Back in the early '90s, it's fair to say that most teenagers were in love with Take That's Mark Owen.
With his floppy curtains, cute smile, happy banter and that dolphin tattoo, Mark - who turns 51 today - screamed 'heartthrob'.
Frenzied fans would gather outside his mum's house in Oldham, Greater Manchester, just hoping to get a glimpse of their idol.
And when the band split in 1996, an emergency telephone line was set up to offer counselling to distraught devotees.
After his solo album, Green Man, reached only 33 in the charts, Mark went to ground, setting up home in the Lake District where he cast off his pretty boy image by refusing to wash or shave.
Aged just 24, he reportedly paid £300,000 for the isolated pad in Kirkby Lonsdale.
There, reeling from the loss of his bandmates Gary Barlow, Jason Orange, Howard Donald and Robbie Williams, he said his problems first started.
"I'd be lying if I said I wasn't disappointed with the chart position," he told The Mirror at the time.
"I made a point of saying I didn't care if people liked my solo stuff. But I knew it was b******s. I can pretend all day that I don't care but I do, very much."
It was during those years that he said he began drinking every night, sinking bottles of wine as he worked on solo material.
"When I was up in the Lakes, living there for all those years on my own, I used to just drink every night," he told The Sun of downing bottle after bottle of wine.
He made a return to the spotlight in 2002 after coming second on Celebrity Big Brother and being invited to perform with old pal Robbie at Knebworth.
In 2004 he started dating London-based actress Emma Ferguson, then in 2005, Take That - minus Robbie - reunited for explosive documentary, Take That: For The Record.
With interest in the group renewed, they reunited as a foursome - again, minus Robbie - and released hit comeback album Beautiful World featuring hits including Patience and Shine.
He and Emma conceived their first child, son Elwood, after 18 months together, and daughter Willow arrived in 2008. Twelve months later they tied the knot in a fairytale wedding at Cawdor Church in the Scottish Highlands.
On the face of it, everything seemed to be perfect. That was until Mark gave a shocking interview in 2010 where he confessed to cheating on Emma with at least 10 other women.
His most lasting affair was with accounts manager Neva Hanley, then 24, who he met at on the platform at Preston train station around the same time that he first met Emma.
Mark admitted that their fling had gone on for four and a half years, revealing they slept together just a week after the birth of his daughter and spent their last night together at a hotel in London just a month before his wedding.
A devastated Emma threw him out and removed her wedding ring, while Mark entered rehab to get help for alcohol abuse.
He told The Sun: "I have had issues for a long time. Ive drunk for the last 10 years and it got to a bad point.
"I never really saw the problem. I carried on drinking through my relationship with Emma and it got to the point where she asked me to stop.
"I have been a prat. I wasn't thinking – I don't think logically when I'm drunk. I'm not the person I want to be when I'm drunk. I can be a nightmare to live with."
But he insisted that he wasn't trying to 'use the drink as an excuse', explaining that part of his drinking was to do with 'dealing with the guilt'.
Emma eventually took him back and their daughter Fox was born in 2012.
Since then, Mark has continued to record and tour with Take That and late last year released his fifth solo album, Land Of Dreams, which reached number three in the UK Album Download and Sales Chart.
He's also quit life in London and at his £6.5million country pile in Hampshire to start a new life in California, where he's a regular at Robbie's pad.
And the former pinup has also undergone something of a style transformation, and shocked fans with his changed appearance last September.
Even BBC Breakfast co-host Sally Nugent seemed taken aback when he debuted his makeover while promoting his album.
"Actually, you look different. The moustache; how long's that been there?" she quizzed.
Explaining he'd been rocking it on and off for four years, he said: "It started off as a beard and then my beard goes a bit patchy on [one] side.
"[The beard] can get a bit sweaty on tour. So then it became a moustache and it sort of stuck."
His three children, however, are not fans and have been pleading with him to shave it off.
"My children keep threatening to clip it off," he added, before admitting he has no choice but to keep it as its on all the artwork for the album.
"I can't change the look! I've done the video. I can't change my look now," he insisted.
Fans were equally as taken back as Sally with one tweeting: "Good Lord, what's happened to Mark Owen?"
Another wasn't sure if it was him, asking: "Was that Mark Owen?"