New addition to Munch Bunch Squashums range gets TV debut

A new TV campaign will air for three months across a number of channels including Nick, Pop, CITV, Cartoon Network and Disney Channel.

The fromage frais Huge Tubes offer “bigger tubes for grown up kids”, made from natural ingredients and fruit puree.

Marie-Laure Danican, brand manager at Lactalis Nestlé Chilled Dairy, said: “Handheld is an important sector and we have identified a clear gap in the market with Huge Tubes.

“Our brand new TVC demonstrates our confidence in the product and forms a key part of a 360° marketing campaign to raise awareness and inform parents of this innovation, including PR, social media and POS.”

Source: Lactalis Nestlé