Birmingham Skyline To See New Addition

BIRMINGHAM, AL — Landing, the company behind the first membership for flexible apartment living, announced the installation of a new sign atop its headquarters at the John Hand Building in downtown Birmingham.

The new Landing structure will replace the previous sign belonging to CEO Bill Smith’s prior venture, Shipt, which he sold to Target in 2017 for $550 million. The installation will take place this weekend, with the removal of the Shipt sign on Saturday, followed by the addition of the new Landing sign on Sunday.

The landmark sign marks the completion of the company’s relocation from San Francisco to Birmingham last year. In 2021, Birmingham-native Bill Smith also announced a $1 million investment in the city’s tech eco-system on behalf of Landing – in addition to new municipal, county, and state partnerships to help spur economic opportunity in the surrounding region.

“Birmingham has become one of the country’s fastest growing tech ecosystems.” Smith said. “We’re proud to play a role in the city’s continued growth, and are looking forward to adding Landing to the Birmingham skyline.”

Landing’s sign was manufactured by a company based in Alabama. It will be installed 280 feet high and will measure 12 feet tall and 48 feet wide. It contains 300 feet of LED lights and is made of aluminum.