DT Year Book 2023

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PUBLISHER NOTE

GROWTH

We are now in the year 2023, so we all have to gear up and draft our strategies in order to achieve more success this year. Year 2022 has been a great year for entire IT fraternity as we saw growth coming from all major sectors. But to continue the same momentum going forward in year 2023, we all have to plan our strategy which will work in our favour keeping in mind opportunities and demand in respective domain. To support your planning for best possible results in year 2023, DT has come up with its 8th edition of DT Year Book. This latest edition of our flagship annual book brings up very informative and quality content for our readers. All the content which we have created will surely boost awareness among industry players. As we say always, our strong commitment on delivering the most required and authentic content makes us the leading tech media house in the Indian IT market.

Digital Terminal, India’s only 360-degree tech news platform, is working from more than a decade now to empower the industry players. We have been successfully playing our role in boosting the growth of the ICT market since 2009. We have seen promising growth in our journey so far and we plan to continue this growth trajectory by delivering the required resources and platform. Consistency, authenticity, and trustworthiness are some of our key pillars on which DT was founded. Continuing with same vision, we will again gear up to bring best print & digital resources in year 2023. We will also see addition of new events and platforms in year 2023 to fill the gap where we are not present currently. We thank each one of you for being with us in this successful journey as well supporting DT despite any challenges.

Wishing A Very Happy New Year 2023!!

Digital Terminal has cemented it’s presence as a leading tech media house by bringing the best resources and content for our large readership. We are a true catalyst in the media domain as we resonate with our audiences very well and do understand their requirements for better growth. Since our inception, we have been working aggressively in order to deliver the refreshed and authentic content for readers through print and digital medium. Our reach has been growing in an effective manner which exemplifies our leadership. Our consistency and ability to bring the informative and innovative content places us above all. In the year 2022, we recorded tremendous growth owing to our strong commitment to educate our large readership base across India. We have been working from last 14 years tirelessly to contribute to the growth of the Indian IT market as a responsible media.

As we have just entered into 2023, our focus will be again on taking our growth to next level. We are very much clear about our plan which will work towards growth of the Indian IT market in this new year. Our success is inherent in the success of our tech brands, partners, readers and all the stakeholders who invest in us and trust us for the best work which we bring always for awareness. To make this new year more growth centric, we are again here with our 8th edition of DT Year Book. This annual edition of DT Year Book is something special for which our readers wait across year. The publishing of content in the Year Book like Best Tech Brands, India’s Top NDs, Emerging Distributors, Best Buy Products 2023 and Channel Roadmap will surely boost awareness among channel partners. To begin this year with a smile, we wish very good luck to all our readers, and partners. We will continue to grow in 2023 with new zeal and enthusiasm.

DT Wishes A Very Happy New Year to All!!

“WE ARE PLAYING OUR ROLE IN THE BEST POSSIBLE MANNER FOR COLLECTIVE

OF THE INDUSTRY”

“AS WE HAVE JUST ENTERED INTO 2023, OUR FOCUS WILL BE AGAIN ON TAKING OUR GROWTH TO NEXT LEVEL”

Chosen by fans and media worldwide

GLOBAL TOP 50 TECH BRANDS

In the fast growing digital world, the technology innovations are taking place at rapid pace than even before. The tech brands are investing hugely in strengthening their R&D centres to develop the best cutting-edge products and services. The adoption of all such high-end tech innovations make organizations accelerate their growth and consolidate their market position. DT, as a technology media house has been always ahead in appreciating these tech brands through various platform since last 14 years. Every year DT Year Book recognizes the top 50 technology brands that continue to change the human lives by their ground-breaking innovations. This year again, we have listed Top 50 Global Tech Brands who have performed well in the year. This is just the listing, it’s not any ranking and is completely based on our own analysis, market research and overall market feedback.

ACER

Founded in 1976, today Acer is one of the world’s top ICT companies and has a presence in over 160 countries. As Acer looks into the future, it is focused on enabling a world where hardware, software, and services will infuse with one another to open up new possibilities for consumers and businesses alike. From service-oriented technologies to the Internet of Things to gaming and virtual reality, Acer’s 7,000+ employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology.

SOPHOS

Sophos is a worldwide leader and innovator of advanced cybersecurity solutions, including Managed Detection and Response (MDR) and incident response services and a broad portfolio of endpoint, network, email, and cloud security technologies that help organizations defeat cyberattacks. As one of the largest pure-play cybersecurity providers, Sophos defends more than 500,000 organizations and more than 100 million users globally from active adversaries, ransomware, phishing, malware, and more. Sophos’ services and products connect through its cloudbased Sophos Central management console and are powered by Sophos X-Ops, the company’s cross-domain threat intelligence unit.

SEAGATE

Seagate Technology crafts the datasphere, helping to maximize humanity’s potential by innovating world-class, precision-engineered data storage and management solutions with a focus on sustainable partnerships. A global technology leader for more than 40 years, the company has shipped over three billion terabytes of data capacity.

GOOGLE

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Google dominates the internet as a search engine, with nearly 75 percent market share in 2018. Google was started by founders Sergey Brin and Larry Page. The company’s rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google’s core search engine (Google Search).

MICRON TECHNOLOGY

Micron is an industry leader in innovative memory and storage solutions transforming how the world uses information to enrich life for all. With a relentless focus on customers, technology leadership, and manufacturing and operational excellence, Micron delivers a rich portfolio of high-performance DRAM, NAND and NOR memory and storage products through Micron® and Crucial® brands. Every day, the innovations that our people create fuel the data economy, enabling advances in artificial intelligence and 5G applications that unleash opportunities — from the data center to the intelligent edge and across the client and mobile user experience.

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats.

WESTERN DIGITAL

Western Digital is on a mission to unlock the potential of data by harnessing the possibility to use it. With Flash and HDD franchises, underpinned by advancements in memory technologies, we create breakthrough innovations and powerful data storage solutions that enable the world to actualize its aspirations. Core to our values, we recognize the urgency to combat climate change and have committed to ambitious carbon reduction goals approved by the Science Based Targets initiative.

ASUS

ASUS is a Taiwan-based, multinational computer hardware and consumer electronics company that was established in 1989. Dedicated to creating products for today’s and tomorrow’s smart life, ASUS is the world’s No. 1 motherboard and gaming brand as well as a top-three consumer notebook vendor. Fortune magazine has recognized ASUS as one of the World’s Most Admired Companies, and for the past few years, Interbrand has ranked ASUS Taiwan’s most valuable international brand.

TP-LINK

Founded in 1996, TP-Link is a global provider of reliable networking devices and accessories, involved in all aspects of everyday life. The company is ranked by analyst firm IDC as the No. 1 provider of Wi-Fi devices for a consecutive 11 years*, supplying distribution to more than 170 countries and serving billions of people worldwide. With a proven heritage of stability, performance, and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow. *According to the latest published IDC Worldwide Quarterly WLAN Tracker Report, Q1 2022 Final Release.

Elitegroup Computer Systems, also known as ECS, was established in 1987. ECS has expanded our business model from motherboards and PC manufacturing to becoming a premier total solution provider. With over 30 years of experience, ECS not only produces high-quality products, but also provides customized computer programming and hardware/software design service for our customers. It has consistently directed this devotion to computer product design and manufacture as well as the enrichment of human life. ECS is strongly committed to developing cuttingedge technology in order to create innovative products under environmentally friendly designs.

For more than 30 years, ESET® has been developing industry-leading IT security software and services to protect businesses, critical infrastructure, and consumers worldwide from increasingly sophisticated digital threats. From endpoint and mobile security to endpoint detection and response, as well as encryption and multifactor authentication, ESET’s high-performing, easy-to-use solutions unobtrusively protect and monitor 24/7, updating defenses in real time to keep users safe and businesses running without interruption. Evolving threats require an evolving IT security company that enables the safe use of technology. This is backed by ESET’s R&D centers worldwide, working in support of our shared future.

VIEWSONIC

Founded in California, ViewSonic is a leading global provider of visual solutions and conducts business in over 100 countries worldwide. As an innovator and visionary, ViewSonic is committed to providing comprehensive hardware and software solutions that include monitors, projectors, pen displays, commercial displays, All-in-One LED displays, ViewBoard interactive displays, and myViewBoard software ecosystem. With over 35 years of expertise in visual displays, ViewSonic has established a strong position for delivering innovative and reliable solutions for education, enterprise, consumer, and professional markets and helping customers “See the Difference.”

KINGSTON

From big data, to laptops and PCs, to IoT-based devices like smart and wearable technology, to design-in and contract manufacturing, Kingston helps deliver the solutions used to live, work and play. The world’s largest PC makers and cloud-hosting companies depend on Kingston for their manufacturing needs, and our passion fuels the technology the world uses every day. We strive beyond our products to see the bigger picture, to meet the needs of our customers and offer solutions that make a difference.

ESET

For more than 30 years, ESET® has been developing industry-leading IT security software and services to protect businesses, critical infrastructure, and consumers worldwide from increasingly sophisticated digital threats. From endpoint and mobile security to endpoint detection and response, as well as encryption and multifactor authentication, ESET’s high-performing, easy-to-use solutions unobtrusively protect and monitor 24/7, updating defenses in real time to keep users safe and businesses running without interruption. Evolving threats require an evolving IT security company that enables the safe use of technology. This is backed by ESET’s R&D centers worldwide, working in support of our shared future.

CANON

Canon, a world leader in imaging technologies started its operations in India in 1997. Today, Canon India markets a comprehensive range of sophisticated contemporary digital imaging products and solutions catering to multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In sync with its corporate tagline‘Delighting You Always’, and reinforced by World-class technology, Canon has become a leading company in the digital imaging industry with products and solutions including Digital Production Printers, Large Format Printers, Commercial Printers, Multi-Functional Devices, Managed Document Services, Inkjet & Laser Printers, Document and Cheque Scanners, Digital Cameras, DSLRs, Mirrorless cameras, Cinematic Imaging Products, Surveillance cameras and Medical Imaging.

NETGEAR

NETGEAR has pioneered advanced networking technologies for homes, businesses, and service providers around the world since 1996 and leads the industry with a broad range of award-winning products designed to simplify and improve people’s lives. By enabling people to collaborate and connect to a world of information and entertainment, NETGEAR is dedicated to delivering innovative and advanced connected solutions ranging from mobile and cloudbased services for enhanced control and security, to smart networking products, video over Ethernet for Pro AV applications, easy-to-use WiFi solutions and performance gaming routers to enhance online game play.

AMD

For 50 years AMD has driven innovation in high-performance computing, graphics and visualization technologies ― the building blocks for gaming, immersive platforms and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible.

ADATA Technology is the world’s second-largest vendor of DRAM memory and branded solid state drives, ranks among the top 25 international brands from Taiwan, and holds over 500 memory-related patents. ADATA’s main product lines include memory modules, USB flash drives, memory cards, solid state drives, and portable hard drives. By adhering to a spirit of continuous innovation and extraordinary excellence, ADATA products have garnered international acclaim and awards including iF Design, Red Dot Design, CES Innovation, Good Design, COMPUTEX Best Choice, and Taiwan Excellence.

D-LINK

D-Link is a global leader in designing and developing networking and connectivity products for consumers, small businesses, medium to large-sized enterprises, and service providers. From relatively modest beginnings in Taiwan, the company has grown since 1986 into an award-winning global brand with over 2000 employees in 60 countries. Today, D-Link is laying the foundations for a world that’s more connected, smarter, and more convenient. Our Wi-Fi routers, IP cameras, smart home devices and other products let consumers enjoy richer online experiences and greater peace of mind in the comfort of their homes.

GIGABYTE

GIGABYTE is an engineer, visionary, and leader in the world of tech that uses its hardware expertise, patented innovations, and industry leadership to create, inspire, and advance. Renowned for over 30 years of awardwinning excellence in motherboards, graphics cards, monitors, storage devices and PC peripherals, GIGABYTE is a cornerstone in the HPC community, providing businesses with server and data center expertise to accelerate their success. At the forefront of evolving technology, GIGABYTE is devoted to inventing smart solutions that enable digitalization from edge to cloud, and allow customers to capture, analyze, and transform digital information into economic data that can benefit humanity and “Upgrade Your Life”.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple is the world’s largest technology company by revenue and one of the world’s most valuable companies. It is also the world’s third-largest mobile phone manufacturer after Samsung and Huawei.

ADOBE

Adobe Inc, commonly known as Adobe, is an American multinational computer software company. The company is headquartered in San Jose, California, United States. Adobe has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software. It is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite, as well as its successor, Adobe Creative Cloud. Adobe has more than 21,000 employees worldwide.

DELL

MICROSOFT

Microsoft Corporation (MS) is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services. Its best known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge.

Dell is an American multinational computer technology company. Named after its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 145,000 people in the U.S. and around the world. The company is well known for its innovations in supply chain management and electronic commerce, particularly its direct-sales model and its “build-to-order” or “configure to order” approach to manufacturing—delivering individual PCs configured to customer specifications. HP

Hewlett-Packard is an American multinational information technology company headquartered in Palo Alto, California. HP specialized in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. Major product lines included personal computing devices, enterprise and industry standard servers, related storage devices, networking products, software and a diverse range of printers and other imaging products. Hewlett-Packard spun off its enterprise products and services business as Hewlett Packard Enterprise on November 1, 2015. Hewlett-Packard held onto the PC and printer businesses, and was renamed to HP Inc.

KONICA MINOLTA

With its expertise in imaging, data processing, and data-based decision-making, Konica Minolta creates relevant solutions for its customers and solves issues faced by society. As a digital workplace solution provider, Konica Minolta Business Solutions India Pvt. Ltd helps its clients to identify and unlock the potential digitalization to help companies reach the next level in the digital maturity of their organization by rethinking the workplace. With its commitment to the Sustainable Development Goals (SDGs), Konica Minolta has pledged to consistently pursue its sustainability and social responsibility goals.

ASROCK

ASRock Inc. is established in 2002, specialized in the field of motherboards. ASRock strives to build up its own brand. With the 3C design concept, “Creativity, Consideration, Cost-effectiveness”, the company explores the limit of motherboards manufacturing while paying attention on the eco issue at the same time, developing products with the consideration of eco-friendly concept. ASRock has been growing fast and become world third largest motherboard brand with headquarter in Taipei, Taiwan and branches in Europe and the USA.

COOLER MASTER

Founded in 1992, the Cooler Master produces computer cases, power supplies, air and liquid CPU coolers, laptop cooling pads, and computer peripherals. Cooler Master also is an original equipment manufacturer of cooling solutions for other manufacturers including Nvidia (VGA coolers), AMD (CPU coolers), and EVGA (motherboard heatsinks). The company has expanded its operation and brand exposure into the gaming community and sponsored major eSports events.

RAPOO

Founded in 2002, RAPOO is dedicated to offering excellent, cutting-edge wireless peripheral products to users around the world. “Wireless Your Life” is the simple philosophy that RAPOO has always adhered to. RAPOO has constantly paid close attention to the continuous changes in user demands and to providing corresponding solutions. The RAPOO range of wireless mice, wireless keyboards, wireless headsets and wireless speakers is tailored to meet the needs of PC users. Bluetooth headsets and Bluetooth keyboards for intelligent terminals, like mobile phones and tablet PCs, are further featured in RAPOO’s broad portfolio. Multimedia keyboards and Multi-Link (dandelion technology) product suites for the home theatre round out the RAPOO range.

CORSAIR

CORSAIR is a leading global developer and manufacturer of high-performance gear and technology for gamers, content creators, and PC enthusiasts. From award-winning PC components and peripherals, to premium streaming equipment, smart ambient lighting, and esports coaching services, CORSAIR delivers a full ecosystem of products that work together to enable everyone, from casual gamers to committed professionals, to perform at their very best.

FUJITSU

Fujitsu is a global leader in technology and business solutions that transform organizations and the world around us. Fujitsu has a long heritage of bringing innovation and expertise, continuously working to contribute to the growth of society and our customers. The company offers a full range of technology products, solutions and services. Approximately 130,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers.

INTEL

Intel is an industry leader, creating world-changing technology that enables global progress and enriches lives. It is one of the world’s largest and highest valued semiconductor chip maker, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactures motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphics chips, embedded processors and other devices related to communications and computing.

SAP

As a market leader in enterprise application software, SAP helps companies of all sizes and in all industries run at their best: 87% of the world’s total global commerce touches an SAP system. Its machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into sustainable intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. SAP’s end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference.

SONY

Sony has positioned itself as a premium brand across product categories such as television, digital imaging, personal audio, home entertainment, gaming, car audio and professional solutions. The company owns the largest music entertainment business in the world, the largest video game console business and one of the largest video game publishing businesses, and is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is one of the most recognized consumer electronics brand, with a reputation for new age technology, digital concepts and excellent after sales service.

LENOVO

Lenovo is a leader in providing innovative consumer, commercial, and enterprise technology. Lenovo’s portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including the Moto brand), tablets and apps. It designs, develops, manufactures, and sells personal computers, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software, and smart televisions.

Nvidia Corporation is an American technology company incorporated in Delaware and based in Santa Clara, California. It designs graphics processing units (GPUs) for the gaming and professional markets, as well as system on a chip units (SoCs) for the mobile computing and automotive market. Since 2014, Nvidia has shifted to become a platform company focused on four markets – gaming, professional visualization, data centers and auto. Nvidia is also now focused on artificial intelligence. In addition to GPU manufacturing, Nvidia provides parallel processing capabilities to researchers and scientists that allow them to efficiently run high-performance applications.

CISCO

Founded in 1984, Cisco is the worldwide leader in technology that powers the Internet. Cisco inspires new possibilities by reimagining your applications, securing your data, transforming your infrastructure, and empowering your teams for a global and inclusive future. Cisco develops, manufactures and sells networking hardware, telecommunications equipment and other high-technology services and products.

MediaTek Incorporated is a global fabless semiconductor company that enables nearly 2 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies, automotive solutions and a broad range of advanced multimedia products such as smartphones, tablets, digital televisions, 5G, Voice Assistant Devices (VAD) and wearables.

IBM

IBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,800 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity, and service.

ORACLE

Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood Shores, California. The company sells database software and technology, cloud engineered systems, and enterprise software products—particularly its own brands of database management systems. The company also develops and builds tools for database development and systems of middle-tier software, enterprise resource planning (ERP) software, Human Capital Management (HCM) software, customer relationship management (CRM) software, and supply chain management (SCM) software.

BIWIN STORAGE

BIWIN Storage Technology Co., Ltd. specializes in the research, development, manufacturing and sales of memory chip application products. Founded in 1995, the company boasts independent software, hardware, and firmware development capability and storage algorithm and process development capability, and is one of the few storage enterprises which are capable of both chip design and chip packaging and testing. BIWIN focuses on providing customers with high-quality storage products, and is committed to becoming a first-class storage solution provider in the industry.

ERICSSON

Ericsson enables communications service providers to capture the full value of connectivity. The company’s portfolio spans Networks, Digital Services, Managed Services, and Emerging Business. It is designed to help our customers go digital, increase efficiency, and find new revenue streams. Ericsson’s innovation investments have delivered the benefits of mobility and mobile broadband to billions of people around the world. Ericsson stock is listed on Nasdaq Stockholm and on Nasdaq New York.

SAMSUNG

Samsung Electronics Co., Ltd. is Korea-based company principally engaged in the manufacture and distribution of electronic products. The Company operates its business through three segments. The Consumer Electronics (CE) Segment is mainly engaged in the manufacture of color televisions (CTVs), monitors, printers, air conditioners, refrigerators, laundry machines and others. The Information Technology & Mobile Communications (IM) Segment is mainly engaged in the manufacture of computers, handhold phones (HHPs), network systems, digital cameras and others.

VERTIV

Vertiv brings together hardware, software, analytics and ongoing services to enable its customers’ vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, USA, Vertiv employs approximately 24,000 people and does business in more than 130 countries.

CAPGEMINI

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 350,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fuelled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms.

Epson India Pvt. Ltd. was incorporated in the year 2000. Epson products address the needs of homes, businesses and commercial enterprises as those of consumers with specialized needs in India. With a commitment to providing products and services that surpass people’s expectations, Epson India today has an enviable reputation for quality and value. Headquartered in Bangalore, the company markets and supports Epson Inkjet Printers, Inkjet All-in-Ones, Point of Sale Printers, 3LCD Projectors, Scanners, Large Format Printers, Robots and Dot-Matrix Printers. In all of these categories, Epson is either the No. 1 or No. 2 brand in India and growing fast.

GALAX

Founded in Hong Kong in 1994 formerly known as Galaxytech, GALAX has been fully committed to bringing the most innovative computer hardware to the growing worldwide market. As GALAX continues its growth with its trusted partners and customers, these partnerships evolved into its most critically-acclaimed and iconic flagship series, “Hall of Fame”. The HOF series is dedicated to overclocking enthusiasts and hardcore gamers. Headquartered in Hong Kong, with expanded operations teams in Asia, North America, Europe, Australia, and Middle East, GALAX continues to evolve. Not only does GALAX build high performance graphics cards GALAX now offers a wide range of computer parts and gaming gear products such as gaming mice, gaming headsets, gaming keyboards, case fans, and gaming chairs.

Amazon.com, Inc., doing business as Amazon, is a multinational technology company focusing in e-commerce, cloud computing, and artificial intelligence in Seattle, Washington. It is one of the Big Four or “Four Horsemen” of technology along with Google, Apple and Facebook due to its market capitalization, disruptive innovation, brand equity and hyper-competitive application process. Amazon is the most valuable public company in the world ahead of Apple and Alphabet. It is the largest e-commerce marketplace and cloud computing platform in the world as measured by revenue and market capitalization.

ALPHABET

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a corporate restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. Alphabet is the world’s fifth-largest technology company by revenue and one of the world’s most valuable companies. The establishment of Alphabet was prompted by a desire to make the core Google internet services business “cleaner and more accountable” while allowing greater autonomy to group companies that operate in businesses other than Internet services.

QUALCOMM

Qualcomm Incorporated is an American multinational semiconductor and telecommunications equipment company that designs and markets wireless telecommunications products and services. It derives most of its revenue from chipmaking and the bulk of its profit from patent licensing businesses. The company is headquartered in San Diego, California, United States, and has 224 locations worldwide. The parent company is Qualcomm Incorporated (Qualcomm), which has a number of wholly owned subsidiaries: Qualcomm CDMA Technologies (QCT); Qualcomm Technology Licensing (QTL); and Qualcomm Technologies, Inc. (QTI).

CHANNEL ROADMAP 2023

As the business landscape is evolving, the tech brands endeavor to keep their plans very accurate to be on the right path. Sustaining in the Indian business ecosystem has never been so easy owing to the changing preferences of customers as well as increasing competition among market players. The challenges that arise with entering into the market put huge pressure on organizations. Whereas, the existing brands who have been serving to this market from a long period also face big challenges on various fronts. The vast geographical landscape of India makes these brands use their resources to reach out to every customer on PAN India level. Along with their channel partners, the tech brands are able to meet the market demand despite disruptions from different sides. The investments toward building a positive business ecosystem for channel partners have rose to a huge extent. To make our readers aware of the channel plans of leading tech brands, DT has again come up with the ‘Channel Roadmap’ section in DT Year Book 2023. This informative section will give the insight of how brands are planning to steer their growth in India.

OUR 23-YEAR INDIA JOURNEY, THIS IS THE BEST REVENUE-PRODUCING YEAR FOR ACER INDIA”

The innovations happening in the PC market are commendable as the tech brands have leaped a major gap to meet customers’ ever increasing requirements. The consistent efforts of the PC brands in bringing next-gen PCs showing the results in different industries either it is gaming, enterprise, or education. Acer is currently one of the leading PC brands in India and has brought world in class products for customers across all segment. , Bangladesh and Bhutan recently interacted with DT and highlighted their performance, vision, channel plans and growth strategy.

DT: Please share Overall Performance in Year 2022

Sanjeev: In spite of the surge in global inflation and other obstacles like the shutdown in China, Acer has experienced significant revenue growth. I can further add that, in our 23-year Indian journey, this is the best revenue-producing year for Acer India. All of our segments, whether commercial or consumer, have experienced steady growth in 2022. In 2023, we project even better growth.

DT: What all features make your brand better than others?

Sanjeev: At Acer, we truly believe in two guiding principles: first, offering cutting-edge technology at an affordable price, and second, empowering people with technology to break barriers. As a result, Acer typically introduces latest products first on a global basis.

Additionally, we committed to producing goods under the Make in India programme using our

top-notch manufacturing standards, which are equal to those used by other nations, in order to meet consumer demands for performance and quality. In India, we already manufacture tablets, desktops, and all-in-one PCs. With the help of Make in India initiatives, we are now able to create our entire line of PC products, starting with the TravelMate series laptop and moving on to the Aspire 3 series laptop for the mass market.

DT: Please share few sales tips for channel community.

Sanjeev: If channel sales are managed effectively, we believe they may help a company expand and prosper quickly. However, the tactic goes beyond simply shipping things and crossing one’s fingers. Success depends on carefully constructing a distribution channel network and taking the right steps to develop a strong, ongoing connection with each channel partner.

I believe some of the points with channel partners can keep in mind are - Understand how consumers think, connect with customers on a

personal level, have in-depth knowledge about the products you sell, be ready for objection handling, sell the right product- do not oversell or undersell the product, and finally build a relationship not a transaction with the customer.

DT: How do you take care of channel margins & profitability?

Sanjeev: We are able to offer superior margin structures due to our manufacturing expertise and Make in India initiatives. Since there is less competition when we introduce new technologies to the market, there is always a potential to achieve larger profitability margins. Customers will only have a few options when we introduce advanced technology to the market. Additionally, this aids channels in maintaining margins and profitability. Offering some strong Consumer Offer from acer also help them in improving their Margin and Profitability.

Additionally, we offer fraternity members options that assist with some of their running costs, making doing business with Acer simple.

“IN

“OUR CHANNEL-PARTNERS HAVE BEEN TRULY INSTRUMENTAL IN MAKING POLYCAB A HOUSEHOLD NAME”

Over the years, India has saw rapid digitalization across all leading sectors. But success of digital transformation depends on adoption of innovative connectivity solutions. We all know that the penetration and momentum of digital networks across territories is highly dependent on their infrastructure. India’s well-known brand, Polycab Telecom has come up with a one-stop-destination for end-to-end digital-infra solutions. Ashish D. Jain, Executive President & COO, Telecom Business, Polycab India Ltd shared his opinion with DT about company’s overall performance, Channel and future plans.

DT: Please share overall performance for Polycab Telecom in the year 2022!

Ashish: Strong and regular demand in passive networking solutions and incessant spread of Telecom EPCprojects under BharatNet Phase-II in different Indian states have kept our Order Book healthy in 2022. It was this year only, when we got awarded the contract of a Master System Integrator by Tamil Nadu FibreNet Corporation Limited (TANFINET), to implement the BharatNet Phase-II project in the

districts demarcated under Package A in Tamil Nadu. Additionally, our Passive Product portfolio saw encouraging demand coming in from enterprises in various segments including, oil and gas, hospitality, FMCG, pharma, healthcare, education etc.

DT: What vision or features make your brand better than others?

Ashish: We will say “different from others”. Polycab is an organization, that bears a proud legacy of serving people

and partnering the nation. In nearly 60 years of our journey, we’ve always kept organizational goals aligned with our nation’s priorities. After making a foray into telecom with Polycab Telecom, we developed newer capabilities to play an enabler’s role in the evolving landscape of new-age national aspirations regarding digital connectivity for the masses.

In fact, after starting to manufacture the whole range of passive networking products, including fiber and copper, we’ve emerged as a unique single-source manufacturer and provider of both Data

and Power solutions in India. While companies in telecom-domain in India are either involved in manufacturing or distribution, we as an organization are uniquely placed in the industry, being involved in manufacturing as well as distribution of Optical Fibre Cables, Copper LAN Cables and passive networking products, with empowered backward-integration capabilities. As a homegrown brand, Polycab echoes the ethos and essence of Make-in-India and has brought manufacturing of power and passive networking solutions under one unified brand in a single OEMstrategy.

On the other hand, with back-toback timely completion of BharatNet projects in Gujarat and Bihar and current engagement in the TANFINET project, we’ve successfully positioned ourselves as a strong telecom EPC organization with the extended capability to design, build and manage end-to-end data-network roll-out.

DT: How do you take care of channel-margins & profitability?

Ashish: As a 6 decade-old organization with diverse businessportfolios, capabilities and channelcentric GTM strategies, we’ve an exceptional track-record of growing together with our distributors and partners with exceptional values. Our channel-partners have been truly instrumental in making Polycab

a household name. The key to this channel-relationship has been trust. Protection of their profitability with complete transparency has been ingrained in our company’s core valuesystem.

We regularly keep them equipped with sales and marketing support and product-training at regular intervals. We’ve a dedicated channelactivation team to help them with all the required support to address their ground-issues. We’ve a well-defined sales policy and logistics support mechanism. Our dedicated pre-sales and product management teams are fully aligned to help the partners in solution-design that matches the exact needs of their customers.

We’re committed to provide them with all the requisite support, as to our reach to a large customerbase with unique offerings of both Data and Power solutions for wider acceptability and increased walletshare. A layered partner-activation comes as opportunities for them with flexible and accommodating business-models to enable them to work at every level.

We’ve given them Authority and Ownership with attractive earning, loyalty-programmes and competitive offerings to acquire targetcustomers from growing domains like Infrastructure, Healthcare, Transport, Pharma etc. for world-class products,

in EPC and Connectivity, the backbone of large enterprises and SMEs.

DT: Please share few sales-tips for channel-community.

Ashish: Playing the long game is the real key. The ability to make a deeper reach into the addressable market is directly proportional to the amount of effort that channel-partners put into quality channel-training. Secondly, the focus must remain on garnering new resources, capabilities and assistances from OEMs. Producttraining, new products, deliveryexcellence and client-value form another focus-area. Deeper skills in products and customization help them align themselves well to support OEMs’ GTM-plans to acquire more and more customers with hand-in-hand approach. They must plan and devise future strategies around realistic goals.

DT: Please share target-revenue or growth-percentage to achieve by the end of 2022!

Ashish: In fact, we’ve had better FY this time than the last one and this has been the trend. As a new entrant in the data-market with end-to-end Copper and Fiber solution, we can proudly say that we always have had better FY than the last one. With strong GTM-plans in place, we expect exponential growth in the times to come.

“OUR PARTNERS ARE THE KEY DRIVERS OF OUR SUCCESS IN INDIA”

Indian storage market has evolved multifold in recent years. With the ever increasing demand for storage solutions, the market players are offering best storage solutions to customers across all segment. Seagate, a leading tech brand is catering to this huge demand with its cutting-edge products which are in huge demand. Seagate leverages latest technologies to develop the best storage solutions that can meet the diverse needs of organizations. Sameer Bhatia, Director of Asia Pacific Consumer Business Group, and Country Manager for India & SAARC, Seagate Technology shared insights about product features and channel plans with DT.

DT: What are the key features that make your brand better than others?

Sameer: With more than four decades of storage innovation, Seagate empowers humanity to thrive in the data age. To support businesses and consumers in navigating the ever-expanding data landscape, Seagate offers the broadest range of storage solutions to help store the data securely and costeffectively.

For Seagate, customers are at the heart of everything we do – from designing solutions to delivering best-in-class functionalities and customer support. Backed by our robust partner network in India, we continue to address the burgeoning demand for smart and secure data management solutions by bringing to market innovative technologies that will meet evolving business and consumer needs. One great example is Seagate Rescue Data Recovery Services™ which lets users have peace of mind for unforeseen data loss.

Seagate Lyve Cloud is another great solution that shows how we put customer pain points at the core of our product designs. According to IDC’s 2022 Global DataSphere forecast report, 211 zettabytes of data will be generated globally in 2026. This translates into budget headaches for businesses when storage takes the biggest bulk of enterprise IT cost. On top of that, because of the cost, companies are forced to shy away from storing and making use of data for useful business insight, which in turn, slows down innovation. Lyve Cloud reduces storage infrastructure cost and complexity that preventing

organisations from making full use of their data. By leveraging Lyve Cloud in scenarios such as data analytics, data repository for content collaboration, and backup/disaster recovery, organisations can break data silos, get insights from their data and dramatically reduce their total cost of ownership.

DT: Please share your strategy for the channel community.

Sameer: At Seagate, our partners are the key drivers of our success in India, and it is imperative for us to empower them by enabling our vendors and distributors with the right combination of knowledge and tools. Our partner programme plays a key role in developing incentives around specific sales initiatives and acquiring new customers. We leverage several programmes that have been created to accommodate the specific needs of channels that serve particular industries or applications.

We aim to support our partners in maximising their results by offering the most optimal storage solutions and services. As part of that initiative, we developed the award-winning Seagate SkyHawk Partner App, a first-of-its-kind solution for video and imaging applications that supports our partner community across the Indian market. It helps partners calculate the storage needs and investment required on the spot and assists with online warranty service booking, tracking facilities, and instant connectivity to SeaCare centres. So far, our app has received over 40,000 downloads and more than 16,000 registrations in India.

DT: What is the key partner program you keep on running to support channel partners across India?

Sameer: We also have the Seagate Partner Programme to connect with customers and partners in the markets. We continue to conduct comprehensive training sessions, seminars, and co-marketing initiatives to address any new opportunities.

Through our distributors, we conduct several training programme for our channel partners to achieve the set targets, which go streamlined with the latest IT industry trends and channel practices in India. We also organise activities for our partners to address the right audience and customers. This includes frequent participation in trade shows such as IFSEC International, Convergence India and Broadcast India, sponsorship of events, providing training to sales staff, and certification programs, and reaching out to our community through social messaging groups.

Some of our unique programs are “Seagate Regional Meets” and “Seagate Surveillance Weeks”. ‘SkyHawk Surveillance week’ is one of our unique initiatives and is conducted in multiple cities to attract a large number of partners (at least 340 partner stores) with exceptional peer insights and expertise in business strategy, innovation, and leadership. We believe these activities will fortify our position as a market leader in the storage, software, and system industries while boosting our channel growth.

IS A CHANNEL FIRST COMPANY, WHICH MEANS OUR BUSINESS MODEL REVOLVES AROUND OUR CHANNEL PARTNERS”

The cybersecurity market in India has changed a lot in the last few years due to adoption of hybrid work model. The incidence of cyberattacks has gone up due to weak cybersecurity strategies being adopted by organizations in various sector. Even while going for digital transformation journey, companies are looking more worried about having the best solutions to secure their digital assets and they always try to associate with the best brand for a successful digital journey. Sophos, one of the most trusted cybersecurity companies in India, always remains the preferred choice for companies looking to deploy the best solutions to secure their digital infrastructure. By offering advanced cybersecurity solutions, Sophos has been continuously leading this market in India. To know more about the brand, DT recently interacted with Sunil Sharma, Managing Director- Sales, India & SAARC, Sophos.

DT: What are key features that make your brand better than others?

Sunil: Sophos comes with an ecosystem of humans and tools to provide a comprehensive cybersecurity posture to our customers. We provide advanced cybersecurity solutions, including a broad portfolio of endpoint, network, email, and cloud security technologies. Sophos also provides cybersecurity-as-a-service through Sophos MDR to organizations needing fully managed, turnkey security solutions. All organizations can leverage Sophos MDR services to do 24x7 threat hunting, even those that use third party cybersecurity tools can leverage Sophos MDR service seamlessly.

Sophos defends organizations from active adversaries, ransomware, phishing, malware, and more through the combination of its solutions and MDR services. Sophos’ services and products connect through its cloud-based Sophos Central management console and are powered by Sophos

X-Ops, the company’s cross-domain threat intelligence unit.

DT: Please share few sales tips for channel community.

Sunil: Cybersecurity has become so complex that organizations cannot handle it alone on their own. This has made the role of a cybersecurity channel partner very crucial.

The best sales approach for a cybersecurity channel partner can be built around the security concerns of customers. Partners need to understand the exact security challenges of their customers, and sometimes these challenges are not obvious to the customers themselves.

Once there is clarity on the security challenges, partners can design an approach, which is a combination of cybersecurity solutions and threat hunting services.

This approach will surely help partners to grow

their cybersecurity business by leaps and bounds. Organizations today need end to end solutions to their cybersecurity challenges, and partners that understand these challenges and solve them will grow.

DT: How do you take care of channel margins & profitability?

Sunil: Sophos is a channel first company, which means our business model revolves around our channel partners. We have designed our products and services in such a way that our partners can take care of all security aspects of their customers and can increase their profitability by providing end-to -end cybersecurity solutions.

Our channel partners can enjoy deeper recurring revenues and profitability from their set of customers by providing an entire platform of Sophos’ advanced cybersecurity solutions and MDR services.

“SOPHOS

“TTBS HAS EVOLVED INTO A ONE-STOP DIGITAL TRANSFORMATION PLATFORM IN INDIA”

Today, organizations are moving to cloud in order to accelerate their digital transformation journey. Tata Tele Business Services is one of the leading brands in India currently offering wide range of solutions and services to support digital transformation journey for all size of organisations. Their next-gen technology solutions are enabling businesses to experience improved efficiency in workflow. Joyjeet Bose, Senior Vice-President, Tata Teleservices recently interacted with

DT and talked upon various aspects pertaining to business growth and market scenario.

DT: What are the key milestones you have achieved in the year 2022 and what are your goals for the year ahead?

Joyjeet: We at TTBS expanded our services and solution portfolio to cater to wider industry segments across different geographies. We have continued to strengthen our Smart Business Solutions portfolio by introducing advanced solutions like Smartflo, Smart Internet etc. and partnering with global majors like Microsoft, Google for enterprise productivity and collaboration solutions. Our growth plans are oriented in a way to further enhance our portfolio of services, especially in the areas of SaaS, IaaS, and Cloud. We are consistently enhancing our digital connectivity highways on which enterprises, big and small, run their businesses.

The year has been incredibly rewarding for TTBS with notable industry recognitions starting with the CII Customer Obsession Award for ‘Active Customer Engagement’, ‘Asia Pacific Stevie Award’- Silver for innovative use of technology in customer service, Enterprise Service Provider of the Year 2022 at ET Telecom Awards.

DT: What are your key USPs and vision that makes the brand better than others?

Joyjeet: As country’s leading enabler of connectivity and cloud solutions for businesses, TTBS has evolved into a one-stop digital transformation platform for Indian enterprises. Our deep understanding of the enterprise customer requirements and technical expertise enable us to fuel the growth of the SMB segment. We embrace

end-to-end stewardship of holistic digital solution pathways, whether it be devices, applications, or connectivity.

Customer Centricity and Innovation are at the core of our business which drives us onward to continually listen to our customers. This further helps us to build advanced digital capabilities with solutions that enable the best customer experience possible. We focus on friendly, collaborative solution built for ‘faster, simpler, and closer’ approach for TTBS customers

DT: What are some of the key digital transformation trends TTBS is experiencing that are going to thrive?

Joyjeet: As a leading provider of digital solutions, Tata Tele Business Services enables businesses with nimble solutions at great performance price that helps them create new digital ecosystems to effectively collaborate and serve their customers with greater efficiency. TTBS is expanding its services and solutions portfolio to cater to wider industry segments across different geographies. We are investing in the right technology that facilitate enterprises to fast track their digital transformation journeys, save time, optimise costs, and streamline processes. Our growth plans are centred on expanding our portfolio of services especially in the areas of SaaS, IaaS, and Cloud. We are continually strengthening our digital connectivity highways on which companies, big and small, run their businesses. TTBS ‘Smart Internet’ a state-of-the-art solution which helps SMBs get robust connectivity, security, manageability, and clear visibility of its users and network.

DT: What are the latest Channel Partner Initiatives by TTBS and their impact on the industry?

Joyjeet: We have a large partner network spread over 60 cities across the country, has been an important pillar that has supported and contributed immensely to our business growth. We continue to enhance our partner network in every part of the addressable market. We are continually empowering and upskilling our partners under our ‘Certified Solution Partner’ program which is at par with industry certification to enhance their capability as an ICT solution provider. We have also introduced the ‘Customer Experience Platform (CEP)’ one of the industry-first initiatives. CEP enables the channel partners and TTBS team to easily communicate specific product-related details to the customers.

DT: What are some Channel engagement practices for higher efficiency and output?

Joyjeet: For TTBS, channel engagement is a crucial step for fostering long-term relationships for sustaining businesses. By providing vital product experience, enhancing knowledge of channel partners in multiple business lines, better financial understanding, and access to state-of-the-art technology across industries enabling digital maturity. Further, as a part of ongoing channel collaboration we also, integrate support mechanisms for partner & their employee welfare. Additionally, we are also enabling our channel partners to the benefits of digital and social platforms.

“VIEWSONIC IT BUSINESS IS EYEING ON TO HIT $12M BUSINESS IN INDIA THROUGH IT BUSINESS”

The growth of monitor market in India has been phenomenal. Customers across segments are buying high-end PCs to meet out their requirements for gaming, content creation, study or professional work. ViewSonic is one of the leading brands in the monitor segment currently. Its wide range monitor offerings have performed quite well in the Indian market. Going forward, ViewSonic eyes big growth in the coming months. Sanjoy Bhattacharya, Director Sales & Marketing, IT Business, ViewSonic India shared his views with DT about growth, targets, channel plans and much more.

DT: Please share a few sales tips for the channel community.

Sanjoy: LCD monitor trade is one of the highly specialized segments in the monitor sector. Being in a highly competitive industry, domain knowledge and in-depth understanding of the market is extremely important to make a place in this space. Additionally, being updated with the latest technology, trends and industry will be extremely helpful for growth in the industry.

DT: Please share the Overall Performance in the Year 2022.

Sanjoy: It has been an interesting year for the brand ViewSonic and its monitor segment. 2022 started with the sharp fall in panel price resulting in a slow start to the year. Furthermore, for certain cases the cost was reduced to 40% to 50%. However, keeping up with the constant demand among the users we were able to manage a growth of around 30% YoY on sell out (Revenue basis)

while our Unit growth is more than 50% YoY. The brand was able to maintain the ASP of 2021.

Additionally, we have also expanded our footprints to 200 SI/VARs and expanded reach to 72 + active General Trade Channel partners (T2) & 900+ T3 partners in the top 8 cities in India.

DT: What features/vision make your brand better than others?

Sanjoy: ViewSonic has been a global provider of visual solutions for the last 35 years, offering premium-quality products across the globe. It has been poised to create values in the system and strengthens its position in the display market with quick and effective customer services and international warranty of 5 years on all products. With proper sync of technology, infrastructure and values, the display brand has created an online platform bringing employee, partner, customer at one faceless digital platform to enhance the value of employee, respect for business partners & connect closely

with the customers. Indian market is one of their major focuses, therefore, it will soon be establishing Make in India production facility for monitors.

DT: Please share the target revenue or growth percentage to achieve by the end of 2022.

Sanjoy: ViewSonic IT business is eyeing on to hit $12m business in India through IT business.

DT: How do you take care of channel margins & profitability?

Sanjoy: Margin is a function up cost, Price, Demand & supply. In these competitive times, ViewSonic follow a key mantra of focusing on the return of investment (ROI). Keeping a perfect balance of less investment and speedy quick rotation plays a vital role in the channel and profit management.

HAS ABILITY TO ADAPT FASTER TO THE CHANGING TIMES AND A VISION TO CONNECT EVERYTHING AND EVERYONE”

Internet is needed for every task in this digitally growing world and no one is untouched from it. The next-gen technologies adoption in the networking space have paved the way for huge opportunities in enterprise, SMEs, SMBs or end customer segment. TP-Link is the leader in Indian networking market and has a strong portfolio of high-end networking devices. Through its robust distribution network across the country, TP-Link has reached to last mile. Bijoy Alaylo, Vice President – Channel Sales, TP-Link India Pvt. Ltd. elaborated about the current market landscape, their growth plans, channel strategy, targets and much more.

DT: Please share Overall Performance in Year 2022.

Bijoy: We have been growing at a steady pace in 2022 and just to make sure the pace doesn’t come down from post-covid, we had all plan in place. During pandemic, there was an unusual spike in the overall business due to the sudden surge in requirement of routers and networking products to always stay connected for WFH and LFH.

DT: How do you take care of channel margins & profitability?

Bijoy: Channel has become very competitive in today’s times especially with introduction of online e-com websites. This of course has some effect on their margins. But at TP-Link we make sure that there are always some rewards like foreign trips, gold coins etc to make them feel recognized towards their effort to develop

and sell our brand. We also do have specific rebate structures to keep partners margins protected and push their profitability towards a sustainable level.

DT: Please share target revenue or growth target to achieve by end of 2022.

Bijoy: We always look to grow double digits for sure and that is what is planned. Compared to the surge in the pandemic it will be challenging but the team is geared up especially with the Make in India initiative and many new product introductions in the market. These initiatives will help us to maintain and upscale our previous years performances.

DT: What are the some key features that make your brand better than others?

Bijoy: Ability to adapt faster to the changing times and a vision to connect everything and

everyone through our brand is the strategy we implement always. We are always a consumercentric brand which learns the need of the customer and accordingly acts to make our product better or release new products to suit customer needs.

DT: Please share few sales tips for channel community.

Bijoy: Sales is always about observation and action. Observe what is around you, what your client or customer needs and then act accordingly by providing them exactly what is required. Understanding your consumer and taking them to their need is the crux of the case. Festivities make them feel connected to it through some gifts on buying. Also, you all please keep yourself more informed on the recent technology and provide a full solution to the customer. This will for sure keep the customer glued to you.

“TP-LINK

“WE VALUE THE POSITION WE ENJOY IN THE MARKET BECAUSE OF THE FAITH OUR CUSTOMERS HAVE IN US”

The Indian storage market has been growing exponentially and it continues to achieve new heights. The amount of data being generated today is huge and it has augmented the demand for reliable, secure and cost-effective storage solutions. Western Digital is the leader in storage market and serving the customers with its cutting-edge products. It has expanded the channel strength to reach out to the customers across India. In a recent chat with DT, Khalid Wani, Senior Director –Sales, India, Western Digital talked about their growth, vision, opportunities, partners and much more.

DT: Please share Overall Performance in Year 2022

Khalid: In addition to strong financial performance, fiscal year 2022 was a hallmark year for Western Digital from an innovation, product development and execution perspective. The combination of our innovation engine and the multiple channels to deliver our products to the market has put Western Digital in a great position to capitalize on the large and growing opportunities in storage ahead even in the midst of macro dynamics weighing on near-term demand.

DT: How do you take care of channel margins & profitability?

Khalid: Our channel partners are an important component of our success and a natural extension of our company. We keep our channel partners wellinformed to arm and prepare them for dealing with the changing consumer needs, market dynamics and educating them on Western Digital products and solutions. In order to do so, we conduct a variety of channel partner programmes to capitalise on a wide range of market opportunities. We also help them connect with customers more effectively. Our SanDisk League of Heroes (SLH) programme,

for example, acknowledges and rewards highperforming consumer channel partners, whereas our MyWD Partner incentive programme enables and promotes partners who sell storage drives, NAS, and surveillance/smart video systems.

DT: Please share target revenue or growth percentage to achieve by end of 2022.

Khalid: Western Digital does not disclose its revenues from a country perspective, but we can tell you that India continues to contribute quite significantly and is one of the most important growth markets for Western Digital.

DT: What are the key features that make your brand better than others?

Khalid: At Western Digital, our vision behind introducing any new product is – how we can make our consumers’ lives easier. Thus, as a technologyfirst company, we are constantly innovating with an emphasis on bringing convenient products with newer, better, and faster technology. Given our vast network worldwide, we are continually researching the market trends to provide our customers with customized solutions. The unsurmountable trust that

consumers have in our products is a testament to the superior technological innovations we bring for them. We value the position we enjoy in the market because of the faith our customers have in us. Keeping “the customer at the center” strategy in mind, our brands offer the best experiences.

DT: Please share few support initiatives for channel community.

Khalid: We have been consolidating and segmenting our channel partners for growth in major channel networks such as mobile, retail, IT, surveillance, and business channel networks over the years. We have a channel marketing approach that is integrated and based on three important pillars: education, reward, and engagement. For example, we run different programs like TechTalk- an app-based training module for channel partners, and WhatsApp business platform to engage with channel partners to address newer opportunities emerging in the current environment. Hence, we are able to create demand for partners to revive and grow their business quickly. Additionally, we also provide product material and sales creation resources, as well as connect them with prospects via social media.

BELIEVE THAT CHANNEL CAN MAKE A HUGE PROFIT IF THEY ARE GUIDED CORRECTLY BY EXPERTS”

ECS LIVA is one of the leading Mini PC brand in India as it caters to the rapidly increasing need for smart and portable computing solutions across various sector. ECS brings up the most innovative and advanced Mini PCs for seamless computing which gives performance at an affordable price point. In an interaction with DT, Rajshekhar Bhatt, Country Manager India, ECS shared his performance, targets and much more.

DT: Please share Overall Performance in Year 2022.

Rajshekhar: This year ECS not only accelerated the expansion of its own brand LIVA Mini PC business and new commercial product lines, but further targeted high-performance demands such as live streaming, games, and edge computing. We also actively focused motherboards and AIO business to enhance competitiveness and deepen green energy layout in the future.

DT: What are the key features that make your brand better than others?

Rajshekhar: We are growing at a good pace and there are multiple things that make us one of the leading brands. Below are some of the features that are attributed to our success:

• Provide convenient procurement channels: from online to offline, contact us anytime, anywhere.

• Set a reasonable price: We not only provide competitive prices and products in the market, but also provide a good service to our customers.

• Consumer-oriented: meet the customers’ demand and offer the most suitable product to them.

• Continuously improve product quality and

technology: ECS’s comprehensive quality control system ensures all of our products can be counted on for stability and reliability.

• Create a good corporate image: ECS is committed to providing consumers with ecofriendly products and making the environment sustainable.

DT: Please share target revenue or growth percentage to achieve by end of 2022.

Rajshekhar: ECS expects double-digit growth and better profits than last year in 2022. Since ECS has benefited from clear visibility of orders and steady customer demand for goods, we observed cumulative revenue growth of more than 25% in the first three quarters of the year.

DT: How do you take care of channel margins & profitability?

Rajshekhar: We believe that channel can make a huge profit if they are guided correctly by experts. We keep on organizing training sessions for partners to help them gain knowledge of the products and the best strategies to sell them. We also invite them to join us in events such as webinar or awards ceremonies to make our relationship closer. In addition, we propose incentives to motivate them to achieve their sales goal, this method not only fortify the relationship, but also help them in the difficult time.

DT: Please share few sales tips for channel community.

Rajshekhar: The business landscape has changed and channel needs to learn and adapt with the time. Below are few tips that channel partners can follow to drive more business:

• Focus on SMBs and SIs with limited budget: With our competitive prices, we can look for SMBs or SIs that require a small computer for any business application purpose, such as digital signage, online meetings, office work, kiosks, education or other.

• Cross-industry alliance: Introduce partners to participate in the various bidding or connect with potential customers, so that partners can obtain additional benefit.

• Reward program: Propose incentives to motivate partners to achieve their sales goal and increase sales.

• Use the media to promote: Stimulate 2B/2C sales by recommending products to people looking for HTPC or working/studying from home through online advertising and leading local magazines.

• Service commitment: Comprehensive aftersales service not only allows customers to reduce maintenance costs, and also increases their willingness to continue cooperation in the future.

“WE

“FOR ALMOST 25 YEARS, KASPERSKY HAS BEEN DELIVERING THE BEST SECURITY SOLUTIONS TO CUSTOMERS”

Kaspersky is one of the leading cybersecurity solutions providers and serving the Indian organizations with its cuttingedge security solutions. Kaspersky leverages the new evolving technologies to develop the best solutions for empowering the organizations against any cyber threats. The channel partners have played an instrumental role in the success of Kaspersky in Indian market. Dipesh Kaura, General Manager, Kaspersky (South Asia) shared details about their growth, industry scenario, targets and much more for DT Year Book.

DT: Please share Overall Performance in Year 2022

Dipesh: Kaspersky produced consistent revenue growth in 2021, increasing its Global unaudited IFRS revenue to a total of $752 million, representing a 6.5 per cent YOY increase. We showed promising achievements in preserving user privacy and assisting businesses in reducing cybersecurity risks during a year full of pandemicrelated challenges. In 2022, digital Security in B2B segment remains a top business priority for Kaspersky, comparable only to the necessity to build robust security infrastructures in the face of growing cyber-attacks. This trend creates new opportunities for Kaspersky and the larger channel community to offer agile, innovative solutions and enhance customer value.

DT: Please share target revenue or growth target to achieve by end of 2022.

Dipesh: Kaspersky is very bullish owing to factors such as the growing preference for the bringyour-own-device (BYOD) policy at workplaces, the surging need for digitisation, and shifting toward a multi-cloud environment, and the rising demand for data protection. The factors driving market growth come from the awareness. Due to these factors, BFSI, retail, IT & telecom, healthcare, and other organisations will focus on adopting

advanced cyber security solutions to safeguard themselves from targeted cyberattacks in 2022. The most incredible growth will be in the enterprise security market’s endpoint and mobile security segments. There is also an increased focus on cybercrime by the governments in the form of new cyber security laws.

DT: Please share few sales tips for channel community.

Dipesh: We encourage them to invest in training and sales support to get off the ground and become self-sufficient as quickly as possible. We would suggest partners have separate sales and channel roles. To help the channel work effectively as a vendor, we design situations where partners find opportunities to develop and provide customers with the best solutions and services. Vendors must have deal registration programs and incumbency protection programs to protect the investments made on our customers.

DT: What features/vision make your brand better than others?

Dipesh: For almost 25 years, Kaspersky has been delivering the best security solutions to customers in quest of its mission to safeguard the world from cybercrime. The heart of Kaspersky is the Global Research & Analysis Team (GReAT), which

focuses on identifying APTs, cyber-espionage activities, significant malware, ransomware, and emerging global trends in cybercrime. We offer modern products and technologies, cloud services and world-leading threat intelligence systems. Kaspersky has steadily and notably strengthened its position in the enterprise security market by delivering efficient endpoint protection suites and targeted security solutions. Providing solutions to customer needs has driven Kaspersky’s market share gains.

DT: How do you take care of channel margins & profitability?

Dipesh: Kaspersky is channel-centric and has outlined critical possibilities for increased partner profitability in the year ahead in response to advanced security threats across the region. Kaspersky has launched its unified channel partner program “Kaspersky United” on a global scale. The program provides monetary rewards, including upfront discounts, rebates on target achievement, and proposal-based marketing development funds. Our channel partners can increase profitability levels through expanding capabilities across security, obtaining certifications and establishing dedicated practices. We promote our channel partners to position themselves as strategic advisors to their customers. Partners can also extract value by targeting the expanding IoT market.

“OUR AIM IS TO MAINTAIN AND IMPROVE OUR LEAD BY OFFERING A MIX OF INNOVATIVE PRODUCTS”

Asus, the leader in component business in Indian market has brought some of the best innovations for its customers across all segment. Along with its channel partners, ASUS is striving to fulfil the demand across Indian market. Vinay Shetty, Regional Director, Component Business, ASUS (India & South Asia) is playing an instrumental role in the success of ASUS. Vinay spoke to DT and shared his views about the market, their performance, growth plans and much more.

DT: Please share Overall Performance in Year 2022.

Vinay: 2022 has been great so far. Despite the challenges, we have maintained our growth trajectory for all our categories. We are also witnessing growth in our business-centric verticals as businesses have opened up and there’s a considerable demand for Mini PCs and servers.

DT: Please share target revenue or growth target to achieve by end of 2022.

Vinay: While I cannot divulge specific numbers, our revenue and growth are on target for the current fiscal year. We continue to enjoy a good response when it comes to motherboards and graphics cards and are seeing a surge in demand for our other consumer product categories like monitors, Mini PCs and networking. Our aim is to maintain and improve our lead by offering a mix of innovative products at a competitive price.

DT: What are the some key features that make your brand better than others?

Vinay: There are many to list here, but with the launch of every ASUS product, we strive to deliver the best experience possible and add value to the customer’s purchase. For instance, our monitors are equipped with the Eye Care technology that comes with a blue light filter and ASUS’ flicker-free feature that reduces eye strain. We also want our tech-savvy customers to enjoy more flexibility and freedom, which is why our new ROG X670E motherboard range comes with Dynamic OC Switcher and Ryzen Core Flex features for extracting more performance from the CPU.

DT: How do you take care of channel margins & profitability?

Vinay: Channel is important to us as most of the Components business is still channel driven. One of the ways we help our partners to maintain the margin and profitability is

to maintain pricing across both online and offline mediums. This way, our partners are safeguarded against pricing wars that happen between the online and offline channels. Moreover, we regularly introduce schemes to incentivize them for additional sell-ins that can help them to improve their profitability.

DT: Please share few sales tips for channel community.

Vinay: The channel community is adept at the changing trends and market scenarios but one thing that can help them in every situation is the correct product knowledge. Knowing the product is crucial as it can lead the customer to make the right decision and convert it into a sale. Another tip that can help the channel is to increase the mindshare by effectively communicating about the products and new launches via social media and other avenues.

Digisol is serving the Indian market with its highly reliable and Made in India networking products. Its next-gen networking solutions are in huge demand owing to the trust that the brand has earned so far. Digisol is enabling the organizations to embrace digital transformation journey and build a strong IT infrastructure. Mr. Krushna Garkhede, Head of Marketing, Digisol Systems recently talked to DT and shared important insights about their performance, product offerings, growth roadmap and a lot more.

DT: Please share Overall Performance in Year 2022.

Krushna: The year 2022, has drastically changed the ways and means, we do business. The pandemic has reset the ways we live, work, and do business, accelerating some long-term shifts and setting new changes. The success of ‘Work From Home’ during lockdown has encouraged many organizations to embrace digital transformation. At Digisol, in the post-pandemic scenario, we have digitized all possible manual processes, and built an agile supply chain and inventory control. We have been seeing tremendous growth in our business, especially for our FTTH line of products. Since most people have been working from home, it has been captured that data demand from residences arose which further opened doors for Fiber to the Home products and solutions.

DT: Please share target revenue or growth percentage to achieve by end of 2022.

Krushna: 2022 looks like a year of immense opportunities as we cater to emerging opportunities in Data centres, Smart Cities, etc complementing new technologies like WiFi6, IoT etc. For E.g our New Active Networking Solutions along with our Industry leading FTTH GPON Solutions, Structure cabling solutions and

keystones will help scale our business and we look at a growth of 20-25% overall

DT: What are the some key features that make your brand better than others?

Krushna: We are proud to say that we have a legacy of 35 years in India and are one of the leading Indian Networking Brand that is flag bearers of “Make in India” and the first one to do so. Our passion for technological innovations, PAN India presence with sales representatives in 50 cities, 10 branch offices, 45 Distributors, 63 service support centres, and 1000 partners help us stand out. Over 3 decades we have been keeping pace with the evolving technological advancements by understanding market and customer requirements, which has always helped us in developing future ready products. Our Brand stands for Quality & Trust.

DT: How do you take care of channel margins & profitability?

Krushna: We provide very good margins to our Channel partners. Digisol has introduced them to Digisol’s various after sales services and programs. Like every year, this year also we will undertake various initiatives to engage with our partners.

We plan to come up with new offers and schemes every quarter. Besides this we will also offer, loyalty and incentive schemes to motivate the channel partners. Our association with our channel partners has always been extremely rewarding, and we are looking forward to growing with our partners.

DT: Please share few sales tips for channel community.

Krushna: As we can see a lot of sales opportunities in Secondary and tertiary markets, we would recommend that partners should target these markets by doing more retail branding and displaying more products at the sales point. Digisol has always been a strong believer in growing along with its Partners and hence has taken various initiatives like Digisol’s loyalty program in which they can take benefit of our various Sales Schemes for both the Active and Passive range of products for Retailer Partners and End user like Electrician / Technicians. Also, with the help of DITT (Digisol Institute of Technical Training) they can get quality training programs which are always in sync with the market demand. These initiatives will give them the ability to add value to the solution they offer to their customers and also get new business opportunities.

“WE HAVE BEEN SEEING TREMENDOUS GROWTH IN OUR BUSINESS, ESPECIALLY FOR OUR FTTH LINE OF PRODUCTS”

“WE ARE DEDICATED TO SUPPORTING CHANNEL PARTNERS”

ESET is one of the leading cybersecurity solutions providers and has developed cutting-edge security solutions to protect all size of organizations. The company has strengthened its market penetration with the support of their key channel partners in India in recent times. Successful leadership from Parvinder Walia, President - Asia Pacific and Japan, ESET has helped the brand grow rapidly. In a recent chat with DT, he spoke about performance in APAC market, current growth momentum, and channel plans.

DT: Please share Overall Performance in Year 2022

Parvinder: India is one of the fastest growing markets in APAC for ESET. We registered a strong double-digit growth within the country in the first half of 2022 compared to 2021, made possible by the unwavering support from our channel partners and customers. We hope to continue leveraging ESET’s unique technologies to strengthen digital security for our customers.

DT: Please share target revenue or growth target to achieve by the end of 2022.

Parvinder: One of the key focus areas for ESET in the coming year is to maintain our growth momentum in H2 2022. Our growth outlook is supported by several tailwinds that drive ESET’s growth in the long run, including significant investments in R&D to ensure our solutions are effective in protecting customers against cyberthreats. With the rise of cyberattacks, businesses in India are ramping up their cybersecurity spending. According to the Data Security Council of India (DSCI), India’s cybersecurity industry nearly doubled in size amid the pandemic. To expand our digital security capabilities, ESET will also be venturing into a new segment as we aim to work with telcos and ISPs in India to provide DNS-level protection to their customers.

DT: What features/vision make your brand better than others?

Parvinder: As the leading digital security vendor based in the European Union, ESET has been at the forefront of digital security innovation for more than three decades. In line with the launch of ESET’s Progress. Protected. campaign this year, we reaffirm our commitment to protect the technology that enables progress in an increasingly complex world. Driven by support from our customers and channel partners, we develop effective and efficient products that cater to unique customer needs.

With demand for cloud-based security solutions expected to grow, ESET’s cloud-first strategy allows us to stay ahead of the curve. We have introduced various cloud-enabled business and consumer products such as ESET Inspect, which offers powerful threat detection and response for protection beyond the endpoint, and ESET Home, which allows users to manage their licenses and monitor their child’s online activities and screen time over the cloud.

ESET is trusted by some of the biggest companies in the world while being consistently recognised as a leader in cybersecurity by partners and industry analysts, including IDC, Canalys, Radicati and Kuppingercole. We

will continue to provide our customers with innovative technology that they can rely on to ensure continued progress in the digital age.

DT: How do you take care of channel margins and profitability?

Parvinder: As a channel-focused business, we are dedicated to supporting channel partners at all levels and believe in generous revenue sharing. We focus on three key principles when working with channel partners – ease of doing business, future-proof technology and longlasting cooperation to ensure that doing business with us will be effortless. Most importantly, we listen to our partners to understand their needs in order to improve what we offer.

DT: Please share a few sales tips for the channel community.

Parvinder: There are two takeaways for the channel community. Firstly, know your customers and understand their needs to provide them with the right solutions. Secondly, build long term relationships with customers to ensure a high satisfaction rate. At ESET, we have high renewal rates – up to 90% in some markets, because customers are highly satisfied with our products and the service they get from our resellers.

“WE DO NOT JUST BELIEVE IN INNOVATION, WE LIVE WITH IT”

Microtek is one of the leading brands in the home UPS/inverter product segment and they have maintained a significant growth in the Indian market in all these years. Its segment-leading products have gained tremendous success and are adopted by a large number of customers across segments. The demand for such energy solutions is consistently increasing and Microtek has a robust portfolio of products as it continues to meet this increased demand. In a recent chat with DT, Subodh Gupta, CMD, Microtek International Pvt. Ltd. talked about their performance, channel plans, targets and much more.

DT: Please share few sales tips for channel community.

Subodh: We recommend our partners to have full knowledge of the products they are dealing in, including features, benefits & applications so that they can explain the same to the customers. It’s always good to have the product brochures, leaflets handy while talking to the customers. And secondly, every customer is unique with different requirements, hence the product solution should be provided to them accordingly.

DT: Please share Overall Performance in Year 2022

Subodh: The year 2022 has been a significant year for Microtek International and as a company, we have done exceptionally well. We stayed focused on our revenue and have been able to register remarkable growth over the past year. In the product launches, we launched 6 new series in the Home UPS/Inverter category with premium looks & advanced technology. We also introduced Heavy Load Wires & Cable for our customers, which has further helped us in our overall growth. Very recently we launched solar power conditioning units (PCUs) with rated capacities of 2.2 kVA/24 V and 3.5 kVA/48 V. Both products

are designed to run the maximum load. These new products showcased our strength and dedication towards excelling in technologies for consumers. We believe innovation is the key and with that motive, we brought these products. We also invested heavily in the R&D department of the company which is the backbone of any company. In the financial year 2022, we registered 26% growth with gross revenue of Rs.1700 crore. This shows that we had a great business in 2022.

DT: Please share target revenue or growth percentage to achieve by end of 2022.

Subodh: We are targeting a growth of over 25 percent for the current financial year 2022-23.

DT: What are the key features that makes your brand better than others?

Subodh: The thing which makes us stand apart is the trust we have earned during the years, be it of our customers or channel partners, or employees. We believe in nurturing relationships and give our 100% to developing the right things for the right reasons. Furthermore, we do not just believe in innovation, we live with it. We don’t shy away from experimenting, innovating products, and bringing the never

before experience for our customers. That is the reason, we are one of the most trusted brands in India. We also believe in foresightedness, as it has become the most important thing in today’s time.

Apart from these efforts, we also believe in giving back to society. We at Microtek are committed to several CSR activities. Last year at the peak of the pandemic, we offered free ambulance services and free Oxygen Concentrators to people in need. We also supplied an order of 17,500 made-in-India Oxygen Concentrators (OCTs) of 10 liters capacity each to the Oil and Natural Gas Corporation (ONGC) under the PM CARES initiative, in a record time.

DT: How do you take care of channel margins & profitability?

Subodh: We believe in collective growth so we have planned our strategies accordingly. We always ensure a healthy and profitable growth of our channel partners by providing the best of technological products and implementing efficient channel policies at market place. At the same time, we are building the digital capabilities of the partners by providing multiple on-the-go solutions to manage their business on their finger tips and save on their operational cost.

“OUR PROJECTOR SEGMENT HAS CONSISTENTLY ACHIEVED THE NO. 1 POSITION FOR LED PROJECTORS WITH 62% MARKET SHARE IN Q2”

Over the years, ViewSonic has strengthened its product portfolio with many cutting-edge projectors for different consumer segments. It is dominating the Indian market with the unprecedented capabilities and strong distribution network across India. ViewSonic has shown a substantial growth in the Audio-Visual segment market and has been overpowering the segment with its best-in-class products. In a recent chat with DT, Muneer Ahmad, Vice President Sales and Marketing, ViewSonic India commented on their growth, market scenario, channel plans and much more.

DT: Please share Overall Performance in Year 2022.

Muneer: With our constant aim to offer the bestin-class products, solutions and services to our patrons, ViewSonic is continuously upgrading the technology that goes behind these products to keep up with the newer and latest trends. Owing to the evolution, we have been the leading IFP brand since 2020, and gained a market share of 55% in 2021.

Witnessing the demand and growth of our projector segment in the past couple of years, we are seeing a promising opportunity to upgrade our existing products and develop newer ones too. Since 2021, our projector segment has consistently achieved the no. 1 position for LED projectors, and we captured a market share of 62% in Q2, 2022 according to the FutureSource India reports. The overall performance was above our expectations, and we look forward to a better 2023.

DT: How do you take care of channel margins & profitability?

Muneer: We have a robust network of channel partners, and our teams continuously plan and strategize for their margins and profitability.

Extensive plans are laid out well in advance to generate maximum profits. We also help our partners with marketing collaterals and support them with activations and events to ensure the utmost business opportunities and revenue. To retain our relationship strong with our partners, we organize roadshows showcasing our existing and new editions. Experiencing a detailed demo of our products helps our partners better understand, which further entails them giving better clarity to our end consumers. This further builds a substantial commitment of our partners and endusers.

DT: Please share target revenue or growth target to achieve by end of 2022.

Muneer: We are expecting a growth of approximately 20% in the Audio-Visual segment.

DT: What features/vision make your brand better than others?

Muneer: There are a lot of features that make us stand out from our competitors and other industry peers. The technology that we use in our displays portray very different quality for our products. For our projector segment, we have our own patent feature- SuperColour+ Technology which brings a

better visual experience. We also thrive in bringing the best products with upgraded technology and a user-friendly interface. From developing and innovating various products in the audio-visual segment, we are entirely focusing on creating a robust solution in the Edtech segment. In case of IFPs, we have our own integrated software myViewBoard which gives us more competitive edge over our competitors. Addition to these, we also bring collaborative solutions in our Edtech, which are compatible with our existing products such as projectors and monitors.

DT: Please share a few sales tips for the channel community.

Muneer: Organising regular B2B and sales events to meet and engage with the partners. Adding a personal touch and building a connect with the partners and stakeholders is the key to successful business. We also conduct workshops for our sales team, as well for partners for giving them detailed insights and better understanding of the product that we sell, and to make sure they believe in it. Our constant aim for providing good quality products and always make sure are consumers are getting the best-in-class solutions and products is what we thrive upon. Direct Reach/Demos to customers is salient while selling.

“WE BELIEVE IN ‘BUILD PEOPLE AND PEOPLE WILL BUILD BUSINESSES”

The Indian brands have started getting traction owing to the Made in India campaign. The Indian technology brands are investing a lot in bringing quality and performance-based PCs which has built strong customer trust in last few years. RDP is one of the fastest growing Indian brands and delivers best-in-class PCs to Indian customers. Its strong channel network is helping the brand to reach every corner of the country and tap new opportunities across India. In a recent interview with DT, Vikram Redlapalli, Founder & CEO, RDP commented on their performance, growth, challenges, market and much more.

DT: Please share Overall Performance in Year 2022

Vikram: Year 2022 has been one of the best years for RDP and it is definitely a year to remember for us. We have increased our revenues in to 4x and the same with the employee’s, as now we are having a team of 150+. Our performance has been up to the mark and we are quite satisfied with the growth we have achieved this year.

DT: What are key features that makes your brand better than others?

Vikram: We believe in ‘Build people and people will build businesses’. RDP is providing a free ERP login for all the registered partners and a special training session from our dedicated teams to record each and every business conversation we have on any lead or opportunity. I can confidently say that No brand has built a similar process.

RDP core Philosophy is providing Most Affordable, High Quality, and On-Time support.

DT: How do you take care of channel margins & profitability?

Vikram: Channel partners are real strength of RDP business across India. We provide best margin and possible growth opportunity to our partner community. A proper margin structure is shared to every registered partner for all the product lines and partner will have luxury to choose the product what they want to sell.

DT: Sales tips for channel community.

Vikram: A sales person faces a lot of pressure when trying to get their pitch heard in this intensely competitive environment. Especially if they choose to promote their product or service on numerous channels, switching between

those channels makes workflow difficult and tiresome. I recommend everyone to have a GTM strategy (Go-to-Market Strategy) which includes target market profiles, a marketing plan, and a concrete sales and distribution strategy. They should consider STP Marketing model knowledge (Segmentation, Targeting, and Positioning) which is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficient, streamlined communications practice.

DT: Please share target revenue or growth percentage to achieve by end of 2022.

Vikram: We are growing at rapid pace and we plan to further escalate the growth rate. We will finish at 150 Cr from 40 Cr, a 4x Growth by end of current FY.

Director, Consistent Infosystems Pvt. Ltd.

“CONSISTENT BELIEVES IN BUILDING A PARTNER-CENTRIC CULTURE”

Consistent Infosystems is developing diverse range of products for Indian customers. The brand has achieved positive response in the market and it has reached out to various cities through strong distribution network. For next phase of growth, Consistent is making big efforts that would help brand in maintaining high growth trend. Mr. Yogesh Agrawal, Director, Consistent Infosystems Pvt. Ltd. recently held an exclusive chat with DT where he elaborated about their performance, growth, market strategies and a lot more.

DT: Please share Overall Performance in Year 2022

Yogesh: Over the years, Consistent has grown successfully and has increased its footprint across all major states in India with 20+ branches, a team of 300+ employees, 50+ products in its portfolio, and more than 3500+ channel partners. Leadership and vision clubbed with teamwork and technological advancement in the products have made Consistent a promising brand offering technologically superior products and world-class technical support.

The company has witnessed considerable growth in the Year 2022 with remarkable sales and distribution numbers in all of our product categories. We did good business with our bestselling products in the SSDs and Motherboard segment this year.

DT: What are some key features that make your brand better than others?

Yogesh: The brand focuses on delivering best quality and service as these parameters remain of utmost importance for Consistent. Today, the brand has 55+ service centers across the country ensuring best after-sales support. We work closely with our partners to make it possible as we have been able to manage a good TAT of around 15

minutes for our walking customers whereas at outside service center locations it takes maximum 1 to 2 days to resolve all service/replacement issues across country. Our 5 years replacement warranty on all SSDs and 3 years on Motherboards are best in the industry, that also makes our customers and partners happy and confident in our products. We are able to offer these kinds of long warranties just because we are confident enough on our products good quality and lowest failure rate.

DT: How do you take care of channel margins & profitability?

Yogesh: Consistent believes in building a ‘Partner-Centric Culture’ and has channel partners across India – including all the major cities where there is growth potential. Due to our varied product portfolio our channel ecosystem enjoys a considerable good healthy margin and is quite high in double digits, therefore, it gives good profitability to the partners.

We want our channel partners to grow and reap the benefits like the brand itself. The company also provides full support to all its partners to manage best customer support and after sales services. To help customers know how, we also organise partner training programs from time to time which eventually reflects on overall profitability.

Another positive and channel friendly offering from Consistent to channel partners is Our big product basket which gives our channel partners an opportunity to earn good and healthy margin.

DT: Please share target revenue or growth percentage to achieve by the end of 2022.

Yogesh: By the end of this year, Consistent aims to cover 180 cities across 24 States. We are already present in Tier 1 and Tier 2 cities with 3 lakhs population and are targeting to cover Tier 3 cities with 1 lakh population. Consistent is witnessing 4 times the sales since 2019 with double digit YoY growth. The brand strives to achieve a substantial growth percentage in terms of revenue in this financial year.

DT: Please share a few sales tips for the channel community.

Yogesh: We believe in leadership and vision clubbed with teamwork and technological advancement in the products can make a brand promising. Working on the same vision, Consistent works closely with its channel community organising regular training programs on joint Goto- Market strategy. We understand the importance of our channel community and hence work closely with them for a growth driven business module.

“WE ARE PURE GAMING VAD & NOT BOX MOVERS AS WE BELIEVE IN CREATING VALUE IN RELATIONSHIP”

This year, the growth of Indian IT distribution market has been very remarkable. But to keep the traction going upward, distribution house needs to stay updated and aware about the emerging trends. TAG, a leading IT distribution player has been positively approaching the market and working quite aggressively in order to leverage the existing opportunities. In a recent chat with DT, Vikas Gupta, MD, Technology and Gadgets (TAG) talked about the market, growth, performance, and a lot more.

DT: Please share Overall Performance in Year 2022.

Vikas: TAG being a leading VAD has been growing consistently in Indian market since our inception. But year 2022 has been most challenging for most organizations across the globe due to various factors like increase in USD, global war, high increase in fed rates adding pressure on consumer buffer income which in turn is affecting overall growth of the industry.

DT: What is your plan to strengthen your distribution business across all Indian market?

Vikas: TAG work with a channel centric approach and believe in giving outmost value oriented products to the market so that channel can have healthy business margins. Also. In order to further build our product portfolio, we will be adding 2 more well-known global brands. In addition to that, we are also planning to add Gaming monitors from next quarter.

The demand for our products is huge but to further scale our business through improving the product awareness, we have successfully conducted several channel training programmes this year. In upcoming quarters, we will be organizing such training programmes for our channels in various cities.

DT: What all support do you expect from the brands for greater profitability & overall company growth?

Vikas: Most of vendors with whom TAG is associated work like a family rather than principal or distributor relationship. GALAX has added gears and adding more new innovative products this year to strengthen their product range. Apart from it, Teamgroup adding more value to the business and allowing us to capitalize on the opportunities. Also, Teamgroup is creating several world records on new 4090 series. Recently we have hired country head to drive business independently as we have advantage of customizing products and needs of channel with our 15+ years of

experience in same domain. We are pure gaming value added distributors and not box movers –we believe in creating value in relationship

DT: What as per you is two biggest challenge for distribution business in India?

Vikas: The biggest challenge is desperate sellers who over dump inventory without understanding market size. For some companies, it’s just selling by compromising on product quality and features, they win business for short term with low prices and substandard products and feature, but in long run they lose because consumer experience drives business in longer run.

DT: Please share target revenue or growth percentage to achieve by end of 2022.

Vikas: We have achieved quite impressive growth in our journey so far and we will definitely grow due to our strong market strategies. As far as growth is concerned, this year, we are looking at flat growth.

“GALAX HAS A VISION OF CREATING MOST IMMERSIVE GAMING EXPERIENCE”

The Indian gaming market has outperformed well in last few years due to which the demand for gaming peripherals and hardware is on the rise. GALAX has been serving to this ever-growing demand across India and cemented its position in the gaming market. In 2022, GALAX has post a remarkable growth along with its national distributor TAG which has a stronghold across all Indian market. Dinesh Kumar, Country Manager-India, GALAX shared his views on growth, future plans, product offerings, channel partners and much more.

DT: Please share Overall Performance in Year 2022

Dinesh: 2022 has been a Successful year for GALAX in India, not only we are in among top brands in Graphics cards but also, we are able to place GALAX among most popular and desired Gaming Gear brand in India in year 2022. Currently we offer wide range of Gaming Gears products such as Gaming Monitor, Gaming Headphone, Gaming Mice, Gaming Keyboards, PC Cases, Case Fans and RGB Gaming Chairs for an even more seamless gaming ecosystem. I would like to thanks to the Channel partners, Gamers and customers who trusted us and helped us in growing with a great pace in the current year.

DT: How do you take care of channel margins & profitability?

Dinesh: At GALAX we believe in “Growing Together”. Channel partners are always important to us as GALAX is a channel focused company. Our channel base in India growing YOY and we are now expending to Tier 3 and Tier4 cities and partners. We are concern for the growth of our

partners and growth comes from profitability. We are aggressively priced in market giving opportunity to channel partners at all level to earn more. Our relentless marketing support in demand generation and with best in the class RMA structure, we make sure partners can sell our product confidently. GALAX not only concern for the monitory growth but for intellectual growth of the partner as well. We keep organizing channel meets and seminars to educate, motivate and enable partner to understand the upcoming opportunities of business by associating with GALAX

DT: What features make your brand better than others?

Dinesh: GALAX has a vision of Creating most immersive Gaming Experience and moving the industry forward, with focus on offering best of the product quality at an affordable price point. We believe in giving rich gaming experience to all customers, from budget gamers to customers who enjoy high end gaming products. Even though the market was pretty enthusing about crypto-mining in the previous years, GALAX still focuses on developing a

full range of gaming products tailored for the gamers, as well as Xtreme Tuner software to support the customization of GALAX ecosystem. By leveraging on the advanced technology of NVIDIA, such as RTX, DLSS, G-Sync and Reflex, GALAX now offers officially certified G-Sync Monitor Vivance, Reflex gaming mouse Slider and graphics cards which boosts performance with RTX and DLSS. We understand that it is essential to listen to customers’ feedback in improving on quality and features in the products. We also offer quality RMA service to the customers as we have over 45 service centers across the country and instant customer service online.

DT: Please share few sales tips for channel community.

Dinesh: “Learn, Adopt and Change” as the business process has changed a lot in last two years. Channel with us should learn for the new opportunities in the business and adopt changes by equipping themselves. You should not limit yourself and find new avenue for sales. Partner should boost online presence to connect with more customers. I would advise you all to grow and become a solution provider.

WILL BE CONSTANTLY REINVENTING THE MEMORY & STORAGE SEGMENT TO REINFORCE

OUR LEADERSHIP”

Kingston Technology has been at the forefront of the competition with help of its flagship product range and strong distribution network in India. The brand has been developing high-performance products with significant focus on delivering enhanced experience. Tejashwar Singh, India Sales Head, Kingston Technology recently interacted with DT and shared a lot of insights about their business, growth, future plans and much more.

DT: Tell us about the new milestone of becoming No.1 in the SSD segment?

Tejashwar: As per the top analyst firm, TrendForce we are number one third-party supplier of SSDs in the channel for all of 2021. According to TrendForce, Kingston accounted for a massive 26 percent of the 127 million units shipped in 2021. It’s an honor to achieve this top ranking as Kingston celebrates its 35-year anniversary. From the beginning, Kingston’s focus and core sales strength have been with our customers and channel partners worldwide as we embody the ‘Kingston Is With You’ working attitude. We are also one of the leaders in third party USB drive market consistently. To top it all, we have received same acknowledgement in India market as we are one of the most preferred brands for our users across categories.

DT: What products do you have in the gaming product range?

Tejashwar: From mobile gaming, the people are moving towards PC gaming as they have more time in hand. Hence, especially for the gamers- we have our brand Kingston FURY. Whether it is pro-gamer seeking extreme speed and performance or gaming enthusiast looking for affordable gaming solutions, Kingston FURY can give their systems the upgrade they need and want with modules in DDR5 RGB, DDR5 non-RGB, DDR4 RGB, DDR4 non-RGB, and DDR3, as well as best in class SSDs. Moreover, not just PC gamers, we also cater to the ever-evolving needs of the notebook gamers as well. We have recently launched our Kingston FURY™ Impact DDR5

SODIMMs. The new memory product is perfect for the gamer or PC enthusiast who want the latest cuttingedge performance from their laptop or small form factor machine.

DT: Tell us about your recent product launch of Kingston FURY Renegade DDR5?

Tejashwar: We have recently launched Kingston FURY Renegade DDR5 and Kingston FURY Renegade DDR5 RGB memory for extreme gamers. The Kingston FURY Renegade DDR5 family is engineered to maximize the performance of the user’s PC. Kingston FURY Renegade DDR5 family pushes the performance of next-gen DDR5 platforms to the extreme with ultra-fast memory up to 6400MT/s and quick CL32 timings. With premium components hand-tuned by engineers, rigorously tested for compatibility across the industry’s leading motherboards2, backed by 100% factory testing at speed, and Intel® XMP 3.0 Certified, customers can enjoy the ultimate overclock experience.

DT: We want to know more about your new Kingston FURY Beast Special Edition for all the lovers of white PC set up?

Tejashwar: In celebration of Kingston’s 35th anniversary, we recently launched a new member of the pack, Kingston FURY™ Beast DDR4 RGB Special Edition. Enhance not just the performance of one’s system but keep it fresh with the library of 16 preset RGB lighting effects or personalize the settings to create a look that makes your system truly one of a kind with Kingston FURY CTRL software.

Kingston FURY™ Beast DDR4 RGB Special Edition’s fully exposed light strip is equipped with 10 LED lightbulbs, you can trust the patented Infrared Sync Technology™ to keep your tailored RGB effects perfectly-aligned.

DT: Earlier this year, you launched your Gaming Lab? Could you please briefly let us know about it.

Tejashwar: The new Kingston FURY Gaming Lab integrates compelling gaming solutions and technology by bringing visitors an immersive experience that links Kingston FURY’s memory and storage solutions with real-life applications. Designed to personify Kingston FURY’s rebellious energy, the Gaming Lab is decorated with the brand’s signature colors, fiery red and jet black with signature heat spreader patterns throughout. The entire setup is adorned with LEDs that resemble the vibrant RGB lighting effects of the Kingston FURY range enjoyed by gamers across the world.

DT: In the coming years, what would be the focus of Kingston?

Tejashwar: We are constantly launching new products following the trends in the market and we will consistently continue introducing more upgraded products in the market. Our new range of products will cater to gamers, entrepreneurs, enterprise segment, users looking for products for work from home or education from home. We will be constantly reinventing the memory and storage segment to reinforce our leadership position across markets

“WE

“WE ARE NOW FOCUSING ON 20 % GROWTH BY THE END OF 2022”

The distribution market has achieved remarkable growth due to huge demand for IT products, making distribution business more opportunistic in years to come. Fortune Marketing is one of the largest distribution houses currently serving the leading IT brands. The company offers wide range of products from all leading tech brands and serving the Indian customers across regions through its strong partner network. In a recent conversation with DT, Manoj Gupta, MD, Fortune Marketing talked about their performance, market growth, challenges and much more.

DT: Please share Overall Performance in Year 2021-2022.

Manoj: Fortune Marketing has done extremely well in the year 2022 and we have achieved 18% growth in last financial Year. Our performance has been driven by our strong effort to deliver value to our partners. We have worked quite terrifically and we are very much satisfied with what we have achieved this year.

DT: What is your plan to strengthen your distribution business across all Indian market?

Manoj: Channel Partners are the backbone of our business. We always believe in the strong relationship and therefore we are always there to support our partners in every stream. We majorly focus on the marketing activities for our partners whether it would be – online & Offline. There are incentive schemes too on a quarterly basis, as per the objective

defined to the channel partners. It includes Domestic & international trips, Special packages, and exclusive offers on products. We are also focused to strengthen our bond with the partners as we are organizing technical events in multiple cities and providing technical training to partners and their staff. Our such efforts help them in better understanding and they confidently pitch our products according to customer requirements.

DT: What all support do you expect from the brands for greater profitability & overall company growth?

Manoj: Distributors expect manufacturers to react to market changes quickly and design, create new, exciting products as per the demand. A distributor is always looking for that kind of WOW response from their clients. We as a distributor also expect that there should be proper marketing and brand

awareness initiative from the brand so that customers are aware about the products.

DT: What as per you is two biggest challenges for distribution business in India?

Manoj: The Indian IT distribution market is huge and there are many opportunities for the market players. However, the challenges are still there that obstruct the market players to grow at full strength. The two biggest challenges for distribution business are competition with online Market places and disrupted supply chain.

DT: Please share target revenue or growth percentage to achieve by end of 2022.

Manoj: Based on our achievements currently, market trend and growing market sentiments, we are now focusing on 20 % growth by the end of 2022.

“WE HAVE EXPANDED OUR PARTNER ECOSYSTEM FURTHER WITH A SPECIAL EMPHASIS ON MICRODISTRIBUTION & REGIONAL OUTREACH”

The Indian printing industry is growing at a great pace and latest tech innovations driving the market growth. With its with smart printing solutions, Canon is undisputed market leader in India and consistently bringing cutting-edge products. In the recent conversation with DT, Mr. C Sukumaran, Senior Director- Consumer Systems Products and Imaging Communication Business, Canon India shared about the market growth, product offerings, channel partners, and a lot more.

DT: Please share Overall Performance in Year 2022.

C Sukumaran: Aided by our full line up strategy, we are proud to have maintained market leadership in the DILC segment with 50% market share and No. 1 share in the DILC global market for 19 consecutive years from 2003. We have also focused our energies into launching products and market activations in line with industry trends to engage audiences in unique ways. This has resulted in us witnessing double digit growth across emerging segments including Education and Vlogging and an astounding four times more growth in the mirrorless segment compared to 2019. On the printing side, ever since the onset of the pandemic, we have witnessed a massive surge in home printing and photo printing.

DT: Please share target revenue or growth target to achieve by end of 2022.

C Sukumaran: In the last five years, we have observed expansion in the professional segment fostered especially by the growth of wedding photography in Tier-II, III and IV areas. With more and more people viewing photography as a lucrative career option, we expect to target 2X++ growth in the mirrorless segment this year as compared to 2021. We also see a lot of potential in professional imaging devices in the film industry and we look forward to strengthening our foothold further in the booming cinema segment. We look forward to empowering

cinematographers with the latest technological innovations and expect 4x more growth in the cinema segment. In the printing segment, we have experienced a significant rise in demand for our inkjet printers in the home segment with ‘Work from Home’ and ‘Learn from Home’ culture.

DT: Please share few sales tips for the channel community.

C Sukumaran: With many businesses now adopting a hybrid work model, it is essential for channel partners and retailers to maintain constant customer connect adopting an “omnichannel” approach which combines both online and offline platforms. Along with this, it is essential for partners to constantly upskill their employees across locations to stay on top of industry trends as well make the most of new business avenues.

DT: What features/vision makes your brand better than others?

C Sukumaran: From an innovation standpoint, we have introduced ground-breaking technology in the past few years which has completely transformed the imaging industry. Whether it was the launch of the EOS VR System with incredible 180°VR content or our entry into the APS-C Sensor market to make mirrorless cameras more economical. The PIXMA G Series has been gaining good response in the market and is widely accepted at home as well as office

segments because of its lower running cost and higher return on investment. We have strengthened our retail presence by unveiling Version 4 of our flagship Image Square stores and opening more than 300 Canon PIXMA concept stores and more than 1500+ OIC signature stores nationwide. We continue to bolster our presence in the industry by increasing touchpoints.

DT: How do you take care of channel margins & profitability?

C Sukumaran: We have consistently nurtured the channel partner program which has led to its tremendous growth of a strong network of 140+ distributors and 4500+ channel partners. This year we have expanded our partner ecosystem further with a special emphasis on micro-distribution and regional outreach.

Their profitability too remains of key importance to us and we ensure the same as we are constantly on the lookout for new business opportunities to help them expand their product portfolios into emerging segments. Along with this, we set up exhaustive training sessions so that they can understand the latest industry trends. For instance, we have helped our partners set up Google Business Profiles accounts starting with our Canon PIXMA Zones. This helps them have a digital identity and consumers can seamlessly discover their products and services.

“WE ARE AIMING TO ACHIEVE A TARGET REVENUE OF 750 CR BY THE END OF 2022”

Acro Engineering, the well-known distribution company has been growing consistently since it’s inception by offering best in class and innovative products for customers across India. Its remarkable growth is fuelled by the strong marketing strategies and highly efficient partner network across India. The well-known distribution company has a strong bonding with vendors and partners. Himanshu Jain, CEO & Director, Acro Engineering Company recently talked to DT and shared insights about their performance in 2022, targets, offerings and plans to boost growth.

DT: Please share Overall Performance in Year 2022.

Himanshu: In the year 2022, we geared up to do our best in terms of revenue growth and were able to do 600Cr so far. It was a challenging year as users were waiting for components prices to come down and the sales were slow all year round.

DT: What is your plan to strengthen your distribution business across all Indian market?

Himanshu: To strengthen our distribution business, we need to be highly aggressive on Tier 2 and Tier 3 markets and in order to do so we are strengthening our bonds with our vendors and partners. Even on marketing front we have geared up to enlarge our reach and become available in every micro location throughout the country.

DT: What all support do you expect from the brands for greater profitability & overall company growth?

Himanshu: The brands have already been a great support so far and we need to keep our relationship with them healthy and profitable. Our association with brands like XPG, MSI, Razer, Deepcool, Lian Li, Arctic gives us an upper hand of the competition as we get to be in control of almost everything from distribution to fullfledged marketing. This kind of support allow us to market their products better as we fully understand the need of the Indian audience. And, with ever rising consumers demands we expect brands to provide the best they can offer.

DT: Please share target revenue or growth percentage to achieve by end of 2022.

Himanshu: We are aiming to achieve a target revenue of 750Cr by the end of 2022.

DT: What as per you is two biggest challenges for distribution business in India?

Himanshu: In a world of high competition and low margins, this is a difficult time for the distribution industry. Supply chain uncertainties, inventory issues, but the biggest challenge here is ever increasing demands of customers and e-commerce takeover. The E-commerce industry has greatly impacted the B2B industry and distributors need to establish a formidable online presence to stay ahead of the competition. Moreover, the rising demands of consumers with each passing year forces distributors to act fast. While some distributions businesses are ready others are yet to understand what is going wrong with their business.

Himanshu

CEO & Director, Acro Engineering

“WE STRUCTURED OUR PARTNER PROGRAMS TO ENSURE MAXIMUM PROFITABILITY TO THE CHANNEL”

Optoma is currently leading the Indian projector market with its cutting-edge products. The strong base of channel partners is the core strength for Optoma which helps them grow further. The brand has earned huge reputation in the market with its consumer oriented GTM strategy. In a recent chat with DT, Vijay Sharma, Country Head-India, Optoma Corporation talked about the success of Optoma, market landscape, future growth plans and much more.

DT: Please share Overall Performance in Year 2022

Vijay: This year have been strong for us projector sales in India. Currently Optoma is world’s no. 1 4K UHD projector brand we have retained the No.1 position in 4K UHD, laser projector & Laser TV projector categories in India as well during the Q2 of 2022. According to the recent world-wide projector market information expert Pacific Media Associates (PMA) report, Optoma enjoyed 49% in 4K UHD segment, 43% market share in Laser projector segment & 60% market share in Laser TV Projector segments due to its impressive sales in the home projector segments.

The overall projector market has witnessed good growth in the last one year, according to the PMA report. The brand saw its share in 4K UHD segment grow by 2.5 times, while the laser projector segment has registered 9 times growth in comparison to 3 times growth of the market compared to 2021. The report has also highlighted that Optoma is in top 3 brand in overall projector market

DT: Please share target revenue or growth percentage to achieve by the end of 2022.

Vijay: We would like to end 2022 on the strong note

that we have been maintaining throughout the year. The targeted growth is to retain the no 1 position in the important categories of Laser and Home. Now we are launching a complete line up of mainstream laser projectors we hope to increase our share in Education and corporate segments as well. We are looking to increase our revenue by more than 2.5 times for calendar year getting over in 2022.

DT: What are some key features that make your brand better than others?

Vijay: Optoma is one of the leading projector brands in Pro-AV as well as home entertainment categories. We are simply guided by the vision of ours ‘To deliver engaging visual experiences for a connected world’. With this vision Optoma is dedicated in delivering reliable, flexible, innovative solutions for multiple purposes. We offer a wide range of products, from LED pico projectors to high-end laser proAV projectors empowered by smart integrated platform and remote-control systems. The projectors are capable of producing vibrating images in all conditions. Long lasting lamp life is another feature of Optoma which is making the projectors very unique in nature. In addition to this, we also equip our projectors with diversified resolution options to cater various corporate, home and education requests.

DT: How do you take care of channel margins & profitability?

Vijay: We ensure margins at each and every level to the channel partners who are being associated with Optoma and promoting Optoma. We sustain our partners along with us by offering good margins to make profits. We structured our partner programs to ensure maximum profitability of the partners without any effect on price point at the same time.

DT: Please share a few sales tips for the channel community.

Vijay: I would suggest them to create a convincing offer for the customers. Among this cut-throat competition channel partners need to create a personal relationship with the customers to understand their needs and offer products accordingly. They should provide a convenient shopping experience to the customers. Partners need to describe the brand, connect with them and offer apt solutions. I would suggest them to go an extra mile, utilize resources to connect with the customers for better sales.

WERE HOPING TO TOUCH RS 100 CRORE IN REVENUE IN THE FINANCIAL YEAR 2022-2023”

Gizmore has been expanding its product range to cater to the ever-growing needs of Indian customers. Their presence has grown huge across regions and has helped them to reach out to a larger audience. Its products are innovative and always remain in-demand among all set of customers. The brand has achieved various milestones during its journey so far. In a recent conversation with DT, Sanjay Kumar Kalirona, CEO and Founder, Gizmore shared important details about company’s growth, product offerings, market scenario, challenges and a lot more.

DT: Please share Overall Performance in Year 2022

Sanjay: 2022 has been a learning year for us at Gizmore. We have been consistent with our efforts and have been rewarded suitably. We were hoping for a more bullish growth trajectory and have been able to record steady growth. The festive period has been enriching for us, with our recently launched smartwatches getting immense love from the customers. We launched the GIZFIT Glow with Always on AMOLED display just before the festive season and it would sell out in no time. During the sale days, we had to constantly work on updating our stocks. We continue to perform well even in the home audio space and register positive growth.

We started 2022 with a resolve to pivot our channel strategy. Having established ourselves in the offline market, we have been looking to carve a niche in the online segment. Gizmore has tied up with Flipkart for its recent launches, and our share from the online segment has grown tremendously compared to the previous year.

DT: Please share target revenue or growth percentage to achieve by end of 2022.

Sanjay: Now that the pandemic is a thing of the past, we had set an ambitious target for the

current year. We were hoping to touch Rs 100 crore in revenue in the financial year 2022-2023. We are confident that we will be able to achieve 80% of our target.

DT: How do you take care of channel margins & profitability?

Sanjay: The current geopolitical situation has had a significant impact on profitability and margins. The Russia-Ukraine war, fluctuation in the dollar prices and supply chain constraints caused by China’s zero COVID-19 policy have impacted all players in the segment, and we are no different. We are very fluid with our approach and constantly on our toes to find the best possible solutions. We are always looking to work with Indian vendors. Over time, we have partnered with many Indian vendors, and together we continue to work on optimising the cost and offering maximum value.

DT: What are some key features that make your brand better than others?

Sanjay: Gizmore is a home-grown brand that has focused on premium-affordable products. We identified the need gaps in the market and offered the right product mix to Indian consumers. In the post-pandemic world, there is an increased focus on wellness, and our smartwatch range

is helping consumers manage their health better at affordable prices. This year, we have also onboarded Dinesh Karthik as the brand ambassador. A cricket par excellence, Karthik has a considerable youth connection and has helped us fortify our positioning as a youth and health focussed brand.

We are working towards and adapting sustainable packaging solutions as well. For smartwatches we have already adopted reusable and recycled tin packaging solutions, soon other SKU will also follow in other sustainable material thinking about climate and environmental impact.

DT: Please share your bonding with channel community.

Sanjay: Our channel partners have been our backbone. We have nurtured our relationship with them and won their trust. For the channel community, the dealer is the first customer, and we believe in having a good connection and relationship with them. Our motto is to go beyond margins and have mutual trust and understanding. We also focus on offering timely service to our customers. We engage with our channel partners on a frequent basis and have a dialogue with them on their needs and challenges. At Gizmore, we believe personal connection with a consumer can go a long way.

“WE

“ESTABLISHED THE BRAND ELISTA ON PILLARS LIKE AFFORDABILITY, BEST-IN-CLASS FEATURES & CUSTOMER SERVICE”

The tech brands are now focusing on to delivering the quality-based products and developing robust marketing strategies to capitalize on the maximum growth opportunities across India. Elista is one of the fastest growing brands and has achieved an outstanding growth in last few years in Indian market. Pawan Kumar, CEO, Elista shared crucial information about their growth, targets, future plans, offerings and much more for DT Year Book.

DT: Please share the Overall Performance in the Year 2022.

Pawan: 2022 has been a good year for Elista so far. The strong customer sentiment and pent-up demand in the market have generated strong demand for Elista products. Our focus on delivering high-quality, technologically advanced products at an affordable price point has created a solid competitive edge for the brand. We are confident of achieving the set revenue targets for 2022 and are equally excited to take the brand international with our first global launch in Dubai in December 2022.

DT: What are some key features that make your brand better than others?

Pawan: We have established the brand Elista on pillars like affordability, best-in-class features and customer service. With 300+ Elista Care partners, we believe in introducing products that offer a superior experience to

our customers with top-of-the-line technology and service. The customers also expect these values in all the products from the house of Elista. Our focus on Tier-II and Tier-III towns, with technologically advanced products at an affordable price point, has helped to carve a unique selling proposition for the brand.

DT: How do you take care of channel margins & profitability?

Pawan: We are focused on growing our presence by mainly focusing on the offline channel. As a result, it is all the more vital for us to build a robust channel network that meets the requirements of all stakeholders. We have 1000+ distributors in our channel network and 25000 outlets across India. We regularly introduce various channel schemes that motivate the channel partners to achieve higher sales. At the same time, we are conscious of the importance of channel margins, and our focus is to ensure that they are well maintained. We price our

products in a manner that we can maintain profitability and channel margins effectively.

DT: Please share a few sales tips for the channel community.

Pawan: Channel partners are the backbone of the consumer durables industry. Our experience has been that it is critical for a channel partner to have a strong network which the brand can utilize to push sales. Your partners must be consistent in providing a superior customer experience. At the same time, the channel partners need a proactive and efficient counter sales team.

DT: Please share the target revenue or growth percentage to achieve by the end of 2022.

Pawan: We had set ourselves a target to achieve 30% growth in 2022, and we are well on track to achieve it during this period.

“WE RECENTLY SUPPLIED CUSTOM BUILD UPS SYSTEM FOR AIRCRAFT CARRIER INS VIKRANT, WHICH

IS REALLY A PROUD MOMENT FOR

US”

Uniline, a well-known Indian brand, has been committed to offer excellent power solutions to Indian customers. The company has a wide range of high-end energy products that are in huge demand across India. In recent years, Uniline has acquired great market share through its exceptional performance especially in government & PSUs segment. The demand for power management solutions has sharply increased and Uniline has successfully served to this rising demand. In addition to that, the solar energy products are also in huge demand where Uniline is doing extremely well. RK Bansal, MD, Uniline Energy Systems Pvt. Ltd. recently talked to DT and commented on their overall performance in 2022, market scenario, challenges, opportunities, growth plans and more.

DT: Please share few sales tips for channel community.

Mr. Bansal: Channel partners should not always look for cheap product. Cheap product means compromise on quality and if we compromise on quality, it will not work for longer period. Our suggestion is that partners must look for reliable products with reasonable price.

DT: Please share Overall Performance in Year 2022.

Mr. Bansal: The overall performance in year 2022 is very good for Uniline. Year 2022 has been very successful for us so far and we have clocked a good business this year. The business results for year 2022 have been very satisfactory and encouraging for us. The overall landscape of this marlet is very challenging and full of competition but we strive to offer best quality products and best

after service that helps us in sustaining in the market.

DT: How do you take care of channel margins & profitability?

Mr. Bansal: Currently we are focusing on to supply the product through Channel Partner and also see that the products are supplied with latest features, reliable and at the same time cost effective. We are taking care of channel margin like supply of system on credit, turnover margin, discounts, etc.

DT: Please share target revenue or growth percentage to achieve by end of 2022.

Mr. Bansal: As we have seen good business results in CY 2022 so far so we are very optimistic for growing at rapid pace by end of the year. Our hopes are quite high and we see enormous opportunities in our domain.

The demand for energy products is steadily increasing which helps us grow despite so competitive market. Due to such a massive demand and government’s focus on Made in India, we are expecting to achieve growth percentage of around 45% by end of 2022.

DT: What are the key features that make your brand better than others?

Mr. Bansal: We have been always ahead in bringing best solutions by investing hugely in our R&D. Our solutions are very innovative and as per the requirement of customers need. We have also launched Lithium-Ion battery-based UPS system. The main features of LithiumIon based UPS systems are, Compact design, Longer backup time, Better efficiency & better performance and warranty for 5 years. We have recently supplied custom build UPS system for Aircraft Carrier INS Vikrant, which is really a proud moment for us.

Mr. RK Bansal

“WE EXPECT BRANDS TO PROVIDE US OPTIMUM INVENTORY TO FULFILL MARKET DEMAND EFFICIENTLY”

The distribution business in India has witnessed immense growth in last few years. But the CY 2022 has been quite impressive in terms of growth and opportunities for the market players. The tech brands and distribution houses put huge efforts to drive growth in such a competitive market where all global as well as domestic brands are eying larger market share. RP tech India is one of India’s leading national distribution companies and it has witnessed a remarkable growth through its well-planned strategy. Rajesh Goenka, Director - Sales and Marketing, Rashi Peripherals Limited recently talked to DT where he commented on the company growth, market scenario, future plans, challenges and etc.

DT: What all support do you expect from the brands for greater profitability & overall company growth?

Rajesh: We expect brands to provide us optimum inventory to fulfill market demand efficiently, and maintain revenue streams from across the regions.

DT: Please share Overall Performance in Year 2022.

Rajesh: We witnessed a double digit growth in FY 2022. While all our business verticals grew steadily, enterprise, PC, memory and storage divisions brought the higher revenues to the business. Our newly started

embedded division is also growing steadily, and we expect to expand this business vertical with new brands collaboration. Overall our business grew above the industry growth, and we continue to maintain this momentum in FY 2023.

DT: What is your plan to strengthen your distribution business across all Indian market?

Rajesh: We will focus on new brand collaborations and expansion of our solutions offerings. We intend to increase our penetration in the C and D class cities by setting up satellite offices. We also intend to spread our channel base and launch innovative channel initiatives.

DT: What are two biggest challenges for distribution business in India?

Rajesh: The demand for computer hardware and networking products has slowed down post Covid -19 pandemic. The refurbished IT hardware market is gaining momentum again. We expect resurgence of DIY/assembled PCs especially in the Gaming sector.

DT: Please share target revenue or growth target to achieve by end of 2022.

Rajesh: We are doing extremely well and we achieved 100 per cent growth in all business verticals.

“WE ARE FOCUSING MORE ON VENDOR TIE-UPS AND EXPANDING THE EXISTING PORTFOLIO”

The IT distribution space is on the rise owing to the unprecedented boost in demand of products and solutions. The demand for next-gen IT solutions has increased across various sectors due to boost in digital transformation journey for Indian companies. Radiant Info Solutions is one of the leading providers of best IT solutions and have on boarded many prominent IT brands during its more than a decade long journey. Nishant Gupta, Managing Director, Radiant Info Solutions shared his views on the performance, challenges, growth and future plans.

DT: Please share your Overall Performance in the Year 2022.

Nishant: This year is quite promising in terms of the frequency of IT Networking projects we received. Key achievement this year includes conducting regular Partner meets to empower them with recent products and technology we incorporated into our portfolio, successful on-time integration of IT projects at various client sites, and impressive sales figures achieved in various IT domains resulting in recognition as the top-performing partner from the brands we are connected with. Apart from this we successfully managed to engage with upcountry markets and adequately created an impressive presence in such regions.

DT: What is your plan to strengthen your distribution business across all Indian markets?

Nishant: This year we are focusing more on vendor tie-ups and expanding the existing portfolio. Also, our focus is to make the channel stronger for existing and long-associated partners like R&M, Alcatel, Vertiv, and Netshell. The idea is to get into a complete solution providing consultancy, and pre-and post-sales support, especially in a highly competitive and price-

centric segment like networking. In addition to this, we are diligently working to increase our ties and coverage in Tier-II cities and government sectors. Our sales and marketing engines are working together to identify and execute through geography-specific partnerships.

DT: What all support do you expect from the brands for greater profitability & overall company growth?

Nishant: We as a channel partner expect that brands will maintain uniformity and continuity in conducting partner meets and training programs so that we can encourage our associated linkups to get involved more in such activities. Along with these constructive incentive schemes, offering adequate Marketing development funds and proactive IT support are some key areas that need to be considered by the brands for mutual profitability.

DT: Please share the target revenue or growth percentage to achieve by end of 2022.

Nishant: This year we have set a benchmark to grow at least 25% than the previous year.

DT: What as per you is the two biggest challenges for the distribution business in India?

Nishant: There are two challenges in the distribution business-

1. Mismatch in Customer & Supplier Demands: If there is a customer who requires a set of products immediately and you don’t happen to have them, you will ask your supplier for the goods. However, the supplier requires a lead time to deliver it.

This mismatch in customer and supplier demands not only causes a delay in customer service but eventually leads to overstocking or a shortage of goods.

2. Profit Margins & Cash Flow

Improving profit margins and cash flow is at the forefront of any business and this is the biggest challenge the distribution industry is facing and arises because of

Inventory storage costs

Pricing wars/ Bidding wars for new orders Late payment against invoices

Overhead / miscellaneous expenses

“WE TREAT OUR PARTNERSHIP WITH BRANDS LIKE A MARRIAGE”

The IT Distribution market has achieved remarkable growth in recent times. The demand for IT products is increasing by each passing day which has brought huge opportunities for the distribution houses. Creative Newtech Limited is India’s one of the fastest growing national distributors with many leading brands on board. Creative Newtech works in different verticals which contributes to its overall growth of the company. Ketan Patel, Chairman and Managing Director, Creative Newtech Limited interacted with DT and elaborated about their performance, growth plans, challenges and more.

DT: Please share Overall Performance in Year 2022.

Ketan: In the financial year 2021-22, we reported a consolidated Total Income of Rs. 947.81 Cr., as compared to Rs.526.32 Cr. in Financial year 2020-21 which is a year-on-year growth of 80.08%. Net profit for FY 2021-22 was reported at Rs. 19.25 Cr., compared to Rs.9.41 Cr. FY 2020-21 represents a year-onyear rise of 105.22 %.

DT: What is your plan to strengthen your distribution business across all Indian market?

Ketan: Millennials and Gen Z constitute the majority population in India, and they value experiences above everything. Using our 3C’s, we create great Content, which builds a Community, and once the community and content are in place, Commerce will take place gradually. To build a community, you require access to partners, scale and skills,

an omnichannel approach, and intimacy with the customer. We have created these pillars perfectly as a company. We will leverage our experience, expertise and knowledge of local markets to enable the best customer experience and business outcomes.

DT: What as per you is two biggest challenge for distribution business in India?

Ketan: Rapidly increasing costs due to supply chain disruptions and rising raw material prices leave distributors vulnerable to inventory and product price changes. Distributors are constantly trying to limit their cost exposure. Still, competition may make it difficult to mark up expensive inventory in a market continuously trying to adjust to the post-covid trends.

Distribution channels in India have primarily been traditional. While the industry has some illustrious and humongous enterprises, most

distributors and channel partners lack the new-age advancements to make systems interactive and yield real-time results. While covid has forced people and companies everywhere to accelerate towards digitization, adaption is still slow, and automation costs are plenty. This hurts the business since channel members have difficulty getting an overview of the business and its growth.

DT: What all support do you expect from the brands for greater profitability & overall company growth?

Ketan: We treat our partnership with brands like a marriage. We ensure that our vision and strategy for expansion in India are a good match. We also almost always enter into an exclusivity contract so that there is greater freedom to execute events, assign distributors and conduct promotional events. This helps focus on gaining traction instead of competing with other distributors on margins.

TOP 50 INDIAN ICT BRANDS

Days are gone when customers in India used to prefer buying global brand products due to quality concern. But now Indian brands have established their faith among Indian customers by offering as per global standard products and services. Indian companies have succeeded surprisingly by achieving expertise in various technologies segments. Indian companies are building path-breaking solutions and contributing immensely towards growth of the Indian IT market. Like every year, DT is pleased to bring the list of Top 50 Indian Tech Brands for DT Year Book 2023. This is just the listing, it’s not any ranking and is completely based on our own analysis, market research and overall market feedback.

Tata Tele Business Services (TTBS), belonging to the prestigious Tata Group of Companies, is the country’s leading enabler of connectivity and communication solutions for businesses. With services ranging from connectivity, collaboration, cloud, security, and marketing solutions, TTBS offers the largest portfolio of ICT services for businesses in India. With an unwavering focus on customer-centricity and innovation, TTBS continues to garner recognition from customers and peers alike.

Digisol Systems is a trusted Made in India IT networking brand that offers a wide range of IT networking solutions like Structured Cabling System (Copper & Fiber), FTTH, Switching, and Wireless Products. Digisol is a wholly owned subsidiary of Smartlink Holdings Ltd,. a BSEINSE listed company that holds expertise of manufacturing IT networking products since 1986. Smartlink consists of a total 4 plants covering 120,000 Sq ft of production shop floor area with SMT and through-hole lines. Digisol is the only India based IT networking brand that has strong PAN India presence with sales representatives in 50+ cities, 10+ branch offices, 45+ Distributors, 63+ service support centres, and 1000+ partners.

Microtek is the Leading No.1 player in the power products market of India. It is the Most Trusted & Most Preferred Brand in India. No wonder it’s the company’s best-in-class range of products that have helped the organization to achieve the position of India’s most trusted & most preferred brand. Being a technology innovator and a pioneer in the power back-up industry of India, Microtek stands tall as an epitome in the space with its capability of making reliable and latest technology incorporated products that are well accepted and appreciated by household consumers & the industrial sector across the globe.

Consistent Infosystems Private Limited is a leading provider of IT hardware products, Security & Surveillance products, Print consumables products, and Electronics & Home entertainment products in India. It started its glorious journey back in the year 2011 from the Capital city of India, New Delhi. Since the venture started Consistent Infosystems Private Limited has become one of the fastest-growing Indian IT organizations in the era of technology and has already put its remarkable footprints in the Information Technology, Electronics & Home Entertainment industries.

Secureye is one of the leading brands in industry since last 25 years in the field of security products. Secureye is expert in providing cutting edge technology in the security & surveillance domain. Its product ranges from closed-circuit cameras to biometrics and entrance security products to access control systems. Secureye has also attained great importance to reach the development of camera products, such as IP cameras (ranging from 1.3 megapixels to 5.0 megapixels), HD-SDI camera etc.

Having a rich history of nearly 6 decades, Polycab is a trusted and recognized name today as a premier manufacturer and provider of a vast variety of wires and cables and FMEG-products, with 23 state-of-the-art manufacturing facilities across 6 Indian locations. Polycab Telecom, a division of Polycab India Ltd., embodies a foray, that responds to the needs of fast-emerging connected life. Polycab Telecom is engaged in manufacturing and distributing optical fiber cables and the whole range of end-to-end passive infrastructural products, with the deep-rooted adaptability to suit customized needs of a network.

RDP was founded in 2012 by a young entrepreneur Mr. Vikram Redlapalli with a vision and passion to make RDP the most promising brand in affordable computing across the globe. Its wide range of products includes Laptops, Tablets, Thin Clients and Desktops for both personal use as well as business applications. By harnessing a talent pool of young innovators, RDP has emerged as a leading player in its market in a very short period of time. With a presence all over India we have more than 1 million users, 3.5k partners, 35k+ customers and 250+ active retailers. RDP has been operating in International markets extending up to Africa and Middle East.

LAPCARE is an award-winning international brand well recognized for offering consumer technology products. Over the years it has created a forte in laptop peripherals and accessories for all premium brands of laptops. Established in 1997 in Singapore and entered the Indian market in 2007 associating with Rx Infotech Pvt. limited. Acknowledged for its quality, Lapcare has added many accolades to its kitty, as a result, It has also bagged India’s Greatest Brands Award 2017-2018. With a dealership network of over 20000 across India, Lapcare has a strong foothold across all major cities of India and is rapidly expanding its network base to reach out to its customers, as a caring neighbor.

Founded in 2020, Elista is India’s leading worldclass electronics, home appliances, IT, and mobile accessories brand. Part of the TeknoDome, UAE, Elista adheres to India’s ‘Atmanirbhar’ principle of manufacturing. With a vision to put India on the global innovation map, Elista inspires brands worldwide to manufacture in India to cater to their demand across geographies. Elista’s portfolio consists of LED TVs, Washing Machines, Coolers, Dishwashers, Refrigerators, IT Accessories, Mobile Accessories & Speakers. The top brass in the company is industry pioneers who have combined expertise of over 200 years.

Tally Solutions Pvt. Ltd. is a pioneer in the business software products industry. What sets a company apart is as much in its DNA as its achievements. Today, three decades since it was founded, Tally’s product caters to millions of users across industries in over 100 countries. Its robust network of 28000+ partners deliver unmatched customer experience in sales, support and services. With a strong research and development division, Tally strives to deliver innovation and excellence in enterprise resource planning software for small and medium businesses.

Founded in 1997, Zebronics is a IT & Gaming Peripherals, Sound systems, Mobile & Lifestyle Accessories & Surveillance Solutions brand with a mission to provide products which are Great on design, performance yet so easy on pocket, that every household in the country can afford. Today, Zebronics employs over 1,200 people across 25 Offices and 680+ Service Centres covering 19000+ Pincodes in India (including 130+ Priority Zeb Cares). The offices are backed by strong network of dealers, resellers and integrators adding to retail presence of over 50,000+ locations across length and breadth of the country.

Portronics, standing for Portability and Innovation, has been a market leader in the digital & portable consumer electronics market space in India, for a long time now. A pioneer in innovative technology for the Indian demographic, Portronics has been touching and transforming the lives of its customers, by continuing to the tech space with new, quality gadgets. A firm believer in the power of good user experience, Portronics is synonymous with portability and high-functioning designs, due to an innovative product base and consumer satisfaction. With a PAN India presence, Portronics has been successfully delivering innovation at your doorstep for over 12 years and is constantly working up the ladder of transformation.

Gizmore is a rapidly expanding consumer electronics company that focuses on the “Make in India” mantra and has a clear vision for developing innovative technology products for Indian consumers. ‘Make in India’ is a government initiative to encourage companies to develop, manufacture, and assemble products made in India and incentivise dedicated investments in manufacturing. Gizmore was originally a smartphone accessory manufacturer and has since expanded its product portfolio to a range of products at affordable prices to its customers.

With over 37 years of experience in TV industry, under the Group company ‘Videotex International Pvt. Ltd.’ Daiwa aims to offer Right Quality Products at the Right Time & Right Price; refining the TV technology in India. Acclaimed as a brand for the Indian consumers, the brand has truly demonstrated quick and robust expansion since inception, showing productivity and growing sales since the first year of operations. Having its manufacturing unit in Greater Noida, Ludhiana and Himachal Pradesh, Daiwa has designed its varied product range suiting the needs and dynamic lifestyle of the audience.

Est. In 1989, Uniline has been creating milestones through innovation and has emerged as a topnotch player in ups manufacturing. Uniline Energy India is the next-generation energy solution provider for all Commercial Enterprise, Infrastructure, Industrial & Residential Sectors. With over 18 branch offices and a strong network of channel partners & dealers all across India, Uniline is one of the fastest-growing organization which caters to a wide spectrum of its clientele that includes Nation-Wide Computer Installation Projects, Industrial Automation Projects, Off-Grid & On-Grid Solar Projects, Banking, Aviation and Healthcare Sector, R&D. & Defence Establishments and Various Government Departments.

Wipro Limited is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Wipro leverages its holistic portfolio of capabilities in consulting, design, engineering, operations, and emerging technologies to help clients realize their boldest ambitions and build future-ready, sustainable businesses. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, Wipro has over 250,000 dedicated employees serving clients across 66 countries.

Infosys is a global leader in next-generation digital services and consulting. It enables clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, Infosys expertly steers its clients through their digital journey. Infosys does it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. Infosys also empowers the business with agile digital at scale to deliver unprecedented levels of performance and customer delight.

Tech Mahindra offers innovative and customercentric digital experiences, enabling enterprises, associates, and the society to Rise. We are a USD 6 billion organization with 158,000+ professionals across 90 countries helping 1262 global customers, including Fortune 500 companies. We are focused on leveraging nextgeneration technologies including 5G, Blockchain, Quantum Computing, Cybersecurity, Artificial Intelligence, and more, to enable end-to-end digital transformation for global customers.

Tech Mahindra is the only Indian company in the world to receive the HRH The Prince of Wales’ Terra Carta Seal for its commitment to creating a sustainable future.

Quick Heal Technologies Ltd. (Formerly Known as Quick Heal Technologies Pvt. Ltd.) is one of the leading IT security solutions company. Each Quick Heal product is designed to simplify IT security management across the length and depth of devices and on multiple platforms. They are customized to suit consumers, small businesses, Government establishments and corporate houses. Over a span of 25 years the company’s R&D has focused on computer and network security solutions. The current portfolio of cloud-based security and advanced machine learning enabled solutions stop threats, attacks and malicious traffic before it strikes.

HCL Technologies (HCL) empowers global enterprises with technology for the next decade. HCL’s Mode 1-2-3 strategy, based on its deep-domain industry expertise, client-centricity and entrepreneurial culture of Ideapreneurship™, enables businesses to transform into nextgen enterprises. HCL offers its services and products through three business units: IT and Business Services (ITBS), Engineering and R&D Services (ERS) and Products & Platforms (P&P).

HCL delivers holistic services in various industry verticals, categorized as Financial Services, Manufacturing, Technology and Services, Telecom and Media, Retail and CPG, Life Sciences and Healthcare, and Public Services.

boAt is a leading audio brand offering well-designed, innovative, and distinctive fashionable lifestyleoriented products at attractive price points. boAt’s product range includes an extensive catalogue of headphones, earphones, smartwatches, speakers, travel chargers & premium cables, with Indian consumers’ desires and preferences at the core of its design. In the recent times, boAt has achieved immense success in India as it has successfully brought quality based affordable products for the market. The company is very popular specially among Indian youth. Its product portfolio is huge and the company caters to the ever evolving needs of tech accessories which includes TWS earbuds, neckbands, speakers and etc.

Founded in 1992, Quantum Hi Tech is a Computer & Gaming Peripherals, Sound systems, Surveillance Solutions brand. Quantum vision to improve the lives of people by giving them easy access to latest technology and smart value products.

Quantum has touched over 150 million users through 20 sales offices, 1000 Distributor, 10,000 resellers and 600+ service centres. Quantum Core Strength is go focus on product design excellence, strict quality controls and a very reliable product to bring home, putting this approach together.

Luminous Power Technologies is a powerful and trustworthy brand with a wide range of innovative products in the power backup, and residential solar space. With 7 manufacturing units, more than 28 sales offices in India and presence in over 36 countries, our 6000 employees serve more than 60,000 channel partners and millions of customers. Our motto has always been Customer Delight through Innovation & Passion with the focus on Execution & Team-work.

Net Protector is one of the leading Indian brands of Anti-Virus and internet security tools. India antivirus was established in Pune and has been actively involved in R&D of Anti-Virus software since then. The company is a well-known brand with reach in all major cities. Company’s primary motive is to “Add confidence to computing” by developing innovative solution for large corporate, small enterprise and individual users.

CP PLUS is the global leader in advanced security & surveillance solution. CP PLUS offers an extensive portfolio of the nest end-to-end low voltage, imaging, analog, hybrid and intelligent IP video surveillance equipments, ranging from Analog cameras, high denition IP cameras and speed domes to DVRs, NVRs, Mobile DVRs, NAS, Encoders, Video door phones, Attendance solutions, home automation, accessories and more. CP PLUS has left no segment unsecured and no application unexplored. From residential and SME to city surveillance, government, institutions, traffic monitoring, railway, airports and buses to banking & nance, retail, commercial, education, healthcare, energy resources, transportation, sports & leisure, manufacturing & industrial and many more.

Incorporated in the year 1996, Intex Technologies is India’s largest consumer electronics company producing a wide range of products in the Consumer Durables, Speakers, IT Accessories, Mobile Accessories, Personal Care Appliances, and Medical Products sectors. At Intex, we aim to make sure that an average Indian’s every tech and electronic product need is catered to in one place. Intex delights its customers through its PAN India network of Branch offices, distributors, dealers, and service touchpoints. Products from Intex are also available across e-commerce platforms and large format retail stores.

eScan is an ISO (27001) certified pure play enterprise security solution company with over 2 decades of expertise in developing IT security solutions. eScan today has a presence in 12 countries through its offices and subsidiaries. It also boasts of a robust channel partner network of more than 50, 000 partners spread across 190 countries worldwide. It is trusted by more than 6,500 enterprise and corporate users spread across various industry segments such as Government, BFSI, Education, Defense, Telecom, IT & ITeS, Infrastructure, Hospitality, and Healthcare worldwide.

Headquartered in India, Airtel is a global communications solutions provider with over 458 mn customers in 18 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high speed 4G/4.5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services.

STL is one of the industry’s leading integrators of digital networks providing All-in 5G solutions. Its capabilities across optical networking, services, software, and wireless connectivity place us amongst the top optical players in the world. These capabilities are built on converged architectures helping telcos, cloud companies, citizen networks, and large enterprises deliver next-gen experiences to their customers. STL partners with service providers globally in achieving a green and sustainable digital future in alignment with UN SDG goals. STL has a strong global presence in India, Italy, the UK, the US, China, and Brazil.

TVS Electronics is a part of the TVS Group, India’s foremost and well recognised selfowned Business group. TVS Electronics (TVS-E), headquartered in Chennai, India was founded in 1986 as an IT Peripherals manufacturer and has today transformed into a leading Transaction Automation IT Product manufacturer & service provider. Its products arm manufactures and sells Point of sale devices, Printers & Keyboards through their dealer network spanning across 300+ towns.

30 years later, Keseven has built one of India’s most accomplished IT security companiesK7 Security. Powered by a team of renowned cybersecurity experts, K7 Security has pioneered effective solutions and products to neutralize existing and evolving digital threats. The K7 Threat Lab has developed its own deep threat intelligence systems, and works round the clock to keep its proprietary machine-learning-based security engine - Cerebro, up to date.

Unistal Systems Pvt. Ltd. is a pioneer in data security, data recovery and data care products, solutions & services. As a startup in 1994, Unistal developed solutions for preventing data loss (Crash Proof) when the industry was worried about ways and means of removing viruses. Today, we have 51 products for data security and data recovery domain. With an aim to provide the best solutions & services to our customers and stand above the competition, we constantly work on developing innovative products & solutions to make data care easier for everyone. With more than 150 people, 51 products, 5000 channels, 12,00,0000 satisfied customers and presence in more than 100 countries, Unistal has achieved the unique distinction of being the only company covering all the aspects of PC security.

Zoho Corporation is an Indian software development company. The focus of Zoho Corporation lies in web-based business tools and information technology, including an office tools suite, Internet of things management platform, and a suite of IT management software. With apps in nearly every major business category, including sales, marketing, customer support, accounting and back office operations, and an array of productivity and collaboration tools, Zoho is one of the world’s most prolific software companies.

Mphasis is an IT services company based in Bangalore, India. The company provides infrastructure technology and applications outsourcing services, as well as architecture guidance, application development and integration, and application management services. It serves financial services, telecom, logistics, and technology industries. Mphasis provides information technology services to its customers around the world. Mphasis provides integrated solutions that include business process outsourcing, infrastructure technology, and application services.

Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent Agile delivery model, recognized as a benchmark of excellence in software development. A part of the Tata group, India’s largest multinational business group, TCS has over 616,000 of the world’s best-trained consultants in 55 countries.

Mindteck is an Indian company that provides product engineering solutions and IT services to several Fortune 100 companies, universities and government agencies. Mindteck has also been one of the founding member of The Atlas Online. Established in 1991, the company is headquartered at Bangalore. Sanjeev Kathpalia is the CEO and managing director of the company. The company was originally incorporated in Mumbai on 25 July 1991 as Hinditron Informatics Ltd. The company changed its name to “Mindteck” in September 1999 and shifted its headquarters to Bangalore in 2006.

Started in 2014, pTron was conceptualized as an electronics and mobile accessories brand owned by Palred Electronics Pvt. Ltd., which is a subsidiary of Palred Technologies Ltd, a publiclisted company on BSE and NSE since 2004. pTron offers a bouquet of mobile accessories products to meet the needs of its consumers. pTron offers products like Bluetooth headsets, portable Bluetooth speakers, wired headsets, chargers and cables, smart watches, networking products and many more. pTron’s strength lies in its wide range of products whose quality is backed by warranty but offers them at competitive prices in the branded accessories category for the midmarket. It presently has 40 distributors covering 12 states in India.

Started in the year 2018, VingaJoy is headquartered in Delhi and is one of the leading Indian Gadget Accessory & Consumer Electronics brands that address the needs of “Connected Consumers” and “People on the go”. With proper R&D and the right use of technology, the brand offers products such as Bluetooth Speakers and Headphones, Chargers, Cables, Protectors and more than 125 accessories.

Incorporated in the year 1999, UBON, headquartered in Delhi, is India’s leading Gadget Accessory and Consumer Electronics brand that addresses the needs of the “Connected Consumers” and “People on the go”. With the proper R&D and the right use of technology, the brand offers products such as Bluetooth Speakers and Headphones, Earphones, Chargers, Cables, and more than 125 accessories. UBON has also been awarded “the most promising brand of the year by The Economic Times in 2019.

Marg ERP Ltd. is a leader in the business software products arena. MARG ERP Ltd. has its expertise in providing the perfect customized Inventory, Accounting and Digital Payment solutions for all SMEs & MSMEs through online & offline services. With more than 1 Million plus satisfied users, 850 + sales & support centers, Marg ERP has been a true leader in easing the adaption process of GST. Based on its best-of-breed offerings, Marg ERP continues to build new alliances with industry leaders and win new customers across a range of major industries.

Inbasetech, is a company formed with the sole purpose of enhancing the mobile experience, employing accessories that take the consumers a step closer to enhancing the life of their product and staying in vogue at the same time. People at Inbasetech celebrate life with passion and they care about their gadgets as much as you do. Inbasetech is here to achieve an enhanced experience with technology and bring you products that match the needs of a diversified user base. The brand strives to push the boundaries of innovation just to ensure a greater user experience. From Cases and Covers to high-end lifestyle gadgets, the brand has brought in smart Bluetooth audio devices, TWS, earphones, power banks, Air pod accessories, car, and bike mounts, tablet accessories, power adapters & cables all under one roof.

BPE with its headquarters at Noida, India, was established in the year 2000. The company has strategically expanded, by providing power solutions for IT, Industrial & Critical equipment, telecom, data centers and electro-medical gadgets, not only in India but in Indonesia, Malaysia, and other countries. BPE manufactures at its state-of-the-art manufacturing facility at Noida. The product range includes Line Interactive UPS, Single Phase Online UPS, Three Phase Online UPS, Rack Mount/ Modular UPS and Solar Inverter & IDU.

Established in 2019, U&i is India’s most progressive Gadget Accessory and Consumer Electronics brand. U&I is serving to the Indian customers with a great range of products built with latest technologies. Its offerings are a perfect blend of innovative technologies, unique designs, and compelling prices. U&I is committed to bringing high-quality products that boast reliable components with sleek exteriors. The U&i team has seasoned and talented professionals with decades of experience in lifestyle products, designing, and eCommerce technologies. U&I’s dedication to customer satisfaction and ability to provide the best deals drive our operations.

iGear is a brand of innovative gadgets at an affordable cost to customers looking for technology solutions to their lifestyle needs. iGear was founded by Kamlesh Sharma, who comes with over 15 years of experience in B2B sales, along with a deep understanding of varied electronic products, purchases, international markets, suppliers, and logistics. Kamlesh brought iGear to the limelight with its practical technology. The prime focus of iGear is its design and supreme quality.

Molife, India’s first home-grown mobile and lifestyle accessories brand, was born from a dream - A dream of offering you quality choices without costing you a fortune. Molife began the humble journey in 2006 selling mobile covers and screen protectors. Today, Molife offers a diverse range of products. Molife takes pride in the fact it has launched over 2000 products across various segments including audio, power, and smart accessories in the last 16 years. Molife aim to support our country, its citizens and its economy by focusing on the “Make in India” and “made by Indians” initiatives and it has already taken various steps in this direction.

Datamatics is an Indian company that provides consulting, information technology (IT), data management, and business process management services. Its services use robotics, artificial intelligence and machine learning algorithms. Headquartered in Mumbai, the company has a presence across America, Australia, Asia and Europe. The company was incorporated in 1987, offering computer and electronic data processing linked services, and later added information technology enabled services with robotic process automation.

ESDS Software is amongst India’s leading cloud service and end-toend multi-cloud requirements provider and has its presence across APAC region, Europe, Middle East The Americas, and Africa. It offers cloud computing Infrastructure as a Service (IaaS), and Software as a Service (SaaS), and managed services. The company operates its business through three data centers in India, one each in Navi Mumbai, Nashik, and Bengaluru. The company is committed to innovation and focuses on creating more niche and cost-effective technology products and solutions. ESDS Software is the market leader in hosting government cloud applications and has the largest number of banking customers in India.

With over 22,000 employees located in 18 countries, Persistent Systems is a global services and solutions company delivering Digital Engineering and Enterprise Modernization. We work with the industry leaders including 14 of the 30 most innovative companies as identified by BCG, 80% of the largest banks in the US and India, and numerous innovators across the healthcare and software ecosystems. Persistent was named to the Forbes Asia Best Under a Billion 2021 list, representing consistent top-and bottom-line performance as well as growth.

Ramco Systems is a fast-growing enterprise software player disrupting the market with our multi-tenant cloud and mobilebased enterprise software in the area of Global Payroll, ERP, Logistics and M&E MRO for Aviation. It focuses on Innovation and Culture to differentiate ourselves in the marketplace. Ramco’s key differentiator is its innovative approach to develop products through its revolutionary enterprise application assembly and delivery platform - Ramco VirtualWorks

Founded in 1994, Megasoft has delivered over 900 projects to 400+ enterprises globally. Over two decades of our journey so far covers numerous industry verticals across exciting growth markets such as the US, Latin America, Asia, Europe, Middle East & Africa. Leveraging more than twenty years of services experience, technology leadership & execution excellence, Megasoft delivers most optimal best practices that suit client needs and drive your business forward.

The population of over 1.3 billion people makes India the biggest market as compared to any other developing country. Due to enormous opportunities, the Indian market remains the most focused region globally for any tech brands. Their performance in India defines their overall global market share in any tech product segment. Those days are gone when products were launched later in India as compared to any other market. Now, as per the global launch, tech brands plan their product launch in India at the same time. Tech brands are focusing on innovation in order to bring out technologically advanced products for their customers.

The R&D teams play a pivotal role for every company in developing next-gen products that can deliver a seamless and powerful user experience. In every sector, organizations have embraced technology to meet their goals and tech brands seem to support them in the journey with the best possible tech solutions. The brands have started considering customer feedback very seriously which leads to manufacturing best-performing products.

DT as a leading tech media has been acknowledging the huge efforts of brands in bringing products that are best available in the market. The ‘Best Buy 2023’ section is all about this recognition every year which we bring through DT Year Book.

ACER PREDATOR SPATIAL LABS

It’s a groundbreaking gaming laptop with a stereo 3D display that will permanently alter the way you play games.

The Predator Helios 300 SpatialLabs edition is a roadmap to gaming nirvana since it comes with excellent cooling technology, an incredibly quick display, and a wealth of performance-enhancing features. A superior gaming experience is provided by the 12th Generation Intel Core i9-12900H processor, which also offers the versatility to multitask without lag. Innovative new architecture links the appropriate core to the appropriate workload, preventing background operations from interfering with gameplay and enabling uninterrupted conversation, browsing, streaming, editing, recording, and playing. Price: ₹319,999.00

ACER NITRO 5

With powerful specs and a solid structure, the Nitro 5 laptop reigns over the gaming world. The Nitro 5 chassis comes with a few extra tricks up its sleeve in the form of dual-fan cooling, dual intakes, and a quadexhaust port design, combined with the NitroSense utility app the laptop gives extra control and command over fan speeds, lighting, and more.

The Intel® Core i7-12700H processor and NVIDIA® GeForce® RTX 3060 graphics card this beast of a machine provides a smooth gaming experience. Price: ₹129,999.00

ACER SWIFT EDGE

Acer Swift Edge is world’s lightest 16-inch OLED laptop. The OLED display on the Acer Swift Edge supports 100% of the DCI-P3 colour gamut and has a peak brightness of 500 nits for movie-quality visuals. In order to help fight against increasingly complex cyberattacks, it is equipped Microsoft Pluton security processor. The new laptop’s display has been certified by VESA DisplayHD True Black 500 and TUV Rheinland Eyesafe for a long-lasting and comfortable viewing experience. With an AMD Ryzen 7 6800U octa-core processor and up to a 1TB PCIe Gen 4 SSD, the Acer Swift Edge is one of the most secure Windows devices. This laptop weighs only 1.17kg, but it is packed with features that boost productivity and teamwork through cutting-edge technology, such as great processing speed and quick responsiveness. Price: ₹124,999.00

CRUCIAL DDR5 MEMORY

With high speeds and bandwidth needed for next-gen multicore CPUs, Crucial DDR5 Memory allows for seamless multitasking, loading, analyzing, editing and rendering even heavy workloads faster — all with higher frame rates, significantly less lag and optimized power efficiency compared to the previous generation (DDR4). Harness blazing speeds and massive bandwidth of Crucial DDR5 RAM to unlock the full potential of next-gen desktops and laptops. Crucial DDR5 Desktop Memory is the standard JEDEC DDR5 RAM that is Intel® Extreme Memory Profile (XMP) 3.0 technology enabled for easy performance recovery. This means that even with CPUs that have suppressed memory speed, Crucial DDR5 can reach its full speed of 4800MT/s with XMP enabled.

CRUCIAL P3 NVME SSD

Basic bootup speeds hamper workforce productivity. But the Crucial® P3 SSD is anything but basic. Instead, with NVMe™ performance that’s nearly 6x faster than SATA and 22x faster than HDDs, the P3 can optimize existing hardware as a value-driven alternative to buying new systems. Faster bootups, downloads and file transfers, and up to 4TB of storage for files, programs, photos, and videos with room to spare can give your workforce near instant access to data and heavy file loads — all from the only commercial brand that is vertically integrated with Micron®. Crucial P3 NVMe SSDs are built with high-quality Micron Advanced 3D NAND, tested and validated to the exacting standards your company comes to expect from one of the world’s largest manufacturers of flash memory.

CRUCIAL X6 PORTABLE SSD

How much data will fit in a drive that’s smaller than a cell phone? With the Crucial® X6 Portable SSD, the answer is: A lot! With 500GB, 1TB, 2TB or 4TB of portable capacity, the X6 is the tiny drive with tremendous space. Perfect for transporting files between the office and home, traveling for business, or just adding extra space, no screwdriver required. With speeds up to 5.6x faster than most traditional HDDs, the Crucial® X6 lets you load and transfer files fast and keep downtime to a minimum.

ASUS ROG MAXIMUS Z790 HERO

The best gets better with the all-new ROG Maximus Z790 Hero. Buffed with more power, the new Hero motherboard is designed to extract the performance you need (and more) from Intel’s 13th Gen CPU. For overclocking enthusiasts, AI Overclocking makes it easy to boost the CPU clock speed with one click and the upgraded ASUS Enhanced Memory Profile allows users to overclock mixed kits from different brands. With extra power comes the need for adequate cooling, which is why you’d find ROG Maximus Z790 Hero with larger heatsinks and improved thermal management to keep the heat to a minimum. The final piece of the puzzle is the user-friendly ASUS Q-Design that comes with a button to quickly release the RAMs or the graphics card and a Q-latch to keep the M.2 drives in place.

ASUS ROG STRIX GEFORCE RTX 4090 OC EDITION

The ROG Strix GeForce RTX 4090 is designed for ultra-high resolutions or super-fast refresh rates that help gamers reign supreme on the virtual battlefield. Thanks to Nvidia’s Ada Lovelace architecture, the card promises to deliver double the performance and power efficiency along with improved AI and better ray-tracing performance. The card’s 3.5-slot design consists of a die-cast metal frame, shroud and backplate with an ultra-rigid structure that prevents the PCB from sagging or warping allows unparalleled airflow through an enlarged pass-through vent. The GPU also comes with a rebuilt heatsink design with a new vapor chamber and 30% more surface area for heat dissipation. The upgraded Axial-tech fans provide 23.8% more airflow and 19.3% more pressure compared to the previous generation ROG Strix GeForce RTX 3090. Rounding up the feature set are ARGB tail lights that work with Aura Sync to deliver customized lighting across the PC build and ASUS 0dB technology for complete silence at low loads. 3090. Rounding up the feature set are ARGB tail lights that work with Aura Sync to deliver customized lighting across the PC build and ASUS 0dB technology for complete silence at low loads.

ASUS ROG STRIX XG27UQR

The ROG Strix XG27UQR is a 27-inch 4K monitor with Display Stream Compression (DSC) technology that transports ultrahigh definition video streams across a single interface at high speed with no perceptible loss of visual quality, allowing the monitor to deliver detailed and smooth visuals at native 4K resolution with a 144Hz refresh rate via a single DisplayPort 1.4 connection. The monitor has a wide DCI-P3 90% color space, DisplayHDR 400 certified and comes factory pre-calibrated for utmost visual accuracy. Other feature enhancements include in-game improvements like Shadow Boost technology, Extremely Low Motion Blur, GameVisual and GamePlus that help to take the gaming experience to a new level.

SEAGATE MARVEL SPECIAL EDITION FIRECUDA EXTERNAL HARD DRIVES

SEAGATE ONE TOUCH WITH PASSWORD EXTERNAL HARD DRIVES

Store and access photos and files on the go with Seagate One Touch with Password. It is small enough for a loaded laptop bag yet spacious enough for loads of content. Offer up to 5TB capacity with sleek colours, making the perfect complement to a personal aesthetic. One Touch with Password is compatible with USB 3.0 and both Windows and Macs with on-demand and customisable backup options. Password-activated hardware encryption helps keep files safe. Plus — edit, manage, and share photos with a one-year complimentary subscription to Mylio Create and a four-month membership to Adobe Creative Cloud Photography plan! Enjoy peace of mind with the included 3-year limited warranty and Rescue Data Recovery Services™.

while the Black Panther collection pays homage to Black Panther, Shuri and Okoye. For Black Panther, there is also a selected APAC exclusive design –King of Wakanda for the fans to collect. Available in 2TB large capacity, the lightweight drives are perfect for gamers looking for eye-catching storage while on the go. Plus, it includes Seagate’s DiscWizard™ and SeaTools™ diagnostic software to help monitor the drive’s health and performance.

SPIDER-MAN AND BLACK PANTHER

This series of officially licensed external HDDs feature designs inspired by stories and legendary characters of Spider-Man and Black Panther. With multiple designs showcasing one of-a-kind Marvel artwork, Spider-Man collection commemorates Spider-Man, Ghost-Spider and Miles Morales,

SEAGATE STAR WARS SPECIAL EDITION FIRECUDA EXTERNAL HARD DRIVES

Inspired by heroes and villains of the Star Wars galaxy, this latest addition Star Warsinspired HDDs featuring Luke Skywalker™, Darth Vader™ and Han Solo™, bring speed, capacity and striking appearance to the battle stations of Star Wars collectors and tech enthusiasts. Each design features a default custom character light out-of-thebox that enable gamers to awaken the powers of the Force at home. With 2TB of capacity, these drives work with PC, Macs, PlayStation, and Xbox to store a galaxy of media, files, and games. Designed with USB 3.2 Gen 1 connection for universal

compatibility and quick transfer speeds, the lightweight drives include Seagate’s 3-year limited warranty and Rescue Data Recovery Services™.

SOPHOS MDR

Sophos Managed Detection and Response is a fully managed service delivered by experts who detect and respond to cyberattacks targeting your computers, servers, networks, cloud workloads, email accounts, and more. Sophos MDR is compatible with a growing list of security telemetry providers such as Amazon Web Services (AWS), Check Point, CrowdStrike, Darktrace, Fortinet, Google, Microsoft, Okta, Palo Alto Networks, Rapid7, and many others. Sophos MDR is customizable with different service tiers and threat response options.

SEAGATE ONE TOUCH SSD

Accelerate your performance and score some downtime with One Touch SSD. Take advantage of storage up to 2TB and speeds up to 1,030 MB/s to transfer large files without delay. Also compatible with Android mobile devices, One Touch SSD helps free up extra space by backing up media files using Seagate Mobile Touch. Apart from the compact size and sleek look, which complements modern PC, quick connections are a snap with both USB-C and USB-C-to-A and come with 3 years of Rescue Data Recovery services to give users a breeze.

SEAGATE FIRECUDA 530

Seagate’s fastest and highest performing gaming SSD from PC gaming storage portfolio – bringing speed, endurance and high capacity to the

peak of PC performance. Delivering sequential read speeds of up to 7,300MB/s, FireCuda 530 catalyses PCle Gen4 power with transfer rates up to 2x faster than PCle Gen3 SSDs and 12x faster than SATA-based SSDs. Available at up to 4TB capacities, FireCuda 530 is designed to perform under heavy use and offer lasting endurance. The heatsink option is compatible with PS5 consoles and meets PS5 performance and dimensions. Rest easy with a 5-year limited warranty and 3 years of Rescue Data Recovery Services against unexpected data loss.

WD_BLACK SN850X NVMe SSD

The WD_BLACK SN850X NVMe SSD is optimized for hardcore gamers looking for unparalleled performance. This powerful internal PCIe Gen4 SSD delivers breakneck read speeds of up to 7,300 MB/s. With minimized latency, predictive loading and adaptive thermals management, gamers can expect an incredible gaming experience with fast load times, rich visual experience, and uncompromising thermal performance. The downloadable WD_BLACK Dashboard also includes new Game Mode 2.0, offering more PC performanceboosting features.

WD MY PASSPORT SSD

The My Passport SSD delivers read speeds of up to 1050MB/s and write speeds of up to 1000MB/s, and capacities of up to 4TB so you can access your digital world anytime, anywhere. The My Passport™ SSD has a bold, metal design that is tough enough to handle whatever comes your way. The My Passport™ SSD is engineered from the ground up to be a quality drive, inside and out, to deliver reliable performance. It’s a trusted drive built with WD reliability.

SANDISK PROFESSIONAL PRO-G40 SSD

Inspired by the way people create and share data today, PRO-G40 SSD is the company’s most rugged offering to date with a high-level IP68 rating, allowing professionals to immerse themselves in the action wherever their work or vision takes them.

The PRO-G40 SSD boasts super-fast speeds up to 2700MB/s3 read3 and 1900MB/s write3 with a Thunderbolt™ 3 (40Gbps) interface. Move up to 50GB in 30 seconds or less and power through even the most demanding workloads. The PRO-G40 SSD has a pro-grade enclosure that is ready for any adventure and delivers a premium strength you can feel.

ARCHER AXE95

With innovative Archer AXE95 Wi-Fi6E router, you can enjoy faster connections. With eight simultaneous data streams and eight high-gain antennas, Archer AXE95 opens up more bandwidth for your devices and enough coverage to fill every corner of your home. Besides stunning wireless speeds greater than 7.8 Gbps, AXE95 provides premium 2.5 Gbps and 1 Gbps wired connections. WAN/LAN support also gives you the flexibility your network needs for peak performance.

DECO X50-4G

DECO_XE75 PRO

Armed with a built-in 4G+ modem, WiFi 6, and TP-Link Mesh technology, Deco X50-4G delivers hasslefree 4G internet sharing with a superior whole-home mesh WiFi experience. The Deco X50-4G gateway supports Cat6 with internet downlink speeds up to 300 Mbps, shared by super-fast WiFi 6 with speeds up to 3.0 Gbps, enabling lag-free online activities such as 4K streaming, cloud-gaming, and video calls. Plug in your SIM card and enjoy high-speed internet. Armed with WiFi 6 technology, Deco whole home mesh WiFi is designed to deliver a huge boost in coverage, speed, and total capacity.

TAPO C225

You can keep your family safe and protected with TP-Link Tapo C225 Security Camera. You can rest easy at night knowing that this security camera is watching over your house while you’re sleeping. With a F1.6 large aperture, Tapo C225 captures more light to create crisper images. This security camera can catch details of what happens in front of it whenever it is on. You can use its two-way audio to communicate effectively. Tapo C225 security camera has a wide field of view, making it capable of catching every detail.

Deco_XE75 PRO is a next generation networking solution by TP-Link. Deco XE75 Pro eliminates weak signal areas with clearer, stronger whole-home WiFi generated by BSS (Base Service Station) Coloring and Beamforming technologies as the WiFi dead zone killer. Thus, there will be no more searching around for a stable connection. You can experience ultra-fast Wi-Fi with more connected devices thanks to the brand-new 6 GHz band. The added 160 MHz channels prevent competition over bandwidth and drops in speed.

TAPOC320WS_EU

TapoC320WS_ EU security camera is designed to provide optimum security from outdoor threats. Different from the black and white view of normal cameras, Tapo C320WS is equipped with the high resolution sensor and the fill light, catching more colors. The high-sensitive starlight sensor in this camera captures higher-quality images even in low-light conditions so details won’t get lost in the shadows.

ESET INSPECT

ESET Inspect provides risk managers and incident responders with outstanding threat and system visibility, allowing them to perform fast and in-depth root cause analysis and immediately respond to incidents. Paired with the timetested prevention power of ESET Endpoint Protection products, ESET Inspect is a cloud-delivered, XDRenabling solution to detect advanced persistent threats, stop fileless attacks, block zero-day threats, protect against ransomware and prevent company policy violations. ESET Inspect is deployable on-premise and via the cloud.

ESET INTERNET SECURITY

ESET Internet Security provides advanced protection against online threats and is designed for modern users concerned about their privacy, who actively use the internet for shopping, banking, work and communication. ESET’s award-winning detection technology is trusted by over 110 million users worldwide to detect and neutralize all types of digital threats, including viruses, ransomware, rootkits, worms and spyware. It also protects against techniques that seek to evade detection, and blocks targeted attacks and exploits. At the same time, its Anti-Phishing feature protects you from malicious websites that try to access your sensitive information, such as usernames and passwords.

ESET PROTECT ADVANCED

ESET PROTECT

Advanced offers best-in-class endpoint protection against ransomware & zero-day threats, backed by powerful data security. It protects your company computers, laptops and mobile devices with security products all managed via a cloud or on-prem management console. The solution includes advanced threat detection technology, preventing new, never-before-seen types of threats, and full disk encryption capability for enhanced data protection. It can be managed easily from a cloud or on-premise console.

POLYCAB HYBRID CABLES

Hybrid Cables are the next big thing for the physical infrastructure of networks. Constructed with optical fibers and Copper conductors inside them, Hybrid Cables deliver power to distant places on copper conductors and transmit data at high speed across long distances on fiber. A single thin cable helps in achieving site-aesthetics, as cabling mess can be avoided in cable-laying. Hybrid Cables are crafted for new age networking with cost leadership, keeping the projected network performance requirement for our customers in the core. Polycab Telecom designs and manufactures customized Hybrid Cables to make their deployment easier and faster.

POLYCAB CAT 6A UTP LOCKABLE PATCH CORD

POLYCAB CAT 6 UTP TOOLLESS KEYSTONE JACK

An effective mechanism to stop unplanned or unauthorized disconnections in a network, Cat 6A UTP Lockable Patch Cords enhance the physical network security in a Cat 6A transmission performance for many digital devices. Available in different lengths with FR-PVC jacket material, these patch cords can be freely inserted into an RJ 45 8P 8C Connector at end-device locations. With Plug Mating of over 1000 mating cycles, a transparent low-profile boot that ensures proper bendrelief and facility of single-side and double-side locking, these Lockable Patch Cords are 100% factory-tested.

Cat 6 UTP Toolless Keystone Jacks represent a simple mechanism to connect and terminate Copper LAN network-cables. These are PCBfree Tool Less Keystone Jacks, with Plug mating capacity of over 1000 cycles and Plug Insertion Life or termination for more than 200 cycles. These cable-termination Jacks are compatible with a wide range of Patch Panels and Face Plates. These Jacks provide ideal protection from electromagnetic interference from an outside source and are handy in diminishing the insertion-loss to bring in the best-possible flexibility and top performance for all the data applications.

DIGISOL DG-GR6821AC

Digisol Made in India DG-GR6821AC (2 GE+1 FXS ) is an XPON device that supports extremely high wireless speeds of up to 1200 Mbps thanks to Dual-band technology. It’s designed for fulfilling FTTH triple play services for SOHO users. It is based on GPON and GEPON technology and is highly reliable and easy to maintain. NAT/firewall and L3 routing functions are supported. It converts the fiber optic signal into the electric signal at the user side and enables reliable Fiber Optic Ethernet services to business and residential users through the fiber-based network infrastructure. It can autodetect PON modes. Warranty - 3 years

DIGISOL DG-GS1528HP/C

DIGISOL DG-GS1528HP/C is a Lite-Managed switching product. It is an intelligent network manageable switch designed for SOHO users. It’s a great entry level managed switch with 56 Gbps switching capacity. The wire-speed switching performance helps in getting high performance on PCs and laptops by significantly improving the responsiveness of applications and file transfer times. Being a web managed smart switch, it is easy to install for any home and small office users. It has User friendly web interface that facilitates Simplified Management. DIGISOL DG-GS1528HP/C is a Switch that supports 802.3af/at standards on all 24 PoE ports with a total PoE budget of 270w. The 2 combo ports on the uplink side, give users the flexibility to choose the appropriate uplink ports without additional cost.

DIGISOL DGF-CAS2OUSH-06

( FIBER CABLE )

DIGISOL Single Mode (OS2) Unitube Armoured Cable is a direct burial cable with thixotropic jelly in a central loose tube to prevent water ingress and armour with high quality electro chromium corrugated steel tape. Embedded strength members by using 2 steel rods provide better tensile strength and antibuckling properties. Available in UV HDPE sheath and LSZH sheath. It is suitable for Outdoor network direct burial with Rodent and UV protection. It has a Polyester based cord below armour tape for easy ripping. It also has a waterproof layer with moisture and crush resistance performance. It’s Lightweight and has a Compact structure.

KINGSTON FURY RENEGADE

DDR5

With speeds up to 6400MT/s and quick CL32 timings, Kingston FURY Renegade DDR5 features premium components hand-tuned by engineers, rigorously tested for compatibility across the industry’s leading motherboards, and backed by 100% factory testing at speed for a hassle-free overclock experience. Kingston FURY Renegade DDR5 is available in 16GB single modules and 32GB kits of 2, with speeds up to 6400MT/s and low latencies of CL32. Perfect for creating content, multi-tasking, or pushing the limits for the latest bleeding edge game title, Kingston FURY Renegade DDR5 is the ideal choice for gamers, enthusiasts, content creators and extreme overclockers.

KASPERSKY INTERNET SECURITY

Kaspersky Internet Security, best available Internet Security solution in India, protects your browsing, shopping, chats & data across your PC, Mac & Android devices. This award winning solution has been developed in best possible way to guard your digital assets, private life as well identity. The three-layer defense engine works tirelessly to guard your devices and data. It blocks common threats like viruses and malware plus complex ones like spy apps, cryptolockers & XSS attacks. It helps you prevent hacker attacks against your PC by providing you with both incoming and outgoing network request detection. It also monitors your PC in real-time to identify activity that matches ransomware behaviour.

KINGSTON FURY RENEGADE DDR5 RGB

Perfect for creating content, multi-tasking, or pushing the limits for the latest bleeding edge game title, Kingston FURY Renegade DDR5 RGB is the ideal choice for gamers, enthusiasts, content creators and extreme overclockers. It is available in 16GB single modules and 32GB kits of 2, with speeds up to 6400MT/s and low latencies of CL32. With speeds up to 6400MT/s1 and quick CL32 timings, Kingston FURY Renegade DDR5 RGB features premium components hand-tuned by engineers, rigorously tested for compatibility across the industry’s leading motherboards, testing at speed overclock experience.

KINGSTON NV2 PCIE 4.0 NVME SSD

MSI BRAVO 15 B5EEK

The Kingston NV2 PCIe 4.0 NVMe SSD is a substantial next-gen storage solution powered by a Gen 4x4 NVMe controller. Kingston NV2 delivers read/write speeds up to 3,500/2,800MB/s1 for an overall faster system to keep up with a range of workloads, from Adobe suites to gaming. With lower power requirements and consumption, the SSD helps optimize system performance and deliver value without sacrifice. The compact single-sided M.2 2280 (22x80mm) design expands storage up to 2TB2 while saving space for other components impeccably. Kingston NV2 is compatible with both Gen3 and Gen4 platforms, Gen3 users can benefit from NV2 performance now and still be able to utilize the SSD drive after they upgrade to a Gen4 platform.

MSI Bravo 15 B5EEK is one of the most powerful gaming Laptop. Built by the powerful AMD Ryzen 5 5600H processor with AMD Radeon™ RX 5500M Graphics provide desktopcaliber performance in this gaming laptop. The latest Wi-Fi 6 and Windows 11 Home provides a seamless user experience. The gaming laptop boasts large 15.6 Inch FHD display. Also, the 144Hz gaming display provides sharp and smooth visuals so gamers never miss a beat. MSI Bravo 15 B5EEK comes with 8GB DDR4 RAM and 512 GB of storage to deliver an immersive gaming experience.

MSI KATANA GF66

With the latest 12th Gen. Intel® Core™ i7 processors and powered by NVIDIA® GeForce RTX™ 30 series graphics, the Katana GF66 is optimized to unleash true performance during gameplay. GeForce RTX™ 30 Series GPUs deliver the ultimate performance for gamers and creators. The 15.6 Inch FHD 144Hz IPS fastest gaming display brings you the most vibrant visuals so you never miss a beat. The gaming laptop comes equipped with Windows 11 Home. The laptop is designed to provide a seamless gaming experience with upto 16 GB DDR4 RAM and upto 1TB NVME SSD.

MSI MODERN 14

Let your passion keep up with your dynamic lifestyle. Whether you are exploring new chapter in life or pursuing your career, with latest 11th Gen. Intel® Core™ processors and highend graphics, you will breathtaking new wonders through the Modern series.

With 14 Inch FHD IPS display, the laptop offers incredible viewing experience. It comes with Upto 8 GB DDR4 RAM and upto 512GB NVME SSD.

MICROTEK HOME UPS

Microtek has a wide array of home UPSs and the company has recently launched 6 new Home UPS series with premium looks and superior technology. All the newly launched models are powered by Copper battery wire. Luxe LCD Home UPS has an LCD display that shows running Load Status, Back-Up Time, and Battery Charging Time. Then there is Heavy Duty Home UPS that has the heavy load handling capability and offers ultimate protection with in- built MCB. The Smart Hybrid Home UPS comes with SHE IC Technology that offers noiseless & longer power backup and is designed for Mixer Grinder & IT computers etc.

MICROTEK SOLAR SOLUTIONS

Microtek International recently launched an economical and compact range of Solar Power Conditioning Units (PCUs) namely PWM PCU 2550 & PWM PCU 4050 that are designed to run maximum load in their respective categories. The PCUs are available in 2.2 kVA/24 V and 3.5 kVA/48 V rated capacities. The 2.2 kVA model is two battery system and can run a 1 HP submersible pump or a 1.5 tonne inverter AC along with other loads , and the 3.5 kVA model can run 1.5 HP submersible pump or a 2 tonne inverter AC along with other loads. In UPS mode, the device output is pure Sinewave. The PCU’s pulse-width modulation (PWM)-based controller can handle up to 50 A solar charging current.

MICROTEK ELECTRICAL SOLUTIONS

Microtek has recently launched a complete range of Heavy load wires & cables that come with Super Annealed copper with a copper purity of more than 99.95%. The Super Annealed copper gives the cable a super smooth finish and hence high current carrying capacity and superior conductivity. These features make Microtek Heavy load cables ideal solutions that can carry higher loads as compared to normal wires. Microtek wires & cables use a special grade of leadfree flame-retardant PVC insulation which insures higher thermal

stability even under transient overloading conditions which makes Microtek wires truly heavy load wires. With Microtek Heavy Load Wires & Cables, we can easily say “Ab Load Badhega, Risk Nahi”.

TTBS SMARTFLO

Smartflo, a future-ready cloud communication suite that has been innovatively designed to support today’s hybrid work culture. It allows uninterrupted connectivity between all stakeholders, internally within employees and externally with customers and vendors across platforms and touch points. Smartflo enables strengthen engagement with customers through seamless communication, anytime and anywhere. Smartflo comes with enterprise-grade security and reliability and combines uninterrupted flow of business communication with intelligent call routing and monitoring.

SECUREYE COLOR NIGHT VISION DOME

CAMERA(S-A-D5-C)

Secureye’s 5MP Color Night Vision Dome Camera is the perfect gadgets to keep your premises Secureye in any condition. This is one of the most innovative CCTV camera with Night Vision feature which allows you to keep an eye on the area even in the dark environment. This camera is equipped with 3.6mm HD lens (2560x1440 resolution) which captures ultra- clear pictures. Its color view option lets you see everything in the actual form. This innovative Dome camera comes with an LED warm light for which you get 20M range. With its capability to capture and record high-resolution videos in day and night, you can feel secure everytime.

CANON PIXMA G670

The 6 different inks expand the color space dramatically for high-quality photos with excellent longevity, ensuring high contrast and rich color in every print. With a wider color gamut, the PIXMA G670 supports high-quality photo printing & dark areas while enhancing the contrast for a 3D look & feel.

SECUREYE VIDEO DOOR PHONE SYSTEM (S-VS8)

Secureye has a range of innovative tech products to support the security of any premises. The Video Door Phone System is quite an advanced solution which allows users to control the safety effectively. This VDP system has a 17.78 cm Color LCD Display on which you can view the other side of the system very clearly. The VDP system is very compact and the actual size of this device is 180*250*26mm. It can work even in very harsh environments (-35ºC ~ +55ºC) which makes it an ideal solution for you. To view the scene clearly, you get a visual angle of Up 50º and down 70º. The VDP system is loaded with Two Way Communication feature so you can interact with the person standing in front of this device. Its ultra-thin & elegant design along with top notch features make it a worthy device.

CANON PIXMA GM2070

The printer accepts paper loading in 2 directions (front cassette and rear tray) so the printer is always ready to print on 2 different media types or sizes at any time. You can print from smartphones, mobile tablets and laptops with the Canon Print Inkjet/ SELPHY app. Canon PIXMA GM2070 printer comes with Auto Duplex Printing feature so you can enjoy heightened productivity and ease of use by printing on both sides of papers automatically.

GALAX SLIDER 03 MOUSE

GALAX Slider 03 Mouse supports stunning RGB lighting effects. The mouse with its ergonomic design makes its suitable for all types of users and features 7 programmable macro keys. The mouse is designed very elegantly and gives a premium feel to users. It is made for long-lasting use and users can use it all day. The RGB on the mouse can be controlled using the Galax software and offers a wide range or customization options. The Slider 03 has an adjustable 7200 DPI Sensor with a range of 1200-7200 DPI allowing precise tracking and flexibility for all purposes and all users.

CANON IMAGECLASS MF3010

Compact and reliable, the image CLASS MF3010 is the ideal home-office multifunction printer. It features an all-new operation panel design that integrates seamlessly with the body of the device. The stylish and user-friendly layout enables easy operation of the device. The all-in-one Toner Cartridge 925 design integrates the photosensitive drum, cleaning unit, and toner reservoir in one compact package, saving costs and making toner replacements easy.

• Print, Scan, Copy

• Print Speed (A4): Up to 18 pages per minute

• Duty Cycle – 8000 prints

GALAX SONAR 04 GAMING HEADSETS

GALAX Sonar 04 is of the most stylish and unique gaming headsets in its category. The headset is enticing as it comes with marquee RGB lighting effects. The SONAR-04 headset supports 7.1 Virtual Surround sound and 20Hz to 20,000 Hz audio frequency range, allowing you to experience high quality dynamic audio with absolute clarity. The Sonar 4 also comes with an omnidirectional mic with a led at the end and an adjustable arm. Also, the headset comes with a 3.5mm audio jack with which you can joint additional device with it. It has a long 2.2m cable which allows the gamer to play with freedom. The headphone offers a premium feel to users whether it is about sound or design.

CONSISTENT M.2 NVMe 2230

Consistent being fastest growing Indian tech brand offers wide range of products to Indian customers. The Consistent M.2 NVMe 2230, the recently launched SSD features an M.2 2230 form factor (22mm x 30mm) that uses the PCI Express lanes (PCIe Gen3 x4) for high- speed data transfer. Offering writes and read speeds of up to 2400MB/s, and an MTTF (Mean Time To Failure) of up to 1.75 million hours, this storage chip is the best solution for boosting the performance of laptops and ultra-portables by more than 30 times, as compared to the performance of a standard 5400rpm HDD. The storage drives are extremely durable and use 3D NAND Flash chip for high performance. This is available in three capacities 256GB, 512GB and 1TB and can be purchased from all leading retail stores in India, backed with a 5-year warranty.

LIVA Z2V

Supporting smooth 4k playback and HEVC 10-bit decryption ability from the Intel® HD 600 series integrated graphics, LIVA Z2V is widely used to support digital storefront, point of sale terminal, or menu board in retail sectors. The fanless design makes media player invaluable in dust sensitive places that require the least noise possible, such as hospitals, banks and government offices. Additionally, its compact size, VESA mount, and power usage characteristics make it an excellent option for use as a thin client for remote and cloud-based operation, workstation, or mini server system.

LIVA ONE H610

It’s powerful, multi-functional, and adopts to support Intel®12th Generation Processors with LGA1700 Socket to fulfill daily computing purposes. It supports up to 64GB* DDR4 dual-channel memory technology and is expansion-friendly through the M.2 socket to meet all sorts of needs. The LIVA one H610 supports up to three different outputs including HDMI, DisplayPort, and VGA, and reaches up to 4K high-quality resolution. With TPM support*, LIVA One H610 is ideal for small to mid-size businesses (SMBs), it helps keep PCs secure by offering hardware-level protection against malware and sophisticated cyberattacks.

LIVA Z3

LIVA Z3 build in powerful and multifunctional Intel® Processors with up to 16GB* DDR4 dualchannel memory technology, and is expandable through the M.2 socket to meet various needs. LIVA Z3 & Z3E also equip with latest 802.11ax* technology to effortlessly your wireless connection. They support dual-screen output via HDMI 2.0 and mini DisplayPort both up to 4K high-quality resolution. It is not only suitable for commercial office, remote office, online learning and home entertainment, but also an alternative option for smart digital signage, smart education and self-service kiosk and so forth to broaden your business!

INDIA’S TOP 8 NATIONAL DISTRIBUTION COMPANIES

A National Distributor is the core strength of a brand as it ensures robust growth through its vast geographic presence across the country. The distribution market landscape in India has been evolving at rapid pace and national distribution houses have maintained their strong growth despite many challenges. These NDs have helped the Indian IT industry to post a remarkable growth year on year. They all deserve praises as thy are INDIA’S TOP 8 NATIONAL DISTRIBUTION COMPANIES. All of them have performed very well so far and have turned every small opportunity into bigger one. DT congratulates all of them for their astounding performance and continuing the growth momentum further. Based on our own observation, we have listed (Not Ranked) here all these TOP 8 NDs of Year 2023.

Navneet Singh Bindra is the VP and Chief Country Executive at Ingram Micro India. He is spearheading the growth of Ingram Micro in the market and has been playing an instrumental role in the success of Ingram Micro across Indian market. He joined Ingram Micro in year 2003 and has served the company successfully at different positions. He has more than 28 years of industry experience in driving businesses in intensely competitive rapidly changing technology industry. His key competencies are Strategy Planning, Profit Centre Management, Business Creation, Development, Expansion and Restructuring, Brand and Channel Management, Team Leadership, Change Agent, Financial and Commercial Administration, Budgeting and Goal Setting.

REDINGTON INDIA LTD

Redington (India) Limited started its Indian operations in 1993 at Chennai with a vision to become a leading distributor of world class IT products with a clear emphasis on supply chain excellence and operational efficiency. The incredible journey has seen Redington emerge from one brand, one product category, and one market into a $7.7 billion distribution and supply chain solutions provider to over 245+ international brands in IT and Mobility spaces, serving 37 emerging markets. Redington (India) Limited has emerged as the industry’s most efficient distribution company, with a strong management team, robust and automated order processing system, professional business development team supported by a dedicated execution team makes Redington a Distributor of choice to both vendors and re-sellers.

Address: Redington House, “Centre Point”, Plot No. 11 (SP), Thiru.

Vi. Ka. Industrial Estate, Guindy, Chennai - 600032, Tamil Nadu Telephone: 44 4224 3353

Website: www.redingtongroup.com/india/

INGRAM MICRO INDIA

Ingram Micro India is one of the top distribution companies in India. This company has always dominated it’s presence in Indian market since they started operating here. Ingram Micro India is part of Ingram Micro Inc. and most of the brands rely on Ingram to enhance sales and reach out to consumers in effective way. They are associated with all leading tech brands and has over 1500 suppliers, including Acer, Apple, Cisco, Citrix, HP, IBM, Lenovo, Microsoft, Samsung, Symantec, VMware and others. The company serves to more than 170,000 customers in approximately 200 countries. Apart from serving enterprise and government segment, the company is also creating growth opportunities for SMB market as more businesses use technology to add scale, enhance services and improve productivity.

ADDRESS: 5th Floor, Empire Plaza, Building A, LBS Marg, Vikhroli West, Mumbai 400083.

TELEPHONE: 022-68561001

WEBSITE: www.in.ingrammicro.com

RAJIV SRIVASTAVA

Mr. Rajiv Srivastava has been in leadership roles in the Technology industry in India and overseas for 30+ years. His most recent assignment was as the MD & CEO of Indian Energy Exchange Limited (IEX). Prior to IEX, he was the Chief Operating Officer for Asia Pacific & Japan at Hewlett-Packard (HP), based out of Singapore. He was also a member of the HP’s global strategy board. Before taking up the assignment at Singapore, Mr Rajiv Srivastava served as the Managing Director - HP India, for 6 years. Mr Rajiv Srivastava holds a Bachelor’s Degree in Mechanical Engineering from the Birla Institute of Technology and Science, Pilani and a Diploma in International Business from Helsinki School of Economics.

ANIL JAGASIA

Chairman, Savex Technologies Pvt. Ltd.

Founder of Savex, Anil is an Alumnus of VJTI Mumbai and a Rank Holder. With 37+ years of Industry Experience, Anil is a First Generation Entrepreneur. With his exceptional leadership capabilities, he helped Savex to become one of the top distribution houses in India. He has been core strength of his dream organisation as he had a great vision and instinct to identify future business opportunities in technology market. Always smiling and adored by his employees, he loves being outdoors.

SAVEX TECHNOLOGIES

Established in 1986 and continuously evolving since then, Savex is one of the largest Information and Communication Technology distributor in India. Headquartered in Mumbai, the company is having 107 sales offices, and 42 stock locations which caters to more than 12000 partners every month in 750+ cities. With 34 years of experience in the Indian ICT Industry, Savex core strengths lies in selection of Best breed of Products and Solutions, Seasoned Team with knowledge and expertise along with Cutting edge technology and rigorous process control. The company is associated with more than 42 manufacturers and sells around 50000 products.

BEETEL TELETECH

Beetel, one of India’s leading homegrown brands and an established market leader in the landline phone category, was founded in 1987. A pioneer in IT enterprise and networking solutions, SD-WAN and collaboration solutions, Beetel also manufactures and distributes a vast range of products like mobile devices, mobile accessories, and IT peripherals. Beetel offers its services through 10,000 retailers and 500 distributors in India at the most prudent prices. Its partner base includes companies like Avaya, Poly, Samsung, Huawei, QSC, RADWIN, Ruckus, RAD, and Acetelis.

Address: First Floor, B Wing, Plot No.16, Udyog Vihar Phase IV, Gurugram 122015, Haryana

Telephone: 124 4823500 Website: www.beetel.in

Address: 124, Maker Chambers III, 12th Floor, Nariman Point, Mumbai-400021 Telephone: 022-2279 9999 Website: www.savex.in

Mr. Sanjeev Chhabra is the Managing Director of Beetel Teletech. He is a very dynamic leader with an experience of more than 26 years. He is steering the growth of Beetel with his strong leadership skills. Being a popular business leader, he has been playing an instrumental role in the growth of the company. He has worked with many leading brands in his long career where he made a huge positive impact.

RP tech India

A Chartered Accountant by profession, but a hardcore Entrepreneur by heart, Mr. Suresh Pansari, is the Co-founder and Director of RP tech India. Under his dynamic leadership, RP tech India has emerged as the leading value-added technology distribution company in India, having a strong brand portfolio and a robust distribution network. One of the most respected and acclaimed members of the IT distribution forum, Mr. Suresh Pansari is the recipient of many prestigious awards and recognition. The incredible leader with an inspiring entrepreneurial journey of 29 years, Mr. Pansari, never says Stop! Work is his mission and passion with this passion he has succeeded in establishing RP tech India among the Top 5 IT distribution companies in the country.

IRIS GLOBAL SERVICES

Iris Global Services continues to hold place in the technology distribution market. Iris Global Services amplifies the value of its position at the intersection of the vendors, reseller, and retailer partners by customizing and delivering IT Hardware Solutions for industry verticals, business to business customers, and commercial needs. Headquarter in New Delhi, Iris is one of the Most Trusted Indian companies in IT product distribution and services. Iris Global Services is the most trusted IT Hardware distribution company that creates opportunities for enterprise advancement for its channel partners through aggressive market development and continuous improvement through agility.

Address: 1, Bypass Road, Mahipalpur, New Delhi-110037

Telephone: 8448344355

Website: www.irisglobal.in

RP TECH INDIA

RP tech India is the fastest-growing B2B technology solutions provider in India. Growing at a consistent 25 per cent CAGR for the last 20 years, the Company offers products and solutions from 30+ brands to 9000+ B2B customers in 750+ towns/cities through its robust network of 50 branches and 50 service centers spread across India. The Company is recognized as the most preferred B2B partner of over 30 renowned global technology brands including AMD, APC, ASUS, Belkin, Google Chromecast, Crucial by Micron, Cambium Networks, Dell, ECS, Fitbit, HP, Intel, Lenovo, Logitech, NVIDIA, Plantronics, SanDisk, Toshiba, TP-Link and Western Digital. The company is certified as ‘Great Place to Work’ in India.

Address: Ariisto House, 5th Floor, Junction of N.S. Phadke Road, Telli Gali, Andheri (E), Mumbai- 400 069 Maharashtra Telephone: +91-22-61771771 Website: www.rptechindia.com

SANJIV KRISHEN CMD, Iris Global Services

Mr. Sanjiv Krishen is the industry veteran with a rich industry experience that help him drive the growth of Iris Global in challenging business environment. With valuable industry experience makes him a veteran in the industry who has worked for big tech companies like IBM. But with a dream to build his own company, he started Iris Group Services from scratch. Sanjiv Krishen is considered the doyen of the Indian IT Industry. Widely admired for his customer relations and analytical skills, Mr. Sanjiv Krishen ensures and establishes one-to-one relation with all the principals and channel partners alike and help distributing and offering cutting-edge solutions. A technocrat with over 46 years of experience, he has made his name in India and overseas. He has been very successful in establishing many global brands in India due to his exceptional business skills.

V.K. BHANDARI

SUPERTRON ELECTRONICS

Chairman

& Managing Director, Supertron Electronics Pvt. Ltd.

As the founder Chairman & Managing Director Mr. V. K. Bhandari has been the driving force behind the stupendous success and growth of Supertron. Under his dynamic leadership, the Company has carved for itself an enviable position in the Indian IT Distribution & Services Industry. Due to his extra ordinary vision and hard work, his dream company keep on achieving newer heights every passing year. Being very popular tech business leader, he has also represented many associations such as MAIT, TDAI, MCC, BCC, etc. He takes a keen interest in understanding the dynamics of human psychology and spirituality and therefore, he regularly read books and listen to talk to upgrade himself. He always believes in giving back to the society and have been actively involved in social service through Supertron Foundation as well as engaging with few other NGOs.

TECH DATA

Tech Data Advanced Solutions (India) Private Limited is another top 10 NDs in India and contributing well towards the growth of overall technology market in India. Tech Data connects the world with the power of technology. Their end-to-end portfolio of products, services and solutions, highly specialized skills, and expertise in nextgeneration technologies enable channel partners to bring to market the products and solutions the world needs to connect, grow and advance. The company is gradually making their strong position in Indian market with wide range of technology products and solutions.

Address: A 301 Tech Data Advanced Solutions India Pvt. Ltd., Supreme Business park, behind lake castle, Hiranandani Gardens Powai, Mumbai 400076

Telephone: 022-44200200 Website: https://asia.techdata.com/in/

Established in 1993, Supertron Electronics Pvt Ltd is one of the leading Indian company in IT product distribution and services. The company also boasts off an unparalleled network and support system in place to cater to all formats of the business – be it traditional retail, modern trade or the online marketplace. Today, the company operates through its 35 branch offices and 18 satellite branches in India with a robust network of more than 9000 retail points. Today, the company operates through its 35 branch offices and 18 satellite branches in India with a robust network of more than 9000 retail points. Supertron’s product portfolio includes servers, desktops, laptops, PC components, peripherals, memory modules and storage products of global brands like Seagate, Dell, Acer, Lenovo, Samsung, LG, TP Link, ZOTAC, AMD among others.

Address: Supertron House 2, Cooper Lane, Off R. N. Mukherjee Road, Kolkata – 700001

Telephone: +91- 033 4037 1000 Website: www.supertronindia.com

SUNDARESAN KANAPPAN

VP NextGen Technologies APJ and CGM India, Tech Data

Sundaresan K, VP NextGen Technologies APJ and CGM India at Tech Data, is responsible for the strategic direction and profitable growth of Tech Data’s valueadded IT solutions distribution business. Sundar joined Tech Data in December, 2016, and has a rich experience in sales, risk management, legal, operations and finance in value added distribution and trading industries. During his career span of over two decades, Sundar has led several successful initiatives including a managed security practice and a cloud business launch, as well as achieved record working capital results.

INDIA’S TOP 24 FASTEST GROWING DISTRIBUTORS

The Indian IT distribution landscape has witnessed a significant transformation in recent years. The Value Added Distributors have played a remarkable role in the success of tech brands. These VADs have extreme potential to provide any brand a leading edge and establish them as a market leader. The VADs have been driving sustainable growth for the brands in metro cities as well as in tier II and III cities. However, in the last 2 years, the market has seen many upwards and downwards due to the pandemic but VADs have put in huge efforts to keep the growth momentum high. In the current time, the demand for technology products and solutions is sharply increasing which is providing VADs with optimum growth opportunities. The tech brands have also extended their support for the partners for consolidated growth. Based on our own analysis, DT has listed (Not Ranked), India’s top 24 Fastest-Growing Distributors who have performed really well in the last year and played an instrumental role in the growth of the Indian technology market.

RAH Infotech Pvt. Ltd.

Address: A-11, Okhla Industrial Area, Phase 1, New Delhi-110020

Telephone: 011-41024135 Website: www.rahinfotech.com

RAH Infotech is India’s leading value added technology distributor and solutions provider. Headquartered in New Delhi, RAH Infotech has been providing world-class IT solutions since the year 2005 to a large number of channel partners and enterprises in the India & SAARC regions. The rich portfolio includes a wide range of best-of-breed solutions to address requirements across Security, Data, Network, Application, Storage, and beyond. As a top-tier technology enabler, we manage the entire value chain of data management requirements of enterprises and protect their digital assets. We partner with the finest global technology firms to develop customized IT solutions in the area of cybersecurity, networking, cloud computing, data management and application management for various industry verticals.

Fortune Marketing Pvt. Ltd.

Address: #D-1/2, Okhla Industrial Area, Phase-2, New Delhi-110020 Telephone: 011-49940000 Website: www.fortune-it.com

Fortune Marketing was established in the year 1994 with a sole objective of providing quality range of electronic security and IT product in India. Fortune constitutes a team of highly skilled professionals across the country. An ISO 9001:2008 company, with its main office settled in Delhi, Fortune today distributes more than 1000 products, provided by some toptier global brands, through its channel literally becoming a one-stop-source for different security-surveillance and IT-requirements.

Amity Infosoft (P) Ltd

Address: F6, 3rd Floor, Vip Plaza, Vip Road, SURAT - 395007, Gujarat, India.

Telephone: 261 6657000 Website: www.amityinfosoft.com

Amity Infosoft (P) Ltd is a leading distributor company based in Surat, Gujarat, India. Amity Infosoft majorly deal into distribution world-class IT solution and enhance their branding across India since 1998. Amity Infosoft is the recent national distributors of Eset Antivirus. Amity is the solution providers rather than just being a supplier. They provide Antivirus Security (Endpoints), Gateway Level Security Solutions (UTM), Mail Management Solutions, Data Backup Solutions, 3D Printing Solutions, Manageable Network Devices and Servers Monitoring Solutions through our 700+ channel partners.

Creative Newtech

Address: 3rd & 4th Floor, Plot No. 137AB, Kandivali Co Op Industrial Estate Limited, Charkop, Kandivali West, Mumbai - 400 067 Telephone: 022-50612700 Website: www.creativenewtech.com

Founded in 1992 by 2 people, Creative Newtech Limited, today employs more than 150+ people and is a market entry and PAN-India distribution specialist. In all these years, Creative Peripherals has partnered with a number of renowned Brands specializing in FMSG, FMCT, FMEG & EB products. Its Supply chain management is flexible and agile to meet the dynamic changes of the growing consumer electronics market in India.

RX Infotech Pvt. Ltd.

Address: 1201-1208, 12th Business Floor, Puri Business HUB, Sector - 81, Faridabad - 121004, Haryana Telephone: 9818652818 Website: www.rxinfotech.in

RX Infotech was established in 1998 as the most promising distributor, supplier, importer and of best in class accessories, add ons and spares to enhance working on a laptop/desktop/servers. Rx Infotech works under their flagship of Mr. Atul Gupta who has immense experience and expertise in the field of trading and marketing, Rx Infotech is a customer centric, market-focused organization that delivers innovative solutions.

Acro Engineering

Address: Khasra #522/1, Village Jaunapur, New Delhi 110030 Telephone: 9910038574 Website: www.acrotechindia.com

ACRO Engineering Company (AEC) is a part of the 45-year-old SMC Group established in 1981 as a manufacturing company for various products ranging from automotive parts to industrial packaging. With the advent of the next generation in business, AEC decided to enter the distribution of technology products and services on a pan-India based operation. Acro has established 14 branches across India for widespread distribution across all regions of India i.e., North, South, East and West. ACRO Engineering Company (AEC) carries an impressive portfolio of some of the best Gaming/Esports & lifestyle brands

SEA Infonet Pvt. Ltd.

Address: P-17, Mission Row Extension, at Bentick Street Crossing, Kolkata - 700013 Telephone: +91 3340054044 - 55 Website: www.seainfonet.com

SEA Infonet, founded in 2001 has evolved over the decade and half to become the country’s leading IT security distribution company. Over the years the company has forayed into system integration, redistribution, hardware imports, UPS manufacturing and the like before it established itself in the field of Value-added distribution since year 2000. Today the company is headquartered in Kolkata and has presence across the country with its branches in 11 cities and a network of over 1000 partners (resellers and system integrators).

BD Software

Address: Techno City R. R Centre, Office Number 204, 2nd Floor, Plot Number X-5/3, MIDC Road, Mahape, Navi Mumbai 400710 Telephone: 8291601105 Website: www.bdsoft.in

Bd Soft is a value added IT software security distributor offering industryleading consumer and enterprise-level solutions in Indian market. Together with its channel partners, it focuses on bridging the most comprehensive protection from malware and cyber threats to government and educational organizations, businesses and consumers.

Graphline Computers

Address: 4b/52, 1St Floor, Old Rajinder Nagar, New Delhi - 110060

Telephone: 011-25734979 Website: www.graphlinecomputers.com

Founder: Vikas Gupta

Technology And Gadgets (TAG)

Address: 10/11, Atmaram Building, ‘A’ Wing, 1st Floor, Above Café Mazda, Pavwala Lane, Grant Road (E). Mumbai - 400004

Telephone: 022 2382 3331

Website: www.technologyandgadgets.com

Graphline has been continuously growing into distribution of leading computer brand. The company is engaged into marketing and servicing of computer, laptop, UPS, servers, printer, scanner and backup hardware, and is also involved in the networking solutions. Graphline is focused on implementing stringent monitoring at different levels. The Customer Interest is safeguarded through a vigorous quality assurance program, due to which it delivers Excellent Service. The company is never content with costumer satisfaction, but strives for costumer delight.

Incepted in 2007, Technology And Gadgets is successfully making an impact in consumer, and Stands as One Stop destination for excellence in all computing functionalities. Having been passed by International Quality System Certificate (Iso-9001:2008) companies flagship brand is ‘tag’ where innovation in Technology And Gadgets is entirely consumer centric. ‘Tag’ exhibits an exhaustive portfolio of more than 300 products with its individual part subjected to rigorous intelligence and ability test before certifying it as a complete technology product.

Spark Technologies Pvt. Ltd.

Address: 308 Eros Apartment, 56 Nehru Place, New Delhi-110019

Telephone: 9810154442 Website: www.sparkindia.com

Spark Technologies is a Value Added Distribution(VAD) Company having its head office in New Delhi, India. It is serving the channel partners since 1994. In last 28 plus years, Spark Technologies has pioneered in ICT product and services. It has the domain expertise in IT, Communication, Audio, Video, Digital Signage, Electronic security & Surveillance, Internet Security, POS System, UPS and Power Management Audit. In the last 28+ years, Spark has served the channel partners in all these domains all across India.

TechnoBind Solutions

Address: Axis Edge, 2nd Floor, 9th Main, J P Nagar, 2nd Phase, Near Diwakar Hospital, Bangalore - 560078

Telephone: 8042154512 Website: www.technobind.com

TechnoBind is the first Specialist Distributor in the Indian IT channel space, offering a hybrid distribution model placed synergistically between broadbased and niche distribution, to deliver high business value for its reseller partners. TechnoBind helps partners to implement solutions, which solve specific business pain points arising out of the rapidly changing facets of technology for businesses. The company’s sole focus has been on technologies that help the customer handle his Data and the associated challenges of Data Treatment.

VRP Telematics

Address: F-14, 1st Floor, Okhla-Phase 1, New Delhi -110020 Website: www.vrptelematics.com

VRP is National Distribution partner of leading brands in India and is official Guinness world record holder for opening maximum franchise based outlet in one day with XIAOMI. VRP is an entity with business interest in Distribution of Telecommunication, IT, Consumer Durable Products & Fast Fashion Retail. VRP aims to be a world class multi-category product solutions Sales & distribution company with presence in national and international markets with a focus on enhancing the success of its business partners, associates and investors while embracing its values of innovation, accountability, integrity, teamwork.

Satcom Infotech Pvt. Ltd.

Address: 303, Arenja Corner, Sector 17, Vashi Navi Mumbai-400703 Telephone: 022- 49621040/41 Website: www.satcominfotech.com

Satcom Infotech Pvt Ltd is one of the fastest growing Value Added Distributor in India having Certified Engineers for Pre-Sales and Post Sales. Satcom Infotech Pvt Ltd provides end-to-end Security solutions for all categories of Information Technology products for major international brands and relationship with major brands have been for years. The company is present in Major Cities in India like Mumbai (HO), Delhi, Bangalore, Hyderabad, Chennai, Jamnagar, Kolkata & Pune. Satcom Infotech Pvt. Ltd. provides end-to-end Security solutions for all categories of Information Technology products for major international brands and relationship with major brands have been for years.

Inspira Enterprise

Address: 23, Level 2, Kalpataru Square, Kondivita lane, Andheri East, Mumbai-400059 Telephone: 022-4056 9999 Website: www.inspiraenterprise.com

Inspira is the value added distributor of globally renowned Original Equipment Manufacturers (OEMs) in the Information Technology (IT) viz., HP, DELL, Array, Juniper, McAfee, Bluecoat, Safenet, Cassidian (Airbus), Oracle, SAP, BMC Software, etc. Inspira has deep technology know-how, OEM expertise and understanding of emerging technologies to formulate and design most optimized cost effective solutions with and for end customers with early engagements right from conceptualization and hence various system integrators prefer to work with Inspira.

WPG C&C Computers & Peripherals (India) Private Limited

Address: 4th Floor, D-112 Okhla Industrial Area, Phase - 1, New Delhi - 110020 Telephone: 9899224444 Website: www.wpgholdings.com

WPG C&C Computers & Peripherals (India) is one of the largest electronics distributor in Asia, headquarters in Taipei, Taiwan. With 5,000 staff in about 100 sales offices around the world, WPG achieved US$20. 65 billion in 2020 revenue. WPG, the first holding company in semiconductor components industry, has the global operation, local flexibility and long-term development in Asia-Pacific Market. WPG proactively promote the digital transformation based on the principle of “customer orientation, technology empowerment, collaborative ecosystem and era co-creation”.

Integra Micro Systems

Address: #4, Bellary Road, 12th KM post, Jakkur, Bangalore - 560064, India

Telephone: +91-80 28565801 Website: www.integramicro.com

Founded in 1982, Integra Micro Systems is a leading provider of innovative high technology products and solutions in the Government, BFSI and Telecom space, and is focused on the Indian and African markets. It is headquartered in Bangalore and has offices in all major cities of India. Integra’s vision is to be a leader in core technologies by offering world class software products, solutions and services at affordable cost through innovation and futuristic technologies.

Aditya Infotech

Address: A-12, Sector 4, Noida - 201301 Telephone: +91-120-4555666 Website: www.adityagroup.com

Aditya Infotech Ltd. (AIL), the technology arm of Aditya Group, is a leading global player, delivering technology driven security solutions with special expertise in Electronic Video Surveillance Products and Solutions. Aditya Infotech Limited has the unique distinction of securing more than a million locations across a wide spectrum of varied industries, government establishments, retail chains, educational institutions, financial institutions, public spaces and infrastructure projects. Established in 1994, AIL has forged ahead to become the undisputed industry leader, creating new records in excellence and growth. Its team of passionate and dedicated professionals has set new precedents in customer relationship, support and service.

Embee Software Pvt. Ltd.

Address: 8 A.J.C Bose Road, 2nd Floor Circular Court Kolkata 700 017 India

Telephone: 8335819700 Website: www.embee.co.in

Embee is a front-runner in the technology solutions and service industry and a key Microsoft Gold partner. With expertise in Microsoft technologies built over decades, Embee pools domain knowledge and passion for customer satisfaction to consistently enable organizations, enterprise to start-ups, to transform their workspaces, to achieve desired business outcomes. Embee is also the leading cloud solution provider with the highest cloud mix and active cloud usage. Embee provides cutting edge solutions in the areas of Datacenter Transformation, Enterprise Security and customized solutions for the Mid-Market to enable business to remain profitable in their industry.

M.tech Solutions

Address: # 201, Indraprastha Equinox (2nd Floor) Plot No. 23, 100 Feet Inner Ring Road, Koramangala Bengaluru, Karnataka 560095

Telephone: (91-80) 4302 2146 Website: www.mtechpro.in

Regional Director: Bhavin Bhatt

M.Tech is a leading cyber security and network performance solutions provider. Established in May 2002, M.Tech is headquartered in Singapore and has a network of 32 offices in 16 countries, namely in Singapore, Australia, Cambodia, China (including Hong Kong & Taiwan), India, Indonesia, Japan, Korea, Malaysia, Myanmar, New Zealand, Philippines, Sri Lanka, Thailand, United Kingdom and Vietnam to provide on-site sales, marketing as well as technical support to its reseller partners. M.Tech selectively partners with market-leading vendors who are established in their respective domains.

Element14

Address: D Block, 11th Floor, IBC Knowledge Park, 4/1, Bannerghatta Main Rd, Bhavani Nagar, Suddagunte Palya, Bangalore, Karnataka- 560029

Telephone: 1800 3000 3888 Website: www.in.element14.com

VP Global Marketing: Aditya Moorthy

element14 is part of the Farnell group of businesses, a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. element14 is a high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair. element14 has operations in 10 countries across Asia Pacific and also serve our customers from Indonesia, Vietnam and Brunei out of Singapore.

Technocrat Infotech

Address: 23, Chittaranjan Ave, Esplanade, Chandni Chawk, Bowbazar, Kolkata, West Bengal-700072

Telephone: 033 4010 5500 Website: www.technocratinfotech.com

Technocrat Infotech Pvt. Ltd was founded on 15th October 1995 by Mr. Asif Khan and Mr. Debasish Biswas, Technocrat Infotech Pvt. Ltd caters to the IT hub across the nation. Partnering with the best of breed technologies, Technocrat is committed to delivering high-quality products from world class manufacturing companies that combine performance with value pricing. From a tiny acorn Technocrat Infotech Pvt. Ltd has grown into a giant oak with 18 branches spread across Eastern, Northern as well as Southern India.

iValue InfoSolutions

Address: #1140, 3rd Floor, 17th Cross Road, VGR Essor, 6th Main Road, Sector 7, HSR Layout, Bengaluru, Karnataka 560102

Telephone: 09535999473 Website: www.ivalue.co.in

iValue is one of the fastest growing VADs, in the Digital Asset Protection & Data, Network & Application management space. A premium technology enabler, iValue InfoSolutions drives adoption of bleeding edge technology solution & services in Security, Storage & Networking space, in a consultative way, keeping in mind customer’s business & IT challenges. iValue has served over 6000+ customers across industry verticals through 900+ Partners & direct alliances with 65+ “Best of Breed” Technology OEMs. iValue has a direct presence across 18+ locations covering South-East Asia & Africa continents with Consulting; Solutioning; Vertical & Horizontal focused teams, addressing Technology enablement, Pre-sales, Sales & Post-sales needs of Customer for Private, Public and Hybrid cloud needs.

Presto Infosolutions Pvt. Ltd.

Address: A-32, Mohan Co-operative Industrial Estate, Mathura Road, New Delhi-110044

Telephone: 011-42336600 Website: www.presto.co.in/

Presto Infosolutions Pvt. Ltd., one of the fastest growing Value Added Distributor, specialises in offering solution based on various emerging technologies to the government and enterprise customers in India and SAARC Countries. Presto is distributing variety of Networking and security products including Video Conferencing solutions from Cisco, Wireless Solutions from RADWIN, Telemedicine from Global Media, Secure Data Center from Rittal. Presto is having a presence across more than 20 cities in India to support their customers & have two overseas branches in Singapore & UAE to address business opportunities in SAARC, Middle-East & Africa.

Startup India is an initiative of the Government of India. The campaign was first announced by Indian Prime Minister, Narendra Modi during his speech on 15 August 2015. The action plan of this initiative is focussing on three areas: Simplification and Handholding. Funding Support and Incentives. In last 7 years, India has been praised on global map for tremendous success of startup initiative. Technology continues to spread its wings which is allowing the young minds to bring the solutions for people to counter the challenges with the next-gen technologies. Apart from huge support from government side, various companies have also supported young startups in las few years. Getting investments has become way easier than ever before and even we have seen this through TV programs like Shark Tank India. Eventually, the investments in Indian startups have effectively increased and it gives confidence to the aspiring minds who want to pursue their dream through establishing the startups. The impact of the immense growth of Indian startup ecosystem can be clearly seen on India’s economy. To acknowledge the efforts of these successful startups, DT has listed 20 tech startups who have achieved remarkable growth and made their presence felt not in India but on global map.

SPECIALITIES: EDUCATION

HEADQUARTER: BANGALORE

FOUNDERS: MANISH TEWARI, ROHAN KAUSHAL FOUNDED: 2019 FUNDING: US$ 1.9M WEBSITE: WWW.PIGGYRIDE.COM

MYELIN FOUNDRY IS A DEEP TECH PRODUCT START-UP TRANSFORMING HUMAN EXPERIENCES AND INDUSTRY OUTCOMES BY BUILDING ARTIFICIAL INTELLIGENCE ALGORITHMS ON VIDEO, VOICE, AND SENSOR DATA, FOR CONSUMER EDGE DEVICES.

SPECIALITIES: AI, MACHINE LEARNING, DEEP LEARNING, EDGE COMPUTING HEADQUARTER: BANGALORE FOUNDERS: ADITI OLEMANN, GANESH SURYANARAYANAN, GOPICHAND KATRAGADDA FOUNDED: 2019 FUNDING: US$ 1M WEBSITE: WWW.MYELINFOUNDRY.COM

SPECIALITIES: EDUCATION

HEADQUARTER: MUMBAI

FOUNDER: SAHIL SHETH

FOUNDED: 2019 FUNDING: US$ 10M

WEBSITE: WWW.LIDOLEARNING.COM

PIGGYRIDE IS AN E-LEARNING PLATFORM FOR KIDS TO EXPLORE EXTRACURRICULAR ACTIVITIES. PIGGYRIDE IS DEDICATED TO BUILDING A REVOLUTIONARY ONLINE LEARNING PLATFORM FOR THE KIDS WHERE THEY CAN EXPLORE, LEARN & GROW.

LEAP FINANCE SUPPORTS FUTURE LEADERS FROM INDIA IN THEIR QUEST FOR GLOBAL IMPACT. IT CREATES MODERN FINANCIAL PRODUCTS AND SERVICES THAT HELP INDIAN STUDENTS PURSUE A GLOBAL CAREER.

SPECIALITIES: EDUCATION, FINANCIAL SERVICES

HEADQUARTER: BANGALORE

FOUNDERS: ARNAV KUMAR, VAIBHAV SINGH FOUNDED: 2019 FUNDING: US$ 22.5M WEBSITE: WWW.LEAPFINANCE.COM

LIDO LEARNING IS A SMALL GROUP ONLINE TUITIONS PLATFORM FOR MATHS, SCIENCE, ENGLISH & CODING FOR GRADES KG TO 12. THE LIDO EXPERIENCE INCLUDES CUTTING-EDGE ANIMATED VIDEO CONTENT AND GAMIFIED LEARNING.

SPECIALITIES: EDUCATION TECHNOLOGY, B2B, SAAS

HEADQUARTER: BANGALORE

FOUNDERS: ANSHUMAN KUMAR, DIVYANSH BORDIA, MIHIR GUPTA, PAYOJ JAIN FOUNDED: 2020 FUNDING: US$ 78M WEBSITE: WWW.TEACHMINT.COM

SAVEO IS A B2B MANAGED MARKETPLACE FOR PHARMACIES, BRINGING PRIMARY & SECONDARY MEDICINE MARKET TOGETHER, OFFERING FASTER DELIVERY, CHEAPER PROCUREMENT & BETTER TECHNOLOGY TO PHARMACIES. IT RUNS WITH AN AIM THAT NO PRESCRIPTION SHALL BOUNCE IN INDIA.

SPECIALITIES: FITNESS, HEALTH CARE HEADQUARTER: BANGALORE FOUNDED: 2019 FUNDING: US$ 3.5M WEBSITE: WWW.SAVEO.IN

TEACHMINT IS A LEADING PROVIDER OF EDUCATION-INFRASTRUCTURE SOLUTIONS, POWERING THE EDUCATION ECOSYSTEM TO DELIVER INSPIRED LEARNING OUTCOMES. SINCE INCEPTION, WE HAVE ENABLED MILLIONS OF EDUCATORS TO CREATE GLOBAL, FUTURE-READY CLASSROOMS WITH OUR PROPRIETARY CLASSROOM TECHNOLOGY.

MASAI IS AN OUTCOME DRIVEN CAREER SCHOOL. AS INDIA’S FASTEST GROWING CAREER INSTITUTE, MASAI HAS ONE GOAL: UNLOCKING THE HUMAN POTENTIAL OF INDIA BY MAKING OUR EDUCATION SYSTEM OUTCOME DRIVEN.

SPECIALITIES: EDUCATION

HEADQUARTER: BANGALORE

FOUNDERS: PRATEEK SHUKLA FOUNDED: 2019 FUNDING: US$ 5M WEBSITE: WWW.MASAISCHOOL.COM

SPECIALITIES: ANALYTICS, ARTIFICIAL INTELLIGENCE

HEADQUARTER: BANGALORE

FOUNDERS: ASHISH SANTHALIA, ATUL SHREE, BHARAT PATIDAR, DURGESH CHOUDHARY FOUNDED: 2019 FUNDING: US$ 2.1M

WEBSITE: HTTPS://CONVIN.AI

CONVIN IS A BENGALURU-BASED COMPANY FOUNDED BY FOUR IIT DELHI ALUMNI DISTRESSED BY THE LACK OF USE OF CLIENT CONVERSATION DATA. CONVIN HAS SINCE HELPED GLOBAL COMPANIES ACROSS VERTICALS IMPROVE CONTACT CENTER PROCESSES WITH ITS PLATFORM CAPABILITIES.

SPECIALITIES: APPS, ENTERPRISE SOFTWARE, HUMAN RESOURCES, MOBILE APPS, SAAS, SOFTWARE

HEADQUARTER: BANGALORE

FOUNDERS: ADARSH KUMAR, ARYA GAUTAM, RUPESH MISHRA FOUNDED: 2019 FUNDING: US$ 8M

WEBSITE: WWW.PAGARBOOK.COM

BIMAPLAN IS AN AFFORDABLE INSURANCE PLATFORM FOR THE NEXT BILLION INDIANS. ITS VISION IS TO PROVIDE FINANCIAL SECURITY TO 150 MILLION VULNERABLE HOUSEHOLDS THROUGH CONTEXTUAL LIFE AND HEALTH INSURANCE PRODUCTS.

SPECIALITIES: FINANCIAL SERVICES, INSURANCE HEADQUARTER: BANGALORE FOUNDED: 2020 FUNDING: US$ 2.5M WEBSITE: WWW.BIMAPLAN.CO

PAGARBOOK HELPS SMALL TO MEDIUM SIZED ENTERPRISES KEEP TRACK OF THEIR STAFF ATTENDANCE, SALARY, & BONUS IN AN EASY WAY. PAGARBOOK AIMS TO BUILD A HUMAN CAPITAL PLATFORM FOR INDIAN SMES.

WINZO IS THE BIGGEST SOCIAL GAMING APP IN INDIA BY NUMBER OF GAMES, LANGUAGES AND EXCITING FORMATS ON THE PLATFORM. WINZO IS ONLY AVAILABLE FOR PEOPLE WHO ARE ABOVE 18 YEARS OF AGE.

SPECIALITIES: DIGITAL ENTERTAINMENT, ESPORTS, GAMING

HEADQUARTER: NEW DELHI

FOUNDERS: CHANCHAL KURELE, PAAVAN NANDA, SAUMYA SINGH RATHORE FOUNDED: 2018 FUNDING:$110.5M WEBSITE: WWW.WINZOGAMES.COM

SPECIALITIES: SOCIAL, VIDEO

HEADQUARTER: BANGALORE

FOUNDERS: SUMIT GHOSH

FOUNDED: 2018 FUNDING: $88.4M

WEBSITE: WWW. CHINGARI.IO

CHINGARI, POWERED BY GARI IS INDIA’S FASTESTGROWING SHORT-VIDEO APP LAUNCHED IN 2018. SINCE THEN, THE HOME-GROWN APP HAS EMERGED AS THE ONE-STOP DESTINATION FOR ENTERTAINING, ENGAGING VIDEOS ACROSS DIVERSE CATEGORIES SUCH AS DANCING, SINGING, TRANSFORMATION, INNOVATIVE SKILLS, ETC.

SPECIALITIES: HEALTH CARE

HEADQUARTER: GURGAON FOUNDER: HARSIMARBIR SINGH FOUNDED: 2018 FUNDING: US$ 96M WEBSITE: WWW.PRISTYNCARE.COM

WITH FAMPAY AND ITS NUMBERLESS PREPAID CARD, MINORS CAN SUCCESSFULLY MAKE ONLINE AND OFFLINE PAYMENTS WITHOUT THE NEED TO SET UP A BANK ACCOUNT. FAMPAY IS A MARKETING AND DISTRIBUTION PARTNER OF IDFC FIRST BANK PREPAID CARD

SPECIALITIES: FINANCIAL SERVICES

HEADQUARTER: BANGALORE FOUNDERS: KUSH TANEJA, SAMBHAV JAIN FOUNDED: 2019 FUNDING: US$ 38M WEBSITE: HTTPS://FAMPAY.IN

SPECIALITIES: DIGITAL MARKETPLACE

HEADQUARTER: GURGAON

FOUNDERS: RAJESH RANJAN, MANISH AGARWAL AND AVINASH KUMAR

FOUNDED: 2019 FUNDING: US$ 3.5M

WEBSITE: WWW.KRISHIFY.COM

PRISTYN CARE IS A NEW-AGE HEALTHCARE COMPANY WITH A LASER-SHARP FOCUS ON SIMPLIFYING THE ENTIRE SURGERY JOURNEY OF A PATIENT AND HIS/HER ATTENDANT BY OFFERING CARE AND ASSISTANCE AT EACH AND EVERY STEP.

DUKAAN IS A DIY PLATFORM WHICH ENABLES MERCHANTS WITH ZERO PROGRAMMING SKILLS TO SET UP THEIR E-COMMERCE STORE USING SMARTPHONE. DUKAAN AIM TO SUPPORT AND HELP LOCAL BUSINESSES.

SPECIALITIES: DIY

HEADQUARTER: BANGALORE

FOUNDERS: KAUSTUB PANDEY, SUBHASH CHOUDHARY, SUUMIT SHAH FOUNDED: 2020 FUNDING: US$ 11M WEBSITE: HTTPS://MYDUKAAN.IO

KRISHIFY APP IS A SOCIAL NETWORKING AND COMMERCE PLATFORM FOR FARMERS THAT HAS BECOME THE LARGEST ONLINE COMMUNITY OF FARMERS IN INDIA. THE APP IS DRIVEN BY A TECHNOLOGY ARCHITECTURE ENABLED BY ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING.

Ahmedabad Shop No. GF-6, Utsav Elegance, Near Bhuyangdev Cross Road, Sola Road, Ahmedabad - 380061.

SPECIALITIES: GROCERY DELIVERY SERVICE

HEADQUARTER: MUMBAI

FOUNDERS: : AADIT PALICHA AND KAIVALYA VOHRA FOUNDED: 2021 FUNDING: US$ 200M

WEBSITE: WWW.ZEPTONOW.COM

URAVU IS ON A MISSION TO IMAGINE NEW WAYS TO MAKE HUMAN LIFE SUSTAINABLE ITS SOLUTION CAN DELIVER STRATEGIC OUTCOMES TO WATER FOCUSED INITIATIVES AND CREATE MEASURABLE ENVIRONMENTAL AND SOCIAL IMPACT.

SPECIALITIES: ENVIRONMENTAL SERVICES

HEADQUARTER: BANGALORE FOUNDERS: PARDEEP GARG, SWAPNIL SHRIVASTAV, VENKATESH R, AND GOVINDA BALAJI FOUNDED: 2019 FUNDING: US$ 2M WEBSITE: WWW.URAVULABS.COM

ZEPTO IS INDIA’S FASTEST GROWING E-GROCERY COMPANY VALUED AT $900 MILLION. ZEPTO IS PRESENT ACROSS 10 MAJOR CITIES IN THE COUNTRY, 1000+ EMPLOYEES STRONG, AND DELIVERS 3000+ PRODUCTS

FYLLO BRINGS CERTAINTY IN QUALITY AND QUANTITY OF AGRICULTURAL PRODUCE THROUGH ITS DATA-DRIVEN AGRI-SCIENCE PLATFORM. FYLLO HAS EXPANDED ITS SERVICES TO 2000+ FARMERS AND 10+ CORPORATES ACROSS 4 STATES IN INDIA COVERING 20,000 ACRES.

SPECIALITIES: AGRITECH

HEADQUARTER: BANGALORE

FOUNDERS: SUMIT SHEORAN AND SUDHANSHU RAI FOUNDED: 2019 FUNDING: $753.2K WEBSITE: WWW.FYLLO.IN

SPECIALITIES: ROBOTICS, INDUSTRIAL ROBOTICS, MACHINE LEARNING

HEADQUARTER: BANGALORE

FOUNDERS: NIKHIL RAMASWAMY AND N A GOKUL

FOUNDED: 2019

FUNDING: US$ 4.5M

WEBSITE: WWW.CYNLR.COM

CYNLR IS A VISUAL OBJECT INTELLIGENCE PLATFORM THAT ENABLES INDUSTRIAL ROBOTIC ARMS TO SEE, UNDERSTAND AND MANIPULATE ANY OBJECT IN RANDOM UNSTRUCTURED ENVIRONMENTS.