Roles In The Project -
Joe: Filming, Editing, Presentations
Pete: Actor, Editing, Locations
Summary of our roles in planning, production and editing, describing what we both did individually in the project:
In the planning of the advert we had to make presentations of what made us want to do this advert and the shots we were going to put in so that when we went and filmed the shots it was a planned shoot and the shots could be filmed smoothly and quickly. Pete came up with the idea of making the Guinness advert because our first idea didn't go to plan. The very first idea we had was of Pete taking a pill to stop odor, but then we both realised that this wouldn't work because it was a health and safety risk for people and they wouldn't want young people taking medication that wasn't needed when they can just use deodorant.
After I came up with the rough idea of using Guinness we both decided that we wanted the advert to be more comedic so that it appealed to the target audience we wanted it too which was for people that were just starting to learn what the night life was like. We decided to add a comedic feel to the advert which was when I came up with an idea of a cheesy end slogan saying 'smooth, just the way i like it'. Even though the line was cheesy I thought we should have it in there because it makes the ad less dull, as well as this it does make it funny, because its so cheesy. I wanted this to be in the advert so it got people interested and so that they would remember it.Joe then went onto Power point and made a presentation of all of the shots we were going to use, whilst Joe was doing this I found a location at the pub i work at to use so that we could film me picking up the beer behind an actual bar, as to make the advert as realistic as possible. Below i have added a shot breakdown of what was planned.
Joe: Filming, Editing, Presentations
Pete: Actor, Editing, Locations
Summary of our roles in planning, production and editing, describing what we both did individually in the project:
In the planning of the advert we had to make presentations of what made us want to do this advert and the shots we were going to put in so that when we went and filmed the shots it was a planned shoot and the shots could be filmed smoothly and quickly. Pete came up with the idea of making the Guinness advert because our first idea didn't go to plan. The very first idea we had was of Pete taking a pill to stop odor, but then we both realised that this wouldn't work because it was a health and safety risk for people and they wouldn't want young people taking medication that wasn't needed when they can just use deodorant.
After I came up with the rough idea of using Guinness we both decided that we wanted the advert to be more comedic so that it appealed to the target audience we wanted it too which was for people that were just starting to learn what the night life was like. We decided to add a comedic feel to the advert which was when I came up with an idea of a cheesy end slogan saying 'smooth, just the way i like it'. Even though the line was cheesy I thought we should have it in there because it makes the ad less dull, as well as this it does make it funny, because its so cheesy. I wanted this to be in the advert so it got people interested and so that they would remember it.Joe then went onto Power point and made a presentation of all of the shots we were going to use, whilst Joe was doing this I found a location at the pub i work at to use so that we could film me picking up the beer behind an actual bar, as to make the advert as realistic as possible. Below i have added a shot breakdown of what was planned.
- Clock ticks four times (ticking noise carries on throughout) time 11;56
- Shot of him waiting in his room
- Calendar shot
- Clock shot
- Ticks to 11.57
- Clock shot
- Shot of him waiting in his room
- Calendar shot
- Crosses off the date on the calendar
- Stands up and leaves his room
- Shot of pint being poured
- Shot of him walking down the road
- Time is now 11.58
- Over shoulder shot of pub in front of bar
- Shot of inside the pub where he will walk in
- Shot of clock, which then ticks midnight and stops, at this point he enters the pub
- Then ticks midnight and stops, at this point he enters the pub.
- Shot of him seeing woman POV and she smiles at him
- Cuts to her POV of him winking at her
- Cuts back to his POV as the barman puts the pint down on the bar
- Him picking up the beer (ECL of the beer being picked up)
- Turns around with a long shot of him leaning against the bar taking a sip
- Medium shot of him with the beer 'smooth just the way i like it'
- Other idea after end shot he will ask for a straw and
barman gives him a strange look
At first we wanted to make the ad quite serious to keep the theme going as most Guinness' ads are serious and make little things seem very dramatic and intense such as the Guinness' Dominoes Ad. After researching and watching lots of Guinness ads on YouTube i realized that they also like to incorporate elements of comedy into the adverts. So we came up with a few ideas to present comedy into ours, below is a list of our ideas;
- One idea was to have our actor, Pete (Myself)
drinking my pint, and i wonder why this girl that i was flirting with as i
walked in, is now laughing at me and gets up and walks off. I then look down
and hadn't realized that i had spilled most of the pint onto my t-shirt. This
idea was good as it shows that although he has just turned 18, he still doesn't
really know how to properly drink a pint.
- Another idea was to have me
asking for a straw as i take the pint, and the barman giving a very dodgy look
towards me as he hands it over, because it is very unmanly for someone to drink
a pint using a straw.
All the ideas are not laugh out loud comedy, but
just a light bit of humor to lighten up the ad as it is very intense all the way
through before.
After filming all of our shots, during the editing, we decided to use a final shot of a pint of Guinness and the words "good things come to those who wait". In addition to this, instead of using a shot of me drinking the pint and saying the word "aah smooth, just the way i like it", we used the final with a voice over saying those words, this saves time and makes the ad feel more professional as the original words were recorded to quietly as we had to re-record my voice afterwards. After watching one our edits with my voice, we realised that my voice sounded to "college student" instead of the professional standard that we intended. To fix this, our classmate Gabriel, who has a more deep and manly voice, let us record his voice and use his.
First 12 Seconds Ad; Music Continues To 30 Seconds
Some of the shots we filmed were easy to shoot, but after watching them back we realized that they were not quite what we wanted, this was because the of darkness of nighttime it did not illuminate me well enough. to solve this problem we went back to my house and picked up a torch. While filming Joe held the torch as we re-filmed the shots, this worked well as it lit me up well, but left the background and surroundings dark to show that it was late at night.
The feedback that we received from our first 12 seconds was that the black and white shots worked well, as well as this, the quick cuts to each different shot kept the the advert interesting and less boring as some of the feedback stated.
At the end of our presentation, we said that we wanted some more modern feeling music to attract a younger audience, while not deterring the older generation as we also wanted to keep them interested in Guinness. We also decided to use music because the first idea was just to have a ticking clock throughout the whole thing, but during the edit of just the first '12' seconds, i realized that it made the advert feel very slow and very dull.
Some of the shots we filmed were easy to shoot, but after watching them back we realized that they were not quite what we wanted, this was because the of darkness of nighttime it did not illuminate me well enough. to solve this problem we went back to my house and picked up a torch. While filming Joe held the torch as we re-filmed the shots, this worked well as it lit me up well, but left the background and surroundings dark to show that it was late at night.
The feedback that we received from our first 12 seconds was that the black and white shots worked well, as well as this, the quick cuts to each different shot kept the the advert interesting and less boring as some of the feedback stated.
At the end of our presentation, we said that we wanted some more modern feeling music to attract a younger audience, while not deterring the older generation as we also wanted to keep them interested in Guinness. We also decided to use music because the first idea was just to have a ticking clock throughout the whole thing, but during the edit of just the first '12' seconds, i realized that it made the advert feel very slow and very dull.
Guiness Ad Penultimate Edit
After editing all our shots together over many hours, we found our add to be coming along nicely. I decided to use lots of quick shots to keep the advert flowing and keep the viewer interested in watching it, as i discovered with long drawn out shots, people begin to lose focus of what is happening rather.
During the editing, we had shots of the full clock face ticking over to midnight, upon reflection i realized that we did not need the whole clock, only the main focus of the clock ticking over to midnight, luckily i had decided to shoot both, hence we had both clips during the editing, we decided to use the closer shot.
We searched the internet for dramatic build up music, and we found one, but we decided that the build up was a bit to quick for the effect we wanted to create, to solve this problem we slowed the music down a tiny bit at a tiny until we finally decided that the tempo and the pace of the shots suited perfectly.
After watching renders of our ad, we realized that my face did not look like i was enjoying the pint enough, to solve this, we cut the shot down and added the final Guinness shot ad the end. We faded the words "Good things come to those who waited". I then realized we could emphasize the idea of patience by simply fading the words "Good things come" first, then about a second later "To those who wait". I believe that this worked well and added more effect to the final shot.
Originally, my voice over that we recorder while filming was used in the edit, but while editing, we realized my voice sounded far to young also, my voice wasn't clear and sounded static and shoddy. To counter this problem we borrowed a Dictaphone from the library and recorded one of our peers Gabriel Hunter. Gabriel has a young voice, but its much more manly sounding and while using the Dictaphone, it sounded much clearer and crisp, which worked better.
During the editing, we had shots of the full clock face ticking over to midnight, upon reflection i realized that we did not need the whole clock, only the main focus of the clock ticking over to midnight, luckily i had decided to shoot both, hence we had both clips during the editing, we decided to use the closer shot.
We searched the internet for dramatic build up music, and we found one, but we decided that the build up was a bit to quick for the effect we wanted to create, to solve this problem we slowed the music down a tiny bit at a tiny until we finally decided that the tempo and the pace of the shots suited perfectly.
After watching renders of our ad, we realized that my face did not look like i was enjoying the pint enough, to solve this, we cut the shot down and added the final Guinness shot ad the end. We faded the words "Good things come to those who waited". I then realized we could emphasize the idea of patience by simply fading the words "Good things come" first, then about a second later "To those who wait". I believe that this worked well and added more effect to the final shot.
Originally, my voice over that we recorder while filming was used in the edit, but while editing, we realized my voice sounded far to young also, my voice wasn't clear and sounded static and shoddy. To counter this problem we borrowed a Dictaphone from the library and recorded one of our peers Gabriel Hunter. Gabriel has a young voice, but its much more manly sounding and while using the Dictaphone, it sounded much clearer and crisp, which worked better.
Final AdvertOur advert was 30 seconds during editing, and on all the media players, but YouTube rounds the time up, hence it says 30 seconds.
We have finished and edited all the shots in order, there were a few things that we thought would work better than they actually did, and we struggled to make certain shots fit in, such as the hand swooping in picking up the pint and then cutting to me taking a sip, but in the editing we managed to cut it well enough to create a smooth few shots.
We had some excellent feedback towards the final 30 second add, my peers said:
We had some excellent feedback towards the final 30 second add, my peers said:
- Good Music
- Good filming with lots of originality
- Music change from clock to end clip was sooth and slick
- Amazing progression within a short space of time