The butterfly bushes genus, popular for attractive butterfly-loving blooms, requires moderate care. Basic needs include full sun exposure, well-draining soil, and moderate watering, allowing for soil dryness between irrigations. Temperature tolerance is broad, but frost protection may be necessary. Common challenges are pests, such as spider mites and aphids, and diseases like fungal infections. Seasonal considerations involve pruning in late winter or early spring to promote healthy growth and flowering, reducing water in winter, and mulching to conserve moisture in summer.