone: KEllog 9-5g26
Wholcmle Only
A week-long lumber drying short coutse recentll' brought 27 representatives of lumber processors in Cali{olnia, Oregon. Arizontr" an<l \ew llexico to the Univelsitr' of California's Fort'st Products Lalroratory' in Richmond.
The course covered such essentials to Iumber seasoning as 'n'ood structure. mois. ture mo\-emcnt, drying stresses and defects, an<l kiln drying techniques and quality control.
Aim ol thc six-day tourse o{ lectures. demonstrations. and laboratorl- work wa-. to advance the technology of wood seasoning for western wood users.
Attending were Paul ll. Allt.n and l'loyd ilI. Black. Pealey Lumlrer Company. Arcata; Lester E. Andersorr and John, \\/. Davis" Koppers Company. Oroville; Ralph F. Beard. Modoc LumLrer Company. Kltrmath Falls. Oregon; William L. Benjamirr" Simpson Timber Company. Korbel; tlalph Blackner and Bernard Kessler" Summerbell Structures Division, Speedspace Corpc,ration, Santa Rosa; Bert Butler, Sequoia Forest Industries, Dinuba; Lloyd E. Callahan. Arcata Lumber Services, Montague: William NI. Kishpaugh and William Carlson, Hudson Lumber Company, San Leandro; Stanley W. Stephens and Earl B. Chambles,." Southwest Forest Industries. McNary. Arizona.
Nlartin Cline and NIark Foster. Kimberlv Clark Corporation. Anderson; 'Ierr1H. Dempsey" Fluor Products Company, Santa llosa; Ernest f). Giuseponi. California \I"ood Product,.. Santa Rosa; I'-lavel l). (,rulrb. Stolt Lurnlrer Company, Burney; L)avid Sandoval and Wilbert Han-ey. Navajo l'orest Products Industries, Navajo,
New Mexico: Darid lI. Jones, Westeru [)ry Kiln Company. Oakland; David A. l,azz:rrini. Union Lumber Company, l'ort Braggi Chester S. Pugh. Heron Mills. Redding; S. H. Rane.v, Pacific Hardwood (.omprany, Oakland; Ldrvin A. Smith. Californitr Cedar Produ< ts Company. Stockton: and Joseph ll. Spence. Siskiyou Mills.
ATTENDING THE TUMBER drying course were kiln operator, yard foremen, and management representatives concerned with wood seasoning at plants in four states. lt was held at the University of California Forest Products Laboratory. Pictured atel (L-R) the "students" and some faculty members; standing, Dr. Fred E. Dickinson, William M. Kishpaugh, Donald Arganbright, Terry H. Dempsey, Dr. Helmut Resch, Raymond G. Rietz, Chester S. Pugh, William Carlson, Martin Cline, John W. Davis, Bert
Stanley W. Stephens, Mark Foster, Wilbert Harvey, Earl B. Chambless, David Sandoval, Lester E. Anderson, Harvey H. Smith, Dr. Robert A. Cockrell, Lloyd E. Callahan, Floyd M. Black. Kneeling are (L-R): Edwin A. Smith, William A. Dost, Flavel D. Grubb, William L. Benjamin, Joseph R. Spence, Charles Newlon, Ralph F. Beard, Paul R. Allen, S. H. Raney, Ralph Blackner, Bernard Kessler and David A. Lazzarini. Puroose of course was to advance seasoning technology.
David
The leading packaged door unit. A decade of pioneering, of heavy advertising, has createci tbe demand.
. A "natural" for the remodeling market.
. A "natural" for the do-it -yourself er.
. A boon to the small ancl medium sized builders.
. New sales program is geared to vonr neecls.
EW WAYS of building are always of interest to lumber and getting at our series of special educational seminars on glu lams.
I\ b,rildittg materials dealers and those in northern California are no exception. Proof of this is the huge turnout we have been
Glu lams are rapidly iinning the interest of architects and contractors, and, of course' dealers'want to be in a position to handle the sales. The technical data given dealers by a panel of experts will smooth the road to this grolving market.
Over seventy dealers and their associates turned out for the first glu lam meeting we staged in Fresno and advance registration shows that by the end of the series some two hundred dealers and their employees will have been brought up'to-date on glu lams.
Serving as instructors for the clinics are: Tim H. Brooks and L. E. BoYd of Weyerhaeuser ComPanY; Tom Brassell oI American Institute of Timber Construction; Gerald H. Griffin of California Sugar and Western Pine Agency; Bo Shibley and M. H. Mun' ger, Union Lumber CompanY; and Dennis Coombs, Tarter, S'ebster and Johnson. We are planning other seminars for the future which will also aid our members.
MEET B0B McBRltN of LMA, whose monthly column will appear regularly in this space. Bob will be talking about the retailer and the business in general in northern California.
LMA participation at the Dallas convention of the National Lumber and Building Material Dealers Association was greater than in recent years. A contingent headed by President Clair Hicks represented northern California dealers at not only the convention, ,but also the national board o{ directors meeting and a special regional meeting covering specific areas of interest to dealers in the West.
Making the trip to Texas were: Frank Heard, Elmer Rau, Homer Hayward, Art Masters (who is still tasting a special Mexican dish he ordered), Bud Barber, Joe Schram and yours truly. For a special report on activities at the convention, please see our Monthly Bulletin.
We've added a new member to our staff-Miss Janet Johnson. a most able young lady who will handle office correspondence, telephone requests for information . and a myriad of other details which keep LMA humming.
Her immediate impression of northern California lumber dealers is "they certainly use the telephone a lot to keep their businesses running smoothly." It might be added that Janet kept a record one morning and had twenty-five calls in two hours before she gave up keeping score.
ADD END . . . Charlie Cross, Truckee Lumber Company, is beaming these days at the popularity of the new gondolas operating at Squaw Valley. Very few-if any-go to the top oL KT-22 without passengers, and each passenger is sitting on lumber from Charlie's yard. He supplied all the lumber, which required. 4r/z hour round-trip deliveries. Football is vying with golf for Earl Ruth, Reedley Lumber Company. Earl's son Bob played a bang-up game at tackle for Stanford including action in the Big Game. Bob has one more season of eligibility so you'll'be reading more about him next year.
_ YOUR COMPLETE SERVICEFACILITY _
r manufacturing and wholesale distributors
. individually tailored truck or rail deliveries
. long length dimension, school lobs, mixed loads
. all items of plywood and p.e.t.cutstock
o annual sa\/mill production of 50,000,000
. eight trucks to serve you
PHONE, Redding, California for prompt quotation 241-1352,
TT'S STILL the Real V'est orer at Winsr low^ Arizt,rra. where A<'me Lumber Company was recently embellished by a good strong hand wielding authentic western architecture-t'r'en dorvn to hitchin' posts for the ride-up tradel
No kidding! The lirst thing that strikes your eyes when 1'ou enter this first-class establishment is a row of lreautiful handtooled saddles. Just a side line. admittedly, but there's a lot of four-legged transportation in Vinslow" used mostly in place of that second car in vour garage.
Although its Gay Nineties exterior might bt' a little deceiving, the Acme Lumber store and yard is as modern as the slogan which adorns the sien outside "First in Quality & Service Since 1963."
l'ormerly the Olds Bros. I-umber Co.. Acme l-umber Company came into lreing when Naglc Lumber Company of Winslow purchased the busin.ess following the death of Warren Olds. The business was subsequently renamed and rebuilt from the foundation up using proven. successful techniques employ,ed by the West's pacesettinq lumber met'hants.
PLENTY 0F ()Ft STREET parking at Acme Lumber's new Winslow yard-whether you drive in or ride up. Just tie up either side of the entrance, podner! Petrified wood on a square of green roofing rock dresses up this neat entrance. And get that sign! Yes, those are saddles (center), admittedly a side line of sorts, but a surprisingly good line in this thriving western town. Introducing local Winslow businessman, Dick Fore (right) who has guided the destiny of Acme Lumber, "since 1963." Dick was formerly in the lumber department of Babbitt Lumber Conrpany in Winslow.
f)ick Fore. local busines-"man and formcr lumberman with Babbitt Lumber Company in Vinslow, is manap{er of the new Acmt: Lumber operatiotr.
WHOLESALERS OF HIGH-QUALITY OLD-GROWTH DOUGLAS FIR BOARDS, DIMENSION & TIMBERS. KILN-DRIED PONDEROSA & SUGARPINE AND INCENSE CEDAR.
Shipped promptly by truck ond troiler onywhere in Cqliforniq . or by roil lo your spur or siding onywhere in Americq.
There's a Weldwood' paneling for everybody.
Every taste.
Every budget.
Everybody with a wall.
You'll never miss 4 ssls-61 a profitselling up the Weldwood prefinished paneling line. It ofiers you the best, biggest selection of wall panelings in the industrv.
The Gold Label top-of-the.line group. Prestige Classic'* panelings including teak and Brazilian rosewood : Deluxe panelings such as selected walnut and cherry; and Charter@ panelings, including the handsome persimmon in our picture, featured in Better Homes & Gardens, American Home, House & Garden, House Beautiful. The medium-price Blue Label group. Familiar, beautifully color-toned Surfwood@ textured fir panelings; Samara@ African hardwood panelings United
Distributing unitsin all principal citiesi
in 8 decorator colors; and Craftsmano panelings, faced with native American woods.
The Red Label money-savergroup. Hearthside'* panelings, fine woodgrain reproductions on hardboard; Trade Winds@ panelings, imported real wood paneling finished in a variety of color tones.
Come take a walk through our woods. See our new Showroom in the United States Plywood Building, 777 Third Ave., New York, N.Y. 10017
If you can't sell them Weldwood paneling they don't own awall.
' Dean Henrv J. Vaux of the School of Fbrestry, University of Californiao Berk"Ly, addressing the 50th anniversary t banquet closing the two-day program,
called upon the whole profession of for-
more efiective instrument for applying forestry research, and indeed the output of the whole 'knowledge industry,' to the technical management of forest resources.
ing fewer hours and fewer years, and the jobs they do becoming "less like worlg?' recreational pressure on the forests has increased five-fold in 10 years.
"rtry to "e:<ploit the full efiect the oppor-
tunities the universities ofier to harness
sci"ttc" to the needs of forestry in the in-
terests of society." He urged a bridging
of the gap between forestry research and
on-the-ground forest management.
"On the side of science," he said, "we
are challenged to make the profession a
'oon the side of society, we are challenged to make the profession a better instrument for the creation of public understanding of how forests may best serve the interests of mankind."
In a land of afiluence, where people live in forests and work in cities, the boundaries of forest land tend to blur.
Further, with nearly all persons work-
Profi:ssional foresters, then, face conflicting forces: urgent need to contribute to the economies of the country'sforested regions, pressure to use forests for recreation, and heavy pressure to preserve forests in their natural state.
These and other problems facing the sciences of forestry were reviewed during a two-dav observance of the 50th anniversary o{ forestry education at the University of California in early December.
More than 400 UC forestry alumni and members of the northern California section of the Society of American Foresters took part, arrang,ed under the general theme, "Forestry in Science and Society."
Forestry's position as the industrial base of many communities, in this country and in less afiluent ones around the world, is one of the serious challenges to sciencc, said Dr. John A. Zivnuska, UC professor of forestry and dean-designate of the school. "For all of our afiluence." he said. o'we still have large regions of low income and deficient opportunities. To a disturbing degree, these coincide with major forest regions. There is a compelling social need for forestry in its traditional role as a developer of the economy."
Dr. Horace R. Josephson, director of economics and marketing research, U. S. Foret Service, predicted that by the year 2000 the United States will again see agriculture drawing upon forest lands for planting space to feed an expanding population. The timber forester, he said, will have to do a better job in management of the land available. and better use will have to be made of wood harvested.
Ralph D. Hodges, forester for the National Lumber Manufacturers' Associatiou. declared the industrial forester is concerned with the social needs of his own local community but finds the current concern of lawmakers pointed toward other aspects of forest resources,
"There is a high level of conservation consciousness in government nowr" Hodges said. "Laws passed by the last congress are oriented toward forest users living in urban areas. How about the needs of those dependent on the forest product?"
Dr. V. Lester Harper, deputy chief of research of the U. S. Forest Servioe, suggested changes in the thinking of foresters, among them that forestry broaden its concern to all trees, including those in parks, shelterbelts, and landscapes-that afiect the quality of the environment. He urged more scientific work in the area of policy affecting use of forests and forest products.
In reviewing the tentative conlention plogram from the Imported Hardwood Pllwood A..sociation. headqrrarters in San Francisco. \\'c are suddenlr- struck with the complexitie,. and manl facets o{ world tradc. and partit ularlr.. the prolrlems facing IHPA members today. tHPA's 1965 anrrual conventiotr wili bc held February 4-5 at the San N1art'os Hotel in Chandler. Arizona.
Tentatively scheduled for dist'ussion on Thursday morning rtill he the fair practice rules and IHPA rules and arhitration. N'Irron Solter. IHPA's man in Washington. D. C.. will discuss recent legislative and exet'utive lrranch decisions affecting the industrr', also devt'lopments in the "mill" and perhaps some shren'd "guesst i mate-s. "
Also scheduled to speak at the Thursday morning session is Bronson Lervis. set'retarl of the American Plywood Association, his suggt'sted topic "Will All Plywood Eventually Be Typc l.'' Ilounding out the morning program will be a spcaker from thtl'rank l-lo1-d Wright Foundation speaking on "Natural S'ood and the Architect."
Thursday afternoon u'ill be open lor recrealion-swimming, golf, horsehack riding and tours of the Frank I-loyd Wright sholplace near Phoenix. A cocktail party, dinner and erttertainmt'nt. uill conclude the Thursdav program.
Friday morning rrill open rvith a panel disttts,*iott otr "'IhtImpact of Cargo Freight, Packing and Handling in thc Amerit'an l{arket Place," Eric Wagner modcrating this sessiorr.
A second panel, "Prefinishing, Prol.,lems" 'I'rends and Standards" will be mocleratt'd by Clark l'IcDorrald of the Hardu'ood Plywood Manulacturers Assn., Arlington. Virginia. Panelists l.ill include llalph Kellar, Wallace Mfg. Co., Kansas Citr'; Joe Durra, Getz Bros.; Al Redinger" Evans Produt:ts Co." Corona; Dick Setter, V-el-.h Panel Co.. Longvicrv; and special guest Dr. Gil Holfman, chemist. O'Nt'il l)uro Co., Miluauker.
The recent FHA wall paneling bombsell uill be discusscd fronr the floor. NIal Hill of Watson Hardwood Plyrvood Corp. modelating this hot issue along with an assist from Xlyron Solttr and Clark Nlcllonald. At this writing FHA has under studv for ezrrlr' inclusion in its Nlinimum Property Standard requirements {or t'irher 7/," thii'k pl1'rvood wall paneling, and/or other drasticallr-changed fire code requircments.
The hnai convention scssion rvill be "The Flush Door lndtrstry 'Irends, Problems and Future Outlook," modcrated lry Jim Nolan, serrretar)--manager o{ the National Y-oodwork Mfgrs. Assn.. Ohit:ago. Panelists rvill include Charlie Baker, California Wooil Products; Stanton Dossett. Caddo Door & Veneer, Shreveport, La.; Franci,. Halel'. Hale-r Bros; and Nlartin V'ist, Jr., Gltrn-l{ar Door Mfgrs.. Phoenix.
Dr. John A. Zivnuska has been appointed dean of the Univer' sity of California School of Forestry at Berkeley to succeed Dr. Henr.v J. Vaux, as o{ July I. Zir.nuska u''ill also become an associate director of the [iC Agricultural Experiment Station. Dr. Vaux, dt:an since 1955, will return to full-time teaching and research.
Dr. Zivnuska has held thc rank oI professor of forestrv since 1959 and in 196l-(12 served as acting dean of the School o[ F orcstry and has served as a consultant in forest economics {or both puhlic and private agencies. including the Stanford Research Institute, the Forest Indu-qtries Council, United Nations Economic Commission {or Asia and the Far East, the Weyerhaeuser Timber Company, and Michigan-California Lumber Company. He was arr organizer, section of forestry. of the Tenth Pacific Science Congress, held in Hawaii in 1961.
Inquiries invited. Samples on request. fell us whot you wont ond when you need if
As Reported in the January,L94l,Issue of theCalifornia Lumber Merchant, Est. 1922
,Atnog Geib, head of the Geib Lumber Co., Huntington Park, Calif., and Mrs. Geib anDounce the arrival of a baby boy, named H6nry Amoe Geib, Jr.
J. C. Burch of the Angelus Lumber Co., Los Angeles, has opened a new yard on the site formerly occupied by Rogers Lumber Co. S. C. Brewer, who has been with Angelus for the past three years, is manager of the yard.
E. E McConnell was recently appointed secretary-treasurer of the Lumber Merchants Association of Northern California. J. E. Kirk, Southern Pacific Milling Co., San Luis Obispo, Calif., is president of the association and F. Dean Prescott, Valley Lumber Cb., Fresno, is wice president.
,Fire destroyed the mill, machinery, finish lumber and building materials shed of the JlY. E. Cooper Lumber Co., I"os Angeles' Still business as usual, though.
B. Burton Gartin of the Home Lumber Yard, Turlock, Calif., was married in Modesto to Fay Shafier of Tracy, Calif.
Wrightson Lumber Corp. is erecting a new office building and store on Vineland Ave., North Hollywood, Calif.
Ilarry Smith, Bear State Lumber Co., Long Beach, and Mrs. Smith, are back from an automobile trip to Mexico City.
L. N. Ericksen has been appointed head of the Division of Forest Products at the California Forest and Range Experiment Station at Berkeley, Calif.
Harry J. Graham, nranager of the Lloyd A. Fry Roofing Co. plant, Compton, Calif., reports that it's still "business as usual", despite the fact that the plant was totally destroyed by fire several weeks ago. According to Graham, orders are now being shipped from Fry's Portland, Ore. plant.
rrYilliam Rempel, Rempel Lumber & Building Material Co., South Gate, Calif., and family left recently for Detroit where he will buy a new automobile and drive back to the Coast.
E. K. Bishop of the E. K. Bishop Lumber Co., Aberdeen, Wash.. made a trip to California by airplane recently in connection with his airplane manufacturing interests.
Francis Tann, secretary of the Redwood Split Products Association, Carlotta, Calif., was in San Francisco on business recently.
Lloyd Harris, Oakland, announces that he is now exclusive sales representative in northern California for Vancouver Plywood & Veneer Co., Vancouver,'Wash.
Clarence Ellsworth, formerly manager of Martinez Lumber, and Robert Tfilson, also formerly with Martinez, have opened a retail yard in Castro Valley.
A. J. Koll Planing Mill, Los Angeles, entertained about 50 children who live in the vicinity of their plant at a'Christmas party on December 23.
Eoss Blanchard, Blanchard Lumber Co., North Hollywood, is serving on a federal grand jury.
George Geib has opened .a retail yard in Norwalk, Calif., to be called Norwalk Lumber Co.
F. G. Hanson, West Coast Screen Co., and Mrs. Hanson are on a business and pleasure trip around the "rim" of the U.S.
Leo Davidofi, formerly of WrightsonDavidof Lumber Co,, North Hollywood, Calif., has opened a new retail yard to be called .San Fernando Lumber Co. L. N. Platner is manager of the new yard.
Nomed Evcns VP
P. (Pete) Oldham has been elected president of Evans Products Company general manager of the company's materials division.
Announcing Oldham's election, Monford . Orloff, chairman of the board, noted #hat he brings a wide and varied experio,ffipu in the building materials field to the
rtland-based firm.
" Oldham, 52, was vice president for marlreting of the Barrett division of Allied
ii'. Previously, he was vice president and i-$eneral sales manager of the Gustin Bacon 'Manufacturing Co., manufacturers of glass fiber and insulation materialg Kansas City,
Mo., and general marketing manager for' Kaiser Aluminum and Chemical Corp. of Oakland, California. He has been president
manufactwed from American made steel. Our
of the Gypsum Association, firs! vice president of the Insulating Board Institute and a director of the Society of the Plastics Industry.
The building materials division is the largest in sales volume of Evans Products' four operating divisions. The division operates mills and plants in Oregon, Washington, Tennessee and British Columbia as well as 30 sales distribution centers across the country. It is a major producer of plywood emphasizing specialty products, a nationwide distributor of building materials and has major timber' resources in both the United States and Canada.
As head of the division, Oldham replaces Emory E, Moore, who resigned as general manager for reasons of health in October. Moore remains a vice president and director of Evans Products.
Craftsman hickory, first nationally advertised panel in the budget-priced Craftsman category, has been added to U.S. Plywood's line o{ Weldwood hardwood paneling.
The new random.planked panel ranges from a warm cinnamon brown to a medium tan in color. Hickory, with its distictive grain pattern, is another Weldwood panel from the family of American woods.
Nearly everything about hickory is uniquely American. Transplanted American hickory thrives in some areas of Europe today, but the native European species is believed to have been wiped out in Europe in the Ice Aee.
Always choose a nail long enough to go through the corrugation peak and catch the sheathing below. Minimum length is Lr6' for l% " roofing, and. 124' for 2)4 u roofing. Ifroofing is being installed over old material, nail must be long enough to reach solid sheathing below.
DENISTON DENGO
LEAD-SEAL LEAD-HEAD
Every 50-pound colorboard carton of Deniston Metal Roofing Nails in your stock ie low-cost, high profit businees insurance.
Pioneers iri the American South. east of the Mississippi, discovered great stands of hickory and valued the species both for its durable hard wood and for its nut crop. It was extensively used for tools, furniture and lumber throughout Colonial times.
The Craftsman line is in the Weldwood Blue Label category of budget-priced prefinished paneling. Other categories are the Gold Label line of luxury paneling and the Red Label low-price line.
DRIVE AARAEO RING SCFEW SHANK SHANK
Usually, the type shank depends on the type wood into which the nail is being driven, and the applica- tion of the roofing. The screw shank is superior when used in green br wet wood, the ring shank satiefactory for dry wood. Remember, however, the screw shank has greater holding power.
The customer whose metal roofing and siding stande up to sun and storms, blows and snows, because you've sold him the nail which locks and seals the metal to the sheathing is the cuetomer who comes back to you for all his building material needs. Ife's satisfied you know your business, and care about his.
The Deniston Triple-Lock Lead-Seal Metal Roofing Nail is sold in galvanized finish only your choice of drive screw or ring shank.
Denco Lead-Head Nails are available in bright or galvanized finish, with barbed, ring, or drive screw shanks.
When Deniston Lead-Seal Nails drive into metal roofing or siding, the rain's sealed out, the nail's sealed in , no creeping, no popped heads, no doubt of holding power.
Sell youf customers protection by the pound... your best business ingurance.
The new hickory panel will 'be available at Weldwood Headquarters Dealers at a special price of $11.88 per 4l x8' panel through January 31. Thereafter suggested retail price will be $f8.55.
The National Home Improvement Council predicts that the home improvement business will grow from $I2 billion in 1963 to $13 billion in 1965 and $22 billion by 1975.
NHIC said B0 home improvement schools held in the past 12 months in 26 major dommunities were attended by more than 23,000 home owners who had nearly $30 rnillion in immediate remodeling needs.
G. P. 0ulHAltlf an 18th Century dealer needed wood window frames, door frames or other interior work, he went to a carpenter's shop called a joiner's wood-working shop.
Today, lumber dealers and builders supply houses depend uoon the modern craftsmen of BIG BEN Sash & Door Company for superior quality, competitive prices and fast delivery of wood window frames,z exterior door frames/glidemaster sliding d00r frames/pre-fit window units/double hung or sliding wood windows/solid or fingerjoint interior jambs.
For further information and placement of orders call BIG BEN at GEneva 1-3541 or JAckson 7-8867 or SPruce
BIG BEN delivers to your warehouse or job-tract sites or house to house.
Wholesale distribution to Dealers 0nly
is not the way to choose building materials. Ask an Ind'ependrcn -^ specialist with 47 years experience in servicing Southern California's building needs. Because ute're independent, we can offer what's best f.or you,r job; not something we're told to push.
Specialized, time-saving service on Formica , and. tbe best in softuood, and. bardutood. Plytaoods, Monkeltpod. Plyuoods, and. Masonite Brand. Hard.board,,
Chicago became the U. S. housing capital for a week in December as the National Association of Home Builders staged its 2lst annual convention-exposition belore a record-breaking audience of more than 30,000.
New products and new ideas designed to spur new home construction, lumber's biggest single market, underscored the "Operation Teamwork" theme of the five-day meeting.
The floor space of six football fields, at Chicago's elephantine McCormick Place, was covered by exhibits constituting the largest collection of products for the home building industry ever assembled under one roof. Demonstrations and special programs presenting the latest techniques in virtually every phase of home building sought to show builders how they can improve their operations by drawing on the knowledge and experience of other NAHB members.
Swonboord AB, one of Sweden'slorgest producers of hordboord, is supplying us regulorly into Los Angeles horbor with o steody flow of their superb products, os listed below. Phone or wire your orders. or inquiries direct. NOTE OUR NEW ADDRESS AND PHONE NUMB ER.
Stqndqrd Hqrd Boqrd
Oil Treqted Hqrd Boord
Oil Tempered Hord Boqrd
DOOR SKINS, AIL STANDARD SIZES
Perforoted Hqrd Boqrd
Acousticol
Heading the list of resolutions approved by NAHB directors was one endorsing administration proposals for establishment of a cabinet post for Housing and Community Developm"t l-'oprovided primary recognition is given to t}e role of privately-financed housing and proper safeguards are established to insure the continued high level of operations of the Federal Housing Administration and Federal National Mortgage Association." Other NAHB resolutions:
(l) Supported the principle of voluntary unionism in the face of an expected all-out union drive to repeal state right-to-work laws; (2) urged an expansion of apprenticeship training programs as part of the administration's anti-poverty efiort; (3) asked an end to most Defense Department construction of on-base military housing and a boost in servicemen's quarters allowances to enable more military personnel to obtain housing in the private merket; and (4) called for an increase in the mortgage ceiling on FHA-insured single-family housing for low-income families.
NAHts elected these prominent builders as its officers for 1965: president, Perry E. Willits, Miami; first vice president, Larry Blackmon, Fort Worth; vice president-treasurer, Leon N. Weiner. W'ilmington, and vice president-secretary, Lloyd Clarke, Des Moines.
Stifier quality control requirements and modernized testing procedures have been adopted by the softwood plywood industry as part of a program aimed at eliminating all defective plywood from the marketplace.
The new policies are modifications of a 2S-year old system credited with making plywood the fastest-growing basic industry in the Federal Reserve Board index. They went into eflect Janu' ary 1, 1965.
Quality control has not kept pace with manufacturing advanceso according to an industry spokesman, and a tiny {raction of structural plywood has fallen below industry standards in recent months.
The new procedures, which include drastic penalties for manufacturers who fall below industry standards, were unanimously adopted December 3 in,a special meeting in Salem, Oregon. It was the largest gathering of its kind in the industry's history and brought together I5B policy-making executives of 92 companies, who produce more than 95 percent of this country's plywood.
NEW LOCATION: 85OO Wilshire Blvd.
Beverly Hills,Colif.
Phone: 657-4660
The quality co,ntrol changes are the result of a study that began about five years ago and that already has produced new testing methods, which went into efiect in mid-1964. An industry committee created to investigate the possibility of upgrading gluelines in construction grades of plywood is scheduled to make its reeommendatior.rs early in 1965.
Plans and program are well underway for the 16th annual Sierra-Cascade Loggirrg Confere'nce, with its accompanying big equipment show, to be held for the second straight year at Sacra' mento, on February 11-13.
Emphasis on this year's conft-rence of loggers of the California pine area and southern Oregon, rvill be on "the logger, his prohlems and techniques." 'Ihe conference is headed by President Varren Carleton, woods manager, American Fnrest Products Corp., Martell, Calif.
In keeping rvith the emphasis on logging techniques, the equipment committee, under Chairman Roy Stillwell of Tenco Tractor Company, is planning a complete exhibit o{ the machinery and tools of the logging industry. Stillwell explains that because of the excellent facilities available at the conference site, the Cali' fornia State Fairgrounds, all but the largest equipment will be housed under one roof in a building adjacent to the conference meeting hall.
"Complete Inventory-all Sizes & Grodes, Green or Dry-for every pulpose"
Llt{lNG UP 0N plans for the "Biggest Show on Worth" machinery display are members of the equipment committee of the Sierra-Cascade Logging Conference to be held in Sacramento, February 11-13. In front are equipment chairman Roy Stillwell, left, and conference president Warren Carleton. Standing are the committee work-hot'ses, from left: D. K. (Ken) Brown, John Buick, Vern Fredrickson, A. Max Christensen, Tom H. Lynn, George A. McClean, and Robert W. Bogh.
The Sierra-Cascade Logging Conference, noted Ior its topnotch. well-attended sessions. plans another outstanding Progfam this year under direction of Andy Anderes of Sequoia Forest Industries, Inc.
The information-packed program will include what's new in log trucking, pre-loading-stanchion relay system. compressiott lrrakes and retarders. duplex tires and single wheels, buckingday labor and gvppo. pay-roll bonds for loggers, a thorough trcatment of log scaling. log skidding, balloon and helicopter yarding-to name a {ew of the up-to-the-minute subjects. In additionthere's a real topper-a treatise on the logger's wife and the forest service wife!
liquipment clinics will he held simultatreously with tht' rnairr program rneeting on l-riday morning and a{ternoon. The equipment committee plans to host wives o{ conference members Friday at a luncheon and special surprise el'ent.
The program comtnittee, in addition to Chairman Anderes, consists of James F. Niclos, consulting {orester, Carmichael; Jack Mcleod, Crane Mills. Paskenta: Al Reuger, F. M. Crawford Lumber Co., Ukiah; John McNie. Michigan-California Lumber Co.. Camino; Herbert Sampert, U. S. School of Forestry, Berkeley; Guy H. Hall Jr.. Forest I'Ianagement, Inc., Chico; Lowell N. Jones, logging contractor, Klamath Falls, Oregon; Dave Johnston, General Box Distributors. Oakhurst; S illiam Raibley, Cheney Grant Lumber Co., Pondosa; Bob Maben, Srinton Lumber Co., West Point; and Paul Rooney, Fruit Growers Suppll' (io.. Br.rrney.
CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA +
LCL FROM YARDFAST PICK-UP
DIRECT SHIPMENTS VIA RAIL OR TRUCK & TRAILER- 1O CAR S.P. SPUR
TRACKADJACENT TO ALL FREEWAYS +
COMPLETE MILL FACILITIES AT OUR IO ACRE WHOLESALE DISTRIBUTION PLANTNATIONAL SHIPMENTS OFALL PRODUCTS
"There is no SUBSTITUTE for EXPERIENCE!"
The most vigorous and skillfully planned promotion, advertising and sales campaign in the historv o[ the western lumher industry is being launr:hed during 1965 h1' the Western \{'ood Products Association, according to Wendell ll. Barnes, executive vice president.
He reports that nearly $I.5 million will be invested by the association during the year to maintain present markets and materially increase the sale of lumber products produced in the l2-western state region represented by his organization.
In recapping 1964, Barnes termed the rnajor realignment of coastal and inland lumber mills into the Western Wood Prod-
ucts Association, the industry's most sig. nificant news. He calls the new alignment one of the most vital steps ever taken on lrehalf of the western fore-st region's (.r'onomy a step thal will have [ar-rear.hing regional and national effects on the production, marketing and use of lumber for years ahead.
"We expect, and must find ways to overr,ome dilfrcult and divisive areas presented hy log exports, foreign lumber imports and inequities in transportation rates," Barnes said. "But, by and large. the overall picture o{ the new year is one of continued and substantial growth of our in. dustry based on 196,X's regional five-year peak production of 19.5 billion board feet
up from l8.l billion in 1963 and more than 2.4 hillion or,er prodtr<tion I0 vears ago.
"The western lumber industry's r.(.onomic wcll-being is dependent upon pol)ulation growth and improved marketing mt:thotls." the trnde association olfir:ial explained. "A r:ontinued rise in population will put a --steady strain on much of the nation's already obsolete family housins and an increased building program in both single and multi-family units is a foregone conclusion just to keep pace with growth.
"A Look to the Future" is the questionraising theme of the two-day wood industry meeting to be held February ,1, and 5. at the Di,"neyland Hotel in Anaheim. California. The meeting is being sponsored bv lhe Par:ific Southwest Section of thc Forest Products liesear<'h Societl-.
Tl.re conference will open on Thursdav morrring with plant tours. Ruses n'ill leare from the Disneyland Hotel [or Cororra. California, and visits to Plvwall Produ<.ts Company ( prefinished 'rvall panr:ls ) " Oea rdon lndusIries (prelinished plywood antl housc trailcrs), and the International !urniture L-ompany (upholstered [urniture).
The first of the six ('on('rrrrent technical sessions will opcn that afternoon. Sessior.r,* are planned on finishing. laminating, oroduction management and costs. panel materia]. rnarketing and woodrvorking machinery.
Wood treated with Chromated Copper Arsenate lasts from two to ten times as long as ordinary wood. Odorless and clean, CCA salttreated lumber is perfect for mudsills, posts, joists, framing members, patios, porches and many other applications, where Dermanence is desired.
ability, lumber pressure-treated with CCA salt is being recommended and used by an increasing number of architects, builders. SEE YOUR DEALER OR WRITE
The mectine is an annual affair" and attendarrce in 1964 was 275. "We ha'r'e a target of 300 attendance in ['ebruarv." Dirn Place, FPRS secrion chairman. said. "All wood industry personnel is invited."
For copies of the full program. write FPRS, 417 North Walnut Street. \ladison, Wisconsin. 53705. the national ollice.
HAR,DWOODS
LOS ANGELES 90023
Serving The lndustriol Lumber Requirements of Southern Colifornio For The Post Fourteen Yeors With The Products of Fine Mills Everywhere. We Would Appreciote Receiving Your Inquiries.
to Serye All Southern Colifornio Deolerr *
t7O3 N. 8th Streel
COITON, Colifomiq
TAlbor 5-0672
| | 381 Brodley Ave.
PACOIMA, Colifornio
EMpire 9-5208
738 Enst 59th Streel
LOS ANGELES, Colifornio
Pleosqnt 2-3137
6807 McKinley Avenue
tOS ANGEIES, Colifomio
Pleqsqni 2-3136
2510 N. Chico Street
E[ MONTE, Colifornio
Gllbert 2-3050
CUmberlqnd 686-0641 *
MoRGAll lfooRs for Every Use
M400 Interchangcable Panels Entrance 0oorc-All lypes *
SE00RC0 Louvers & Colonial-i[odern Hardwood Flush Panel Doors *
rtusll 000nsASH_iIAHOEAIIY -BtRCltMAS0llIIE-EEECll *
fln PtYw0oDJAPA]IESE PIYWOOD*
NORDCO DOOIS
I.OUYER DOOTS
3 PANEI DOORS F.3
rOUR PANET RAISED F-44
X.BUCK FRONT DOORS
sAsH DOORS F-13
RAISE PANEI. TOUVEN DOORS
SCREEN DOORS
FRENCH DOORS
DUTCH DOORS
FANCY TIR DOORS (ENTRANCEI
TOUVEN BTINDS
MONTEREY TYPE DOONS
..SOUTHERN AIR" DOOTS *
Esroblished | 896
WHOLESAIE ONIY *
Mcmbcr
Soulhem Colifomla Door In3lltutc
A new. full-color folder describing the complete line of Armstrong Hardboard Siding and other hardboard products has been prepared by the Building Products Division of the Armstrong Cork Company.
Called "Armstrong Siding," the folder ofrers full details on performance ratings, cost savings, and application data on the company's horizontal lap siding, vertical grooved and vertical plain siding panels, and Armstrong Utility Board. Color photographs of homes built with the various siding products iIlustrate the folder. Armstrong Siding LD-5-65T is available free of charge.
WRITE: Armstrong Cork Company, Department PI, Lancaster, Pennsylvania.
The Williams Company has just issued a catalog on its full line of steel wool products for home, business, and industry.
The 4-page catalog lists the quantities, sizes, and grades of steel wool available in a variety of packages to suit the craftsman, custodian, or housewife.
Product groupings illustrated include the new 12-pack carton of "Jex" brand household pads, as well as the 16-pad breakapart Twin Fack, 1-lb. tubes of bulk or roped wool, 6-pad assorted grade package,6lb. and 20-lb. rolls, 55-lb. reels, cartons of floor machine woolers, and 5lb. rolls of roll-your-own floor pads, all sold under the "Sun Ray" label.
Catalog 64-4 also describes the major features of "Sun Rayt' and "Jextt products, with emphasis on wool quality, pad construction, and sales-oriented package design. Free copies are available.
WRITE: Customer Services Dept., The Williams Co., London, Ohio.
For easy comparison, the nine Royalcote woodgrained hardboard panels are shown as segments of circles in a new color brochure available from the manufacturer, Masonite Corporation.
Appearing as partial room settings are pecan, elm and oak; teak, natural cherry and honeytone cherry; and the three shades of walnut-glacier, sable and tawny. In addition, two full room settings are reproduced. This handy folder, good for
rgferen@, as a mailer or direct selling, lists the line of Royalcote accessories including Putty Stik. color-matched nails and matching moldings.
WRITE: Masonite Home Serwice Bureau, 29 N. Wacker Dr., Chicago, Ill. 60606.
A new full-color catalog of laininated wood products by Weyerhaeuser for its 1965 Rilco line is now available.
Twenty-page catalog shows uses and details of Rilco members for churches, schools, commercial ,and industrial buildings and homes. fhe catalog provides basic design data, specification guide, products information and engineering services. Also included is data on solid timber d e c k i n g, vertically laminated beams and laminated decking. Copies are free.
WRITE: Weyerhaeuser CompanV, Box B 270, Tacoma, Wash. 98401.
Installation procedures and properties of a new sound-dead-
ening construction board, designated Silent-Cor, are the subject of a new booklet published by Monsanto Company.
The illustrated brochure describes in detail methods for using the polystyrene foam,/ paper laminate in wall, ceiling and flooring applications.
Entitled "Silent-Cor for Sound, Control" the booklet is available on request from Department 804.
WRITE: Monsanto Company, building products department, St. Louis, Missouri 63166.
Now, laminated wood decking is ofrered with the exposed (ceiling) surface machine-sanded for better appearance and greater smoothness than possible with a planed surface. The product is of kiln - dried and machine stress-rated lumber. Full-color catalog is available free. Catalog includes types, sizes (t'o 3-1/L6 x 5-75/32" net in lengths to 20,) and grades (architectural, premium and industrial), installation details, and cost comparisons.
WRITE: Weyerhaeuser Co., Box 242, Tacorna, Wash. 98401.
An inexpensive, quick method of protecting gymnasium floors so they may be used for roller skating, banquets and exhibitions is described in a technical bulletin, A-278, issued by Mas onite Corporation. "The Immediate and Removable Temporary Floor Covering" describes how to lay 4'x 8' or 4'xt}' panels of 7+" Tempered Presdwood for special occasions and how to take them up for Iater re-use. Complete instructions in narrative and drawings are included free..
WRITE: Masonite Service Buleau, Box B, Chicago, Ill.
A six-page, letter-size colol i folder illustrates Masonite Corp- I oration's 10 Royalcote woodgrain hardboards and colors for' home and commercial interiors.
Newcomers Alpine Oak and Fireside Birch are singled out for special attention in two attractive four-color reproductions of room settings. AIso shown al'e accessories, including new Royalcote Panel Adhesive, matching metal and wood moldings, nails and putty stick. Copies are free.
WRITE: Masonite Corporation, Box B, Chicago, I11. 60690.
For further information on how oJi special automated highIo..J'milling, gluing and finishing equiPment can serve Vour "Particular needs - Please 'aontuat our rePresentative' todaY.
l{ore than l0 million Amerit'an families will make a crut'ial clroite in 196,5 hetween brrying a new honrt' or remodeling. a It,ading market research analvst has told the National Associatiorr of Homclrtrildcrs.
"iVort: pt'ople still lant a homt'. ancl tht'rt'is trn ahundant't'r,I mortgage moncv. but nt'r'ertheless. ther'e are numerous economi,' fa<'tors that point to an int'rt'ase in remodeling," said Sanfortl It. (loodkin. president o[ the nationwide. Los Angeles-based firrn nhich bears his nante.
Addressing the pro{essional management and profit planning panel. he said major indicators in the trend touard honte remodeling are:
{l) Auto sales: 196.5 well may be the }riggest vear in historr{or automobiles. with more and more familics investitrs in second and even third cars. This cuts deeplv into available {unds and mav cause a {amily to settle for the addition of a room or two in the prcsent home.
(
2 ) Present homes are comfortable : "More Americans alt' comfortable than ever before. Apartments are ahundarltas well. 'Ihe attitude of many people i-.. "Whv change?"'
1,3 I Price: The hu1'erw.ho rentembers $10 per square {oot. retail. as a rule-o{-thumh in homt: htrying- will get a shock lht'n ht' starls looking in today's markt't. l'he builder is fighting desperatt'lr- to kcep his ou'n tosts ttndt'r $10. clerr in the loru prite ransres. l)ollar for dollar'. art ol<ler home" remodek'd, mal offer more -squar{' footagt' and m,tre lan<l undcr it.
t1) Ease of refinancing: Nloney is also plt'ntiftrl for remodeling homes" and in most ('ases it is t-asier on the famill pocketbook to rt'fiuanc't' the prest'nt homt' than to lrttv il
firms: Designer-st1 lecl charges ar(' ro\r available from firms using excellt-nt construction techniques. Location: ()hvioush-- many older homes are located nearel' n-ork, schools previously attendcd and established rt'creational facilities.
Howeler. Goodkin emphasized that 1965 can also be a lerv good vear for the builder who correctlf interprets the rcasons whr- people are hesitating.
"He must make the price of a new houst' seem worthn'hile lrr marketing a produt t and t'ommunitv iacilitit's that are lrettcr thtrn can he athieled throush remodelittg." he contltrded.
I'opc & Tallrot'-* nerv $i'> million hardboartl plant at f)akridgt'. Oreson. will be rt'ady for production earlr- in this month.
'fhe rrerv plant will add an entirely nt'w lint' to the t omlianr''s rvidelr- dir-ersificd list of wood products. 'I'hc hardhoard lint, uill intlude pressed pant'1,. {or a larittty of pttrposes in r:onstrttt'tiott and industrt-. running the samtrt lrom boxing and r,rating materials to "(lustomite" panels of superior qualitr-. having smooth. printable surfaces on olre or ]roth sides.
The plant uill utilize chips lrom other Pope & Talbot operation,. at Oakridge a-q rart materials.
"The neu' unit represents a major step {oru'ard in produr:t dilersification and laste utilization." a spokesman for the c'ompanv said,
Ground for the plarrt lr'a-< broken early la,*t vear. followinqfour r-ears o{ t'xtensivc research in the la}roratory and pilot plants.
ln a progress report, Pope & Talbot said that plant buildings hale becn completed ahead o{ schedule, and that machiner,v is alreadv l:)eine installed,
Meons Compl,ete
Red,wood Sera'i.ce
NORTHERN OFFICE
Arcoto, Colifornio
Phone (7071 822-2843
TWX 707-827-0490
SOUTHERN OFFICE
Redondo Beoch, Colif.
Phone, 12131 378-8292
TWX 213-326-4061
REDWOOD DISTRIBUTION
YARD: LOS ANGETES
SAWMIIL: ARCATA, CAtlF.
A GROWING number of coot-conscious n "o-p.rries are finding windfall re' turns in a most unlikely place-their old freight bills.
fhey are turning these dusty documents over to freight trafrc audit bureauS that make a business of scrutinizing shippers' freight bills to ferret out overcharges by the various carriers. For the shipper, a recovered overcharge means revenue that might have been lost forever if an eagleeyed rate expert hadn't spotted an error. These freight bill checking firms work on a commission basis of 50 percent of the recovered overcharges. Thus the shipper has everything to gain and nothing to lose.
Most of the shippers probably do not realize there are over 20 ways in which overcharges on freight bills can occur, due to the mistakes of either the shipper or the carrier.
One building materials shipper was saved $40,000 because a raie expert noted a rate technicality which entitled the shipper to a lower rate. This technicality had gone
Since 1872
Foreign & Domestic
Selected for color - texlure
Flot & Slroight
Mouldings-Tveq6l s-Pewglg
Foce Frqmes-sills
Risers-Thresholds
Timbers
Direct Mill Shipments
unnoticed by both the shipper and carrier for years.
Through such recoveries some 250 freight bill audit firms acro*s the country are saving over 100 million dollars per year for shippers. With freight rates by most carriers having more than doubled since the war, shippers are more anxious than ever to seek savings. With many new items on the market, plus many other factors that increase rates, more than 100,000 new tariffs are issued each year by carriers.
In hopes of wringing some extra cash from their freight bills, about 80 percent of major industrial firms in the country send out their freight bills for audit. Many of the major companies with extensive traffic departments audit their freight bills first, and then send them to audit firms in hopes they will uncover errors that they themselves have missed.
One enthusiastic subscriber, a large mail order house, states they would lose $150,0O0 per year ifit weren't for an outside audit. Even after a careful audit by its own staff, a large meat packer saves many thousands of dollars a year by an outside audit. Some firms even let out the actual audit of freight bills to the audit firms before payment of their freight bills. One of these firms is a large farm implement manufacturer in which overcharge recoveries have ranged from $85,000 to over $125,000 annually.
Frequently o'errots arise from the shipper's own wrong description of their goods." One firm was sending out its product as finished castings, at a rate of $4.85 cwt., while actually they were rough casting and entitled to a rate of $1.69 per hundred weight. The result was a saving of over $f00,000 for .several years. Even though freight bill audits save firms thousands of dollars per year, the freight auditors suggestions on cheaper rates, routings, methodg packing and so on can mean greater savings that can't be measured.
One freight bill audit firm {ound that a packinghouse product was misdescribed unknown to them or other packers, so they were paying 25 percent higher rates. The description was corrected and the saving amounted to $90 per carload, or $54,000 a year, for tlre group of shippers.
One eastern railroad official says one routing technie,ality noted by a rat€ expert coot the eastern railroads over one million dollars in refunds for overcharges on ship-
ments of fresh meat from the Midwist to the Eastern Seaboard cities.
Some rates change so fast that the carriers can't keep up with them. One railroad lowered its rates on potatoes $l0O per car, but the shippers were billed at the higher rate until it was brought to their attention by the rate experts.
Sometimes it is the complexity of tarifis that make for overcharges, such as the technicality in tarifis called 'oaggregate of intermediate rates." Due to a rate adjustment it becomes cheaper for a shipper to move goods through a number of intermediate points than to ship directly from origin to destination on a so-called through
rate. By revealing these rate irregularitie*,,'l rate analysts can save. shippers sizeable' sums.
Some rate structures are so trickv thaf -.. in one case on shipments of a certain. , commodity from Texas the carriors so dif-' i fered in their rates that with nine carriers r. participating in different routes they as. .r4 sessed nine different rates. and none was".i. right.
Another service that these freight bill audit firms perform is a pre-audit of the freight bills before they are paid. Thus they catch the overcharge on the freight bill immediately and prevent further over;' charges on future shipments.
Hobbs Wall has the !s$ grades at the right pnce.s
They don't horsearound
Bob Griesche has assumed the duties of executive director of the Mill Cabinet Promotion Fund. His appointment was announced by the fund trustees representing participating mill cabinet employers in six San Francisco bay counties. He succeeds Thomas Sullivan.
The fund was established in 1962 to encourage the increased use of locally made millwork, cabinets, and closely allied wood and plastic laminated products.
At present the fund is sponsoring a kitchen design contest for architectural and desien students at local schools and col-
leges. It is alst.r cooperating with the l3ay Area W'ood Council in preparing and distributing a handbook of technical and specification information. Some of the past activities of the fund include an advertising campaign to encourage local purchasing and supporting legislation favoring California products in state build. ing programs.
Griesche is a lifetime Bay Area resident. He has been associated with the woodworking industry since 1950 and has been active in the National Association o{ Plastic Fabricators.
Persons interested in the fund's activities are invited to contact Griesche at the {und. Its address is 1610 Harrison St.. Oakland.
L,nited States Plywood Corporation has purchased a hardboard manufacturing facility at Catawba, S.C. and a remanufacturing facility at Siler City, N.C. {rom Bowaters Southern Paper Corporation, Gene C. Brewer, president o{ LTnited States Plywood, has announced.
"These Carolina facilities will play an important part in our expanding hard' board operations," Mr. Brewer said. "Their output will be distributed by U.S. Ply' wood's sales organization, which includes 135 branches throughout the United States."
Hollywood Ji rhowln8 rdiult.blc natal aa.h,
Say goodbye torever to old lashioned screen, sash and storm doors. for here are trvo all purpose doors...COMBINATION SCREEN AND METAL SASH DOORS that lit all types ol vuall construction and harmonrze with any interior styling.
a lh. Hollyuood Jr. l\|lnr Dcnnlt mo|to srw buylnr r S$h, Sqt.|| |nd lEht In tltchm tnd aarlc. podr... Stom Door.llollymod J... rr. dl 3
a Glv. d{uab a.ry v.tttlhtlon comblncd Into I dffi.
a In$cttlfrt, rurtdoot rcrccnr. a srvea on hrrdwrrs. h.nglnS rnd a $!h Gbit m.y br clcrncd wtth -^-^ p'inting a SrE m rrpan3iw rupllcsnanta.
No mor-. dsiourins t?.ound ! rup.rftq ffiffi
ou3 crtra door wlth rtr rrilrgr vr . il"fl*,.orno firmry3cn.ndoo'r Glpcnet or Flush
Ihldr lnvfta Intudcr|.o Hollyuood Ji Twtna rlya rru you?
O Actr aa an addluonal !f,oHon tor 6ole of I oanel or-flwh dooi b hourill!.. Sha mrtr-conwrn wlth_q|t h.mmlzo wi*t rny tbda rrchltacturo 3id![lhFuth-3aah opcnlng wlthout a Int ]ior daaign. unHdtr3 $. dot a Ftu.h dooF enlbblc ln PhlllDolna a Burll&prod. A slmplc toudr ot ftF Lurun,
How a local group of retail lumbermen and suppliers staged ont o{ the most successful promotions o{ wood on record is thc story of a rect'nt effort bv W.0.O.D.^ Inc. of Denl'er.
l,umber dealers. wholesalers and manufacturers--the 45 who comprise W.O.O.D., Inc.-pulled energetically together in a pre-Christrnas promotion of the "second home" 6a1[g1-6nd it cost their association a net outlay of only $2,000.
They multiplied their "mileage" in public impact many times over by joining forces with a major Denver department store in its campaign ertolling winter sports in Colorado. Thc store, May-D&F,
inr-ested $150,000 in its "W'onderful World of Winter" promotion.
Leaders oI W.O.O.D., Inc. enthusiastically insist that any community group interested in boosting sales o{ wood products can achieve similar success by using the same formula, while changing theme, size arrtl details to suit lheir own consumer area.
For the Denver promotion, the lumber group built a full-size Swiss chalet on the plaza, at the {ront doors of May-D&F and the Denver Hilton hotel. Also, its members furnished lumber and plywood for 25 supporting displays in the downtown store and its two Denver branches.
.., now that BAXCO- PYRESOTE f ire retardant treated lumber and plywood have been approved bythe new Uniform Building Code and by FHA for many uses formerly restricted to non-combustible materials. Stock up to meet the growing demands as architects and bu i I d e rs tu rn to fi re o rotected wood for wall studs, plates, roofing, etc. For the whole story on the new permissive uses-and what they mean to you in sales upturn-send for our Bulletin.
AFTER ALL, YOUR CUSTOMERS WOULD RATHER USE WOOD
wooD
1'o boost public interest in winter sports, llay-D&F- erected a ski slope on lumber scaffolding down from a third-floor openirrg to the plaza skating rink. and scheduled ski and skate stars from the region's winter resorts {or free demonstrations.
Nationally, Sports lllustrated, mag,azine dc'r'oted 12 pages to one Colorado ski mecca, and supplied 25,000 copies of a l2-page booklet, which featured the chalet. Iioth May-D&F and W.O.O.D., Inc. bought {ull or half pages for advertisements in llre Denver newspapers.
Up to 500,000 people were expected to visit the chalet and other exhibits over a lwo-month period. For three weeks, the chalet was shown fully furnished bv the store as a vacation home, then it became castle and throne room for Santa Claus rurrtil ChrisLmas eve.
In all, an estimated $50"000 was spent on predominantly wood construction and promotion. The two-story chalet was o{ Iurrrber framing, plywood exterior and lurnber interior. The Engelmann spruce, lodgepole pine and redwood interior was stained in mustard gold, sea blue and hrowns.
W.O.O.D., Inc. sperrt close to $7,000 on this vacation home campaign, but recovered $5,000 on sale of the chalet as it stood. 'fwo lumber manu{acturers and several other member firms gave materials, while crecting a structure that is to be offered in dupli"aiion aL $13,6fi).
l'. Clifiord Schmidt, president of the Denver group, rated the chalet project as "l:y far the best promotion in our ten vears."
"This kind of promotion can be put logether in any community where all lum' ber interests can work together as they are doing in Denver," he declared.
Brooks-Scanlon, Inc., Minneapolis-based manufacturer of lum' ber and wood products, and Willamette Valley Lumber Co., Portland, Ore., have announced the incorporation of Brooks' Willamette Corp., according to Conley Brooks, president of Brooks-Scanlon.
Officers and directors of tlle new corporation are William Swindolls, Portland, president; Conley Brooks, Minneapolis, and John M. Hollein, Minneapolis, vice president, and A. R. Morgans, Portland, s€cretary-treasurer.
Capitalized at $5 milliono the new company will proceed immediately with necessary planning and engineering to build a large particleboard and plywood plant, adding a substantial payroll in the central Oregon area.
Planing mill shavings for the plant will be drawn from the central Oregon region. Production from these shavings, which are presently being burned, will round out a long-range utilization program for Brooks-Scanlon and other mills in the area.
Brooks-Scanlon, Inc., organized in Minneapolis at the turn oI the century, owned timberland and mills in northern Minnesota, Louisiana and Florida in its early years of operation. The company's holdings are now primarily in Oregon with executive headquarters in Minneapolis.
Representatives of major western lumber producer and wholesale groups met with executives of the western railroads on December 8, in Chicago. Their purpose was to make western industry recomrnendations for proposed rate decreases on wood products shipped to eastern markets as well as for simplification and clarification of loading rules which have been irritating to western lumber shippers.
H. M. Tanzer of Portland represented the Western Lumber Marketing Association before the rail carriers and asked that railrates on eastbound lumber products be reduced to re-establish the historic rate relationship that existed between the West and the South before southern carriers gave their lumber producers a 20 percent rate reduction this past July. Tanzer stated "that any reduction which is not sufficient to allow the western producer to regain competitive entry to his historic midwest and eastern markets will bring further demands in future years to complete the jo,b, and will meanwhile hurt our western forest economy." WLMA earlier this year supported rate reduction applications, which were turned down.
At Chicago, carriers took another look at the need for reductions. All the representatives of the western lumber industry, appearing at the Chicago hearings, detailed a growing loe.s of business to a resurgent southern lumber industry now armed with particularly advantageous rates to markets previously served from the West.
A marketing move intended to expand greatly the outlet for a common commodity has been announced by Weyerhaeuser Company and Wilson & George Meyer & Co.
The commodity is Douglas fir bark.
Bark makes up about l7 percent of the average Douglas fir, but it cannot be used in the manufacture of lumber, plywood, hardboard, pulp, paper, and most other products made from the tree.
Veyerhaeuser and Wilson & George Meyer Co., ll -year-old Western distributor of chemicals, agricultural products, fibers, plastics and home and garden products, have entered into a marketing association to serve the home and garden field with bark products.
Large diversiffed stocks of foreign and domestic hardwoods -our yard.
o Prompt delivery by our trucks
o Immediate service on "will calls"
o Complete milling facilities
New, modern dry kilns
Centrally located
o Competitively priced
Twenty-six freshmen are attending college this term as the start of four-year scholarships they have been .awarded by the Georgia-Pacific Foundation, according to Marion L. Talmage of Georgia-Pacific.
ooone hundred twelve students have received college grants from Georgia-Pacific since we began this program," Talmadge said. "The scholarships are awarded every year in areas where our company has major manufacturing and tree farming operations."
The G-P scholarships are renewable each year, Talmadge said, depending upon the students' performance. Winners only have to be citizens of the United States and residents of the areas where the company operates major facilities. The dollar amounts of the grants vary, depending upon tuition and other costs, and can be worth up to $4,000. Since 1955, Georgia-Pacific, or its predecessors, has awarded over $300,000 worth of scholarships and the program was expanded this past year.
"The basis for selection of our scholarship recipients is a combination of important qualifications," Talmadge said, "scholastic achievement and intellectual ability, need, character and potential for future contribution."
Pioneers of shop built frames, Vent Vue Window Products (formerly Coor-Pender Company) boasts over a quarter century of experience. We qffer regular scheduled delivery to retail lumber and sash and door dealers throughout Southern California. Give us a call for your specified
!
phone: st 3-7510
tr 2-1074
(oreo code 2l 3)
Among the 26 winners of George-Pacific four-year scholarships in 1964 are these westerners: Mark J. Borgerson, Arcata, Califomia; Toni Alene Budd, Olympia, Washington; Cheryl L. Davis. Oroville, California; Judy Fuller, Veneta, Oregon; Robert E. Johnson, Eugene, Oregon; Marcus A. Livingston, Coos Bay, Oregon; Donald R. McAlister, Springfeldo Oregon; Cheryl Mulder, Pilot Rock, Oregon; Frank Nlustappa, Bellingham, Washington; Dorothy Neumann, Bellingham, Washington; Linda Olive, Depoe Bay, Oregon; Gregory W. Painter, Toledo, Oregon; Lloyd Edward Wells, Myrtle Point, Oregon and Kristi Wrigley, Eureka, California. H A, llu S
wholesole lumber compdny, p. o. box 352 encino, cqlifornio
we specialize in: cedar . redwood . pine . fir uppers
representing: brunswick timber products corp. nevada city, calif.
haining lumber comBany williams, calif.
An intensive new research program designed to increase the volume 'and quality of walnut in the next I0 to 15 years by accelerating the growth rate of existing immature trees has been announced by the American Walnut Manufacturerso Association. A major feature of the program will be establishment of the Walnut Research Center at Southern lllinois Universitv in Carbondale, Ill.
"This is a critical period for the future supply of American walnut, the nation's moet valued hardwood," AWMA's Donald H. Gott said. "Long famed as the prestige wood for furniture, paneling, millwork, novelties and gunstocks, it is in almost consiantly increasing demand. The supply must be increased as soon as possible to avert a future shortage."
Gott explained that boosting supply by simply increasing the nu4ber of plantations is a long-term proposition requiring 35 to 40 years lor growth.
"But through this new approach," he declared, "we hope to increase the supply appreciably in a relatively short time. If we can speed growth so that a l0-inch diameter tree becomes a 20inch tree in the next l0 years or so, we'll be a long way ahead in providing ample quantities of walnut lumber and veneer. We feel confident we can do this."
Preliminary research, he said, has shown that the growth rate and quality of l0-inch trees can be increased substantially by four basic measures. He outlined the measures as: (l) Pruning, which improves quality, and releasing the trees. (2) Eliminating weeds, grasses and underbrush. (3) Adding fertilizer to the trees. (4) Increasing the amount of water available to trees during Iow rainfall periods.
We're specialists at Crawford Lumber. No fancy imports or exotic species. Just softwoods-as much or as little as you need. Hard-to-beat prices, too. There's never a problem getting what you want, when you want it. We own our own mills in the Northern California timber country. For direct shipments, just give us a call. You'll have it the next day. For LCL orders, we stock a diversified inventory of more than two mill;ion f eet of prime softwood at our Long Beach distribution yard. Pick it up, or we'll deliver it to your yard or job site. Relax and let us take over your problems -we'll assure the fastest seraice gou'ue euer had!
. JEAN PARRISH SPOOA unique mobile building products exhibit was unveiled and dedicated recently by Ed Goodman, president of Goodman Lumber Company, whose firm had the display open to the public last month at its San Francisco store.
The "Shelter Products Cruiser" is a selfcontained exhibit of Simpson Timber Company redwood, plywood, doors, ceiling tile, siding and paneling building products.
According to Orville W. Shelton, Simpson western area manager, San Jose, Simpson will use the 8' x 18' custom-built trailer
throughout the West for architect, builder, dealer and distributor meetings and for consumer exhibit of the latest innovations in shelter products for the American homeowner,
Designed and built especially for Simpson by Exhibits of California, San Francisco, it has its own electric generator. air-conditioning system, built-in movie and
ED G00llMAl{, president of Goodman Lumber Company, San Francisco receives assistance from lovely Carla Borelli in christening the new Simpson Timber Company mobile building products exhibit. 0rville W. Shelton (right), western area sales manager for Simpson with off ices in San Jme, looks on with approval.
WESTERN
Divene Invenfory-wesrern srocks o ' wrde ronge of domestic ond imported plywoods fo meef ony requirement.
r/ Ilrafegic localio[-ou, wer-srocked ' worehouse is locoted in the heqrf of Southern Colifornio home qnd commerciol conslruclion.
Experienced Penonnel-rho,o,ghry ' troined ond experienced in the plywood field, ond fomilior with your requirements.
0uick Delivery-Fosr roodins ror det livery fo your hu6k5-61 we con moke prompl delivery to you. Direct corlood shipments, ioo!
For the PLYWOOD yov need when you need iI mdke it yourhabil Io -
slide projectors and screen, storage for technical manuals and literature, and materials samples on 20 sliding panels. Doors open on three sides to allow complete access and the cruiser will seat as many as 15. The trailer is pulled by a conventional automobile.
Paul C. Jensen has been appointed a sales promotional representative for The Celotex Corporation, according to G. L. Benson, manager o{ the company's Los Angeles sales district.
Jensen will promote the use of Celotex building products with the trade in the Los Angeles area.
Jensen graduated from San Jose State College at San Jose in 1962 with a bachelor of science deeree in Business and Industrial Manaeement.
Bay Area Marlite officewarehouse opening are: Glen Graff and lim 0nstott (kneeling left) and Andy Milton (standing), sales reDresentatives in the Western Division. Handling the cutting are (L to R): J. J. Robinson, assistant to the general managcr; V. R. Marsh, general manager and executive vice president; Howard Robison, Western Division manager; and Jack Schroeter, San Francisco sales representative.
plywood inventory corefully selected to meel your needs
What opportunities exist for marketing U.S.-made finished wood products in Japan?
This was one of the questions posed by National Lumber Manufacturer's Association stafi members recently to an 11-man team of Japanese business leaders touring the U.S. and Europe to learn more about Western selling techniques. The group, representing firms with a total employment of about 75,000 persons in nonwood industries, indicated that housing may be one of the fields worth further exploratory discussions by U.S. producers wishing to increase their sales in the Orient.
The marketing team spent one day touring the l-orest Industries Building in Washington and listening to a report on the highlights of NLMA and National Wood Promotion Program activities.
The annual Christmas party of the Hoo-Hoo-Ette Club No. I was held December 14, and had a turnout ol 66 members and guests.
The main prize of the evening was won by Dorothy and Glenn Parks of Torrance, California. It was a portable television set. Second prize, a Sony transistor radio, was won by Esther Francis of Hexberg Lumber Sales. Third prize, a recording, was won by M. S. Mclemore. Another wonderful prize, a hand crocheted sweater made and donated to the club by Mildred Dutton, was won by none other than Anne Murray, the club's founder. Anne was a winner in the Irish Sweepstakes also. The Luck of the Irish! The fern tree made by Sallye Bissell was won by Mary Latham of Tarter, Webster & Johnson, the Christmas centerpiece by Marguerite Dixon of Allied Veneer Company. Numerous other door prizes were won by the girls.
A money tree was loaded to help one o{ the needy Jamilies of one of our old time members. Many cans of food and clothing were brought by the girls to help other families.
to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:
Old Growth Fir Dimension from F,S.P. Lumber Co., Port Orford, Oregon
Hemlock Studs fiom
Warrenton Lumber Co., Warrenton, Oregon
Hemlock Dimension from Westport Lumber Co., Westport, Oregon
Douglas Fir Studs from Shepherd & Dasher Lumber Co,, Longview, Wash,
Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.
Now, over 5,000,000 feet of dimension lumber and studs monthly . manufactured especially for Southern California construction needs.
Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling TRiangle 3-2663 or STate 3-0544.
Unlike mony wholesolers, our yord inventory is mointoined with the retoiler in mind _ you con olwoys depend on United tofilloll your Pine ond White Fir needs.
(Continued lrom. Page 13)
estimates of the number varied in direct proportion to the time of day . or should we say night.
Again this year the weekend was scheduled for the high desert" about 100 miles from Los Aneeles at Green Tree Inn. a resort just outside Victorville.
The desert, usually warm and sunny at this time of the year, was heavily splattered with snow, much to the distaste of those who had arrived in Bermuda shorts. But it looked good, even if it slowed down the sun and swim set. Luckily, the club had already planned to golf elsewhere as the greens were about the consistency of an Eskimo Pie.
Focal point of the entire outing was the dinner dance. And no wonder as the efficiency and skill of the prize committee had turned that part of the party into a veritible horn of plenty. This year they had door prizes for every female who attended, wives, guests and children alike. This was in addition to general drawings for door prizes and the golf prizes.
The prizes, paid for with money that the prize committee had enveigled out o{ warm-hearted companies, averaged more than $20 in price. They were, of course, a big smash with the gals who won them. A lot of credit is due Frank Quattrocchi and his committeemen who hustled up the money for these prizes and to the promotion-minded companies that donated the money.
The golfing session, always a big favorite of the club, was held away from Green Tree Inn at Juropa Hills, a country club in Riverside about forty-five minutes away.
Twenty-five golfers turned out for the tri-flight fight. Norm Wendell won the first flight with a 76; Joe Contestibile was second flight winner at 87 and {requent trophy winner Don Johnson took the third flight prize with an 83.
NBMDA ANNUAI. CONVENTION (Continued, lrom Page 19) of all hardwood plywood production," he said. In 1963, prefinished sales totaled 381,327,000 square feet with a value of more than $40 million.
To aid distributors and dealers in purchasing and stocking, McDonald explained that the survey showed rankirg of species according to percentages of total sales. These include: birch, 30/o; Laran,2L/o) gum, l2/e; walnut, 9/o; oak, 8/o; other domestic (pecan, cherry, elm, maple), l6/a; other imported., 4/o.
McDonald stressed that distributors and dealers should stock in conformance with
survey averages for maximum sales potential. "Also," he said, 'oyou should display full panels of different types, finishes and species with low, average and high prices so the customer can see what he is buying."
The speaker pointed out that many dealers refuse to stock anything but unfinished products, particularly sash and door jobbers. 'oThis is a mistake." he said. For those who object to stocking prefinished because they fear losses due to damage during delivery, McDonald stated that new wrapping techniques and truck storage racks are solving these problems.
Distributor and dealer advertising and promotion must also be modified to adjust
to market demands, McDonald advised. He'l suggested that distributors make an effort'l to imitate the joint Canadian Government"r' Canadian Hardwood Plywood Associatioil promotion, now touring the U.S.
The display features a variety of bircb plywood panel samples set up in a trailer. Tour of the display is hosted by "Miss Canadian Birch." 'oSomething of this na. ture could be developed by a distributor for local residential area promotion," McDonald ofiered.
The speaker concluded his remarks with a plea for distributors to develop local level wood promotion groups such as the field training classes his association conducts.
We specialize in pack. aging for or-the-iob shipments to your custome/s specilications.
6. D. "Jcrry" Pctcry
"We Wi// Worrb Witk IVau,
The newest member of the family of Simpson Timber Company redwood plywoods is Rusticwood Inverted Batten. This new product combines a distinctive reverse batten appearance with the bold-relief surface texture of brushed redwood.
Deep-cut channels, lltL" wide and spaced 12" on center, provide the appearance of expensive board-on-siding at only a fraction of its cost. This is ideal for either exterior or interior application wherever a dramatic wall effect is desired. It has a waterproof exterior bond and a protective clear water-
If your secretary is threatening to wear Eskimo-style, fur-lined mukluks at her desk to keep her feet comfortably warm, get her a General Industrial foot warmer!
Now employees on the production line, in the office or laboratory or on the sales floor, work with increased efficiency and with less absenteeism due to colds when provided with portable foot warmers.
These 14 x 21" neoprene rubber mats throw off a gentle warmth that keeps workers healthy and comfortable. Safe and economical, these neoprene rubber mats use less power than a 75 watt light bulb.
Interior or Exterior Application repellent factory-applied to face and back veneers.
Rusticwood Inverted Batten is a full 5/s " thick with edges shop-Iapped for rapid application and true alig:rment of panels. It is available in widths of 48Ye" and lengths of 8',9'and 10'.
For further information on this new product see your local Simpson building materials supplier or,
\ilRITE: Simpson Timber Company, 2182 Washington Building, Seattle 1, Washington.
Z-Ment neoprene adhesive, type N, a high quality, resilient, all-purpose adhesive and caulking co,mpound, is being manufactured by Z-Brick Company, the producer of vermiculite-based facia brick.
Z-Ment is available in spouted cartridges for caulking gun application and in quart cans for knife application.
It is especially applicable to routine maintenance around the home: sealing windows, tuckpointing brick, repairing cracks in concrete and applying ceramic or plastic tile.
Originally developed for the application
of Z-Brick to wall surfaces, a purpose which requires extra holding power and resiliency, the product suits other similar uses unusually well.
W'RITE: Z-Brick Cornpany, 5600 - 14th Ave. N.W, Seattle, Wash. 98107.
A distinctive Roman river scene, made from a 4O0-year-old copper engraving, has been added to the line of 6' wide Marlite Mural panels designed for the back wall of a tub-shower recess. Called "Ponta Roma," the new mural panel harmonizes with any color scheme because it comes in either neutral sepia tones or reflective gold on a white background.
Matching white panels are available at lumber dealers for use in combination with this new mural. Special satin finished gold mouldings are also available. This plasticfinished hardboard panel will withstand high heat, moisture, and stains.
Like all Marlite paneling, it can be dampwiped clean, and never requires refinish-
Rubber ltitat Foot Warmer Mats are $8.95 each and will be sent postpaid.
WRITE: General Industrial Co., 1762 Montrose Ave., Chicago, Ill. 60613.
New molded wood table tops with an engineered wood core and an extra-durable surface noril are offered by Weyerhaeuser
ing. The rA" thick panels, 5' and 6' high, can be installed over old walls or any solid backing with Marsh adhesive.
IVBITE: Marsh Wall Products, Dover, Ohio.
In Nine Melamine Patterns Company. They are called Silvaplex. Tops are stain, abrasion and heat resistant, ready for legs. There are nine melamine patterns: walnut, ebony, cherry, maple, teak, white mellotone, yellow mellotone, turquoise linen, ,and gray linen; walnut is pictured. For more information contact your nearest Weyerhaeuser distribution center or,
WRITE: Weyerhaeuser Company, Box B 262, Tacoma, \Mash. 98401.
Profit pack of new self-nailing "Doo-ft Clips" contains two sizes of small clips for many types of construction, repair, mod-
ffnishes over raw wood, thereby giving the customer a visual choice of finishes.
The compact demonstration display with one qu.art of Dry'ad and one quart of Spruce is free with introductory ofer. Jobber and dealer inquiries are invited.
WRITE: Finch Paint & Chemical Co., 1526 West 228th St., Torrance, Calif.
Wilhold Glu-On Fixture Adhesive is an entirely new material that grips so quickly and with such strength a towel bar ean be positioned at once,and will hold itself without support as the adhesive dries. The adhesive will bond on contact anything to glass, tile, metal, wood, masonry or plastic surfaces. And it allows time for final adjustment.
ernization and do-it-yourself work. These clips are scored so they may be bent around co ners. Made of zinc-coated steel, clips are lr(,, x 25A,, and, l\6,, x B I5/t6,'. L5" x L6" x 6" counter carton contains 400 small clips with recommended retail of 6 cerrts and 250 large at 9 cents. Total retail value $46.50. Dealer cost is $27.90, pro- viding 40 percent gross profit. Market tested, the clips move well in lumber and hardware stores.
WRITE: The Panel-Clip Company, Box 423-29, Farmington, Mich.
C. J. Desmond, director of thb newly established trade sales division of Finch Paint & Chemical Co., Torrance, Calif., announces the introduction of "The Magic Twins" of natural wood finishing: Dry'ad, a dry-sealing, "filled-effect" first coater for a natural non-darkening, "bleached-efrect" and Spruce, a clear, satin-gloss, bartop
The new Wilhold Glu-On Fixture Adhesive is said to provide a permanent waterproof bond with distinct.advantages over the ordinary methods of using nails, screws, plugs,
Attractive Standing Floor Display
Rubber Calk Sealant, recently introduced on the retail market and fast becoming a "best seller" among caulking and sealing compounds, is now available in an eyecatching "self-salesman" display-pack, containing 12 blister-packed, 4Vz oz. tubes.
The manufacturer, Products Research Company, Burbank, California, has found the new display-pack to have widespread acceptance among alert dealers for use on counters or on aisle tables. Blister-pack cards may be removed from either side of the display as an aid to impulse purehases.
Forms Permanent Waterproof Bond etc. It will bond rubber or metal trim to concrete steps; fixtures and shelf brackets to tile o,r rnasonry; ceramics and plaques in swimming pools and on patio or garden walls; metal signs to stucco and concrete.
Available in lY+" oz. tubes, retail 98 cents, and larger size containers.
WRITE: Wilhold Glues, Inc., Los Angeles, Calif. 90031.
Dealerrs signing up for Masonite Corporation's t'All-Star Products Palade Promotion," featuring. six new products, will receive an attractive flocr display with an attention-getting header.
The standing display consists of two 16"x48" Royalcote panels-one Alpine Oak and the other Fireside Birch-hinged together to hold the display header.
Each display comes with a price arrow printed on both sides that slips into the unit. Attached to the arrow is a sample
Contains 12 Blister-Packed Tubes
of Rubber Calk Sealant that permits the cqstomer to judge its flexibility and exceptional adhesive qualities.
sealer and finish. The two products are presented side by side, in a dramatic "finger- wetting" counter demonstration display.
The display includes a sample walnut panel, one portion coated with Spruce over Dry'ad, a middle section of raw wood and a third section coated with Spruce over raw wood. Using water from the canister below the panel, the customer is invited to wet a finger and run it across the entire panel. With one stroke of a wet finger, it demonstrates the non-darkening effect of Dry'ad and the normal wetting action of clear
Packed with this display are elements of a kit for the dealerJs use in promoting sales of the new products. They include a fourcolor banner displaying the Glacier, Tawny and Sable Walnut Peg-Boards, four large color pennants featuring Alpine Oak, Fireside Birch, the walnut perforated hardboards and Patterned Peg-Board 100; also another banner promoting Alpine Oak and Fireside Birch in full color.
Also included are radio and television scripts for local promotion use, publicity relea.ses and ad mat proofs.
WRITE: Masonite Corp., 29 No. Wacker Drive, Chicago, IIl. 60606.
Ttre cornplete display-pack of 12 cards, each containing a 4th oz. tube of Rubber Calk Sealant, comes to the dealer ready to set up in seconds. All cards are in place in the display which is packed in a quickopening shipping carton.
When desired, Rubber CaIk Sealant is also available in a bulk pack of 12 blisterpack cards for rack or other display. It is also available in 6 oz. net weight pressure cans and 15 oz. net weight spouted cartridges. Colors are: bone white, gray and black.
WRITE: Consumer Products Div, Products Research Co., 2919 Empire Ave., Burbank, Calif.
Los Angeles LCI Yqrd
. Dry Aye & Btr Fence Moteriols
P.O. Box Y, Arcoto TWX: 707-827-0433
Phone: VAndyke 2-2416
Bill BrouningRedwood From Relioble Mills
o Gorqge Door Siding
A new, non-skid plywood decking product recently developed and introduced by Simpson Timber Company, one of the nation's leading manufacturers of plywood products, promises to provide 5afer, surerfooting around the home.
Skid Guard has virtually unlimited uses wherever a non-skid u'alking surface is important. It is ideal for construction of decks and patios, around swimming pools, outdoor and basement stairways, porches and for flooring around a workshop, The tough and durable non-skid surface is unaffected by water or liquids so this building product can be used outdoors as well as indoors.
Simpson also recommends use of Skid Guard for economical construction of safety
o Green Commons
o Bender
o loth
Also Direct Rqil qnd T&T Shipmenls
7257 Telegroph Rood, Los Angeles
OVerbrook 5-8741PArkview 2-4593
Norm Voelcker Corl Duproy
Ken Strqwser Lorry Kenninglon
floors exposed to corrosive liquids, in athletic locker rooms, near showers and in service stations and garages and wherever firnl footing is mandatory.
Available in natural tan. brown or black. the standard size of this piywood product is 4' x 8' in full thicknesses of 5/16",\s/s". a/2,, s7",,, syn,, and 1,,. Lengths of 6,, 7, and 10' are available on special order as are other thicknesses. Approximate retail price for: a 4' x 8' x 5/76" panel is 50-55 cents a square foot.
Retails for 55 Cents Per So. Ft.
surface boat docks, boat decks, floors and u.alkways exposed to weather, industrial
The same as all Simpson overlaid plywoods, Skid Guard can be sarved, nailed, screr,r'fastened or glued, shaped, iointed or edge-planned. While hand tools may be used, best construction results are obtained using sharp, high-speed power tools.
WRITE: Simpson Timber Co., 2175 Washington Building, Seattle 1, Wash.
Serving Al! Southern Colifornio Lumber Yords - Cobinet ShopsFurniture Monufocturers ond Wholesole Lumber Distributors
New Porlicleboord Strip Flooring
Forrest Industries, Inc. of Dillard. Oregon, manufacturer of particleboard flooring products, has announced an addition to its
.Manufactured with 'tongue .and groove and precisely square ends for easy installation it is factory-finished with a pure vinyl top coat that means no sanding or finishing after installation.
Forrest Thinline Wood Strip Flooring can be installed in the same manner as conventional strip flooring, with a modern automatic nailer and standard flooring nails. It is manufactured.from graded wood particles bo[ded together by synthetic resins under high pressure and heat. Density is 55 tbs.
WRITE: Forrest Industries, Dillard, Ore.
flooring line, new Forrest Thinline Wood Strip Flooring.
Forrest Thinline Wood Strip Flooring has a modern, narrow style that provides a luxurious appearance whether used in home, apartment, motel, church, school, or for commercial use. Dimensions ate 2ty'2,, x 8' x Ve" thick. Available in either Autumn Oak or Kashmir 'Walnut that give the warmth and beauty of wood. it blends with any decorating scheme.
The new flooring product can be installed for as much as 40Vo less than conventional strip flooring, Yet it is harder than oak or maple. This means that Forrest Thinline Wood Strip Flooring will resist the abuse of women's spike heels and the weight of heavy furaiture better than any other strip flooring material.
Froduced in two sizes, these new clips can be used in many types of construction, repair and do-it-yourself work. Clips are scored so they may be bent around corners. Made of zinc-coated steel, the nails are tbn x ah" to minimize splitting. Sizes are lty'e" x 28t6" and Lls" x 3L5/16',,20-gauge hardened steel.
lnstantly activated by sprinkling over a wetted down area. Quickly cuts through oil and grease. Use on all oily, greasy floon and driveways and for cleaning w h ite wa ll tires.
Avoiloblc in I lb. pour spout conisler ond in 25 lb. bogs for commercial tradc, Yout W.M Jobbcr hr3 il.
WRITE: Panel Clip Company, Box 42329, Farmington, Mich.
43O 4o|h StreetOAKTAND (Moiling oddress, P.O. Box 3041, PHONE: Olympic 8-288t o
This new merchandiser gives the dealer a complete saw blade replacement sales center for metal and wood cutting sabre and coping saw blades. Blades ale carded and packaged in a pilfer-proof clear plastic sleeve. Tho display unit is only La/2" deep, less
TWX: OA4I0
than 15" wide, and only 8" high. It is easel backed for standup counter display, eye punched for wall or peg board display.
Wide assortment of blade types, sizes, ends, and teeth insures having the right replacement blade in stock.
WRITE: G. W. Griffin Company, Franklin, New Hampshire, and ask for the No. 50X Merchandiser.
A brand-new simulated stone fiberglas building panel and edge trim that's simply hand-nailed into place has been introduced to the building industry by the Terox Corporation of America.
Tagged Roxite, the big 12 x 48-inch units are actually embedded with crushed stone to produce the color and texture of genuine
hand-chiseled stone.
Edgestone Trim, narrow strips of the same material, adds the finishing touch to Roxite installations: wainscotting, around windows and doors, inside and outside corners, to highlight built-ins and murals, and so on.
The Roxite panels weigh less than one pound per square foot, which makes them ideal for installation over open studs, masonry, plaster, gypsum wallboard and other "sheathing" materials.
Roxite and Edgestone is available in three natural stone shades to achieve accent contrasts as surfacing-interior or exterior-for walls and wall sections, toom dividers, fireplace fronts, planters, etc.
WRITE: Roxite Div., Terox Corp. of America, 5238 West Belmont Ave., Chicago, Ill. 60641.
Bright, Woshoble Office Interior
Combine good looks and easy maintenance in a new or remodeled office interior.
For contrast, Marlite panels in vivid colors may be utilized in the movable partition around the general office area. This plastic-finished hardboard, which requires no finishing after installation, can be dampwiped clean. Smudges and stains can be removed with a sudsy cloth. Periodic decorating is eliminated.
WRITE: Marsh Wall Products, Dover, Ohio.
A handsome, new full-color carton highlights a new roller set just announced by Thomas Industries Inc.
The new packaging is of the open face type with the interior of the carton exposed, showing the buyer its contents.
The seamless roller cover and frame. 14-
ACCURATE
EXCELLENT SERVICE
CAMPETITIVE PRICE
OUR STOCK OR YOURS
SELE(I PAI.IEI (0.
SHEII.A JIRETT
Los AltoH.Es 23, (AUF.
PH0llt: Alfgelus 9-9418
inch hardboard extension handle, trim roller and paint pan are all securely locked into place by the design of the carton itself.
fhe new paint set is available in seven or nine-inch versions. The seven-inch package carries a retail price of $3.69, while the larger nine-inch set retails for $4.49.
Cedar-Sawn and Cedar-Etched plywood siding are described in detail in a cabalog sheet now available from Evans Product's Company. Exteriol and interior applications are illustrated, and the sheet explairx how Evans Cedar siding can save buildels and home owenrs money on construction costs.
TilRITE: Evans Products Company, Building Materials Division, P.O. Box 3295' Portland 5, Oregon.
prime slock from quality producers of Pocific Coosf soflwoods
Aberdeen, Woshington
525 Boqrd of Trode Bldg.
PORTTAND 4, OREGON
Phone CApitol 8-4141
Monufocturers ond Distributors of West
MENTO PARK
Jim Froser-Dick Merritt
1618 El Comino Reql
DAvenporl 4-2525
EN. l-0036 (Boy Areo, Son Josel
451 Sourh G Street
ARCATA, CATIFORNIA
VAndyke 2-2971
Coost Forest Products
IONG BEACH
ll0 W. Oceqn Blvd. Jim Rossmqn-Geo. Otto
SPruce 5-63t8
HEmlock 23481
Mosonite Fhkeboqrd Plqnned
Mqsonite Corporation will begin marketing of a new flakeboard panel product under the brand name "Presdflake" early in 1965, according to F, O. Marion, vice president, marketing.
It will be the first time in recent histo'ry that the company, originator and world's largest producer of hardboard, will move into other types of panel products, he said.
"Presdflake," a compact multilayer panel composed of fine wood flakes with a resin binder, will be marketed through Masonite building material distributors and dealers as well as through a variety of industrial channels, Marion said. Manufacturers of furniture, kitchen cabinets, counter tops, interior doors and similar products are
among major users of flakeboard.
Hardboard, the company's principal product, is a more dgnse material made of compressed wood fibers and different from flakeboard, which is ,a thiek, light weight product made from wood flakes. Correspondingly, the uses for building and in industry are considerably different, Marion explained.
Speeifications of the "Presdflake" line will exceed U. S. Dept. of Commerce commercial standards and will 'incorporate g number of exceptional performance features, Marion said. Pricing will be competitive with "good grades of flakeboards now on the market," he added.
WRITE: Masonite Corporation, 29 North Wacker Drive, Chicago, Illinois.
A new fiberglass screen that converts the family garag'e into a bteezy summer room is available direct from Overhead Door Corp. for sale througt lumber yards.
A simple pre-assembled device Vith a bottom seal, the fiberglass screen rolls up like a window shade into a metal housing that is attached to the ogtside of the garage,
The screen is available .in a standard one-car garage size-7, 8 and 9 feet wide by ? feet high. For a two-car opening, two of the standard screens can be joined. Retail prices start below $60. .i
WRITE: Overhead Door Corporation, Hartford City, Ind.
I 7
LayJn Ceiling Ponel
Fissuretone, a new acoustical, noncombustible lay-in ceiling panel, is now being marketed by The Celotex Corp.
The mineral fiber panel features a deepetched travertine-like texture combined with random miniature perforations to provide a noise reduction coefficient of .65.
Fissuretone panels are rated Class A (noncombustible) under Federal Specifications SS-A-118b and carry Underwriters' Laboratory, Inc. Fire Hazard. Classification label.
The washable finish has a high light reflectance of 83 per cent.
Fissuretone is available in 2' x 2' and 2' x 4' sizes, )b" thick, and is packaged 64 sq. ft. per carton.
Has Washable Finish
WRITE: The Celotex Corp., 120 South LaSalIe St., Chicago, Ill. 60603.
Thoss Products Corporation has introduced a new -patio or carport shelter featuring an attractive canopy of tough, lightweight, colorful, maintenance-free rigid vi. nyl panels.
The new shelter is a prefabricated unit which can be assembled as either a free standing or attached structure.
The corrugated rigid vinyl canopy, made with Monsanto Company's Lustra-Span vinyl panels, is ofered in a variety of sizes and in white andlor colors. Prices of the patio and carport shelters range from $200 to slightly over $375.
WRITE: Thoss Products Corp., 206 West Third St., North Manchester, Ind. 46962.
(Continued lrom Page 6)
rolling full-time during the summer, and his two crews install an averase of 20 fences a day.
This lucrative fence trade didn't just happen. It's the result of a skillful merchandising program organized by Cofiey over a period of several years.
A firm believer in advertising, Bill takes a full page ad on the back cover o{ the "Pennysaver," a local shopping guide distributed throughout Huntington Beach. In his ad, he uses ad mats to illustrate the various tlpes of fences he ofiers, each
priced per lineal foot. He features an advertised special each week.
To answer inquiries, Bill had a brochure printed showing the 15 difierent {ence styles which he carries in inventory. Each is priced per foot installed, or, {or the do' it-yourselfer, per foot for materials only. He has ,*everal models displaycd at the yard and also eives free estimates on custom jobs. Most popular styles have proven to iie cedar grapestake and redrvood i/g hoard fences,
Financing on fence jobs has been worked out for the homeowner through a local bank. Lumber Land ollers three-year bank financing on all jobs over $125.
No novice in the buildinq materials busi-
ness, Coffev was operating his own door business in Anaheim in 1959 when he spotted a used lumber operation that looked like a natural for a retail yard. The prop' erty was particularly attractive since it had a good chunk of frontage on the main boulevard in Huntington Beach, then a semi-rural area just beginning to boom'
Bill leveled the lot, burned all the scrap lumber left around and Lregan building Lumber Land from the ground up. Since then the yard has grown with the community, now the site of several housing tract developments. A 52-acre shopping center was recently completed across the street from the yard.
Cofiey's operation now boasts an all new
showroom with handsome redwood tongue and groove siding, over 300 leet of selfservice lumber and plywood bins and a large, neat-as-a-pin parking area.
Among the hottest sales items at the yard are paneling and plumbing fixtures. In an area with so many new houses, paint and mail boxes have also proven good sellers. Lumber Land stocks a -full line of Security paints, including a handsome display rack.
Handling the office and bookkeeping chores at the yard is Cofiey's wife, Vancie. Top hand is assistant manager Lloyd Gentry.
Bill expanded hir operation recently when he bought out the Golden Rule Lumber & Plywood Co., in El Monte, Calif.
"But operating two yards in different cities is a little too much for one man." he says, "so now I'm looking for a buyer for the El Monte yard."
Another unique feature at Lumber Land is their handling of customers. Rather than counter men, yard men, drivers, etc., all employees are trained to do everything. They pick up their customers in the showroom, help them select what they're looking for, do some custom cutting if asked, load it up and even sell them paint, nails or whatever else they might need.
Coffey's merchandising philosophy is a simple one: "treat them right and give them good service, and they'll be back again and again."
A new nationwide code of ethics for the a*vertising and selling of home improvement products and services is being formulated.
The new code is being established by the Association of Better Business Bureaus and the Remodeling Industry Coordinating Committee.
The latter is headed by Edgar V. Hall, executive director of the National Home Improvement Council, who has been elected chairman of the committee.
One of the Committee's first projects, the revised code, when approved, will be r,egu' lated'by local Better Business Bureaus.
Editor
California Lumber Merchant
Dear Sir:
Thank you vefy much for the article on our firm lvhich appealed in one of your r:ecent magazines (November, page 28).
We sincerely appreciate it and and know that it put our company name forward in places where it lr,'as not known.
Very truly yours,
E. Ray Grosscar just as they live. There are no cages. So, one has to staY in the car. You can actuallY see Cheetah kill impala for food, etc. You can feed bananas to wild baboons and their Young. You can ride into areas where wild lions roam. It's fantasticl
of water buffalos, elePhants, wart hogs, monkeys, baboons, gazelle, impala and countless others I did not know. A former director of the Berlin Zoo who was with us and is writing a book about animals for his university rvas neally speechless flom the sight.
Holderness Supplies, Inc. Tucson, ArizonaEd
Max Cook California Lumber Merchant
Dear Max:
A funny thing happened to me on my way to Dallas to attend the N.R.L.D. convention.
I had taken the Novembel issue of the California Lumber Merchant with rne and was enjoying reading it on the plane very much. Hou'ever, it developed that a very charnting passenger occupied the seat next to mine and subsequently I put my copy of the magazine in the pocket in front of the seat while dinner was being served. After dinner, this lovely passenger asked if she might look at the magazine as she was interested in the lumber business.
One thing led to another and natulally I didn't ask for my copy of the California Lumber Merchant back when I got off the plane at Dallas as the lady was thoroughly engrossed in reading it and she was going on to New Orleans. I had the choice of either going on to New Orleans ol being a complete heel and asking for my magazine back. Since neither one of these alternatives seemed appropriate at the time, I deplaned, leaving my copy 'with the lady.
If at all possible, I would like to obtain another copy inasmuch as I did not have an opportunity to read much of this issue. Anything you can do to be of assistance in seculing an additional copy for me would be greatly appreciated.
Sincerely yours, Bernard
B. Barber. Jr. Bernie Barber and Associates Fresno, Calif.Dear Ole:
A few months ago you published a note I sent you on Kenya. In reply to the calls and letters from lumbermen I thougl.rt the best way would be to lvrite again.
Any visitor to Kenya will be enthralled by the world famous Stanley Game Reser"ve within the Nairobi city limits. Wild animals of every kind and description can be seen from your'
For those of us in the lumber industly, the virtuallY untouched Mount KenYa folest of 400 square miles with its cedarlike trees, its African red colored lvoods and white colorecl lvoods ale a lefleshing sight. There is a small English-owned circular ail dried sawmill similar to the small cilcular mills around Nevada City in Califot'nia.
If one gets to Kenya, staY at the Treetops Hotel at Neli. This is the shack built in the rvild Fig Tree on the edge of a salt lick which is wor:ld famous.
Princess Elizabeth rvas there with her husband, Plince PhiIlip, the night King George died. The hotel rvill accommodate 20 people who are taken in and out by a hunter. Reservations must be made up to six months ahead of time. The top floor is a large observation deck from lvhich pictul'es can be taken. They turn on lights to illuminate the salt lick about 4 p.m. evely afternoon. The lights are on all night. Nobody can adequately desclibe the multitude
Neri, Ken-va is a beautiful place vvith streets lined rvith tall tlees resembling our Western red cedals. The Boy Scout founder, Lold Baden - Pot'ell spent his last yeals here. The Italian war prisoners built a chapel for their fallen ait' general, the young Duke of Aosta. during World War II. Nearby is 10,000-foot Aberdere Mountain and its forest from whele the Mau Mau used to launch their deadly attacks, and then retreat, a decade ago.
Kindest Regarcis, Jack Carlow Carlow Co.
Los Angeles
We like to Get Letters!
Goi something on your mind? Got o beef oboul conditions in the induslry, or o good word lo sdy obout them? Toke o few minules qnd drop us a line for publicotion. We like to hesr from you. Olhers ore interesled in your opinions.
Six months old-lOO Yeors'experience in produclng solid ond finger-iointed quolily JAMBS AND MOULDINGS lN VOTUME -.. Proclicql experience ossures cuslomer solisfoclion when you depend on us for QUALITY PINE PRODUCTS
WHEN YOU WANT 'EM
HOW YOU WANT 'EM
"For the Best in the West Call TRANSVESTERI\'|" ANgelus 8-1831
Custom Milling & Cutting For Construction Industrial Furniture Manu{acturers by our staff of erperienced supervisors and expert craftsmen
Xlanulacturers ol Quality Pine Products 2440 So. Arrowrnill Ave., Los Angeles, Calif. (Adjacent to Long Beach Freeway)
Details of a new and improved machine for pre-staining lumber, plus three new solid color stains, were introduced at the National Association of Home Builders Show in Chicago by the Olympic Stained Products Company of Seattle.
Visitors saw Olympic's full range of stains and allied finishing materials. Included were ooGolden Sand," "Olive Branch,o' and o'Beige Grayi' new colors dictated by current fashion trends.
The new "Olympic Stainer" will make it possible for lumber yards to pre-stain enough lumber in one hour to surface the exterior of an average house, according
to Olympic's general sales manager George Oistad.
It flows stain on the wood through a system of rollers and power-driven brushes.
The Hardwood Plywood Manufacturerso Association, formerly the HPI, at its 1965 spring meeting will again consider and vote on a proposed standard for factory finished plywood.
The new, and much simpler standard proposed for consideration is as follows: The panel shall be evenly covered with finished material applied either
SHINGLES SHAKES DECKING HAIDA SKIRL
CLEARS ROUGH GREEN
Selling
in wet form or dry film. The panel shall be coated with one or more coats of an acceptable finish properly cured. Acceptable finishes include penetrating sealers, shellacs, laquers, varnishes, syrrthetic resins, and any other materials that ivill provide a commercial quality aesthetic surface. IVaxes may be factory applied onto an acceptable finish. The finished panels shall be free of orange peel, scratches, pin and pit holes, dirt specks, waviness and sagging.
This simpler standard now under consideration by the HPMA replaces the complex standard proposal turned down by HPMA at its 1964 fall meetine.
Los Angeles - Oronge Counties
IMMEDIATE PICKUP SPEEDY DELIYERY
LUMBER HANDLING & STORAGE storoge spoce to leose
-odiocent to Sonto Ano Freevoy-
Ave.
Trucking
UPTAND TUMBER CO.
(Cctntinued lrctn Page 28) school teachers attd some are studentsand Upland Lumber trains eac'h one to handle his job in an erpeditious manner.
And last but not least is the "selection room" rvhere clients can lrrowse through hurrdreds of "idca" books to determine the decor and material needed for a compiete home huilding job, add-a-room or- remodeling.
In fat:t everything is available for thc shopper-and believe it or not most of the shoppers are \\,'omen. Now 1'ou can look.
I'Lrm. because the nerv place is full of lumber and fine building materials and the Lpland Lumber Company is reallv open for bu-*iness I
Gene E. Powell has been appointed sales representativt' for The Celoter Corporation. according to C. L. Benson. managt.r of the companv's Los Angeles ,*ales di-rtrict.
Powell will serve huilding materials dealers. wholesalers and roofers in Lo-" Angeles Countv. Ht' u'ill headquarter in Los Angeles.
A nen, n{oore Llni-Jet Veneer Drler u'ill be installed early this year bv Rosboro Lumber Companl, Springfield. Oregon. The Uni-Jet Drver is manufactured bv \loore D.y Kiln Company of Oregon. North Portland. Oregon.
Special air jt't tubes designed to givt' maximum and uniform air delivery across the -qurfaces of veneer sheets. and the other erclusive features of the Moore I ni-Jet" make possible a reduction in veneer drving time of 50 percent over conventional type dryers.
The new dryer for Rosboro Lumber Co. rvill be four decks of rolls hish. and will irrclude a leed section, .ei6lht dryirrg sections, and a cooling section.
Donald V. Simon has been named sales manager and Kenneth Ghiz assistant sales rnanager o{ the plywood division of ()regon-Pacific Forest Products Corporation, M. I. Douglas, the vice president of the pl1'wood division has announced.
The promotions are in line with expansion of the division. which is now actiiely
marketing all types of plywood products throuehout the nation.
Simon, r.ho joined the Oregon-Pacifir: staff five years ago, will be in charge of national distribution of fir plywood and related products. He graduated {rom the University of Oregon in 1955.
The 4.62nd Terrible Twenty Tournament was held November 20, a beautiful golf day with a beautiful setting.
tsob Osgood won the low bracket with 8l-11"4-74, and Emil Lug won the high
bracket 94-20-74. (Bauer conocdcd his tie score.) In the match play John Parr won the high bracket for the first six months by beating Connolly on the 20th hole.
The Bill Gee and Cliff Simpson was not played, as during "brunch" a neighbor phoned Gee his house was on fire. Though his wife wasn't trapped he hightailed it to Pasadena anyway! I don't know if he had an extinguisher in his car or he thought the Democrats had closed up the Pasadena Fire Department. However, upsetting a l3B-year tradition, the club voted a postponement of the finals match with Simpson until December.
(Continued lrom Page 17)
million feet at all times and stresses the contractor-builder and do-it-yourself trade. Thev are members of the CHIP National
program, maintain 1l delivery and yard vehicles and also plan to manufacture trusses in their own mill, which is pres' eudv under construction, A complete line of standard brand items is carried. It includes interior wall paneling and exterior siding, complete kitchens and remodeling materials. A plan room
is available for home improvement shop' pers, builders and contractors.
Yes--Home Lumber ComPanY is grow' ing with San Bernardino county. Thus, resardless of what is needed by the home folks in that fast developing area, they call on Home, now at their new address at 25355 Base Line.
TETEPHONE: IO 8-1983 9028
(Continued, lrom. Page 30)
Dominguez distribution yard. The Stanline organization will continue to occupy tht: new warehouse at 4770 District Blvd. in the eastside Los Aneeles industrial area. I"red Losch is executive vice president of that phase of the business.
Practical and useful gifts were presented to both Stanton. Sr. and David Stutzman on this special occasion, which developed the feeling of nostalgia {or these two men u'ho had spent all of their working lives in the lumber business. But they are now
beginning a new adventure of part time loafing and seem to anticipate this new experience.
Attending this evening of tributes, which included a community sing, a short eulogv by Dee Essley commending David Stutzman and remarks for the future progress of the company by Ro1' Stanton, Jr. were Charlie Wil-"on. Fred Haas, Norv Jones, F rank Dawson. Fred Losch, Roger Lighthart, Wally NIartine, Stan Frahm, Tom Haverfield, Max Krause, Gene Porter, Jess Beristain, Ed Nfason. Al Griede, Jack Thomas, Roy Sr. and Roy Jr.. Lloyd Webb, Jean Parrish, and Ole May.
James P. Donahue has joined Hirt & Wood Lumber Company in Eugene, Oregon, and with D. D. Dwyer will operate the wholesale department specializing in kiln dried dimension, Inland Empire wood species, and Western red cedar mixed cars.
He has been active in the wholesale lumber business for the past 14 years, and was most recently with Far-West Lumber, Inc., also of Eugene.
Hirt & Wood Lumber also operates a branch office in Newport Beach, California, with sales directed bv H. E. "Brownie" Markstrom.
190 Norrh Willow
P.O. Box 415, Riolto, Colifornic
Telephone: 87 5-2060
Los
CUS$FED AllYERTlSll{GPosition Wanted $2,00 per ling minimum $4.50. All ofter $3.00 per line, minimum $6.00. Two lines of address (your address or our box number) count as one line. Closing date for copy is 20th.
Manufacturer's representative experienced in contacting architects, interior designers, cabinet mfg'ers & contractors. Interested in complete line of hardwood plywood, new wood products & systems to promote & expand sales. The Kurin Co., P.O. Box 86, Montrose, Calif.
RETAIL YARD MERCIIANDISER-Executive type manager with sales promotion and general management background desires permanent, challenging position in Northern California. Excellent references. Salary and profit sharing, or partnership. Write Box 186.
AGGRESSM, fully experienced lumberman wants office-management position. W-illing to start at nominal salary. Hard worker. R. Bond, 8122 Allengrove, Downey, Calif.
Real estate exp. & successful lumber yard operator. Offer integrity & follow-through to builder-developer or construction minded building materials dealer in credit management, general operations or land control. Consider modest investment. Excellent health, 38 yrs. Write Box 148.
LUMBER SALESMAN, So. Calif. experience preferred, to call on retail trade. Young aggressive firm specializing in direct mill shipments of straight carloads of Douglas Fir. Excellent oppor- tunity for right man, Salary or commission plus expenses. Northern Lumber Sales, 3951 E. Huntington Drive, Pasadena, Calif., Phone MU 1-9356.
ECKSTROM PLYWOOD & DOOR CO. wants an experienced plywood salesman to call on retail lumber dealers. Please contact George Pryor (213) ADams 3-4228; 2719 S. Compton Ave., L.A.
Young enough to be ambitious, active, aggressive vrith good health. Old enough to be experienced, adaptable, have good judgement and clean personal habits. Salary and bonus vzith other benefits are limited only by ability. We have a good company over 60 years old, extra good employees, pleasant working conditions. Give complete particulars. Edwin Pohle, Southern Lumber Co,, 1402 So. First St., San Jose, 10, Calif.
SUPERVISOR & MANAGER for Hardwood Virola Moulding production plant. Must have experience. Alert, energetic. This is a well-paid, steady job in Northern New Jersey. Hardwood Distributors, Inc., Industrial Ave., Ridgefield Park, N.J.
Names of Mvertisers in this Department using a Box Number cannot be released. All replies should be addressed to box shown in the ad c/o California Lumber Merchant, 412 W. Sixth St., Los Angeles, Calif. 90014.
ALDER OPERATION with Moore Dry Kilns, double surfacer, seeking additional sales outlet to accommodate expanding production. Replies solicited only from well-rated reliable distributors' Write Box 152.
PROGRESSIYE, well established Southern Oregon firm expanding Fir, Hemlock, Plywood Department. Seeking top-notch ambitious, experienced trader in same species. Excellent potential for right man. Replies confidential. Write Box 150.
LUMBER AND PLYWOOD YARD connecting with huge shopping center. Plenty of traffic. Wonderful opportunity' Take over lease at no cost. Approx. $50,000 inventory at wholesale price. Golden Rule Lumber & Plywood, Phone: 444-2626' LE 6-6529 or 772-7?34 (home).
INTERESTED IN PURCHASING active retail yard. Would prefer small community in either California, Nevada or Arizona. Refer particulars to Box 151.
EQUIPMENT FOR SALE RENT OR LEASE
l-Hyster Fork Lift-Model SC 180
l-Gerlinger Fork Lift-PH 962 Side Shift
2-Gerlinger Fork Lifts-PH 862
l-Gerlinger Fork Lift-PH 862 Side Shift
l-Clark Fork Lift-Y 150
l-Yale Fork Lift-60
May be seen at MACKAY MILL SERYICF4 822 - 69th Ave., Oakland, Calif., Phone (415) 638-9428.
1-1951 Gerlinger Model L-16
1-1953 Gerlinger Model 5-16
Both have been reconditioned and are in top shape. 16,000 lbs. capacity. Pomona Lumber Co., (7,14) NA 2-5298, ask for Frank.
A Coast-to-Coa.st Selection
HYSTER and Other Makes AS IS_RECONDITIONED_REBUILT
.dll Tlpes of Tailored Lease and Finance Plans
Excellent Delivery
Also Karry Kranes@ and Straddle Camiers
WRITE-WIRE-PIIONE
National Used T?uck Ofrce DePt. R HYSTER COMPANY 1040 South 25th Ave., Bellwood, Ill. Phone EStebrook 9-3515
SPECIALIZING in-Douglos Fir Dimensions, Boords & Studs
Western Hemlock Dimension, Boords & Studs
White Fir & Redwood Studs
Pine ond Plywood
Redwood Posts & Redwood Speciolties
13625-C Venturo Blvd., Shermon Ooks, Colif.
Southern Colifornio Representotive for Dont & Russell, lnc.
STote 3-0544
TIVX: Ynys 54i14
TRiongle 3-2663
IU'$BER AND LUIiDET PRODUCTS
Alpinc Forcrt Producls .-._7761811
A,nrcon, lnc. ---------.----...-.-.....---...-.--...Ht bbord 3-0962
Angclur Hordwood Compony .-------....--l.Udlow 7-6168
Artoto Rcdvood Co. (Kcn Conwoyl--.-WEbster 6.1848
Arrociqlcd Redwood r\Aills ------....-.OVcrbrook 5-8741
Allor Lunber Co. .------------...-......---..-.lAAdiron 7-2326
Avolon AAoulding -.-.--.-..-----.----.-...---.--.----DAvis 9-41 l5
Bock.Lumber, J. Williom -..------.--.-.-------REpublic l-8726
'Eorer & Co., lnc. -.-.--WEbstcr 8{261
lliss Lumber Co., lnc. --.....-Mymond 3-1681-3-3454
Bohnhofr [umber Co., lnc. ....--...----.-------------263-9361
Srolsch Wholcsolc Lunber Co., Chet----{7l4) 633-8719
Brooks-Dodge Lumber Co. -"...-......OVcrbrook 5-8650
Bruce Co., Inc., E t..-------- --622-9815
Brueh lndustriol lumber Co. -----..---RAynond 3-33O1
C.ol-Paci6c Solcs Corp. --..--685-6450
Col-Soc Iumber Soles.--.----.--..-.------..--..-(2131 685-5288
Consof idoted Lunrber Co. ------.--------SPruce 5-3177
Contincntol lrloulding Co. ..-.......--.-..-.. -----------625-1128
Coos Heod Lumber & Plywood Co. .---.-.----SP 5-1179
Crswford, [umber, F. At.--.-------.---.-.-----------.----f71-2161
&ons Producls Co..([umber]--.-------.----.--...----..879-1833
Evons Prodlcts Co. (Plywoodl----.-....--RAynond 3-0281
Deocy Co., Ted.-.---...--....----- MU l-7141
Doolcy & Co. .---.-.-..-.---.-.-.-...-----..--EDgwood 6-1261
Eckslrom Plywood & Door Co. --.-.-.-----(?l3l 233-1228
Ed Founloin [unber Co. .-..-...".-......--...tudlow 3-1381
Esrlcy & Son, D. C. RAymond 3-1147
Evons Producls Co. .---.--.---.-.----....--.---RAymond 3-0281
Fir & Pine lumber Co. ..---...--....----------Vlctorio 9-3109
Freemon & Co., Stephen G. ----.-------------ORiole 3-350O
Frenonl Forest Producls --.-.-.---.----.-.-RAymond 3-9917
Gqlleher Hordwood Co. .----.....--.----.-..Pleosonf 2-3795
Gcorgio-Pocific Corp. (tumberl .-------R.Aymond 3-9261
Georgio-Pocific Corp, (Plywoodl --.-.-RAymond 3-9261
Georgio-Pocific Corp, .-..--.-...-....-..--.....TRiongle 7-5643
Globc Internotionol -------------.---.-.----.-----.-UPlon 0-6456
Goodmon Lumber Soles, C. F. ---....-.----.--.-...-941-Ol0l
Greol Weslern Lumber Corp,-...--.----.-..SPruce 3-4931
Hollinon Mockin Lumber Co. .--..----.-------.-.----685-,{505
Honsen Wholesole Lumber Co. .-"-...-(2131 783-751O
Hedlund Lumber Soles---- -----.785-l196
Hcxberg [umber Soles .--.----------------.--MUrroy l-6386
Hill lumber Co., O. A4. -------..---.-RAymond 3-0243
Hobbs Woll lunber Co., lnc. -----------.-----.685-8734
Hoover Co., A. t. .--.--.---------.-.-------CUmberlond 3-9078
Hufi Lumber Conpony .------.--."--...Ptymouth 6-8191
Hunter Woodworks ------.-----.---.--.-----------SPruce 5-2544
lndependent Bldg. Mcleriols Co. .-----..----.-----6368345
Internolionol Poper Co. {Long-Bell Div.) (213) 483-0363
Inlerslole Conloiner Corp. --.---.---...-- ---.-------.-Je +67 68
Jonb Dondy Lunber Co. ....----..----.---RAymond 3-7382
Jewell Iumber Soles -.----------.-----.---.-FRontier 8-8292
loshley, Dovid E. ----Chopmon 5-8805
lev lumber Co. ---.-.--.----.-...-.......-"...-.-..LUdlow 8-3O36
Ios-Col Iunber Co.-..-..------.-----...----------.IUdlow 2-531 I
Mohogony lmporting Compony -------------------.--638-7719
Morquort-Wolfe lumber Co, 775-2693
Mullen lumber Co., Floyd ---.678-5518
Mutuql Moulding ond lumber Co. .-.---FAcully l-O877
Nblh lumber Soles, A. W. ...---.---......TRiongle 3-2663
Oliver Lumber Co. .-.---------..-------------RAymond 3-0053
Osgod, Robert S. --.-DUnkirk 2-8278
Oxford lunber Co., Rex. -.-"775-3633
Oxford lunber Co., Rex -----.835-285,1
PociSc Fir Soles -".---...-.-...,.---.-......-.-....-MUrroy 2-3533
Poc'ific lumber Co,, The .--------:----CUmberlond 3-9078
Pocihc-Modison [umber Co. ---.....-...---JPruce 3-2292
Pon Asiotic Troding Co., Inc. ----...---.-Rlchmond 7-7521
Peircc Compony, Al -.----------.-.---------..-NEvcdq 6-1009
Pcnberthy Lumber Co. tUdlow 3-4511
Philips, Don, Jr..-------.-----...----. 829-1833
Pinc Ridgc lumbcr Co. --.---.-..---..-.-EDgewood 3-5271
J. J. Reo Whofesole Lumber .-.--...----....17141 675-0636
Rcel lumber Service---.-----..----.-------.---.---ADoms 2-5221
Rockport Redwood Co. ---.------.-----.- -.-.--..-------115-2896
Roy Forest Producls Co. .-----.-.-.-....-.-.-TRiongle 2-1070
Sonford-Lugier, lnc. .-------.-------.---.-.AXninrtcr 2-91 8l
Shorto-Notionol lumbcr Co. .----...----P[eosonl 3-4321
Shivcly, Alon A. .--CHopmon 5-2083
Simmons Hordwood Lumbcr Co. .-----.-5Prucc 3-1910
South Boy lunber Co. -.SPring 2-5258
South 8oy Lurnber (Howthornc) -.--.-..Orborne 62261
Slohl lumbcr Co. ----.---------------------ANgclus 3-68,{4
Slondord [urnbcr Co., Inc, ...---....--....--.-..------.-655-71 5l
Sfonton & Son, E. J. --lUdlow 9-5581
Suttlc & Kcllcr lumbcr Co. .---.-.-------.--Gltbcrt 3-89O9
Tqcomo lumbcr Solcs, Inc. ---..---------..--lAUrrqy l -6361
Tortcr, Wcbrlcr & Johnton, Inc. ..--.-.-ANgelus 9-7231
Trongwcrfcrn Pinc Producis Co. .---..-..-ANgelus 8-183t
Twecdy Whoferolc Forect Products .-----.------.678-5619
Twin Horbors lumber Co. ----.-----...SPrucc 5-6318
Union lunbcr Co. .-..------------.- -.-------.--V 1 11 512-5659
United Whlrs. lumbcr Co. ......--.---OVerbrook 5-5600
United Sloles Plywood Corp. .--.."-.--.-..[Udlory 3-3441
U.S, Plpvood Corp. (Glendolc) -.---..-.----Cltrus 4-2133
Wcnding-Nothon Co, ---....-.....-..-CUmberlqnd 3-9078
Weslern Forccf Products Co, ----...--...ANgelus 3-6138
Wcrtern Stoles Plywood -----868-6271
Weyerhoeuser Compony --.-....-.--..----Rlchmond 8-5,{51 Worehourc (Anoheiml ---.------------.PRospec? 2-5880
Wholesole Forert Producls --583-6013
While, Horry H. ....-..---.---..----......--...-.-..SPruce 5-3409
Wif son, Forresf W. ----.-.-.....--.... ---..-----------..---119-1 170 li{acMillon, Bloedel & Powell Rivcrr B. C. Forett Products [ld.)
TNEATED IU'YIBER_POIES-PILINGS-TIES
Boxtcr & Co., J. H. ----DUnkirk 8-9591
Downey Kiln Co. ..-..---..SPruce 3-2603
McCormick & Boxfer --V111 871-9C71
Son Anlonio Conslruction Co. ..."--....UNderh'ill 5-1245
Wsrren Soulhwesl, lnc. .--..--.....------..FAirfqr 8-3165
sAtH-oooRs-rlilLtwoRK-ScnEENs
MOUIDING-BUItDING TAAIERIATS
Arlesio Door Co., Inc. ..------.-------....UNderhill 5-1233
Associoled lvtolding Co. .-----.--------...RAymond 3-3221
Big Ben Sosh & Door Co. --------..--.--....GEnevo l-3541
Colifornio Door Co. of 1.A,, The .......--.tUdlow 8-2141
Colifornio Ponel & Veneer Co. .-.-----A{Adison 7-0057
Corlow Compony ---.-----------.-..-"....Plcosont 2-3136
Continentof t\{oulding Co. -----.---...---.. -----.-----625-1128
Eckslrom Plywood & Door Co..-----.------.(2131 233-1228
EZ Gfide Sfiding Door Frome Co..---.-.-.----.--448-1615
Mople Bros., Inc. .--.----------------........OXbow
Torler, Websler & Johnson .-....-.....-.--ANgelus 9-7231
Torler, Websfer & Johnson lSpeciolly Div,! AN 8-8351
Vonce lumber Co. .-.-----------.-.-.----...---(213) 269-06[0
Venf Vue Window Producls----.-..-...------,---------225-2288
Wesl Coost Screen Co. -------.......-.......ADoms l-1 108
Weslern louvre Co,.---..-.- ---.--849-3858
Wood Ponel, Inc. .-------..----.-.-.--(213) DUnkirk l-5178
SPECIAT SERVICES
Associofed Molding Co. .-.---.......-...-RAymond 3-3221
Berkol Mfg. Co. -------.--..--...-------.----.--.-..----....875-1163
Colif. Lbr. Inspeclion Scrvice .....-NOrmondy 5-5431
Coosl Ploning Mill .----.------.-----.-.--..---lvtAdison 2-ll8l
Independenl Bldg. Moteriols Co. ....-.--FAirfox 8-3557
Mines Ave. Trucking Service---..-.-----....-.-..---RA 3-3691
Nordqhf Monufocluring Co. .-..--...--........-.-.-----849-267 5
Security Poinl Mfg. Co. --------------.---.---ANgelus l -O358
Select Pollet Co....-----.----...---------.----..----.-.-----269-941 8
So. Colil. Assn. Cobinel Mfg.--...-.-Plynouth 6-8341
lUllBER HANDLING AND SlltPPtNG; GARRIERS
Grcenfield & Son, Inc., H. M. ---.------.NEvodo 6-1783
Lee Lumber Houling --.------.---..".--...--"-....NEvo do | -17 1O
Mines Ave. Worehouse ---RA 3-3691
Son Bernordino - RiversideSonta Anq Areo
Arrowheqd lumbcr Co, ----.---.-.-----.--..-.Vl41 885-751 I
Colifornio Door Co. of [.A- -------..--...----..--...-825-7 81 1
Corlow Conpony -----------..--.....--...TAlbot 5-0672
Georgio-Pccific Worehouse ....-.-...-.OVerlond 4-5353
Hsrbor lumber (Al Wilsonl---..----...----".----.Ov,t-8956
f nfond [umber Compony -------------..--.-..TRinily 7 -2OO1
Key Corporolion --.---..--------..-.-.---..---.--.---..--875-2060
JANUARY, I955
MEDFORD
Heorin Lumber Compony
PORTLAND
Donl & Russell, Inc. --..----.-.-. ....---,
TURNER
North Sonliom Iumber Soles ---.---. Woshington
TONGVIEW
Western Foresl, Products of S'F' .-----tOmbord 4-8760
Weyerhoeuser Compony ...---------------------P[ozo 5-6781
Ziel & Co., lnc. -...,--...-----.--.-...----------.-YUkon l-0210
SASH-DOORS_WI NDOW -MOUtDI NG3 BUITDING MATERIATS
Blue Diomond Co. ..-.-.......- .----.-.-YUkon'l-101 I
Cofoveros Cemenl Co. -'----------------'--DOuglos 2-4224 TREATED
Boxler & Co., J. H. -- ..-,-
Holl Co.. Jomes L.
Koppers Co.. Inc, -----,---,----.
McCormick & Boxter --..--.-...
Wendling:Nothon Co. -------..
--.---.--.-,-YUkon 2-0200
.----.-.-.,,..-SUlter l-7520
.--.--. -------YUkon 6-2660 .-..--...-.,.-.YUkon 2-4033 .-SUtter I -5363
lnl'l Poper Co. (f.ong-Bell Div.)---,-.., -...1206l. 423-2110
TACOMA
Cheney Lumber Co. .----.----.-,...-..-..,...-....FUllon 3-2424
VANCOUVER
Int'l Poper Co. (tong-Bell Div.)
WINLOCK .(503) 285-r300
Shokerfown Corp. .-..---------,--------,---------SUnsel 5-3501 SAN
TUIVIBER AND TUMDER PRODUCTS
Arcolo Redwood Co. .,.------YUkon 6-2067
Col-Pocific Soles Corp. YUkon l-8620
Evons Producls Co.
Georgio-Pocific Corp. -..-.---...
Hollinon Mockin Iumber Co. ..---..
Horbor lumber Compony
Higgins Iumber Co., J. E. .-.......-.-.
Hobbs Woll Lumber Co., Inc. --..-.-
Int'l Poper Co. (Long-Bell Div.)
lomon Lumber Co. --.--------..--.--------
Pocific Lumber Co., The
Ricci & Kruse Lumber Co. -........---
Silmorco, Inc. ....-...
6-6000
...(4151. 392-8696
.,...YUkon 2-4376
-.-GArfield 1-3717
...-.Mlssion 7-2576
EXbrook 453-6620
,,-PRospect 6-4200
..-..--SUtter | -61Z0
,,..,JUniper 6-5005
..-..-.SUtier l-5363
GRoystone 4-393'l
Donl Forest Products, Inc.
Duroble Plywood Soles Co.
Evons Producls Co. -------...--.--
Georgio-Pocific Corp. -.. .-
Georgio-Pocific Corp. (Sqn Jose)
Golden Gole Lumber Co. --..-.....-.
Hedlund Iumber Sqles.-..--..
Kelley. Albert A....---. Kilgore, Robert P,------
--..__-._..- ,"-.-..32 | -0620
..-..DAvenport 4-2525
_,-..-.-._-___--.-.-533-8 866
-----.-..-----.---.849-056 I
)-,-...--CYpress 7-7800 .-,,..THornwoll l-4730 ....-.. .-.-..-...967 -6789
Thelma D. Reel the wife of Los Angeles lumberman E. G. Reel, died November 15' at Downey Community Hospital in Downey, California.
In addition to Mr. Reel she is survived by two sons, Donald A. Reel and Gilbert M. Reel, and two grandaughters, Linda and Shirley Reel.
One of the nation's leading promoters of wood products, Arthur \M. Priaulx, died of lung cancer in Portland, Oregon on November 27.
For 23 years director of public relations for the West Coast Lumbermen's Association, Mr. Priaulx had developed news feature services distributed to several thousand newspapers, magazines, radio and television stations, describing lumber in its modern uses, particularly in hone building and improvement.
Ife was a frequent contributor of illus-
trated articles appearing in many leading "shelter" magazines, and builder and dealer publications.
He had also assisted in creation of the product literature which the West Coast trade organization distributed by the hundreds of thousands of copies, primarily through lumber dealers.
Both the nationwide feature services and product literature continue to be distributed by the Western Wood Products Association, the group formed by merger of WCLA with the Western Pine Association.
Mr. Priaulx was a foremost spokesman also for forestry and conservation. While campaigning for better manners in the forests, he eoined sueh expressions as "litterbug" and "woods hooligan." He strongly publicized the Keep Green and tree farm programs from their beginnings more than 20 years ago in Washington and Oregon.
A recognized historian, he devoted his final months to writing the history of the West Coast lumber industry. His death cut this work short.
His unique flair for promotional ideas
and writing blossomdd during the first 21 years of his career, when he owned and edited six difrerent Oregon newspapers. Born at Pasadena, Calif. in 1903, he was the son of a weekly newspaper publisher. He is survived by his widow, Dealtry; four children and seven grandchildren.
Edward P. Stamm, president of the American Forestry Association and a long-time leader in the timber industry, is dead of a heart seizure at 72.
Mr. Stamm lvas a consultant with the Crown Zellerbach Corp,, a post he held since 1957. He also acted as consultant for forestry products firms in Alaska, Australia, New Zealand and Canada, Previous positions with Crown Zellerbach included those of logging engineer, loggrng superintendent, logging manager and vice-president.
Ife was born Sept. 26, L892, in Pittsburgh, Pa., and was a member of Pentalpha Lodge No. 276, F&AM; Portland Rotary Club; Pacific Northwest Committee on Forest History; the Arlington Club, and Westminster Presbyterian Church.
CUSTOM-DESIGNED after a thorough engineering study of your lumber-handling needs. Facts and figures to prove that a Moore Uni-Pac Stacker will improve your profit picture.
STACKS LUMBER FAST, thereby reducing lumber handling cost and your over-all cost per thousand.
FEATURES an automatic course divider and chain lumber evener at no additional cost.
ONE SINGLE DRIVE operates both the stacking carriage and feed chain. Contact us for additional information.