Luton's famous Oak Road stand gets makeover ahead of historic first Premier League clash with West Ham at Kenilworth Road... as they enter into a deal with pizza chain DOMINO'S!
- Luton Town's Oak Road stand renamed thanks to partnership with Dominos
- The iconic pizza chain opened it's first UK store in the are back in 1985
- The Hatters host their first Premier League game on Friday against West Ham
Luton fans will notice a new look to Kenilworth Road's famous Oak Stand ahead of Friday night's game against West Ham after the club's new sponsorship deal with pizza chain Domino's.
The ground is set to host its first-ever Premier League fixture on Friday, after the club finally completed its £10m revamp of Kenilworth Road in line with the league's standards.
Those supporters entering through the Oak Stand will see it's had its own makeover and has been renamed 'The Domino's Oak Stand', joining forces with the pizza outlet for the 2023-24 season.
Both entrances on Oak Road have been adorned with the iconic Domino's store signage, with an homage to Luton Town reading 'History is Made in Luton'.
The chain has a historic link to Luton, having opened it's first UK store in the area in 1985, 100 years after the club itself was established in 1885.
The Oak Stand at Kenilworth Road has a new look following a deal with pizza chain Dominos
The ground opened it's doors for the first time this season in Tuesday's Carabao Cup game
Upon the announcement of the deal, Luton Town F. C's Commercial Director, Chris Bell, said; 'This season is set to be our biggest ever, and we know the town will rally around us to support our players at every game. That includes the local businesses, of which Domino's is one of the originals.
'They've been a part of our town for over 38 years and are as permanent as the Luton Town FC itself. We share a very similar history, by building our fanbase and setting foot on the biggest of stages.
'We're proud to be working alongside such an iconic and beloved brand to support our team and our town as we head into the toughest year of football we've faced, with the support firmly in our corner.'
Luton will be hoping home advantage will help them find their first Premier League points
Kenilworth Road's Oak Road end received worldwide attention after their promotion to the Premier League, thanks to it's unique location nestled between a row of terraced houses.
Having had to postpone their scheduled first home game of the season against Burnley, while the ground was bought up to scratch for Premier League standards, it hosted it's first game of the season on Tuesday when the Hatters beat Gillingham in the Carabao Cup.
The Hammers will now be the first league visitors to the stadium on Friday night, with Luton still looking for their first points of the season, having lost their opening two games to Brighton and Chelsea.
